Nobody downloaded yet

Marketing Planning on Portakabin - Assignment Example

Comments (0) Cite this document
Marketing Planning on Portakabin NAME: AFFILIATION: UNIVERSITY: Marketing Planning on Portakabin Question No. 1 Discuss how the change in Portakabin’s market over the last 40 years reflect Piercy’s (2010) belief that the concept of “going to market” is a process that everyone should own…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.9% of users find it useful
Marketing Planning on Portakabin
Read TextPreview

Extract of sample
"Marketing Planning on Portakabin"

Download file to see previous pages Currently, it is employing more than thousands of people and expanding its operations in European countries. Although construction industry relies on the same traditional methods of first designing building architecture and then moving ahead with the project; Portakabin changed the entire industry by introducing innovative products in the market. The management of company realized that it will have to apply Piercy (2010) going to market concept which states that everyone within the firm will have to work together to achieve the desired goals. The key elements of this concept are represented in the figure: Source: Piercy (2010) The company’s market has definitely changed in the last couple of years as it is focussing on providing quality products to their consumers by the implementation of finest production methods. Portakabin has applied the lean production process which ensures that procedural steps creating wastage are eliminated from the processes (The Times 100, 2010). The basis of a building is prepared on-site while actual structure is manufactured and fitted in factory; the module of the customer is taken to site, craned into desired position and then linked together. Other architectural features like brick cladding on building’s exterior side, glazing, pitched roof, stair tower and lifts are added on-site; any other modifications required by customers are done on-site so that customers’ are satisfied. Portakabin has positioned itself as a company that is offering quality products at premium prices that reflects high value for money. Portakabin has changed its focus on quality development of products so that every customer is satisfied with services provided to them (The Times 100, 2003). In order to have superior quality, there are two sources important for every business i.e. internal and external. For internal quality insurance, it has developed its own range of buildings on the basis of market research and aim of this frequent research is to identify precise needs of customers. Similarly, strong emphasis is done on offering value added features such as fitted furnishings, quality carpeting and climate control systems so that high quality working environment is created; customers are provided the opportunity of availing one stop shop service. In order to meet external quality level, all of its products ensure compliance with appropriate regulations of building along with demands of ISO 9001: Quality Management Systems. Hence, Portakabin has ensured that going to market concept is properly applied throughout the organisation to meet needs and demands of consumers. Question No. 2a Examine the factors that would determine Portakabin’s ability to plan its future marketing activity effectively. What does Portakabin need to understand and control in order to plan effectively and measure the effectives of its activity? Answer No. 2a In UK construction industry, Portakabin is the market leader as it manufactures modular buildings with superior quality. It has been delivering products and services that have been tailored to meet each customer’s requirements. In order to provide top quality services to customers, Portakabin has implemented some crucial processes as follows: 1. Continuous research and development for developing new product solutions and providing value-added solutions ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing Planning on Portakabin Assignment Example | Topics and Well Written Essays - 5000 words”, n.d.)
Retrieved from
(Marketing Planning on Portakabin Assignment Example | Topics and Well Written Essays - 5000 Words)
“Marketing Planning on Portakabin Assignment Example | Topics and Well Written Essays - 5000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Marketing planning
They specialize in Coffee, Fast food and soup. Eat limited has become of the best local brands of fast food chain in London, having more than 100 outlets. The fast food chain is popular for its kitchen made and fresh food items, giving the feel of homemade food.
11 Pages(2750 words)Assignment
Effective Marketing Planning
According to the report effective marketing planning depends on how well market research has been conducted and the ability of the market researcher to create indicators which offers feedback about the success. An effective market plan should not be founded on wishful thinking but instead on solid researched information concerning the customer base.
8 Pages(2000 words)Assignment
Marketing planning
Pret A Manger is a famous food chain established in London during the year 1986. The company offers variety of foods including fresh sandwiches, salads, coffee, cakes, slices, bakery, cold drinks and many others to customers. Unique selling proposition (USP) of the company is its ability to offer foods cooked by natural ingredients and fresh material which are free from harmful chemicals (Pret A Manger, 2013a).
8 Pages(2000 words)Assignment
Marketing Strategy: Business Organisation
Which is more important when considering marketing strategy: to satisfy customer needs or to achieve competitive advantage?  This sounds like a quiz show trick question, but it is a dilemma faced by every manager, from the company’s Chairman and Chief Executive Officer to the lowest supervisory level minion. 
10 Pages(2500 words)Assignment
Marketing Planning and Strategy
Marketing as a process entails a combination of four marketing strategies. Marketing is, therefore, the process of acquiring the appropriate skills that improve the marketing process. The marketing professional entails the acquisition of skills that allow the individuals to associate effectively with the target market.
1 Pages(250 words)Assignment
After defining the objectives or the mission, environmental scanning is conducted that later leads to strategy formulation and strategy formulation. Lastly, evaluation and control are conducted. Tactical marketing planning is the actions that are taken so that
9 Pages(2250 words)Assignment
ting a series of concepts, promotions, distribution of services and ideas with the sole objective of attempting to create exchanges that will be seen to satisfy both organizational and individual objectives. Marketing is generally involved with a range of processes that are
7 Pages(1750 words)Assignment
Marketing planning
These tyres are sourced from a number of countries in the world, who are widely known for having internationally recognized tire manufacturers. There are around 3,000 tyre outlets in the United Kingdom, which specialize in tyre retailing and
7 Pages(1750 words)Assignment
Marketing Planning
He decided to run 27 different marketing offers through Web ads for Vespa, the scooter company (Clifford, 2009). He packaged the different marketing offers differently. Some ads were rectangular, some square, some static and some were dynamic. He also worded the texts differently.
11 Pages(2750 words)Assignment
Marketing Planning Process Assigment
This company is selected as it will help to analyse about the entire scenario of card market in the UK. The card market is growing rapidly in the UK. The company though possesses various traders within the system, it was lacking in certain skills and innovative designs.
38 Pages(9500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Assignment on topic Marketing Planning on Portakabin for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us