Moet & Chandon - Integrated marketing communications plan - Essay Example

Comments (0) Cite this document
Summary
Moet & Chandon -Integrated Marketing Communications Plan Name: Instructor: Course: Date: Moet & Chandon is a French winery and one of the most prominent producers of champagne. The company has been in existence for 268 years. It was started by Claude Moet as Moet et Cie (Moet & Co.) and has since changed its name following a series of acquisitions and mergers…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.6% of users find it useful
Moet & Chandon - Integrated marketing communications plan
Read TextPreview

Extract of sample
"Moet & Chandon - Integrated marketing communications plan"

Download file to see previous pages Over the years, the company has used brand ambassadors to popularize their champagne, with the current ambassador being the tennis icon, Roger Federer. However, the company has not realized its sales growth potential due to myriad factors including financial crises and growing competition. At times, there have been changes in the market that have presented the company with an opportunity to push its sales further. At the moment, the company hopes to maximize on the findings that “people are (beginning to become) fed up with austerity and are thus looking for indulgence. Indulgence represents a chance for wine makers and more so champagne makers’ such as Moet & Chandon in the UK. The focus here is to develop an integrated marketing communications plan that would help in capitalizing on the changing market orientation towards indulgence and thus offering a chance for Moet & Chandon to further grow in the UK market. The plan focuses on establishing a name, and placing Moet & Chandon at a competitive position within the next twelve months. Context Analysis-SWOT Analysis Strengths Moet & Chandon though a French company has made it to establish itself as a global company. This is evidenced by the availability of is famous champagne brands all across the globe. This is one of the company’s strengths and one that has helped in establishing the company as the market leaders in the champagne business, at the moment Moet & Chandon has claim to 25? of the global champagne market. The flagship luxury champagne brands are well established and easily identified. The company also benefits from a firm support. This support comes from independent parties within various retail segments who have over the years sold the company’s champagne as the ideal and most preferable and even classy champagne. The other strength is adapted product the company has made it to adapt its products to various consumer needs and this has informed its growth and preference by a huge and frequent number of champagne users all over the globe. Lastly, the company’s champagne has what can be referred to as a good health of luxury sector. The company’s champagne is identified as the mark of luxury and is a renowned accompaniment of luxurious events or experiences. This is particularly important as it epitomizes indulgence which has been identified as a trend in the near future. Weaknesses One of the weaknesses and one which is not unique to Moet & Chandon is that the production of champagne is dependent on seasons. There might be times when the market demand is high but the overall production is curtailed by the season dependent vineyards. The other weakness is that there is always a need to have a lot of stock, this is not easy and is in the long run very expensive. Lastly, there are fluctuations in the market demand (market volatility) meaning that there lacks consistency in sales (seasonality of sales). Opportunities Going forward, the company identifies a host of opportunities which would guarantee growth if at all the company develops a proper and realizable plan while taking advantage of its strengths. One of the opportunities is close relations with customers. This is a great opportunity as the company is able to fast introduce its products to customers who understand the company’ ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Moet & Chandon - Integrated marketing communications plan Essay”, n.d.)
Moet & Chandon - Integrated marketing communications plan Essay. Retrieved from https://studentshare.org/marketing/1403224-integrated-marketing-communications-plan
(Moet & Chandon - Integrated Marketing Communications Plan Essay)
Moet & Chandon - Integrated Marketing Communications Plan Essay. https://studentshare.org/marketing/1403224-integrated-marketing-communications-plan.
“Moet & Chandon - Integrated Marketing Communications Plan Essay”, n.d. https://studentshare.org/marketing/1403224-integrated-marketing-communications-plan.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Integrated Marketing Communications Plan for Volkswagen
... Integrated Marketing Communication Integrated Marketing Communication (IMC) IMC can be defined as the integration and coordination of different communication tools within an organization that has maximum impact on the customers. IMC is a combined word which is used on behalf of different intended messages aimed at building a strong brand (Duncan, 2005, p. 5). The aim of IMC is to ensure continuity in conveying the desired message to the customers through different media. IMC is an umbrella which has many parts and each part holds an important place in the IMC program to make a successful promotion for an organization. Marketing Mix and its elements are said to be the initiator in the process of marketing the product. Promotion... is...
4 Pages(1000 words)Research Paper
Integrated Marketing Communications
...competition in the marketing industry calls for elaborative actions by organizations to adapt holistic marketing strategies that can satisfy the existing market demands. The advancements in technology and the ever-increasing ease of information access by customers make it inevitable for organizations to adopt strategies with high impact on the targeted market audience in the open economy. Integrated marketing communications (IMC) is among various globally adopted trends of communication by organizations and companies, as a landmark advancement in marketing, to cope with the competition....
