StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19702 essays
The Uppsala Model, the Eclectic Theory of International Production and Michael Porter Diamond Model Marketing Essay
13 pages (3573 words) , Download 5 , Essay
Free
A number of theories have been brought forward to explain the presence of international investments in various countries. These theories explain the motivation behind firms going out and producing abroad, the reasons why firms choose to internationalize and why firms go for either contractual or equity investments abroad.
Preview sample
Case study on BMP DDB advertising company Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
This essay shows that consumer behavior can only be understood by living with their behavior. The research conducted by the BMP DDB advertising agency, established significant evidence relating the consumer purchasing patterns. Ethnographic marketing research was employed to establish the consumer emotions, patterns, responses and lifestyles.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
Marketing Strategies of Oman Air Marketing Essay
12 pages (3096 words) , Download 7 , Essay
Free
The introduction section of the marketing plan will cover a brief description of the organization, target market and goals of a marketing campaign. Oman Air is a prominent and recognized Muscat-based national airline and flagship enterprise of Sultanate of Oman’s Civil Aviation Sector. The airline commenced business operations in the year 1993 and has accorded rapid growth and expansion since its establishment.
Preview sample
International Marketing - FedEx Corporation Marketing Essay
12 pages (3444 words) , Download 2 , Essay
Free
FedEx is an abbreviation of ‘Federal Express’ which was used till 2000 till it came to be known as FedEx. It started business in 1998 after FDX Corporation acquired Caliber System Inc. They started off with services such as express shipping, a ground service, a truckload freight carrier airfreight services in some regions and even technology and logistics services.
Preview sample
Marketing Strategies for R200 Revola Smart Phone Marketing Research Paper
10 pages (2588 words) , Download 3 , Research Paper
Free
People have become busy and at the same time want to remain connected to their social life. As a result, the communication gadgets have been improved to perform several functions like accessing the internet and social sites, as a means of entertainment (Keegan et.al 200). This is why the smartphone has been modeled with features like high-resolution cameras and a media player.
Preview sample
Moet & Chandon - Integrated Marketing Communications Marketing Essay
10 pages (3186 words) , Download 5 , Essay
Free
Moet & Chandon is a French winery and one of the most prominent producers of champagne. The company has been in existence for 268 years. It was started by Claude Moet as Moet et Cie (Moet & Co.) and has since changed its name following a series of acquisitions and mergers. At the moment, it has over a thousand hectares of vineyards and has an annual production of about 26 million bottles of champagne.
Preview sample
Direct Marketing Strategies for Expatriate Sports and Health Centre Marketing Essay
9 pages (2516 words) , Download 2 , Essay
Free
Generally, the focus of the work involves developing a modern facility that will be universally completed with the necessary requirement for the expatriates. The health/sports centre will use new brands for its strong identification in order to allow it to build itself as a fully fletched organization.
Preview sample
Tata Cross Culture Marketing Analysis Marketing Essay
11 pages (3403 words) , Download 3 , Essay
Free
Tata Nano is popular for the world’s cheapest car that is built by Tata Motors India achieving great efficiency in terms of price, seating space and fuel. Tata Motors focused on the top 15% to 20% of the Indian population that commute by two-wheelers. This case study reports a successful milestone of Tata Nano, one of the cheapest cars in the world manufactured under the vision of Ratan Tata.
Preview sample
Buyer Behaviour of Nike Organisation Marketing Essay
11 pages (2873 words) , Download 2 , Essay
Free
In this report, one is going to analyze one of the most mentioned slogans that act as a campaign strategy for the product in question. In 1988, Nike came up with one of the most successful campaign slogans that saw them take the industry by storm. The slogan “Just Do It” has been in use since then as the organization’s campaign slogan.
Preview sample
Samsung as One of the World's Most Popular Consumer Electronics Companies Marketing Research Paper
17 pages (4508 words) , Download 5 , Research Paper
Free
Gross Domestic Product in the United States continued to increase throughout 2011. This increased beyond 2007 levels where the credit crunch caused a serious slowdown in the American economy. GDP in the United States is amongst the highest in the world, and it is much higher than that of other close competitors like the United Kingdom and Japan.
