Global expansion is becoming more and more popular nowadays due to the nature and requirements of every company. This paper explores the strategies that can be used in attaining the company’s goal of expansion to a global market. Creating brand equity is the initial step for a company to develop acceptability from foreign markets…
Let us write or edit the essay on your topic
"White Paper on Pros and Cons of Positioning and Expanding the Company's Strategy and Operational Direction in the Global Markets"
with a personal 20% discount.
Download file to see previous pages...
Creating brand equity is the initial step for a company to develop acceptability from foreign markets. Brand positioning should also be done strategically to determine the target market for the products and services offered by the company. Finally, this paper provides different approaches and strategies that can serve as a reference for the planning of a company’s mode of entry. White Paper on Pros and Cons of Positioning and Expanding the Company's Strategy and Operational Direction in the Global Markets Introduction Most multinational companies have been operating in the global market for decades, with combined sales that accounts for a quarter of the entire global economy. According to Kotler, Keller and Burton (2009), Altria and its subsidiary Philip Morris operates to over 160 countries with a total size comparable to the economy of New Zealand, the company’s exports in 2006 took part in the GDP Growth of the US comprising a quarter of the entire market....
A company gets its initial exposure to the international business when they start to establish foreign trade to partner countries for purchasing or selling raw materials, goods, or services. The transactions are relatively simple in cases where the flow of cash is only in one direction, for instance, an importer paying a foreign supplier. For this case, the primary need is foreign exchange services and finance services without the need of having a bank account in the country where the trade partner is located. However, as the company expands its international business, the need to establish an operation in a foreign country becomes inevitable. This property acquisition may range from having a simple sales office to a highly complex operation such as putting up a manufacturing facility. In this line, where international operations handle making and receiving payments in a foreign currency, an effective international treasury management is important (Deroo, 2011). The drawback of such operations is that offshore trade activities are not visible to corporate treasury making it difficult to determine the company’s cash position, control over foreign exchange exposures, and manage its working capital globally. There is also a deficiency for safety and security associated with preventing fraudulent activities as well as the occurrence of some unwanted degree of bank risks (Deroo, 2011). In order to increase the chances of thriving in the global market several steps should be undergone by the company. A strategic brand management process is important for a good quality product or service. Its most important goal is to develop an intense customer loyalty. The process has four main steps, namely; identifying and
...Download file to see next pagesRead More
Cite this document
(“White Paper on Pros and Cons of Positioning and Expanding the Essay”, n.d.)
Retrieved from https://studentshare.org/business/1396841-week
(White Paper on Pros and Cons of Positioning and Expanding the Essay)
“White Paper on Pros and Cons of Positioning and Expanding the Essay”, n.d. https://studentshare.org/business/1396841-week.
Further, it discusses the financial viability of a new production plant and the hurdle rates at which the project can be accepted. The essay also discusses the financial pros and cons of going public and finally recommends the financing option the company should adopt based on sound financial principles.
Although assisted suicide (AS) is illegal in most of the states in the U.S., its practice is routinely carried out in a variety of settings (Singer para. 6). Public support for aid in dying is growing, and more physicians than ever are allowing that perhaps it is time to think about limited legalization.
The pros and cons of an Initial Public Offer (IPO)
Initial public offer (IPO) refers to the process whereby a company sells its first shares. It is a method typically used by small companies to accelerate their development. It provides the needed source of capital for expansion.
Case Study Analysis Name Institution Case Study Analysis The company has to inform about advantages and disadvantages of their products to the customers. But, the companies are of the view that customers are supposed and anticipated to practice due diligence before consuming a product.
However, this does not mean that all students have to get an A but at the same time, students have to try their best and achieve their goals. For instance, students at BMCC have a good educational environment and a faculty which is ready to listen to the students’
sses the financial pros and cons of going public and finally recommends the financing option the company should adopt based on sound financial principles.
Profitability and solvency position of a company is a direct way to understand how well a company is performing. For the
The aim of this paper is to introduce a new product in the market by carefully creating segments of market. Herein, the product to be marketed is Samsung’s Galaxy Note Edge that has been created with a new technology of curved screen.
Before understanding the
Core competencies are developed over time through an organizational process of accumulating and learning how to deploy different resources and capabilities (Hitt et al. 86).
Target Express has three core competencies: a superior
2 Pages(500 words)Term Paper
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic White Paper on Pros and Cons of Positioning and Expanding the Company's Strategy and Operational Direction in the Global Markets for FREE!