This present paper is a marketing communication plan, which denotes on the plan that will be used in conducting the marketing communication. The paper is written from the standpoint of a manufacturer who in this case is Hewlett-Packard. …
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The marketing communication plan will be divided into two critical sections or stages, of which the first stage spells out the objectives of the plan in terms of the marketing and communication objectives. The second stage of the plan spells out the strategies that will be used in the segmentation, targeting, and positioning processes. Additionally, this report will provide an estimate budget for the marketing communication plan, which will only run for a period of one year and it will only cover the United Kingdom market. According to Malone, the technology industry is busting with innovations in an un-choreographed time schedule, which means that failure to innovate timely product is likely a recipe for failure by the technological companies. The competition is high such that manufacturers in the industry have to continually research and create new products that are more suited to customers’ needs and expectations. Hewlett-Packard Company is a perfect example of a successful company in the global technological industry. The company specializes in the providing technologies, products, software services and solutions for consumers, small and medium term enterprises, and large enterprises.
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The company specializes in the sale of beverages, particularly smoothies, fresh fruit juices and flavored drinking water which is the company’s unique selling point (DATAMONITOR, 2004). It has international presence in countries such as Ireland, Netherlands, Germany, France, Austria, Belgium, Denmark and Switzerland (Davis & Baldwin, 2005).
According to the report Royal Caribbean Cruises Ltd are currently ranked second in the cruise industry, and this is a position they would like to improve on by expanding their services into the European market, where travellers have not been deterred by the threat of terrorist attacks. Royal Caribbean Cruises Ltd is also looking to increase its home market in the US.
Sony is a multinational corporation with headquarters in Japan. It is one of the world's leading manufacturers of electronics. Its annual revenue exceeded US $78.88 billion for the financial year ended 2008 (Sony financial results, 2009). With the global recession taking hold in the first two quarters of 2009, the company reported losses and the third quarter is expected to follow a similar pattern (iStockAnalyst, 2009)
Marketing communications strategies will therefore have to concentrate on these issues in order to become effective in inducing further sales of chocolate confectioneries, and avoid a pattern of decline in sales growth brought about by the impact of the said issues. Some
The marketing communications team must be a manufacturing company with a considerable knowledge in the field of consumer electronics market and must have no previous experience of the hi-fi market. Furthermore, a marketing communications budget of £20 million is given
There has also been a resurgent sales trend in Japan and the US, as well as China. These new champagne markets and the apparent departure from austerity in Western Europe act as an opportunity for Moët & Chandon.
Moët & Chandon is focused on market segments in the
Successful brands in the modern era rely heavily on the promotional activities and the marketing campaigning. According to Fill, in order to retain a competitive position in the highly competitive business sector, business organisations need to make sure the brand popularity remains intact and the customers are attracted towards the brand name.
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