Marketing Essays

Name: School: Course Title: CUSTOMERS PORTFOLIO AS MANAGEMENT REQUIREMENT Lecturer: Date of Submission: CUSTOMERS PORTFOLIO AS MANAGEMENT REQUIREMENT 1.0 Introduction The competitiveness of the global economic market calls for the need for corporations and companies to put in place readily evolving strategies.

This dissertation presents an examination of influences of social media on CRM and critical factors for customer engagement in an age of social media by presenting salient themes from published literature in a review of relevant literature, and an examination of expert insights acquired from semi-structured interviews involving experts.

This store has risen to cult status and is one leading brand name in high street fashion. What makes TopShop click? TopShop implements aggressive marketing strategies. It is constantly there in the minds of people. The positioning is extremely strong. Marketing strategies have to be designed and modified according to the market conditions.

Financial services have certain unique features which present challenges to the marketing team. Financial services are characterized by intangibility, heterogeneity, fiduciary responsibility, and contingent consumption, duration of consumption, perishability, and inseparability of the services from the consumer.

One of the quickest ways in trying to achieve the best cost strategy was to invest in a high quality workforce and major on the employee output. This was coupled with paying their employees at the high end of the pay scale and rewarding them in exchange for reaching a higher level of output.

According to the research findings Sony’s strengths come about as a result of its brand name which is easily recognisable; this has enabled it to capture a high consumer base. On the other hand, Sony has weaknesses; the cost of manufacturing is high which has made the company reduce its amount of productions.

Marketing Research Problem revolves around the need to widen the customer base of a given product or improve on some specific areas that affect the levels of performance on the market (Majumdar, 2007, p. 14). About Hummer, the marketing decision problem is the changing of the market perceptions of Hummer to enhance its performance through increased sales.

This essay analyzes brand of fashion. Brand familiarity and knowledge influences the perceptions of the target groups. The strategic objective of fashion retailers in rebranding is to increase revenue. The branding process builds value of the brand to the firm. Karen Millen is a renowned British multinational and women designer clothing retailer.

The headquarters of the stores is in Chesapeake, VA. Dollar Tree transportation logistics comprise of import, management of inbound, distribution centers, management of outbound transportation and domestic transportation. The company is committed to providing exceptional service to its customers through continual improvements in quality, operating costs and safety (Derdak & Simley, 1988).

Cross cultural marketing can be defined as the difference between different communication styles among members belonging to different cultures.

Business operations transformed from being merely an accounting and bookkeeping exercise, which was an old economy model of conducting business, to an all-around economic activity involving advertisement, consumer relations, Corporate Social Responsibility, and conformation to other environmental factors such as PESTEL.

After ensuring that Gazprom was under state control, Vladimir Putin acknowledged amendments on the federal law regarding gas supplies in Russia allowing the government to control interest in the gas monopoly

The stores under the Pratts brand are Annett’s Furniture World, Fredmans, Russell Dean, Young’s Furnishers, W&T Nettleton, Christopher Pratts, Gregory, and Porritts Fine Furniture. The furniture brand is a trusted brand in the UK. Stokers Fine Furniture is coming up with new strategies to capture the potential market. The brand falls in the category of expensive and traditional product brands.

Marketing refers to a management responsibility concerned with the determination, anticipation and satisfaction of customer requirements. All business organizations require an effective operational marketing department in order to foster their profitability objective. Johnnie Walker is a perfect example of a commercial organization with an effective marketing department.

A CASE STUDY AND ANSWERS TO THE QUESTIONS Part 1 Absolut Vodka Business This is a case study about Absolut Vodka, which is now trading as ‘The Absolut Company.’ Absolut Vodka entered the US market in 1979 with its brand known as premier vodka, which is one of the best-selling imported vodkas in the US (Mooney and Dool 2010, p.1).

One of the key political decisions which affect the industry is the rate of tax levied on the retailers by the governments. Presently the corporation tax was cut down to 20 percent so that it can stimulate the economic activity of the industry. But with a rising deficit, the government can increase the tax at any time.

