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Marketing Essays

Result for Subject Marketing:
19897 essays
How far neuromarketing can go ethically Marketing Literature review
15 pages (3750 words) , Download 2 , Literature review
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With consumers getting highly computer savvy day by day, advertisers are provided with several effective opportunities to reach the target audience. Cable televisions, the internet and Smartphone have enhanced the consumer’s knowledge and information regarding the brands available in the market (4imprint, 2010). Because of all these reasons, marketers have enhanced their presence through ads with an aim to capture the attention of the consumers in the marketplace.
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The Case of Watsons and H&M Consulting Marketing Essay
15 pages (3750 words) , Download 3 , Essay
Free
The two organisations in question here are ‘Watsons Engine Components’ and ‘H&M Consulting.’ Watsons Engine Components is a manufacturer and supplier of car engine parts to major automobile companies.
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Promotional Campaign Olympenergy the energy drink Marketing Research Proposal
10 pages (2500 words) , Download 3 , Research Proposal
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Food and beverages has not been given much attention to, for the London 2012 Olympics. About 14 million meals across 40 different locations would have to be served during the event. The catering and the hospitality sector are attempting to support and implement local, seasonal, healthier and sustainable standards across the country.
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Marketing analysis of Bupa Marketing Essay
23 pages (5750 words) , Download 3 , Essay
Findings indicate the ability to create an integrated marketing communications programme to improve revenues in home care capacity and non-member services for health screening by 20% in two years.
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Product, Sales and Marketing Orientation at Kelloggs Marketing Assignment
4 pages (1000 words) , Download 3 , Assignment
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In addition to this other purposes include the better relationship with consumers and generating the basis for innovation in the product line (Ulwick, 2005, p.63). Requirements for segmentation include access to information about the consumer preferences, product features and good budgetary support for market research.  
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Marketing - McDonald's Restaurant Marketing Essay
5 pages (1250 words) , Download 2 , Essay
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According to the paper the company also puts together coolers of orange munchies with its logo obtainable for local proceedings of all types. This paper will present a rhetoric analysis of McDonald’s Restaurant and various conclusions with reference to the manner in which that rhetoric is truthful.
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Impact of Markets and the Division of Labour on Social Cohesion Marketing Essay
8 pages (2239 words) , Download 2 , Essay
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The market can be described as a destination for goods or services intended for sale. This market is composed of customers are people that are willing and able to purchase the goods or services that are being sold. Social cohesion refers to the ability of people to articulate or embrace each other and co-exist peacefully (Council of Europe 67).
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Global marketing management Marketing Essay
5 pages (1250 words) , Download 2 , Essay
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I would suggest my friend to think about relationship marketing and he therefore needs to treat his customers always welcomed to the business and to maintain friendly relationship.
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The Growth in Sales in Mercadona Marketing Case Study
7 pages (1798 words) , Download 2 , Case Study
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The company offers up high-end market products, so only a few people at the top could be able to afford to buy there. Although housewives do not work for themselves, they do have control of the family finances when it comes to shopping. Also, the working class has disposable income to spend so they can afford to buy high-end products.
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Analysis of Social Media Advertising Marketing Report
7 pages (2001 words) , Download 2 , Report
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Social media marketing programs more often than not strive to generate contents that largely create a center of attention that encourages its users to share amongst them. Commercial information moves to start with one client to the other and most probably resonates for the reason that it seems to move from a dependent, third-party foundation, disparate from the make or firm itself.
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Mass Customization of Products Marketing Essay
3 pages (924 words) , Download 2 , Essay
McCarthy (2004) defined it as "the capability to manufacture a relatively high volume of product options for a relatively large market (or collection of niche markets) that demands customization, without tradeoffs in cost, delivery, and quality”. Mass customization is considered to be the solution for mass production which has numerous challenges.
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Building Successful Brands Marketing Case Study
3 pages (986 words) , Download 2 , Case Study
From the case of Waitrose’s case, it is safe to conclude that the branding of a company’s products and general outlook is instrumental in the boost of sales. There is an attraction to customers when the products of a company possess a great packaging theme and product. A customer in a supermarket will pick the most attractive product on the shelf.
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CUSTOMERS PORTFOLIO AS MANAGEMENT REQUIREMENT Marketing Essay
11 pages (2750 words) , Download 2 , Essay
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Name: School: Course Title: CUSTOMERS PORTFOLIO AS MANAGEMENT REQUIREMENT Lecturer: Date of Submission: CUSTOMERS PORTFOLIO AS MANAGEMENT REQUIREMENT 1.0 Introduction The competitiveness of the global economic market calls for the need for corporations and companies to put in place readily evolving strategies.
