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Corporate Social Responsibility: an Evaluation of its Relevance in the 21st Century

Corporate Social Responsibility: an Evaluation of its Relevance in the 21st Century - Research Proposal Example

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This research "Corporate Social Responsibility: An Evaluation of Its Relevance in the 21st Century contains the literature review, which presents the current discussions regarding CSR and, at the same time, provides the theoretical framework that sets the entire research…

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Corporate Social Responsibility: an Evaluation of its Relevance in the 21st Century

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Subject: Management
Type: Research Proposal
Level: Ph.D.
Pages: 28 (7000 words)
Downloads: 3
Author: joelle83

Extract of sample "Corporate Social Responsibility: an Evaluation of its Relevance in the 21st Century"

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The concept of corporate social responsibility (CSR) has been conceptualized already as early as the 1930s (Carroll, 1979; Hemingway, 2002). Scholars and practitioners had discussed the importance of corporations responding to social demands. However, it was in the last three decades that extensive discussions and elucidations pertinent to CSR have been undertaken (Dahlsrud, 2008). Despite the debates and discourses, corporate social responsibility still requires further clarification (Dahlsrud, 2008).

In addition, the current global economic downturn, which began in 2007, has started the seeds of doubt regarding the relevance of CSR in the current global economic market (Lin-hi, 2009; Ludescher and Mahsud, 2010; Reis, Betton and Petana, 2005). This position has been raised in view of the fact that many large companies who have been involved in illegal activities that have contributed immensely to the global economic downturn were organizations that have been evaluated as socially responsible (Reis et al, 2005; Karnani, 2010).

As such, some have asked whether CSR is working for the good of the society and the corporation or corporations have learned to come up with means in furthering their gains out from using CSR (Banerjee, 2008). On the other hand, not everybody shares a pessimistic view regarding CSR (Kapoor and Sandhu, 2010; Porter and Kramer, 2002). Many scholars still believe that CSR is an essential component of modern organizations and that it authentically contributes to the good of all the identified stakeholders of the firm.

In this context, it becomes necessary to understand what CSR is, and at the same time, perceive the effect of CSR in both the social responsibility performance and financial performance of organizations (Barnea and Rubin, 2010). 1. Objectives of the Research Acknowledging the vital role of CSR in the present global economic market, this research intends • To analyze corporate social responsibility. • To analyze the impact of CSR on companies in the pharmaceutical sector of Australia.

• To evaluate the CSR performance of pharmaceutical organizations in Australia.

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