Based on this research some of the effective cooperative methods that Global Gadgets Imports should employ in its project are making partnerships with other companies and businesses with similar goals and objectives. By doing this, the company will help establish an effective market line that will oversee its products gain the right reputation and reach to new areas of the market.

The project will analyze the political, technological and some other aspects that is necessary to enter into a market of foreign country. An SWOT analysis of the company are also been discussed just to take note the strengths the company as well as the awaited opportunities for the same in the new market venture (Doole and Lowe, 2008, p. 7).

The statistical data of the results (frequency and descriptive data) are also appended to this report.The fashion show featured a diverse collection of style and trend including “designer” items for shoppers of all ages and genders.

In the case where mergers are hostile or either friendly, they are usually categorized as a horizontal, conglomerate, or vertical. The horizontal merger could be the merger between companies that make and service in similar markets or sell similar products for example the merger between Wells Fargo and Wachovia.

The UK commercial property market is valued at more than £ 529 billion, in comparison to the residential property market which is about £ 3,805 billion. If we look back to scale the performance of the commercial property market, we will see it has generated considerable revenue in and before 2007. Most of the pension providers in the UK invested at least 5-10 percent of their money in commercial properties.

The merchandise from other countries is saved in the distribution centers of the company that are located on different coasts. This merchandise is transferred to the regional offices through rail or trucks. The regional offices are responsible for providing merchandise to more than 1700 stores of the company located in different states of the US.

This paper highlights the purposes, served by the Walsh Ranch community, which include economic growth, expanding population needs and development of centres for multiple growth. The project not only aims at providing for its residents but also considers for the environmental factors and encourages its preservation and further cultivation.

Gasolina Urban blend belongs to the alcoholic beverage industry. This industry is a sector that has matured courtesy of its long history of existence. It comprises various companies that market both alcoholic and non-alcoholic drinks. The history of the alcoholic industry dates far back because drinking of beverages has been claimed to be as old as humanity.

Wars have caused political instability in different parts of the world. Due to such political instability, the EU and the US revised new security which came into effect in summer 2006. Although governments have taken essential safety measures the new political strategies reduced the customers’ confidence level for travelling by air. 

Unlike other automakers that often focus on product and pricing, BMW establishes a brand personality that is consistently aligned with target customer standard of living. “The Ultimate Attraction” ad campaign establishes BMW as an important construct and facilitator in the lives of target consumers who maintain high economic resources.

In the recent past, Burberry has hired talented personnel hence enhancing the company image in terms of fashion and modernity. The companies name has been revised from Burberry’s to the present day Burberry. This was done with the aim of focusing more on the brand than the association with a person who in that case was the founder.

The origin of the word “brand” has come from the original Norwegian word “brand” which means to burn. The farmers used to put some burn identification marks on the livestock to distinguish the possession. This still happens to the main objective of branding or brand building in modern-day business as well.

The company's main concern was what action to take with regard to the workforce. With fewer production facilities, the company needed to reduce the number of labor hours by twenty per cent. There were several factors that affected the decision, most important was how to deal with a company union which strongly opposed a lay-off of any employee.

A product strategy needs integration with pricing, promotion as well as distribution. Product strategies are specific as compared to business strategies in that they guide for direct marketing of individual products. Such specific decisions include specificity in; target market definition, product features, price, distributors and programs for marketing communication.

Marketing is the determinant of profitability in any business regardless of the industry and the nature of business. Managers of the marketing departments in most businesses have come up with ingenious ways of ensuring the marketing works, and the business makes profits.  Market segmentation is the strategy that has been proven to work miracles in the world's business.

More and more businesses are implementing conscious business practices aimed at protecting the earth's environment. The major international businesses are integrating environmental practices into their corporate strategic practices and their business processes. Businesses are giving increasing importance to take environmentally friendly initiatives in their operations.

The social commerce as discussed in the case study of “Social Commerce-The New Retail Frontier” has shown significant contribution towards the consumer buying behaviour. The case study shows that the consumer buying behaviour has changed dramatically with the inculcation of the social commerce, which is considered as the part of the e-commerce.