Preview sample
Sound Business Venture for Accarpio Transport Marketing Essay
9 pages (2492 words) , Download 2 , Essay
Free
Creating a new business venture is a process that involves a lot of steps that need to be carefully taken into consideration. The success of the new business venture mainly depends on the quality of the business plan used by the entrepreneur. As such, this paper has been designed to evaluate the measures that can be taken in order to create a sound business venture for Accarpio Transport.
Preview sample
Analysis of Personal and Organizational Ethics and Values Marketing Case Study
11 pages (3011 words) , Download 3 , Case Study
Free
Deontological ethics are the backbone of the Red Cross as they fully abide it. The flaws and shortcomings in the system of the Red Cross are still not properly addressed to date, as there are several departments where incompetency still exists but still hope for the best. Adaptation of a new ethical and management strategy might help out them.
Preview sample
Volkswagen Marketing Policy in Vietnam Marketing Literature review
11 pages (4085 words) , Download 2 , Literature review
Free
Research Philosophy is a belief about the way data must be gathered, used, and analyzed for a particular phenomenon. In general, there are two major research philosophies namely positivist and interpretivism (City University of Hong Kong, 2011). Positivists are often referred to as scientific methods whereas interpretivists are often regarded as anti-positivist.
Preview sample
The Current Positioning of Badedas in the Italian Market Marketing Term Paper
9 pages (2474 words) , Download 6 , Term Paper
Free
Generally, the brand has suffered a considerable loss of market share in some of its products. The analysis below evaluates the current positioning of Badedas in the Italian market. The graph indicates that Badedas’ market share has been declining steadily in the overall market of body and shower products.
Preview sample
Ethnography as a Research Approach for Studying Consumer Behaviour Marketing Essay
9 pages (2810 words) , Download 4 , Essay
Free
The identification of the key aspects of consumer behaviour has been, traditionally, a critical priority for marketers worldwide. For this reason, a high range of research methods has been developed for helping marketers in developing the above task. In practice, it has been proved that certain of these methods are not fully effective, allowing the appearance of inaccuracies in their findings.
Preview sample
Social Media/Social Network, Aims and Objectives Marketing Essay
15 pages (3750 words) , Download 3 , Essay
Free
The paper in a more focused fashion works to understand the social networking activities carried out by McDonald’s and how the company aimed at gaining needed competitive advantage relating to its competitors. In that, both theoretical or secondary and primary analysis would be conducted in the form of taking interviews to gain a holistic understanding of the same.
Preview sample
Samsung Company Situation Analysis Marketing Research Paper
13 pages (3450 words) , Download 3 , Research Paper
Free
The company has grown to the multinational corporation it is today.  Samsung in Korean means three stars, it got the name due to the association it had with different business types in various parts of the world and in South Korea (Cohen, 1995). People started associating it with electronics, development, and information technology.
Preview sample
Pricing Strategies of Amazon Marketing Essay
12 pages (3516 words) , Download 4 , Essay
Free
Decision-making and the formulation of feasible business strategies hold more in terms of success than most other factors considered in business. Proper decision-making that results in viable strategies should consider certain factors, and this includes gauging the market trends, consumer preferences as well as analyzing the strategies that competitors have laid out (Smith 2011, p. 231).
Preview sample
Brand Positioning - Hewlett-Packard Marketing Essay
9 pages (2736 words) , Download 2 , Essay
Free
This report aims at introducing a new product idea, developing its marketing strategy and analyzing the marketing ingredients required to make a new idea a success. The report would initiate with an overview of the company which would be taking the initiative to develop the new product idea into an innovative product.
Preview sample
Sasol Limited: New Product, Service, and Marketing Metrics Marketing Term Paper
9 pages (2734 words) , Download 5 , Term Paper
Free
Secondly, the key relationships between the buyers, suppliers, and other key stakeholders involved in the process of marketing the product in the new geographical market a profitable. Lastly, some key measurement metrics have been discussed in this study, which can help to measure and evaluate the set objectives of delivering the product.
