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Marketing Communications in Hospitality - Essay Example

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This paper "Marketing Communications in Hospitality" takes the initiatives to implement the best communication process in the hospitality industry to satisfy the customers to win the minds of the customers. The hospitality industry has become one of the major players in the service perspective. …
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Marketing Communications in Hospitality
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"Marketing Communications in Hospitality"

Download file to see previous pages Service marketing and the tangible product marketing are not the same. Service marketing required some more specifications as far as the marketing is concern. The traditional four Ps of marketing are very much important for the product marketing. However, according to Crane (1993), the additional three Ps are also very much important for the service oriented business. And they are people, physical evidence and the process.
People:
The people are the primary part of the service delivery process and these are the main people who can influence the customer’s mind towards the product. The perception towards the products relies on these people. The person who performs the service delivery he is the most important personnel in the service industry towards the customer’s mind. The people who demonstrate the product, he or she must know all the aspects of the products so he or she can explain all the details of the service.
For any hospitality businesses which are mostly service oriented are much tougher to sell as the customers do not get the actual feelings of the product while they are buying the product. However, they feel the product while they are availing the service and that is basically after they buy the product. For this particular reason, the physical evidence of the product is very much important. The actual feeling of the products must be created by the sales person at the point of sales towards the customer so the customers would be feeling confident to buy the products.
Process: This particular functional activity is actually the procedure or mechanism and flow of work towards the service. The proper process can be a great positive point ...Download file to see next pagesRead More
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