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Marketing Mix for U.S.A car market Chery Cars China - Essay Example

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The report directed towards the Board of Directors of Chery Automobile Company intends to explore the suitable marketing mix design for the recommended market entry for the company in the prospective United States market. As a Group Marketing Manager, the key aim has been to…
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Marketing Mix for U.S.A car market Chery Cars China
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Download file to see previous pages s home Chinese market along with global operations, it has been found that with the help of knowledgeable and skilled workforce, the company has maintained a unique presence amid its well-known rivals globally. Chery has used its marketing practices with the intention of gaining decisive competitive advantages. Correspondingly, it is recommended that Chery will have to largely focus on standardisation along with adaptation of a few factors regarding marketing activities depending upon the situation and circumstances to ensure its successful operations in the US.
Chery Automobile Company Limited is one of the renowned automotive manufacturing companies in global market. It had started operations in China in 1997 and within a short span of time it has extended its business globally. In terms of recent observations, Chery has introduced more than 20 models of cars which are available in the market. Certainly, the management of Chery is interested in entering the substantial market of the United States car market, probably with a joint new brand marque with the Jaguar Land Rover (Chery, 2013). According to the given scenario it has been observed Jaguar Land Rover seals the deal with Chinese company for an investment of $1.1 billion (Telegraph Media Group Limited, 2014).
The automotive market of the US has been the second largest market in the world. Over the years, many automotive companies have extended their business in the US primarily because it is one of the foremost markets of SUVs, sports cars, and luxury cars in the world in terms of size and buying power of the US consumers (Bloomberg, 2010). During the last decade, it has been observed that the necessity of cars in the US market has been enormous even after the high fuel prices and the world petroleum crisis. It is expected that US automobile will continue to grow in the near future. According to the analysis in has been observed that, cars are preferred by the U.S. consumer according to the location and ...Download file to see next pagesRead More
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