Critical Success Factor Report - Essay Example

Comments (1) Cite this document
Summary
CRITICAL SUCCESS FACTOR REPORT Table of Contents Introduction 3 John Lewis: A Brief Overview 3 Customer Analysis 4 Competitor Analysis 5 Macro Environment Analysis 6 Political 6 Economical 7 Social 7 Technological 8 Segmenting, Targeting and Positioning Strategy 8 Role of Price 9 Communication Strategy 11 Customer Service 12 References 14 Introduction This report will offer insights about the John Lewis departmental store…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.5% of users find it useful
Critical Success Factor Report
Read TextPreview

Extract of sample
"Critical Success Factor Report"

Download file to see previous pages Apart from that, the study will also analyze the macro environment (political, economic, social, and technological) of Great Britain. Important aspects such as communication strategy, pricing strategy and customer services strategy need to be designed carefully to sustain the competition in the market. This report will examine each of these strategies required for the bathroom manufacturing company. The next half of the report will offer a brief introduction of the company. John Lewis: A Brief Overview John Lewis can be referred to as a chain of departmental stores that operates throughout the United Kingdom (UK). It was established by John Lewis in the year 1864. Presently it is headquartered in London, United Kingdom. Initially the business started as single store operator, but during the year 1920 it established departmental store chain model through John Lewis Partnership (Davidmann, n.d). The partnership model emphasize on ownership of employee and their contribution as stakeholder to the departmental store chain. There are more than thirty eight thousand people working in the departmental store chain and each of them acts as a partner to the company (McCallion, 2010). The group has been ranked as one of the top five departmental store chains of Great Britain. This British departmental store chain has already opened thirty seven outlets and is planning to open few more within next 2 years. Customer Analysis John Lewis has established itself as premium departmental store chain in last 146 years. This departmental store has become a “cool” shopping destination for many people. Oxford outlet of the chain was founded in middle England in order to provide shopping solution to customers belonging to the central part of Britain. Marks & Spencer (M&S) is another favourite shopping destination for many people in Great Britain and is a strong competitor for John Lewis. Customers believe the ambience of the departmental store (John Lewis) chain is appealing and they like to spend more time in the outlet. Customers feel that lighting system of the stores is designed in such a way that it highlights each product separately. Any person entering the store can easily identify his/her favourite brand, thereby making the purchase decision easier. John Lewis has a customer base of people who like to shop for branded items. People belonging to higher income and middle income group are the major customers of the departmental store chain. Married couples and families also visit this departmental store chain to purchase different items. Customers prefer to shop for stylish items such as watch, designer clothes, bathroom items etc. Many customers perceive that after sales service is a critical factor behind the success story of any retail outlet. Employees working inside the stores are the greatest asset to the company. Employees own a percentage of shares in group’s business and they also earn a yearly bonus. Customer friendly behaviour and prompt after sales service made this British departmental store chain a preferred shopping spot for many customers. John Lewis also provides home delivery services for bulky items. Hence customers like to shop in this departmental store chain for aforementioned reasons. Ambience, customer service and availability of ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Critical Success Factor Report Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Critical Success Factor Report Essay Example | Topics and Well Written Essays - 3000 words. Retrieved from https://studentshare.org/marketing/1400849-critical-success-factor-report
(Critical Success Factor Report Essay Example | Topics and Well Written Essays - 3000 Words)
Critical Success Factor Report Essay Example | Topics and Well Written Essays - 3000 Words. https://studentshare.org/marketing/1400849-critical-success-factor-report.
“Critical Success Factor Report Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/marketing/1400849-critical-success-factor-report.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
vo
volson added comment 7 months ago
Student rated this paper as
At first, I thought 12 of pages is too much for such a issue. But now I see it could not be done smarter. As the author starts you see the depth of the topic. I’ve read all at once. Wonderful paper
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Critical Success Contextual Factors among SMEs in Saudi Arabia
...? Critical Success Contextual Factors among SMEs in Saudi Arabia The present study aimed to determine the importance and actual experience of SMEs belonging to the construction industry of Saudi Arabia. 34 SMEs were enlisted through purposive sampling. The results indicate that access to capital; technology (e.g. equipment, facilities, and machinery); entrepreneur potential (e.g. competence of management team, technical and soft skills); access to information (e.g. data on the market, supplies, etc.); support of the government (e.g. facilitation of business permits, budget from the government, related policies); and marketing (e.g. channel of distribution, market potential) are within sufficient...
55 Pages(13750 words)Essay
International Relations - Critical Report