Preview sample
Fundamental Analysis of Hewlett Packard Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
HP emphasizes on simplifying the experiences of technology for its customers, which includes individual customers as well as large institutions and businesses. HP possesses a wide portfolio consisting of products related to personal computing, spans printing, IT infrastructure, software, hardware etc.
Preview sample
The Middle East and North Africa Market Development Marketing Case Study
10 pages (3071 words) , Download 2 , Case Study
Free
Mena region in many ways is dependent upon two core factors; these are prices of oil and policies of the states. About 23% (out of 300 million) population of the MENA region has daily earnings of less than 2 dollars. Therefore regional integration is integral for this region (The World Bank, 2011a).
Preview sample
Integrated Marketing Communications Mix Strategy for Laptop Manufacturers: Apple vs Dell Marketing Essay
11 pages (3158 words) , Download 2 , Essay
Free
A market review about the laptop market along with the market review of Apple and Dell has been provided to determine the value of each brand. The literature review talks about the research done on marketing communication strategy and integrated communication mix followed with an analysis and discussion on the same.
Preview sample
Understanding & Researching Consumer Buyer Behaviour Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Marketing researchers in this vein place their emphasis on the taxonomic system of classifying products into either non-impulse or impulse products so as to enable marketing strategies, for instance, point of purchase advertising, in-store promotions or merchandising (Hulten and Vanyushyn 381).
Preview sample
Culture Based Positioning and Changing Marketing Factors Marketing Essay
9 pages (2515 words) , Download 2 , Essay
Free
Marketing is a concept that has emerged and evolved over years. There will be no other discipline in this universe that is as influenced and affected by the changes in the environment as marketing is. Sometimes, it takes years to observe a change in the marketing pattern. Sometimes, even a small technological leap in the industry can change the marketing pattern very easily.
Preview sample
The Emergence of Globalization and the Marketing Mix Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
The author states that these firms have central headquarters in a given country but their operations are decentralized in different regions like the Middle East, West Africa, North America, and Europe, East and Central Africa. Appropriate marketing plans can be observed by the multinationals to capture a substantial market share.
Preview sample
General Electric Analysis Marketing Essay
15 pages (4230 words) , Download 3 , Essay
Free
The general electric company is one of the highly regarded companies in America and globally. According to the company’s 2011 annual general report, the company had total assets worth $584 billion and a net income of $6.5 billion. The company is considered among the best companies in the world due to its products and as well as the profits margins over the recent financial periods.
Preview sample
Marketing Analysis on Facebook Marketing Assignment
20 pages (5000 words) , Download 5 , Assignment
Free
Facebook operates in a marketplace those transverse physical and geographic borders. The pervasive nature of the Internet ensures that a vast audience is available for social networking sites and other online business models. However, the very same pervasiveness of the Internet makes it difficult for the organizations like Facebook to keep track of all the diverse rules and regulations related to cyber laws, individual freedom and social networking that are imposed by different countries.
Preview sample
Marketing Strategy for Starbucks in Trinidad and Tobago Marketing Research Paper
12 pages (3252 words) , Download 5 , Research Paper
Free
Starbucks has capitalized its unique positioning in the market by developing outlets that are furnished with the finest quality furniture which is comfortable for the customers along with supporting amenities such as music, Internet facilities and handicapped access so that the customers are provided with a sensational feeling of enjoyable ambience in the outlet.
Preview sample
The Changes in the Consumer Behaviour of Female Consumers in Regard to Online Shopping of Cosmetics Marketing Essay
20 pages (5998 words) , Download 2 , Essay
Free
Consumer buying behaviour could be defined as an action that an individual takes in purchasing and using goods and services (Hawkins and Mothersbaugh, 2009). Consumer buying behaviour could be best defined as “the process by which individuals select, purchase, use, dispose of goods and services to satisfy their needs and wants” (Neal, Quester, and Hawkins, 2004).
