Table of Contents Table of Contents 1 Marketing Leader 2 Research and Development 2 Product Differentiation 3 Branding 6 Product Launch 7 Product Functionality 7 Marketing and Branding: Brand Apple Apple has been a remarkable performer in the market with several points made to ensure they achieve optimal sales…
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In recent statistics, Apple has been a five time consecutive award winner of being among the top marketers in the world. Their activities in the market are immense and have developed better accrual to the company (Kotler and Keller, 2009:22). This has also ensured the company develops a strong financial position as most of its products are sold in the market at a fast rate. Marketing Leader In this year, Apple has been voted as the overall winner of a survey that noted it as the best company in marketing excellence. This is an indication that the firm is still crafting better ways that will make it have a better achievement in terms of market leadership. As a matter of fact, a firm that creates unique ways of marketing its products ends up with positive results at the end of a trading year. This is the same aspect that has made Apple perform incredibly in the market, rising above other firms that have been in the business for an arguably longer time. Therefore, it is a situation that is instigated by the marketing excellence that has ensured Apple is making its best approach. Research and Development In making an immense record in the market, Apple has decided to make a change that is appreciated by the demand market. This involves offering preferred goods and products in the market. This is a situation where a service provider initiates a market research and offers customers what they need. Since the company is in need of a large market share, they have to bank on making an approach that will assist the market find what they need. For instance, when customers need a certain advanced product, a company or service provider should go to heights of ensuring the customers are given a gadget that is advanced in technology. Similarly, when a market needs gadgets that are designed in a certain shape, it is in the best take of a firm to ensure they are served with what they need. This is a drill that attracts customers and clients to a company or service provider that is consumer sensitive. As a matter of fact, consumers have a soft spot for service providers that concentrate on ensuring the clients or customers have the best. This is a practical example of what has been done by Apple, especially in the market. They design products that fit a customer’s needs and functionality (Kotler and Keller, 2009:11). As such, they base their products on customer preference. In the end, the customers are satisfied with the products that are offered. Product Differentiation As one of the basic strategies that have been used by Apple in marketing, differentiating products has made a positive impact to the firm. The firm has invested a lot of resources in ensuring its brands are widely recognized in the market. According to the best marketers in the world, a firm or a business that ensures its products are widely recognized in the market makes a better approach in ensuring its products receive a large demand. For instance, Apple has developed various products that are widely recognized in the market. Though competitors come up with products that have a resemblance, they do not influence the demand for the products that are produced by Apple. For instance, Apple has launched a variety of smart phones in the market. Though other firms have Smartphones in the market, the market demand for Apple’s products is still escalating. Market differentiation is the basic point that
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The study affirms Apple Inc. with its iPod and iPhone has been able to become a strong brand and a strong organization. However, there are still scopes for further improvement regarding certain marketing aspects. Although, Apple Inc. have tie ups with various media companies and thereby offer its products as well as its services like podcast producers, it can ‘ink’ more tie-ups with other content providers.
That is, consumers will always go for and respect companies, which have a strong and longstanding brand image. Branding is the major issue in planning a product strategy. So, to develop a particular brand with a strong image and standing, organizations should have long term investment strategies, inbuilt with thorough planning.
Apple Company needs to know how to combine the four Ps so as to garner a competitive advantage against its competitors and hence increase the customer preference of its products and services. This further increases the revenues of Apple Company (Kunz, 2010, p.
From the case study, it is clear that the major reason for the sudden fall in the Apple market share was licensing. Apple’s tiff rival Microsoft had licensed its operating system to the PC manufacturers while Apple was against it. In order to ensure that Apple remains a dominant force in the MP3 and cell phone segment, the organization will have to do more than just innovation.
According to the discussion brand identity in B2C is created through a process of repetition and imagery. Products are designed in such a way that they capture emotions of buyers in relation to their desires, status or price. Brand managers would focus on converting shoppers into buyers. The main goal of B2C involves creating customer loyalty to the brand.
This primarily happens owing to a misplaced and faulty understanding of the overall concept of branding. Branding involves some sacrosanct and pithy attributes which are closely intertwined with the quality and utility of the product being branded, which if overlooked could lead to unexpected results.
It is one of the most admired companies in the world; till Steve Jobs’ passing away last year, the keynote speeches that were delivered by him at the launch of every product and its subsequent versions were received and acknowledged excellently by the rest of the world.
In 2012, Apple became the number one purveyor of smartphone, increasing its market share to 36.3 percent, representing an impressive 6.7 % within a year in the US (Apple Inc., 2014). With its gains in place, Apple has
The company selected for the paper is Apple Inc. The demonstration of the marketing principle and the concepts is done in the paper in four parts named as tasks. Task one presents the definitions of marketing and explains the marketing processes and concepts of Apple Inc.
The first of these reasons tends to be a direct impact on the consumer preference as far as Apple positioning its products is concerned. Apple has very effectively made use of strategies which allow its products to remain highly profitable in the industry.
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