5 Pages(1250 words)Essay
Integrated Marketing Communications
.... In such competitive market, the brand development communications strategies have become a major trend in this industry. Specifically, these market players are focusing on the integrated marketing communication (IMC) strategies for establishing higher brand identity and better communications. IMC strategies are very helpful in farming a comprehensive branding and communications plans. One of the major trends for communication among timbering brand is the use of the social networking sites. For example, The Home Depot advertises the best buy offers through the Facebook, a...
11 Pages(2750 words)Essay
Integrated Marketing Communications Plan
...Inserts His/her Inserts Inserts Grade 12, Integrated Marketing Communications Plan Introduction An integrated marketing communication plan has been prepared for Ann’s Pantry which is a family run cafe and a restaurant located in the village of Moelfre. At Ann’s Pastry, quality products are served and the regular menu includes fresh fish and shellfish which is supplied to them by a local company. The other raw materials that are used are also of very fine quality to ensure customer satisfaction. Ann’s Pantry is a local business that has twenty-five employees. Besides food, gift items are also sold by the...
3 Pages(750 words)Assignment
TOMS Shoe Integrated Marketing Communications Plan
... Integrated Marketing Communications Plan Overview The plan detailed below is aimed at outlining the communication tactics that will be employed in order to create awareness regarding TOMS shoe. The channels that will be used to ensure that our target audience is reached will include advertisements on television, advertising on social networking sites, experiential marketing and also on college campuses. This integrated marketing communication plan will be aimed at reaching the objectives set by the company as well as looking at the critical issues that will be encountered in the course of its implementation (Baker & Mitchell 2000, pp. 6). TOMS Shoes began in Argentina, the sky blue and white colour on the TOMS Shoes logo thus... . &...
8 Pages(2000 words)Essay
Integrated Marketing Communications Strategy
...how the customers can get help to solve their problems from the company and its products. The integrated marketing communication strategy will make a tie of the company’s images and messages. A blended mix of the promotion tools can be used for promoting our company’s products. It can be advertising, personal selling, public relations, direct marketing and sales promotion. Now a day, customers get bombarded with the messages of company from all directions. The company’s print advertisement and television will have the same look, message; feel similar to its personal selling communication and email. The material of its public relation will project the...
4 Pages(1000 words)Assignment
Integrated Marketing Communications 2
...of this responsibility lies with the Branding Department with a great deal of continuous communication with the Marketing Department who will then put the whole plan into action. Also, the Finance Department plays a vital role here by allocating resources and budgets and making other numerical judgments such as the prospective revenues or profits to be made and the amount of risk involved (Knox 2004, p2). The Customer Complaint Department and Customer Relations Department also need to take on active roles where they need to ensure that they address the problems of customers in a timely and efficient manner providing customers satisfaction and hence establishing an even better image of...
10 Pages(2500 words)Essay
Integrated Marketing Communications Plan
...Executive Summary This integrated marketing communications plan is being drafted to help Royal Caribbean Cruises Ltd to adapt to its changing environment and to obtain more customers. Royal Caribbean Cruises Ltd is currently operating in an environment characterised by a weak home economy, inflation, constant terror threats and increasing environmental awareness and legislation. Royal Caribbean Cruises Ltd are currently ranked second in the cruise industry, and this is a position they would like to improve on by expanding their services into the European market, where travellers have not been deterred by the threat of terrorist attacks. Royal Caribbean...
21 Pages(5250 words)Essay
Integrated Marketing Communications Plan for Travelpod
...INTEGRATED MARKETING COMMUNICATION Introduction 1 Purpose of the plan This integrated marketing communication programme proposal is going to make a plan for Travelodge Hotels to start their business ambition. The company decided to organize a new integrated marketing communication plan to accelerate their business proposition.. 2. Description of the Hotel and the business Travelodge have a reputation for innovation in 'affordable, quality' hotel accommodation. Their Sleep Director's research programme has resulted in the company...
13 Pages(3250 words)Essay
Integrated Marketing Communications Plan for Dulux
...Daily & Weekly 150 000 150 000 150 000 MagsFHM,Maxim Total 75 000 880 000 75 000 880 000 75 000 880 000 Source: http://www.ofmdfmni.gov.uk/framework-and-secondary-competitions.pdf Over and above, it can be noted that integrating marketing tools can greatly help the company minimize costs should it carefully estimate the cost-effectiveness of each tool and the benefits of running some of the communication tools concurrently. It can also be seen that the advent of the new information and communication technology has also made communication relatively easier and cheaper especially when targeting the potential buyers. Bibliography Berry T. & Wilson D....
12 Pages(3000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Moet & Chandon - Integrated marketing communications plan for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us