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Marketing Plan: The Cambridge Science Pharmaceutical (CSP) - Essay Example

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This essay describes the marketing plan of the Cambridge Science Pharmaceutical (CSP), that is an international healthcare organization that develops manufactures, and market health care products. The researcher focuses on medication that are used by obese people…
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Marketing Plan: The Cambridge Science Pharmaceutical (CSP)
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Marketing Plan: The Cambridge Science Pharmaceutical (CSP)

Download file to see previous pages... In fact, there is a need to assess the current marketing communication strategy and develop a timeline towards meeting these key objectives or activities before the launch. Certainly, developing an effective plan requires identification of the ideal target customers, key decision, and their roles, the accessibility of the key decision makers, the language to use, support programs, programs distinct roles, and the optimal rollout of the key marketing communication activities. Problem Identification Overweight is considered as a health problem within the America public healthcare. It is approximated that about 65 percent of the adults in America are overweight, obese, or critically obese. Notably, overweight often results to different, numerous health complications. The report released by the America Obesity Association in the year 2005 indicates that overweight is “the second leading cause of preventable death in United States (“American Obesity Association …” 01).” Other than the health risk factors associated with overweight, overweight has numerous social and ethical effects to the victims (“American Obesity Association …” 01). In most cases, overweight individuals often endure significant social stigma and outright discrimination. There has been a growing stereotyping over the overweight individuals. Most people associate overweight people with laziness as well as self-indulgence. The majority of the overweight persons often feel that they are social outcasts (Puhl 01). Moreover, their professional lives are sometimes affected negatively since overweight sometimes affect job hiring decisions, promotions, and wages. A person can be considered overweight through some physical diagnosis. Health care...
This essay focuses on presenting the marketing plan for a Metabical drug that is produced by the Cambridge Science Pharmaceutical (CSP) company and will only be comprehensive if it follows or considers a comprehensive and strong marketing communication strategy that focuses on the Metabical benefits and the brand awareness that is directly targeting the target group. Moreover, effective and a successful marketing plan must focus on the finding of the extensive market research and market survey as well as marketing communication strategies and the group findings regarding the drug or product to its final consumers. Therefore, this proposed marketing plan that was presented in the essay by the researcher will be effective since, from the market survey, the product meets the consumer needs. The essay also describes that the pilot test indicated that it was accepted among the majority of the participants of the test. Furthermore, the product has been accepted with the standardization body, FDA. Standartization also strengthens the product presented in the market. Therefore, implementation of this marketing plan for Metabical leads to substantial sale in America. In addition, it is analyzed that there is growing market for the Metabical drug since the cases of overweight and obesity are steadily rising. To conclude, the researcher states that the main advantage that Metabical drug has over its competitors is that it has fewer side effects, compared to Alli and others similar drugs. ...Download file to see next pagesRead More
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