International Marketing - Essay Example

Download file to see previous pages... It also ensures that companies market their products abroad to avoid oversaturation of domestic markets. It is also known as global marketing (Bradley 2005). It applies such policies in other countries with the aim of marketing business and its products. With the increase in the use of international marketing in the globe today, it is essential to understand it in depth. It is also necessary to understand policies that international marketing applies to. Some of the policies that this strategies uses include marketing mix, entry mode selection and others. They all aim at competing in the market abroad. The process of internationalization describes the intersection of international marketing and global marketing. Some scholars view international marketing as an extension of exporting products to other countries outside the home country (Doole & Lowe 2008). The paper analyzes international marketing and global marketing together with their impacts on a certain brand in a business. Global marketing entails marketing products on a global scale and adoption of similar standards. These standards relate to global marketing. It also entails adopting similar global brand image for the company’s product. ...
The environment is made up of the legal aspect, competition and customers which affect it differently. Technology, economic and the political aspect also make up the international market. Challenges facing international marketers International marketers face several challenges as they involve themselves in the international marketing. They make it a little bit difficult for marketers to carry out their marketing easily without facing hick ups here and there. These challenges transform the international market because the marketers have to find ways of curbing these challenges. Despite these problems that marketers face, they still enter the international market to market their products (Doole & Lowe 2008). Dramatic changes taking place in the global marketing pose as a great challenge to marketers. This means that they have to keep up with these changes and trends in the global marketing so that they do not lag behind. Such changes include changes in technology and in the products (Bradley 2005). Marketers, therefore, have to keep up with the changing technology so that their products are manufactured using the latest technology. Consumers always want to purchase the best products hence; marketers have to ensure that their products are the best in the market. The international market is complex, and not all marketers are able to meet its complexity which poses a challenge. Competition from other marketers in the international marketing is another challenge that marketers face. Some countries have advanced technology than others; therefore, their marketers have an advantage over the others. This poses a challenge to other marketers who do not have advanced technology because they are competing for market (Bradley 2005). This non-uniformity challenges some ...Download file to see next pagesRead More