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Influence of Social Media on Customer Relationship Management Marketing Dissertation
41 pages (9981 words) , Download 8 , Dissertation
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This dissertation presents an examination of influences of social media on CRM and critical factors for customer engagement in an age of social media by presenting salient themes from published literature in a review of relevant literature, and an examination of expert insights acquired from semi-structured interviews involving experts.
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TopShop - The Marketing Story Marketing Essay
6 pages (1500 words) , Download 2 , Essay
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This store has risen to cult status and is one leading brand name in high street fashion. What makes TopShop click? TopShop implements aggressive marketing strategies. It is constantly there in the minds of people. The positioning is extremely strong. Marketing strategies have to be designed and modified according to the market conditions.
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Macromarketing Environment and Company's Successful Marketing Marketing Essay
11 pages (2992 words) , Download 2 , Essay
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Financial services have certain unique features which present challenges to the marketing team. Financial services are characterized by intangibility, heterogeneity, fiduciary responsibility, and contingent consumption, duration of consumption, perishability, and inseparability of the services from the consumer.
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Glo-Bus Company Analysis Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
One of the quickest ways in trying to achieve the best cost strategy was to invest in a high quality workforce and major on the employee output. This was coupled with paying their employees at the high end of the pay scale and rewarding them in exchange for reaching a higher level of output.
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External and Internal environment analysis: SONY Marketing Speech or Presentation
5 pages (1250 words) , Download 5 , Speech or Presentation
Free
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According to the research findings Sony’s strengths come about as a result of its brand name which is easily recognisable; this has enabled it to capture a high consumer base. On the other hand, Sony has weaknesses; the cost of manufacturing is high which has made the company reduce its amount of productions.
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Marketing Research Problem Marketing Essay
4 pages (1163 words) , Download 3 , Essay
Free
Marketing Research Problem revolves around the need to widen the customer base of a given product or improve on some specific areas that affect the levels of performance on the market (Majumdar, 2007, p. 14). About Hummer, the marketing decision problem is the changing of the market perceptions of Hummer to enhance its performance through increased sales.
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Karen Millen - The Fashion brand Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
This essay analyzes brand of fashion. Brand familiarity and knowledge influences the perceptions of the target groups. The strategic objective of fashion retailers in rebranding is to increase revenue. The branding process builds value of the brand to the firm. Karen Millen is a renowned British multinational and women designer clothing retailer.
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Economic Efficiency Analysis of The Dollar Tree Transportation Marketing Case Study
3 pages (750 words) , Download 7 , Case Study
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The headquarters of the stores is in Chesapeake, VA. Dollar Tree transportation logistics comprise of import, management of inbound, distribution centers, management of outbound transportation and domestic transportation. The company is committed to providing exceptional service to its customers through continual improvements in quality, operating costs and safety (Derdak & Simley, 1988).
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International and Cross-Cultural Marketing Marketing Essay
11 pages (2750 words) , Download 2 , Essay
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Cross cultural marketing can be defined as the difference between different communication styles among members belonging to different cultures.
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Technological Advances and Socio-Cultural Forces Marketing Assignment
10 pages (2606 words) , Download 3 , Assignment
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Business operations transformed from being merely an accounting and bookkeeping exercise, which was an old economy model of conducting business, to an all-around economic activity involving advertisement, consumer relations, Corporate Social Responsibility, and conformation to other environmental factors such as PESTEL.
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Corporate Strategy:Gazprom - Paradoxes Marketing Essay
7 pages (1750 words) , Download 2 , Essay
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After ensuring that Gazprom was under state control, Vladimir Putin acknowledged amendments on the federal law regarding gas supplies in Russia allowing the government to control interest in the gas monopoly
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Digital Marketing Mix and Relationship Management Tactics of Stokers Company Marketing Essay
11 pages (3103 words) , Download 3 , Essay
Free
The stores under the Pratts brand are Annett’s Furniture World, Fredmans, Russell Dean, Young’s Furnishers, W&T Nettleton, Christopher Pratts, Gregory, and Porritts Fine Furniture. The furniture brand is a trusted brand in the UK. Stokers Fine Furniture is coming up with new strategies to capture the potential market. The brand falls in the category of expensive and traditional product brands.
