We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing Plan: The Cambridge Science Pharmaceutical (CSP) - Essay Example

Comments (0)
This essay describes the marketing plan of the Cambridge Science Pharmaceutical (CSP), that is an international healthcare organization that develops manufactures, and market health care products. The researcher focuses on medication that are used by obese people…
Download full paper
Marketing Plan: The Cambridge Science Pharmaceutical (CSP)
Read TextPreview

Extract of sample
Marketing Plan: The Cambridge Science Pharmaceutical (CSP)

Download file to see previous pages... In fact, there is a need to assess the current marketing communication strategy and develop a timeline towards meeting these key objectives or activities before the launch. Certainly, developing an effective plan requires identification of the ideal target customers, key decision, and their roles, the accessibility of the key decision makers, the language to use, support programs, programs distinct roles, and the optimal rollout of the key marketing communication activities. Problem Identification Overweight is considered as a health problem within the America public healthcare. It is approximated that about 65 percent of the adults in America are overweight, obese, or critically obese. Notably, overweight often results to different, numerous health complications. The report released by the America Obesity Association in the year 2005 indicates that overweight is “the second leading cause of preventable death in United States (“American Obesity Association …” 01).” Other than the health risk factors associated with overweight, overweight has numerous social and ethical effects to the victims (“American Obesity Association …” 01). In most cases, overweight individuals often endure significant social stigma and outright discrimination. There has been a growing stereotyping over the overweight individuals. Most people associate overweight people with laziness as well as self-indulgence. The majority of the overweight persons often feel that they are social outcasts (Puhl 01). Moreover, their professional lives are sometimes affected negatively since overweight sometimes affect job hiring decisions, promotions, and wages. A person can be considered overweight through some physical diagnosis. Health care...
This essay focuses on presenting the marketing plan for a Metabical drug that is produced by the Cambridge Science Pharmaceutical (CSP) company and will only be comprehensive if it follows or considers a comprehensive and strong marketing communication strategy that focuses on the Metabical benefits and the brand awareness that is directly targeting the target group. Moreover, effective and a successful marketing plan must focus on the finding of the extensive market research and market survey as well as marketing communication strategies and the group findings regarding the drug or product to its final consumers. Therefore, this proposed marketing plan that was presented in the essay by the researcher will be effective since, from the market survey, the product meets the consumer needs. The essay also describes that the pilot test indicated that it was accepted among the majority of the participants of the test. Furthermore, the product has been accepted with the standardization body, FDA. Standartization also strengthens the product presented in the market. Therefore, implementation of this marketing plan for Metabical leads to substantial sale in America. In addition, it is analyzed that there is growing market for the Metabical drug since the cases of overweight and obesity are steadily rising. To conclude, the researcher states that the main advantage that Metabical drug has over its competitors is that it has fewer side effects, compared to Alli and others similar drugs. ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Marketing plan
From an economic-point of view, they create a benefit, called utility such as form, time, place and ownership utilities (Boone and Kurtz, 2009, p. 5) and they are the want-satisfying power of the goods or service. But in today’s highly complex marketing contexts, no business would be able to survive unless it plans effectively for the future.
17 Pages(4250 words)Essay
With this in mind, inventor of new pharmaceutical drugs could actually protect themselves from other people who wish to imitate and reproduce the said drug (IUS Mentis, 2011). It simply means that pharmaceutical companies who own patented drugs have the legal right to file a fraud case against any business entity or person who will be proven guilty of imitating a drug that has already been registered under the patent laws (Bently & Sherman, 2001).
3 Pages(750 words)Essay
Marketing Plan
Marketing Plan: Individual Reflective Essay Student’s Name, I.D. Course Number: Course Title Term and Year Instructor’s Name Marketing Plan: Individual Reflective Essay Introduction In the age of market economy, marketing plan has emerged as a major substitute to the standard and traditional tools of budgeting and forecasting in business management.
12 Pages(3000 words)Essay
Marketing plan
Best Cure Pharmacy sells its medication at reduced prices, and this is enabled by its use of operating efficiencies and the elimination of unnecessary services to its customers that self pay their drugs. The pharmacy does not also accept insurance payment as they disrupt cash flow.
8 Pages(2000 words)Essay
Pharmaceutical Marketing
It is important to note that the industry is subject to numerous laws and regulations which address the industry's activities pertaining to testing, patenting and marketing of drugs. One of the most controversial areas of pharmaceutical industry is the aspect of marketing which has elicited a lot of criticism owing to the fact that the industry marketing strategies is affecting both the patients and the professionals.
5 Pages(1250 words)Essay
Marketing of Drugs, by Pharmaceutical Companies
This paper looks at the shifting marketing practices of pharmaceutical companies, as they try to grab a larger share of the market for drugs. By doing so, they attempt to rake in larger profits at the expense of the ethical marketing practices that were the hallmark of the pharmaceutical industry in earlier times.
12 Pages(3000 words)Essay
Integrated Marketing Communications Programme for the Ashcroft International Business School at Cambridge and Chelmsford
These expanding range of contemporary courses have been designed according to the educational needs of its undergraduate, postgraduate, and professional students.2 Aiming to reach out for a wider scope of market, the
12 Pages(3000 words)Essay
Marketing Plan
This is because it is at the introduction stage that more information and education needs to be given out as part of promotion of the product or service (Saunders, 2005). It is based on this understanding that the current marketing plan is considered
12 Pages(3000 words)Essay
Elementary science unit plan
Abstraction and symbolic representation enable students to communicate scientifically with their immediate environment and relate objects in nature. 3. Explain that if the amount of water
8 Pages(2000 words)Essay
Marketing plan
The marketing approach done goes along on the corporate objectives and mission. Since Nestle S.A. is financially capable to operate a subsidiary or ownership in a new territory, this set-up is recommended. Discussions are arranged in three parts: first is
12 Pages(3000 words)Essay
Let us find you another Essay on topic Marketing Plan: The Cambridge Science Pharmaceutical (CSP) for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us