Nobody downloaded yet

Marketing - Essay Example

Comments (0) Cite this document
Summary
Marketing Table of Contents Introduction 3 New Product 3 Target Market 4 Brand Positioning 5 Marketing Mix 6 Conclusion 10 References 11 Introduction This report aims at introducing a new product idea, developing its marketing strategy and analysing the marketing ingredients required to make the new idea a success…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.9% of users find it useful
Marketing
Read TextPreview

Extract of sample
"Marketing"

Download file to see previous pages The headquarters of the country is California United States, but HP operates its business around the world. HP was founded in 1939 by Bill Hewlett and David Packard. HP offers wide range of products such as laptops, printers, inks, toners, PCs, etc. HP launched its first inkjet and laser printers in the year 1984. However, these printers were specifically designed for the desktops. In the 90s, HP decided to enter the printer market with range of high quality and innovative printers. Now HP is among the top players in the printer industry. Companies are coming forward to invest their earning in planting more trees, reducing pollution and chemical wastes and gases. They are also bringing out several new eco-friendly and technologically improved products by using 100 % recyclable materials. In this study we would recommend a new product idea HP to introduce an eco-friendly technology in the printer which involves reprinting of the same paper by erasing its ink. This would not only give HP an edge over its competitors, but also make it a market leader from a major player. New Product HP can introduce a green or eco-friendly printer which would reduce the wastage and usage of paper. In this manner it would also assist in saving natural resources like trees and water. A new technology would be integrated in the green printer through which the printer can reprint on the same paper for many times. Not only the individual customers but also business houses, companies or firms are willing to pay higher prices for using eco-friendly products. This would also help in reducing the carbon footprints. It would be one of the most appropriate and innovative technology in the printer industry, so HP should patent the idea and the technology to protect the product manufacturing rights and the product idea. This technology can be also called the reverse printing technology. Though this product would be priced higher than the general printers because of its unique selling proposition, but it would reduce the cost of papers for the customers. Target Market Target market involves a group of customers for whom the company designs, and develops a product or service. The marketing strategies and mix are designed and prepared by the marketers to satisfy the target customers. Targeting can be differentiated and undifferentiated. Differentiated targeting signifies focusing a particular type of customers and leaving out the rest, but in undifferentiated targeting, the marketer focuses on the mass, so customized product is not developed in this case. The printer market can be segmented into three divisions, first is the personal or individual users, second is the business houses, firms or companies using for their official purposes, and third is the printing businesses that use printers to print for other companies (Atkielsk, 2001, p. 1). Since reverse printing technology is niche and obviously HP would set the price of green printer higher than that of general printers. So the individuals building for personal usage might not afford it. Moreover, the company cannot launch it at a low price because of its high cost of production, promotional and other costs. Therefore in the initial stage the target customer groups would be the firms, companies and the printing businesses that use it for commercial purposes. Another reason is that the printing companies, firms or organizations print millions of pages every day, so level ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Essay Example | Topics and Well Written Essays - 2500 words - 1”, n.d.)
Marketing Essay Example | Topics and Well Written Essays - 2500 words - 1. Retrieved from https://studentshare.org/marketing/1403117-marketing
(Marketing Essay Example | Topics and Well Written Essays - 2500 Words - 1)
Marketing Essay Example | Topics and Well Written Essays - 2500 Words - 1. https://studentshare.org/marketing/1403117-marketing.
“Marketing Essay Example | Topics and Well Written Essays - 2500 Words - 1”, n.d. https://studentshare.org/marketing/1403117-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing
...Marketing: Zara UK Executive Summary The marketing case of Zara is very essential because it reflects on theessential components of marketing that has enabled the business viability. The pattern observed in the market environment of the business defines its success. The business has balanced the market environmental factors to come up with an effective marketing plan. Customers are crucial players in the business because they dictate the entry behaviour that business would approach. The behaviour pattern of customers influences product innovation, distribution as well as product prices. Balancing marketing mix enables...
12 Pages(3000 words)Essay
Marketing
...Marketing Analysis: The Case of Don Martin Limited Introduction Don Martin Limited was started about twenty three years ago as an auto supplier. The company has grown both in size and in the products offered and currently it operates in a large store with a total area of 910 meters (Grasby et al 379). The products stocked by the store include auto supplies, house-wares, motorcycles, sports equipment, TVs, radios, appliances and photographic equipments. Don Martin is strategically located at the heart of the blue-collar district where people come since they can get whatever they need for the area. Despite the fact that parking in the street is usually a problem, there is a metered parking behind the store although most...
