Case Study of Tata Cross Culture Analysis Case Study of Tata Cross Culture Analysis Introduction Among various cars, the one which had been in news for a many years was the “Tata Nano.” The person whose efforts brought this model was Mr…
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Since being advertised in strongly positive terms as cheapest car of the world, it has been the idle gossip around the world (Stokes, Wilson, & Mador, 2010). Significant people of large organisations have been driving in by numbers only to take a look at the most outstanding work of creative engineering in the shape of “Tata Nano.” Nano is a new form of cars of this century which represents a philosophy of an investor who deliberately decided to go against the prevailing wisdom of other investors of lighter, smaller, cheaper and signify a new age in cheap private transportation and with a possibility of becoming actual, "worldwide deadlock." The word "Nano" is derived from the Greek word ‘Nanos’ which means "small" in the Indic language spoken by the people of India who live in Gujarat in western India which is also the language of the Tata Group’s founders (Stokes, Wilson, & Mador, 2010). In 2003, under the Chairmanship of Mr. Ratan Tata, the project to manufacture a car while keeping the price to one Lac rupees was started. The main aim of this “Tata Nano plan” was the demand and requirement of many families of India who could not afford 4 wheel cars instead utilized Motorbikes and bicycles for the purpose, and was grounded on the successful project of low cost four wheeled “Ace truck” by the company in May 2005 (Boone & Kurtz, 2011). Company’s Profile In 1945, Tata Motors was established. ...
Among the 3 best companies in the segment of a vehicle carrying passengers, Tata Motors is also included. Tata Motors has manufactured several outstanding cars in utility, compact and medium-size segment. It furnishes its services and products on a worldwide ground. Within India it offers 5 different categories of services and products namely trucks, commercial passenger carriers, passenger cars, defence vehicles, and utility vehicles. Why Tata Nano Is Important The Chairman of Tata Group perceived the thought behind the Tata Nano, when he saw a four member family was travelling via motor scooter in rain. At that time the idea of Nano came in his mind and he desired to manufacture an automobile that could be safe, affordable and could be used in all weather condition (Byron, 2008). (Byron, 2008) This desire of Mr. Ratan Tata emerged as the most inspirational plan of Tata motors till time when the Chairman of Tata Group Mr Ratan Tata stated his thought of Tata Nano to Mr. Ravi Kant, his managing director. From his managing experience Mr. Ravi Kant had discovered that citizens desire to shift from 2 wheelers vehicle to 4 wheelers vehicles but they have not got enough money for it. Automobile industry of India has an average growth rate of twelve percent for the past decade. Despite that this industry sold only 1.3 million vehicles for passengers in the financial year ending on March 2006. This shows that a billion of peoples of India purchase approximately the equal quantity of cars in a year as three hundred million peoples of US purchase in a period of month. However, this situation could be changed only when the cost of 4 wheels vehicle could be lowered to the extent that
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Tata Motors has been pretty desperate to make a strong presence in the global low-cost as well as ultra-low-cost car market for many years. In order to make its objective achieved the company, in 2008, launched one of its most ambitious product, Tata Nano.
Tata has acquired British company; Jaguar, land rover, together with a South Korean company Daewoo to increase its motor vehicle production and service quality (Hollensen, 2007, p. 287). The company offers other services in it conglomerate such as consultancy services.
Tata Motors focused on top 15% to 20% of the Indian population that commute by two wheelers. This case study reports a successful milestone of Tata Nano, one of the cheapest cars in the world manufactured under the vision of Ratan Tata (The founder of Tata Motors).
According to the report the story of Tata group started back in the year 1868 with the establishment of a Textile Mill at Nagpur by Jamsetji Tata. Starting from there, the company has emerged as one of the leading business group in India with more than 90 business operations in seven different business sectors.
As the company under study ‘Tata Motors’ is a subsidiary of Tata Sons, this site seems to be quite relevant to the entire topic. Tata Motors. 2011. Company Profile. [Online]. Available at: http://www.tatamotors.com/know-us/company-profile.php [Accessed on March 05, 2011]- The same is true about this link.
The company sales in 2010-2011 including exports of the passengers and commercial vehicles stood at 836,629 units which represented a growth of 25.2% since the previous year 2009. This growth was brought about by the revival of export and import trade, infrastructural development, increased construction and mining activities, financial activities and availability of healthy freights (Tata Motors, 2011, p.20).
It recognizes the value of a diverse workforce and commits itself to foster an inclusive culture that leads to growth of ideas and innovation, and ultimately, better products and services for the clients. It makes it to the Diversity Edge Magazine's list of "2009 Best Companies for Diverse Graduates," from its "Best Companies Survey," with reviews from participating college and university career services centers.