Corporate Social Responsibility in the Social Responsibility Performance of Organizations - Research Proposal Example

Download file to see previous pages Acknowledging the vital role of CSR in the present global economic market, this research intends • To analyze corporate social responsibility • To analyze the impact of CSR to companies in the banking and pharmaceutical sectors of Australia • To evaluate the CSR performance of some banking and pharmaceutical organizations in Australia • To conduct a comparative study of CSR performance of some companies in the banking and pharmaceutical sectors of Australia • To examine the relationship of the CSR performance vis-a-vis the financial performance of the companies • To determine the continued relevance of CSR in the 21st century This research is significant in the face of the controversies surrounding CSR after the Enron, Exxon, BP Shell, and other similar events. Likewise, the research is necessary, as it will provide a conceptual analysis of CSR with the context of the several criticisms in CSR. This is significantly based on the idea that CSR should be given a re-look as it has been used to conceal illicit activities (Lin-Hi, 2009). Moreover, it will help in providing a better understanding of the relationship between CSR and the organization by learning how does CSR contribute both to the growth of the corporations and to the good of society. Finally, the research is crucial, as it will shed light on the issue of whether CSR is still appropriate for the global economic market or there is already a need for a new paradigm (Karnani, 2010; Ries et al, 2005). Research Question This study has one vital problem “Is there still relevance for CSR in the 21st Century?” In order to address this question, the researcher will be addressing three key sub-questions.  

 These are

1. What is the nature of CSR?
2. How does CSR shape or influence the importance of an organization?
3. What is the relationship between CSR and CFP?

The research will focus on banking and pharmaceutical companies in Australia. Australia has been chosen because it is considered as one of the countries, which have laid strong economic and governmental fundamentals for CSR (Moon and Vogel, 2008). On the other hand, the banking sector and pharmaceutical companies have been chosen because of the numerous controversies that they have been involved in in the past decade.

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