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Marketing Plan Project - Research Paper Example

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MARKETING PLAN Name :……………………. Course: ……………………………… Words count: 5103 Table of Contents Table of Contents 2 Executive Summary 3 Situation Analysis 5 Macro Environment (External to the firm) 5 The Economic Environment 6 Legal and Government Environment 6 Technology Environment 7 Ecological environments 8 Socio-Cultural environment 8 Supply Chain environment 9 Micro Environment (Internal to the firm) 9 Company Resources 9 Mission, Vision and Objectives of Al-GiZza 10 Market Analysis 12 Defining the market for Al-GiZza Restaurant 12 Market Size 12 Market segmentation 12 Industry structure and strategic grouping 13 Porter’s five-force analysis of Al-GiZz…
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Marketing Plan Project
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Download file to see previous pages more on effective strategic activities with a view to meet consumers’ on demand-expectations. In order to be competitive and to survive in today’s fiercely competitive markets, businesses have not only to seek response from customers, but also discover hidden market opportunities and stimulate demand for their goods or services (Kotler and Keller, 2006, p. 10). Regardless of whether it is small or large in scale, startup businesses essentially need to plan for its business and marketing activities by analyzing various strategies that they can implement for future. Business organizations that manufacture or market goods and services are performing its business function primarily to meet their commitment and responsibilities to the society, consumers and all other important stakeholders. Marketers create benefit or utility that are the want-satisfying power of the consumers (Boone and Kurtz, 2009, p. 5). It is extremely important for any business to see what utility or benefit its goods or services can offer to the consumers and to evaluate the value and money-worth that consumers may expect for them. It is also important to weigh up whether customers are satisfied with the offerings and how they can be turned to be loyal-customers so as to gain advantage as long-term assets. Marketing plan, which has recently gained greater significance among business experts, is an invariably practical tool that can provide insights in to the overall business environments, competitive levels, strategic aspects and major areas of opportunities and threats. As contemporary markets are largely impacted by radical changes in technology, consumer behavior and buying patterns, competition, management and business strategies, marketers have to foresee how these variables may impact their marketing domain and how they can be dealt with. Marketing plan is a roadmap that can illustrate how these marketing forces create challenges on the business and how they can be managed as well. It is an important strategic tool that helps a marketer comprehend business potential and foresee ways with that it can achieve sustainable competitive advantage. It provides detailed explanation of various environmental factors and significant elements in relation to competition, management, and marketing mix and so on. This paper presents a brief marketing plan for Al-GiZza Restaurant in Abu-Dhabi, UAE. Al-GiZza is going to be an incredible experience with dining of multicultural organic food and entertainment for the local Arabian community, people around the world who visit UAE for leisure and other expatriate professionals working in UAE. Though there are many pizza ...Download file to see next pagesRead More
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