5 Pages(1250 words)Case Study
Marketing
...Marketing Introduction/Background Don Martin Ltd. needs to solve the issues related to service delivery which is described within the case as the major problem that the company is facing. Additionally, the competitiveness within the business environment is another issue that the company needs to provide a solution for. This is because of competitive businesses which are operating at a higher scale at competitive prices (Grasby 380). Additionally, the company is faced with the issue of human resource management. This is revealed by the fact that Martin is unable to find sufficient time to manage his employees because he also has suppliers to deal with. Due to this, the company has recorded a decreased quality in service...
5 Pages(1250 words)Case Study
Marketing
...?Tesco Plc. of Birmingham Retail Marketing (07 21436) Introduction and Background Tesco Plc is one of the largest retailers in the world, the leading supermarket retailer in the United Kingdom, the world’s largest on-line grocery retailer and the fourth largest retailer behind Wal-Mart, Carrefour and Home Depot (Morris, 2004, p.5). The retailer has been selected due to its interesting business model, profitability, business and competitive strategy, service strategy, supply chain and sale mode which has been changed across the years to ensure it remains competitive. Since 1999; Tesco has been the most profitable retailer in the United Kingdom having a 31% share of the UK grocery market in the third...
10 Pages(2500 words)Essay
Marketing
...?Marketing Part Marketing Environment of Apple Incorporated Introduction Apple Incorporated is widely known for its cutting-edge technology and especially on its domination in the market when it comes to providing highly competitive and quality products. Just like any other companies, Apple simply tries to stimulate demands for its products and meeting customers’ needs on a timely basis (Apple Incorporated, 2011). This is a customer-centric approach of looking at how Apple was able to genuinely surpass competition. However, this is not the only concern that will eventually give out the whole picture of Apple’s marketing environment. There is a substantial need to actually...
8 Pages(2000 words)Essay
Marketing
...emphasize their corporate social responsibility, there is some indication that they do not (Blyth, 2003, p. 16). As for the question about how corporate irresponsible practices, such as animal testing, affect consumers, it is useful to examine how consumers react to other corporate social irresponsible practices, such as human rights abuse. A good case study for this would be Nike, who is an example of a company who was forced in socially responsible procurement by market forces. In the 1990s, Nike was infamous for their sourcing difficulties. The root of these difficulties were independent contractors who were operating in countries where low wages were the norm, as well as unsafe working conditions; abusive workplaces,...
8 Pages(2000 words)Dissertation
Marketing
...?-Explain marketing concept # book reference or lecture reference # cite extra reference 2- analyze the concept with a personal experience * organization 2011-03-07 10:55  Deadline:   2011-03-12 08:56 Time Left:  4 days 21h 40m Style:  MLA  Language Style:   English (U.S.)  Grade:   n/a  Pages:  2  Sources:   4  A concept is the overall idea or structure of something and marketing is how a product is moved through a channel to reach its target consumer. A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target market in mind. Marketing concepts are formed as creative approaches...
2 Pages(500 words)Essay
Marketing - Exam on Marketing
...?Exam I. Integrated marketing communications is a comprehensive approach to marketing communication. It follows that it is greatly important for those in the field of advertising and marketing to understand and appreciate all the various integrated marketing communications tools. Integrated marketing communications is a comprehensive approach to marketing and advertising that is customer centric and data driven. Within this spectrum of understanding integrated marketing communications involve the development, coordination or an organization’s advertising strategies and resources. The role of integrated marketing communication is to use advertising as a means of creating a sound and meaningful relationship between the business... and the...
3 Pages(750 words)Essay
Services Marketing - Internal marketing
...TABLE OF CONTENTS 0Introduction 1 Public Services 2 Distintive Nature of Services and Web-based services 2.0Public sector services compared to Private Sector services 2.1 Evaluation of Web-based services 3.0 Conclusion and Recommendation 1.0Introduction The marketing mix has its origin in the marketing of goods for consumer markets and consists of the well known 4P's: Price, Promotion, Place, and Product. The marketing mix approach has been criticized for being incomplete, because it does not bear in mind customer-needs and it industrial marketing (Bitner, 1995, Gronroos, 1990a; Gummesson, 1997). Information...
10 Pages(2500 words)Essay
Marketing and Marketing Communications
...Marketing and Marketing Communications Part-I (Five questions to be answered out of ten) Ans-2: Difference between Scientific and Heuristic budget setting approaches The scientific approach divides the task into sub-tasks while Heuristic approach is basically a trial and error approach Scientific approach simulates the budgeting in advance, while heuristic approach believing in comparing the costs and revenue at different levels. Scientific approach studies the competitors in advance while heuristics adopt appropriate steps on observing the market reaction. Scientific approach devises marketing communication strategies in advance, while heuristic approach devises the...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Marketing for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us