Preview sample
Tata Cross Culture Analysis Marketing Essay
10 pages (2926 words) , Download 2 , Essay
Free
The person whose efforts brought the model was Mr. Ratan Tata as he decided to make a car to target the low-cost families and finally has become existent. Although being a lengthy procedure and time-consuming option but due to the strong will and decisive efforts of Mr. Ratan Tata, it was finally designed with an attractive shape.
Preview sample
Tata Nano Cross Culture Marketing Marketing Essay
10 pages (2869 words) , Download 3 , Essay
Free
Tata is an Indian automobile company that has bought several other European brands over the last decade. Tata has acquired a British company; Jaguar, land rover, together with a South Korean company Daewoo to increase its motor vehicle production and service quality (Hollensen, 2007, p. 287). The company offers other services in its conglomerate such as consultancy services.
Preview sample
Digital Marketing: The Importance of Social Media Marketing Essay
10 pages (2500 words) , Download 6 , Essay
Free
.The widespread use of social media can enhance marketing initiatives by drawing the marketing mix closer to the technology users who basically comprise the consumer base and prospects.
Preview sample
Tata International Marketing Analysis Marketing Essay
11 pages (3063 words) , Download 4 , Essay
Free
States and different regional alliances are systematically organizing their economics in which technology and innovation played a decisive role in recent times. Today, China and India are at the top of world economics as both countries are advancing significantly in technology and engineering automation sections (Enderwick, 2012).
Preview sample
International Marketing Strategy - Implementation and Control Marketing Assignment
11 pages (3245 words) , Download 2 , Assignment
Free
The best way for a woman to portray her unique image and style statement depends on the handbag she uses. Mulberry started providing luxury leather goods items to meet the most desirable fashion for women, satisfy the needs of women and signify their power and status. Mulberry was established in 1971 to provide fashionable items that would create a formula for its success in the market.
Preview sample
Main Reasons for Tata Motors Entering the Ultra-low-Cost Car Market Marketing Essay
10 pages (2873 words) , Download 7 , Essay
Free
It is essential to state that Indian automobile giant Tata Motors is one of the most important companies among the 98 companies that comprise the famous Tata group. Tata Motors has been pretty desperate to make a strong presence in the global low-cost as well as ultra-low-cost car market for many years.
Preview sample
Challenges Facing International Marketers Marketing Essay
11 pages (2922 words) , Download 3 , Essay
Free
International marketing deals with marketing companies and organizations across national borders. It is a strategy that applies techniques in use in the home country to other countries abroad. International marketing ensures diversification of markets, market growth and economies of scale for companies that involve themselves in this kind of marketing.
Preview sample
Business plan proposal: Gardenia Online Garden Shop Marketing Term Paper
13 pages (3250 words) , Download 2 , Term Paper
Free
Gardenia is an online garden shop based in Doha, Qatar. Its goal is to basically provide the common public quick access to floral arrangements and styling services at an affordable price. It is a corporation owned by five college friends whose career experiences are a mix of event planning, styling and business management.
Preview sample
Diversity in AT&T Telecommunication Company Marketing Essay
14 pages (3699 words) , Download 2 , Essay
Free
The company has the largest collection of available phones thus; it has extensive wireless networks with the leading 4G network in the United States. In one way or another, the company is bringing it all at once for different customers, from inventive Smartphones to upcoming production TV services and stylish solutions for a variety of businesses.
Preview sample
Sustainable Marketing for Emirates Airline Marketing Essay
11 pages (2979 words) , Download 6 , Essay
Free
As stated from the very beginning of operations, ‘quality, not quantity,’ (Emirates Global, 2012) has always been its motto in providing exceptional service, whether it be on how to purchase tickets to flying onboard in spacious seating arrangements, friendly crews, entertainment, and meals served.
