Nobody downloaded yet

Questions on International Marketing - Essay Example

Comments (0) Cite this document
You are a senior marketing consultant working for ‘Global Marketing Solutions plc.’ Your chosen global brand has commissioned you to produce a report that answers the following questions: STEP 2 Answer ALL of the following questions: 1. Critically analyse the extent that your chosen global brand’s marketing mix is standardised and/or adapted across international markets…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.6% of users find it useful
Questions on International Marketing
Read TextPreview

Extract of sample
"Questions on International Marketing"

Download file to see previous pages Again, remember to support your answer. (25 marks) 3. Analyse the extent that you believe Country of origin effect (COO) influences consumer perception of your chosen global brand. Justify your answer. (20 marks) A maximum of 5 marks are awarded for presentation - (5 marks) Overview of Standardization and Adaptation in Marketing Mix Marketing mix, as defined by Jain (2009), refers to the combination of the product, the distribution system, the price structure and the promotional activities. The author (Jain, 2004), has further been of the opinion that it is a term that is used to denote a specific combination of marketing variables that are controllable by an enterprise and that are used to appeal a particular market segment. Both Marketing standardization and marketing adaptation of the marketing mix encompass opposite characteristics. Marketing standardization has been defined as “the offering of identical product lines at identical prices, through identical distribution systems, supported by identical promotional programs, in several countries (Buzzell, 1968). On the other hand, marketing adaptation or localization has been identified as having marketing mix satisfying specific needs of the local market (Alimiene and Kuvykaite, 2008:36). Internationalization has necessitated either to strategically implement standardized marketing mix or adaptation marketing mix. The concept of foreign markets and the subsequent removal of trade and custom barriers along with the aid of technological advancements, various companies were required to decide whether they would use standardized or uniform marketing mix strategic in all current and potential countries or they would adapt to and pursue and implement different marketing mix strategy. With the presence of these two options, Toyota was also required to determine a particular marketing mix strategy or a combination of both strategies. Toyota Background Toyota is one of the foremost automobile firms in the world. It has been operational for more than 75 years and has expanded base all over the world. One of the first car makers to come up with world class cars from the Japanese stable, the organization has indeed created a name for itself all over the world. With increasing sales slowly spreading to all over the world, production facilities also disseminated to other parts of the world. Gradually, the company has grown to become one of the largest multinational companies the world over. With production as well as assembling plants in US, UK, China and France, and present in over 170 nations, the Japanese company has come a long way in making a name and sizeable market share for itself. Over the years the company has launched one great car after another and above all the company is guided by sustainable development for its present as well as future course of actions (Toyota website, 2012). So far as their global presence is concerned, in order to make their ventures profitable, they operate from 27 countries and have 50 manufacturing companies working together to make Toyota what it is (Toyota, 2012). They have R&D facilities in key markets such as USA, Japan, China, Australia and Europe. Japan being their headquarters has extensive production sites and dealer networks. Toyota’s Global Presence Courtesy: Discussion Toyota has a pursued a combination ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Questions on International Marketing Essay Example | Topics and Well Written Essays - 2750 words”, n.d.)
Questions on International Marketing Essay Example | Topics and Well Written Essays - 2750 words. Retrieved from
(Questions on International Marketing Essay Example | Topics and Well Written Essays - 2750 Words)
Questions on International Marketing Essay Example | Topics and Well Written Essays - 2750 Words.
“Questions on International Marketing Essay Example | Topics and Well Written Essays - 2750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Marketing Questions
...for his/her products. References Cant, M. C., Strydom, J. W., Jooste, C. J & Du Plessis, P. J. (2009).Marketing Management. South Africa: Juta and Company Ltd. Deresky, H. (2006). International Management: Managing Across Borders and Cultures. India: Pearson Education India. David Shepard Associates. (1999). The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy. USA: McGraw-Hill Professional. McDaniel, C & Gates, R. (1998). Marketing Research Essentials. USA: Taylor & Francis. Market Segmentation. (n.d). Good market segmentation vs. weak market segmentation. Retrieved...
3 Pages(750 words)Essay
International marketing
...the significance of the single relationship. Therefore, operating in an international network raises several managerial questions about the network and relationships. Due to International networking, Tesco may miss several key market opportunities. Tesco follows its network passively in foreign market (Whitman, 2008, p.221). Therefore there is a risk for Tesco that, they may miss potential business opportunities in leading international markets. Tesco can be a member in an international network with a MNC. It does not have to be allocated evenly between the members. This factor is highly fatal. Country...
12 Pages(3000 words)Essay
Marketing Questions