...?International Relations - Critical Report Introduction       Air pollution has become one of the major environmental issues today as it is the factor that is working behind the most talked about environmental disaster of the present day, the global warming. Air pollution is not just a simple natural phenomenon. It’s a man made disaster that has become a major issue of concern of human civilization at the present time. In the last twenty years scientific knowledge has led to the understanding that anthropogenic, human made actions were responsible for the changes on global climate. Those changes are a consequence of the emission and accumulation of greenhouse gases on the atmosphere. These greenhouse gases are the major air pollutants... and meeting...
6 Pages(1500 words)Essay
Individual critical review report
...of history. Furthermore, I as a learner I join learning institution in the abroad in order to better understand leadership so I can become critical, active and successful participants of my world. In several my projects, I was engaged in several teamwork tasks, which largely improved my teamwork and leadership skills. The kind of leadership style exhibited it our team significantly determined the success or failure of our project (Gastil, 1994). I also happened to be assigned the role of a group leader in several assignments. My leadership style was not endearing to group members as I was very strict. Among the three leadership styles According to Lewin, Lipitt, & Ralph (1939), my style could be...
12 Pages(3000 words)Essay
Critical success factors for fashion market online retailing business
...The of Leeds CRITICAL SUCCESS FACTORS FOR FASHION MARKET ONLINE RETAILING BUSINESS Hyeyoung Kim Number: 200163886 Dissertation supervisor: David Bromilow Month and year of submission: March 2007 Word count: This dissertation is submitted in part fulfilment of the requirements for the degree of Table of Contents CRITICAL SUCCESS FACTORS FOR FASHION MARKET ONLINE RETAILING BUSINESS 1 Table of Contents 2 Acknowledgements 5 Abstract 7 Chapter 1: Introduction 9 1.1 Introduction 9 1.2 Importance of Study 10 1.3 Aims of the Study 11 1.3.1 Aims 12 1.3.2 Objectives 12 1.3.3 Research Question 13 1.3.4 Hypothesis 13 1.4...
57 Pages(14250 words)Essay
Critical success factors (MBA) Assignment
... success factors to improve the e€ectiveness of project management, International Journal of Project Management Vol. 17, No. 3, pp. 139-145, 1999 Cooke-Davies, T., (2002), The ‘‘real’’ success factors on projects, International Journal of Project Management 20 (2002) 185–190 Daniel, R.D. (1961) ‘Management Information Crisis’, Harvard Business review, Vol. 39, No. 5, pp. 111-121. Dobbins, J. H., & Donnelly, R. G., (1998), summary Research Report on Critical Success Factors in Federeal Government Programme management, Acquisition Review Quarterly, 24 Feb 2007 Drucker, P. F. (1985) Innovation and Entrepreneurship, Harper Business, New York. ESCC (2006), Critical Success Factors, Factors outside the control of...
10 Pages(2500 words)Essay
Mashreq bank (UAE) Critical success factors in credit risk managemengt
...necessary to avoid bias judgment. In general, gathered literature review related to the critical success factors of credit risk management adapted by some of the local banking companies will be useful in terms of enabling the readers to have a full understanding concerning this matter. As part of conducting the secondary research review, related journals, book, reports, and electronic materials will be consulted to enable the researcher have an access to useful and updated information concerning the proposed research topic. Site Setting, Population and Sample Size Qualified research survey respondents will be individuals who are working with Mashreq Bank who personally...
14 Pages(3500 words)Essay
Critical Success Factors
...Critical Success Factors Introduction Project management is the process of planning, organizing and controlling procedures and resources in order to achieve a goal. A project is a new undertaking designed to produce new or different results. They are often designed to meet unique objectives and goals. The temporary nature of projects makes it different from the usual business and as such it requires unique and different skills in order to manage it. All projects are destined to achieve all the goals it intends while at the same time honoring predetermined constraints like time and resources. Project managers play a key role in the running the project, and the success or failure of...
12 Pages(3000 words)Essay
Critical Success Factor Report (Alley Cafe)
...Critical Success Factor Report: Alley Cafe Contents Introduction 4 1 Company Background 4 2 Objective 4 3 Research methodology 4 2. The Retail Audit 4 2.1 Market definition 5 2.2 Market size 5 2.3 Market trends 5 2.4 Market forecast 5 3. Micro Environment Analysis 5 3.1. Market Shares 5 3. 2 Competitor Analysis 6 3.3 Customer Profile 6 4. Macro Environment Analysis 7 4.1 Opportunities and threats facing the market 7 5. The company 7 5.1 Strengths and Weaknesses 7 5.2 Marketing Assets 7 6. Conclusion and Recommendations 7 7. Critical Success Factors 8 7.1 Segmentation targeting and positioning 8 7.2 Location 9 7.3 Price 10 7.4...
17 Pages(4250 words)Essay
Marketing is the major factor in the success in any business. True or false
...6th May Marketing is the major factor in the success in any business. True or false? Introduction It is true that marketing is a major factor for the success in any business. Most of the activities that are undertaken by a business significantly depend on marketing. Marketing that entails the process of communicating the importance of a service or a product covers various aspects that include advertising, promotion, sales as well as public relations. Without marketing, a business may provide brands that are of great value in the industry, but none of the existing or potential consumers are aware of the products. Additionally, if there is no marketing, a business may not make not...
3 Pages(750 words)Essay
The Critical Success Factor Report for Oriental Mart Nottingham
10 Pages(2500 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Critical Success Factor Report for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us