Preview sample
NLV Solutions: The Vend-O-Matic Brand Marketing Essay
14 pages (4261 words) , Download 2 , Essay
Free
Vend-O-Matic provides an array of products ranging from candy and snacks to beverages and non-food offerings. Current economic conditions in the UK market conflict being able to grab more market attention for this brand, creating a need to reposition the business model under a premiumization model to provide consumers with notions of exclusivity and quality.
Preview sample
External and Internal Marketing Environment Analysis of Nokia Marketing Essay
9 pages (2250 words) , Download 5 , Essay
Free
According to the report the company has however suffered a significant decline in its market share over the past few years and this is attributed to growing consumer interest in smartphones and other emerging mobile products manufactured by the other vendors in the market such as Apple. Nokia is the World’s chief mobile communication company.
Preview sample
LumiCore - Business to Business Market and Business to Customer Market Marketing Essay
16 pages (4367 words) , Download 3 , Essay
Free
Noting that each of the two markets has its own characteristics and values, the present report will help the Board of LumiCore in taking the right decision on the market segment as the report outlines a marketing plan to target the chosen segment. Through the review, it has been established that indeed the United Kingdom has a lot of potential for the decorative industry and the production of paints.
Preview sample
Marketing of New Restaurant Food Business Named Hangout in the United Arab Emirates Marketing Research Paper
26 pages (6861 words) , Download 2 , Research Paper
Marketing strategies and implementation plans have been developed after conducting market analysis including market competition, SWOT analysis and consumer behaviour analysis. This market plan also induces future scenarios and action plans. Key findings from environmental analysis, market analysis, consumer behaviour analysis in the target market and detailed strategies and implementation plans have been summarised as follows.
Preview sample
The Opportunities of Food Retailer Tesco Expanding into Mumbai of India Marketing Essay
16 pages (4802 words) , Download 2 , Essay
Free
There have been large developments in the field of communication technology and transportation system as well. Advanced information technology, a modern transportation system, new opportunities in the market and lesser trade barriers have fostered international marketing to the highest level in the recent past (Kleindl, 2006, p.5).
Preview sample
Asda and Tesco - Competitive Advantages of Electronic Advertising to Companies in the UK Marketing Dissertation
62 pages (10231 words) , Download 2 , Dissertation
The convenience of the digital age must inevitably lead towards a transformation in marketing and business practices, just as it is led to a transformation in the way consumers buy and sell. Locating goods and services as desired is achievable with the convenience undreamed of in earlier decades to the extent that the importance of online ordering, capability becomes a necessity for any business.
Preview sample
Potential for Foreign Direct Investment Activity in China Marketing Essay
12 pages (3553 words) , Download 2 , Essay
Free
India and China are the largest nations in the world at present in terms of population size. Even though India is under a democratic administration, China is controlled by the communist party for the last few decades. However, when it comes to economic development both India and China have a lot of similarities. These two countries are the most rapidly developing nations in the world at present.
Preview sample
Service Industry in Context - T-Mobile Marketing Research Paper
12 pages (3403 words) , Download 3 , Research Paper
Free
Generally speaking, the vision of the company is to attain a sustainable growth rate in the global telecom arena while providing high-quality services to its customers all over the world. The brand promise of the company is the belief of the company that life’s happiness depends on sharing with others.
Preview sample
Honda in Europe Marketing Case Study
12 pages (2250 words) , Download 9 , Case Study
Free
The researcher will be seeking out answers to the following questions: Is pricing its vehicles similar to the competition a good strategy for Honda? Should Honda change its product mix from country to country? Is distributing its motor vehicles together with its motorcycles a good strategy for Honda? Is the European market too competitive for Honda?
Preview sample
Marketing and Branding: Brand Apple Marketing Essay
10 pages (2867 words) , Download 3 , Essay
Free
Apple has been a remarkable performer in the market with several points made to ensure they achieve optimal sales. In many cases, they have had to implement different maneuvers that make them the best in the market. For instance, they have been increasing their market share in the past few years, ensuring their competitors are kept at bay.
Preview sample
    18751 - 18800 results of 19702 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us