The current research “The Future of Nigerian Advertising Industry” is focused on different strategies and tactics of advertising campaigns. The Nigerian advertising and its development has been rarely discussed as a good alternative background for products expansion…
Download full paperFile format: .doc, available for editing
Extract of sample "The Future of Nigerian Advertising Industry"
Download file to see previous pages
Therefore, current researches and studies in the field of advertising are focused on different strategies and tactics of advertising campaigns. It can be said that in the future brands of Nigeria will look in a different manner. Why? Of course, because of globalization! Such phenomenon as globalization caused many changes even in the most developed and powerful countries. That is why the economy of the countries, which were not considered the powerful players on the global market before, was influenced much and this influence is considered as positive as it brought many new opportunities. The dynamic world of development and rapid changes and outcomes in the world of marketing can lead to shifted paradigms in Nigerian advertising. Thus, it was relevant for the advertising company in the past to develop brand promising name, to provide the process of advertising with control, stability and monopoly; to unite customers and markets etc. All these strategies of advertising could have been realized by means of printed media, TV or radio broadcasting. Now, look around and you will see outside billboards, sms informing, Tweet updates and other forms of instantaneous ads! Therefore, nowadays brand values should be considered from another perspective: brand fulfillment, interactivity and transparency, as well as trust, innovations and creative execution. There are different key issues in the concept of brand value. Modern Nigerian advertising companies find it necessary to offer new products and services as the only possible option for brand advancing. Moreover, their primary means of advertising is Internet, online media, social networks etc. Actually, these global innovative and technological changes are caused by an abundant excess of information technologies. Brand people and customers should realize numerous perspectives for outstanding rights for ownership new clothes, goods and services. Online media is a helpful tool to do this. Current strategies of advertising in Nigeria Social media of Nigeria do not provide the customers with relevant information about their firms and products. There is no total transparency and brands often need control. There are different aspects and possible solutions for the market changes in Nigeria. Democratization of technology is a favorable background for technological advancements and innovations realization in the context of advertising. Nigerian advertising market goes global and that is why, it is evident that this market has included some changes. Different technologies are well correlated with CD sales or YouTube promo video ads. Ethical concerns of Nigerian advertising have always meant much. A human-centered approach is one of the most important issues for the Nigerian advertising market. It can be claimed that branding of new services and products in the market of Nigeria are evoking numerous controversies for the products and services’ presentation both locally and internationally (Ekwelem, Okafor, Ukwoma, 2009). According to Jimi Awosika, "no matter what trends potters may have assigned to the shape of the future, the basic fabric of advertising will not change…" (Latest news, breaking news, business, finance analysis, comments and views from Nigeria). Brand distribution should be properly analyzed with respect to the current trends and tendencies. Moreover, many things depend on the users of the production themselves.
...Download file to see next pagesRead More
(“The Future of Nigerian Advertising Industry Essay”, n.d.)
The Future of Nigerian Advertising Industry Essay. Retrieved from https://studentshare.org/marketing/1401219-the-future-of-nigerian-advertising-industry
(The Future of Nigerian Advertising Industry Essay)
The Future of Nigerian Advertising Industry Essay. https://studentshare.org/marketing/1401219-the-future-of-nigerian-advertising-industry.
“The Future of Nigerian Advertising Industry Essay”, n.d. https://studentshare.org/marketing/1401219-the-future-of-nigerian-advertising-industry.
The beverage industry is one the most growing industries as consumers’ preference has gradually shifted from drinking water to soft drinks and even to energy drinks. Thus beverage industry faces immense competition from new beverage companies that are developing new products for the changing needs of the consumers.
The author states that the question of cultural considerations in advertising comprehends more than the profit motive and the maximization of sales. It includes aligning the entire marketing effort with the values and norms of the society. The observance of ethical business precepts is inseparable from the advertising campaign.
Table of Contents
CHAPTER ONE 4
1. Introduction 4
1.1 Background of the Study 5
1.2 Problem Statement 6
1.3 Aim and Objective of the Study 6
1.4 Significance of the Study 7
1.5 Scope and Limitation of the Study 8
1.6 Definition of Terms 9
CHAPTER TWO 10
The result and discussion of the study indicated that there are five social platforms actively used and popular among fashion consumers in Nigeria. These social media tools included: Facebook, Twitter, Youtube, Pininterest, and Instagram. According to the survey results, an average age of the respondents was in the range between 22-24 years old, with a prevailing number of females (82%).
Optimize your understanding of this new environment. Learn how to capitalize on technology-driven changes, and how to seize opportunities where others see obstacles. Attain analytical tools so you can act more strategically, and competitively, as new developments arise (Kortler 2002, Hooley 2007).
It would be easier for understanding of this chapter to check the tabular data presentation (Appendix 1) while reading sections.
The first subsection exposes a general background on the participants of research to reader, regarding their age, education, marital status and a number of children, thus creating a portrait of Nigerian female bankers.
The in-game advertising industry is primarily responsible for the placement of ads in video games in different platforms. It should be noted that the industry specifically caters to the 18-34 age group that represents a huge proportion of the global market and is one of the highly sought demographic segments by advertisers.
Around 5% of the global workforce is directly or indirectly employed in industry. The global financial crisis struck the automotive industry right from its commencement, with an overwhelming effect. The
Advertisement, as defined by Julian (2002), is a form of communication specifically used to persuade or encourage people to continue performing an action or change to a new action. An audience can be readers, viewers and/or listeners. Two types of advertisements exist, commercial and non-commercial advertisements.
It is ranked as the tenth largest oil producer in world, third in Africa and most productive oil producer in the region of sub-Saharan Africa. The economy of Nigeria is largely dependent on the oil, which contributes to almost 95 percent of foreign exchange income.
20 Pages(5000 words)Term Paper
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"The Future of Nigerian Advertising Industry"
with a personal 20% discount.