...that shareholders benefit and so that it can continue to contribute a large percentage of profits to RED. Maintaining a strong position in the market helps ensure shareholders will profit and helps ensure that it can contribute greatly to the RED program. The ethical component of corporate social responsibility involves GAP behaving in a manner that is socially acceptable. The organization must also respect the social norms of those in which in interacts. This involves recognizing moral norms of the target segments it serves. It must also respect the norms of the families and individuals in Africa for which the program is aimed, without judgment about how AIDS is contracted or why it is so prevalent. The philanthropic...
3 Pages(750 words)Case Study
Discussion questions - International marketing
...?Project Prof. Question Describe some of the analytical techniques used by global marketers. When is it appropriate to use each technique?  Some of the important analytical techniques used by global marketers are factor analysis, cluster analysis, multidimensional scaling, conjoint analysis and comparative analysis. These techniques are distinct to each other in its purposiveness but are interrelated techniques that hasten consumers’ decision-making in purchasing commodities or products. Factor analysis refers to statistically determine variability amongst the observed variables in relation to a small number of unobserved variables (Lehmann, Gupta & Steckel, 1997). Factor analysis can be suitably used in a situation when the data... to be...
5 Pages(1250 words)Essay
International marketing
...? International Marketing Company: Confectionary Manufacturers Introduction The Middle East was once operating with a small, divided retail sector, which made experts doubtful about its potential as a trade associate. It also experienced a shortage of storage space, which only added to their doubt. However, they have progressed in both these fields to such an extent that they have actually aided the growth of foreign confectionary providers. Other factors, which are also adding to this progress, are the trade liberalization and better infrastructure, which are both responsible for the increasing ease with which product entry and brand development are also improving. This progress is apparent in the...
6 Pages(1500 words)Admission/Application Essay
International Marketing
...?International Marketing Table of Contents International Marketing Table of Contents 2 Market Feasibility Study 3 Segmentation and Target Market 4 Demographical Segmentation 4 Geographical Segmentation 5 Socioeconomics 7 Psychographic 7 Behavior 8 Marketing Mix 9 Product Strategy 9 Place 9 Price 10 Promotion 10 Recommendations 12 References 13 Market Feasibility Study The juice market of the USA is based on health platform. The liberalization and exclusion of tariff barriers had boosted juice exports in the USA. Several varieties of fruit juices are available in the USA. The USA fruit...
6 Pages(1500 words)Essay
Marketing International Business: Branding, Communications and Relationships questions
..., lifestyle, demographics, feelings, beliefs and attitudes when purchasing an international brand. 6. Marketing Mix: international Pricing Counter trade is often used because some pay may not be able to pay in the recommended currency. It also happens to protect the output of domestic industries and for the political environment. It may also occur to gain competitive advantage (Feinschreiber, 2000, p.34).  Grey market is the secretive selling of products and services at higher prices compared to the normal market prices. For the pharmaceutical industry, the grey markets may promote the sale of abusive or illegal drugs. It may also make...
3 Pages(750 words)Assignment
Marketing Questions
...? Marketing Questions The three types s that are challenging include the following: those affected by cultural or languagebarriers, older customers and very talkative buyers. In dealing with customers suffering from language or cultural barriers, I would need to show my emotional approach to them, which will help me to connect with them. For example, excitement and enthusiasm would show the person not fully understanding my language that I am ready and happy to serve them. The universal emotions of welcoming them will allow them to gain my trust, therefore work on understanding my points or point of view, as I also do the same. Secondly, I will need to slow down my speech and expressions when explaining...
5 Pages(1250 words)Research Paper
International Marketing - 3 discussion questions
...Answer Domestic Marketing The domestic market includes all the trade mechanisms within one country, excluding imports and exports or the part of anation’s market that represents the systems of trading securities of entities located within that nation. Hence domestic marketing is the marketing of a domestic product or the promotional campaign of a domestic product. International Marketing Likewise international market is the part of nation’s market that represents the systems of trading securities of entities located outside the nation. Hence international marketing are the marketing activities intended to facilitate the exchange or transfer of goods between nations. Differences One of the differences between domestic marketing... and...
3 Pages(750 words)Essay
Marketing questions
...Marketing Questions Section Question 6 The development of technology has come with many advantages which are to thebenefits of both the consumer and the marketers or retailers. With the emerging technologies, companies can readily afford to keep records as well as data of their customers without asking them every now and then what they need. This has been possible through the use of scanner data. Companies use scanner data in keeping the information about the products they stock which are aimed at benefiting their clients through giving them the necessary information they need concerning the products. These information’s may include the price of the commodity, date of...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Questions on International Marketing for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us