This essay examines the elements of the two marketing mix and probes the difference between the marketing mixes of Reebok and Nike. It brings us to the “Place” factor of the marketing mix as a physical and virtual channel from which customers want to make the purchases of a product. The major difference between the two marketing mixes here was the entry of these two companies

In response to this parents are looking for more ways to ensure their children’s health and safety. You can be a part of easing the parents mind in the area of food safety. Organic food is naturally grown and processed.

What factors to be considered while setting the price for setting the price for city Zenn? Costs: If the rate does not include enough margins “to break-even, you’re heading for trouble. The best thing to do is sum up all your costs and divide by the number of hours you think you can bill a year.

The contrast between the two is apparent and is defined by the products that a firm may be indulging in. A producer may choose either of the two methods after putting market composition and factors. One of the methods applies independently at a time without having a mixture of the two in any setting. Sales, in general, may be determined by the choice of marketing method.

Place The company aims to adopt a step wise approach to the market where distribution network will be used to distribute different types of herbal and specialized teas to wholesalers, retailers, restaurants, hotels, and coffee shops. Wholesalers in particular will be engaged to make distribution to large retail stores such as Tesco, Sainsbury’s, and Asda, etc.

There are, however, many marketing practitioners that would strongly disagree with the validity of a scientific approach to marketing. Egan (2009, p.32) believes that science “has damaged marketing’s relevancy” as data and research methodology are often superimposed over practical judgment and analyses of market conditions.

In distributing products in China, Japan in India, marketers can expect to experience difficulties in communicating with consumers as a result of language and other cultural differences. For example, although Mandarin is the national language of China, there are at least more than one hundred other languages as a result of a large number of ethnic groups in China.

Consumers are seeking opportunities to migrate to metropolitan or suburban areas at a much faster pace than those looking for rural living opportunities. It is in the urban regions of the United States where major, contemporary Internet providers have developed the appropriate technologies and support tools to sustain broadband Internet access.

Pets.com Case Study Analysis BY YOU YOUR SCHOOL INFO HERE DATE HERE Pets.com Case Analysis The Marketing Mix for Pets.com As far as product, Pets.com emphasized vastness of merchandise offerings that would cater to a large variety of pets, including ferrets, turtles, and fish.

To ensure that consumers are aware of the various benefits of Red Bull, the company has established a user-friendly website. The company does not only enhances consumer awareness but also indicates the extent to which technology can be used in marketing. The website highlights Red Bull as the source of strength and wisdom.

BMW Group has remained one of the top-selling car manufacturers having almost a million and over cars sold. Challenges that are being faced by the firm will be provided including recommendations necessary for implementation in order to realize success in the company. The recommendations should be taken into consideration if significant success.

It is essential for a company that is seeking to venture into new markets to identify various factors that might contribute to the failure of the successful establishment of the product in the new markets. A company that is venturing into new markets should primarily ensure that the product the company seeks to internationalize is the market leader.

During the launch of the new product various challenges may be experienced inclusive are environmental factors such as internal factors and external factors. Internal factors are factors existing from within the marketing firm thus the company has control over these factors.

The brand has been successful in marketing cereals of varied flavors the company earns the majority of its revenue from its core product which is the plain flavored cereal. The study has focused on developing a marketing plan for Kellogg’s which not only focuses on providing healthy food to customers but also lays emphasis on the environment.

Today, most people are advancing to online word of mouth as a new phenomenon with the possibility of influencing marketing patterns. This study compares the use of traditional word of mouth with the online word of mouth consumers' purchase decisions in the context of Saudi Arabia. The methodology involves the use of a case study.

By the use of distributors among other members of the supply chain, firms are able to effectively place their products near their customers. However, the majority of CEOs and CFOs mostly in international companies have continued to associate the poor financial performance of their firms with the failure of supply chains.

This process is high risk associated comparing to the traditional consumer marketing process as the organizations have to focus on a narrow target segment. In addition to this, the effective business performance of the firms in business marketing significantly depends upon the strong relationship between the organizations and their business clients.