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Johnnie Walker Marketing Strategies Marketing Essay
5 pages (1594 words) , Download 3 , Essay
Free
Marketing refers to a management responsibility concerned with the determination, anticipation and satisfaction of customer requirements. All business organizations require an effective operational marketing department in order to foster their profitability objective. Johnnie Walker is a perfect example of a commercial organization with an effective marketing department.
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ABSOLUT Vodka Brand Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
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A CASE STUDY AND ANSWERS TO THE QUESTIONS Part 1 Absolut Vodka Business This is a case study about Absolut Vodka, which is now trading as ‘The Absolut Company.’ Absolut Vodka entered the US market in 1979 with its brand known as premier vodka, which is one of the best-selling imported vodkas in the US (Mooney and Dool 2010, p.1).
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Analysis of UK Fashion Retail Environment Marketing Essay
7 pages (1923 words) , Download 2 , Essay
Free
One of the key political decisions which affect the industry is the rate of tax levied on the retailers by the governments. Presently the corporation tax was cut down to 20 percent so that it can stimulate the economic activity of the industry. But with a rising deficit, the government can increase the tax at any time.
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Cooperative Marketing of Global gadgets imports Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Based on this research some of the effective cooperative methods that Global Gadgets Imports should employ in its project are making partnerships with other companies and businesses with similar goals and objectives. By doing this, the company will help establish an effective market line that will oversee its products gain the right reputation and reach to new areas of the market.
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An individual pre market entry report. Japan Marketing Assignment
12 pages (3000 words) , Download 5 , Assignment
Free
The project will analyze the political, technological and some other aspects that is necessary to enter into a market of foreign country. An SWOT analysis of the company are also been discussed just to take note the strengths the company as well as the awaited opportunities for the same in the new market venture (Doole and Lowe, 2008, p. 7).
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Understanding information Marketing Essay
3 pages (750 words) , Download 2 , Essay
The statistical data of the results (frequency and descriptive data) are also appended to this report.The fashion show featured a diverse collection of style and trend including “designer” items for shoppers of all ages and genders.
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Merger and Acquisition Between Wells Fargo and Wachovia Marketing Term Paper
7 pages (1795 words) , Download 2 , Term Paper
Free
In the case where mergers are hostile or either friendly, they are usually categorized as a horizontal, conglomerate, or vertical. The horizontal merger could be the merger between companies that make and service in similar markets or sell similar products for example the merger between Wells Fargo and Wachovia.
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Future Prospects of Land Securities Property Group Marketing Essay
10 pages (2807 words) , Download 3 , Essay
Free
The UK commercial property market is valued at more than £ 529 billion, in comparison to the residential property market which is about £ 3,805 billion. If we look back to scale the performance of the commercial property market, we will see it has generated considerable revenue in and before 2007. Most of the pension providers in the UK invested at least 5-10 percent of their money in commercial properties.
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Dayton Family Supply Chain Management Marketing Research Paper
5 pages (1376 words) , Download 2 , Research Paper
Free
The merchandise from other countries is saved in the distribution centers of the company that are located on different coasts. This merchandise is transferred to the regional offices through rail or trucks. The regional offices are responsible for providing merchandise to more than 1700 stores of the company located in different states of the US.
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Local Economic Development Project Case of Walsh Ranch Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
This paper highlights the purposes, served by the Walsh Ranch community, which include economic growth, expanding population needs and development of centres for multiple growth. The project not only aims at providing for its residents but also considers for the environmental factors and encourages its preservation and further cultivation.
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Industry Analysis and Financial Services of Pan America Marketing Research Paper
5 pages (1531 words) , Download 2 , Research Paper
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Gasolina Urban blend belongs to the alcoholic beverage industry. This industry is a sector that has matured courtesy of its long history of existence. It comprises various companies that market both alcoholic and non-alcoholic drinks. The history of the alcoholic industry dates far back because drinking of beverages has been claimed to be as old as humanity.
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Strategic Marketing Management of the Traveling Agency Industry in the UK Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
Wars have caused political instability in different parts of the world. Due to such political instability, the EU and the US revised new security which came into effect in summer 2006. Although governments have taken essential safety measures the new political strategies reduced the customers’ confidence level for travelling by air. 
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Advertising campaign analysis: BMW Marketing Essay
9 pages (2250 words) , Download 4 , Essay
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Unlike other automakers that often focus on product and pricing, BMW establishes a brand personality that is consistently aligned with target customer standard of living. “The Ultimate Attraction” ad campaign establishes BMW as an important construct and facilitator in the lives of target consumers who maintain high economic resources.
