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Marketing Concepts of Pizza Restaurant - Term Paper Example

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The paper 'Marketing Concepts of Pizza Restaurant' presents an exchange of foods and services which is not merely the core idea behind its marketing, but rather, sincere efforts to create, communicate and deliver reasonable values to its customers will be of greater focuses and major concerns…
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Marketing Concepts of Pizza Restaurant
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Download file to see previous pages The Pizza Restaurant aims to contribute to human needs by delivering quality pizza-foods and drinks and to enhance healthier food and a joyful environment to help its customers find their entertainment needs to be satisfied. Armstrong and Kotler (2005, p. 42) emphasized that a statement of an organization’s purpose- a mission statement- must be able to define the business in terms of satisfying basic customer needs. For Pizza Restaurant, its customers are rich hippies and businesses or other professionals from Riyadh who come to meet their needs of hunger, thirst, joy, and leisure entertainment. The company will value their needs, their responses, and their varying requirements and thus it will design different services and quality multi-cultural organic food items in order to satisfy its customers.
The main objectives of the company are establishing customer focus strategy, maintaining customer loyalty, ensuring long-term profitability, and thus achieving sustainable competitive advantages. In order for these objectives to be achieved, the Restaurant plans to give greater emphasis on strategies like mass-marketing strategy, customer focus strategy, customer relationship, and CRM strategies, etc.
As far as four Ps of the marketing is concerned, Pizza restaurant takes an integrated approach to these elements, namely products, price, place, and promotion. According to Wilson and Gilligan (2005, p. 536), although the effective management of each of the individual elements of the mix is largely self-evident, many marketing strategists have stressed the need to pay attention to the ways in which the mix elements as a whole can be managed well and integrated so that a high degree synergy can be achieved. ...Download file to see next pagesRead More
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