The main purpose of this case is to integrate theoretical learning with the application through analysis of the current scenario as well as future projections and recommendations of a company, which is listed in NYSE or NASDAQ. …
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This company analysis is carried out through two different perspectives: business and financial perspectives correspondingly. Business perspective is evaluated through SWOT analysis and for financial perspective; the past five years’ stock trend of the company is carried out. The success of the company is evaluated in this case solution. According to the key findings, the recommendation is developed for future strategic planning of the company for the next five years. Company background Apple Inc. was formerly named Apple Computer Inc. It is an American multinational corporation, which designs and sells high technology electronic goods, personal computers and computer software. The company became popular worldwide because of its innovative products. The company’s best-known products are the Macintosh line of computers, iPod, iPhone and lastly, the current iPad. The company was established on 1 April 1976 in California and incorporated on 3 January 1977. It removed the word ‘computer’ from its name in January 2007 and expanded towards producing consumer electronics apart from its then existing computer business. By market capitalization, Apple Inc. became the largest public limited company in the world beating ExxonMobil, Google and Microsoft in revenue and profit. Organization structure The success of Apple is the contribution of the collaborative work of the employees in the organization. The organization follows a collaborative organizational structure and work culture. There are no committees in the organization and everything is organized like the biggest start up in the world. In each department, all the team members meet every day to discuss the current scenario of their business and the company values, the employees participate in the decision making process. Apple has a reputation of influencing individuality and excellence that helps the company in its decision-making (Apple Inc, 2012). Innovation Apple was formed with the idea of innovation and the company has been following this motive to get a better competitive advantage. The brand has become famous in the world and it has better brand recognition and brand value than other electronic goods companies because each product its own unique innovation, generated exclusively by the Apple only, and not copied from others. Effective use of technology by the company resulted in innovations like Macintosh, iPod, iPhone, and the latest gadget – iPad (SRM University, 2008, p.13). Competitors Apple Inc operates its businesses in multiple industries. The main industry is personal computers. Apart from this, the company is involved in the software industry and consumer electronics. In the personal computer industry, the main competitors of Apple are IBM, Hewlett Packard, Dell Inc., etc. In consumer electronics industry, the main market competitor is Samsung, which has similar products in the market, and Apple has been facing competition from the same in the markets of the developing countries. The direct competitors of Apple are Google, Microsoft and RIMM (Research in Motion Limited). In all these industries Apple holds the leading position and no one can surpass this company in terms of revenue, profit, innovation and brand recognition. SWOT analysis Strength Brand position: Apple Inc. is one of the most desired and prestigious brands among its potential and non-potential customers in the world. The company successfully managed to create a positioning of strong brand value among its customers. The customers associate this brand with the concept of
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Apple Case Study Answer 1 The products of the company being high on quality as well as innovative features are highly demanded by consumers of all age and sex. Most of the consumers in the developed markets like USA, Canada etc. highlight that the usage of Apple’s products provides them with a style quotient while, customers of the developing markets attach the usage of this product as a symbol of status among their peers.
The practice will ensure that the users will increase the use of internet on their cell phones that will increase traffic on the web and then that traffic will determined to various Google services where Google show advertisements. Google is not directly enjoying the profits of Android technology by outsourcing it but in actual Google is getting information regarding the upcoming desires and wants of the consumers and society.
The company is always known for its strive for delivering new and improved products and find innovative means of marketing and strategies of human resource management. Since its inception, the firm has been enjoying a prominent place among the players in the computer industry with most successful marketing strategies and innovative products and services.
International expansion helps Dell to obtain strong market position and sustain strong growth. A current strategy of Dell includes the determination of the basic long-term goals concerns the conceptualization of coherent and attainable strategic objectives.
The digital music market is a rapidly expanding field in the music industry. There is also a convergence of the music industry with mobile communications. This area has registered a highly pluralistic growth trajectory in the past decade or so. In fact digital music platforms and deliverable architectures now account for around 20% of recorded music sales and this trend is bound to increase further in the coming years.
Both companies are huge in size with Microsoft being significantly larger with 79,000 employees in the year of 2007. Apple sports a more modest almost 20,000 full and part time employees.
Even though Apple may seem like no real competitor like Microsoft, but truth be told today Microsoft fears Apple like it fears no other competitor.
Products are of very premium categories. Samsung believes in filling the market with their products. They offer products ranging from premium to middle targeting customers from all categories. Samsung always maintains good mixture of different products. From
All the sales segments of the company experienced an increase. In essence, the high standard of performance of Apple in 2009 was attributed to the fact that the company has nine positive changes against three negatives during the same period. The
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