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Retail Marketing Strategies of Burberry Marketing Essay
12 pages (3521 words) , Download 7 , Essay
Free
In the recent past, Burberry has hired talented personnel hence enhancing the company image in terms of fashion and modernity. The companies name has been revised from Burberry’s to the present day Burberry. This was done with the aim of focusing more on the brand than the association with a person who in that case was the founder.
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Starbucks Brand Strategy Marketing Coursework
9 pages (2652 words) , Download 4 , Coursework
Free
The origin of the word “brand” has come from the original Norwegian word “brand” which means to burn. The farmers used to put some burn identification marks on the livestock to distinguish the possession. This still happens to the main objective of branding or brand building in modern-day business as well.
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Effect of the Economic Downturn on a Manufacturing Company Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The company's main concern was what action to take with regard to the workforce. With fewer production facilities, the company needed to reduce the number of labor hours by twenty per cent. There were several factors that affected the decision, most important was how to deal with a company union which strongly opposed a lay-off of any employee.
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Individual Internet Assignment Marketing Essay
3 pages (750 words) , Download 2 , Essay
A product strategy needs integration with pricing, promotion as well as distribution. Product strategies are specific as compared to business strategies in that they guide for direct marketing of individual products. Such specific decisions include specificity in; target market definition, product features, price, distributors and programs for marketing communication.
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Market Segmentation in Technology Businesses Marketing Essay
8 pages (2692 words) , Download 2 , Essay
Free
Marketing is the determinant of profitability in any business regardless of the industry and the nature of business. Managers of the marketing departments in most businesses have come up with ingenious ways of ensuring the marketing works, and the business makes profits.  Market segmentation is the strategy that has been proven to work miracles in the world's business.
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Sustainability and the Green Supply Chain Marketing Essay
12 pages (3255 words) , Download 2 , Essay
Free
More and more businesses are implementing conscious business practices aimed at protecting the earth's environment. The major international businesses are integrating environmental practices into their corporate strategic practices and their business processes. Businesses are giving increasing importance to take environmentally friendly initiatives in their operations.
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Consumer Behaviour on Facebook Marketing Essay
12 pages (3000 words) , Download 3 , Essay
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The social commerce as discussed in the case study of “Social Commerce-The New Retail Frontier” has shown significant contribution towards the consumer buying behaviour. The case study shows that the consumer buying behaviour has changed dramatically with the inculcation of the social commerce, which is considered as the part of the e-commerce.
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Marketing Mix Strategies of Nike and Reebok in India Marketing Essay
4 pages (1000 words) , Download 2 , Essay
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This essay examines the elements of the two marketing mix and probes the difference between the marketing mixes of Reebok and Nike. It brings us to the “Place” factor of the marketing mix as a physical and virtual channel from which customers want to make the purchases of a product. The major difference between the two marketing mixes here was the entry of these two companies
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Plum organics baby food:marketing campaign proposal Marketing Essay
3 pages (750 words) , Download 2 , Essay
In response to this parents are looking for more ways to ensure their children’s health and safety. You can be a part of easing the parents mind in the area of food safety. Organic food is naturally grown and processed.
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ZENN Car Marketing Admission/Application Essay
5 pages (1250 words) , Download 3 , Admission/Application Essay
Free
What factors to be considered while setting the price for setting the price for city Zenn? Costs: If the rate does not include enough margins “to break-even, you’re heading for trouble. The best thing to do is sum up all your costs and divide by the number of hours you think you can bill a year.
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Selling and Sales Management Marketing Term Paper
8 pages (2062 words) , Download 2 , Term Paper
Free
The contrast between the two is apparent and is defined by the products that a firm may be indulging in. A producer may choose either of the two methods after putting market composition and factors. One of the methods applies independently at a time without having a mixture of the two in any setting. Sales, in general, may be determined by the choice of marketing method.
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Tea market segmetation Marketing Research Paper
4 pages (1000 words) , Download 3 , Research Paper
Free
Place The company aims to adopt a step wise approach to the market where distribution network will be used to distribute different types of herbal and specialized teas to wholesalers, retailers, restaurants, hotels, and coffee shops. Wholesalers in particular will be engaged to make distribution to large retail stores such as Tesco, Sainsbury’s, and Asda, etc.
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