Nobody downloaded yet

Information Technology (IT) in Marketing - Essay Example

Comments (0) Cite this document
Summary
International Marketing Table of Contents Introduction 3 Importance of Information Technology (IT) in Marketing 5 IT and its Advancement 12 Effect of IT on International Marketing 21 Conclusion 29 Recommendation 32 Introduction International Trade has grown and developed due to the emergence of the globalised world economy…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.9% of users find it useful
Information Technology (IT) in Marketing
Read TextPreview

Extract of sample
"Information Technology (IT) in Marketing"

Download file to see previous pages Technology plays an important role in the business environment because it accelerates the pace of communication, transportation, and manufacturing and also assists in formulating major marketing strategies. IT and communication has been identified as the macro factors in the new business trends. The way computers receive and store data is a matter of astonishment in the field of communication. Path breaking applications brought in by companies such as BlackBerry, Apple, etc is taking international marketing to a new level (University of Leicester, 2010, p. 64-65). This study aims at evaluating the affect of technological advancement in the international marketing. The intention is also to discuss the effect of information technology (IT) on creating business opportunities globally and maintaining healthy relationship with the customers around the world. Keeping in mind the aim of the study, the investigation would initiate with an overview on the significance of IT in marketing, which would further discuss the aspects of IT advancement and its effect on global business environment. ...
398). Advancement in technology has provided the companies with the capability to collect enormous quantity of information related to the recent and potential market. In order to recognize the marketplace and respond accordingly to the demands, companies nowadays acquire technological linkages which will internally link the operations of the company. A study done in the year 1995 by Ernst & Young revealed that about the 327 firms that were surveyed, about 72 percent of them were already using IT based framework to manage their finance department, 64 percent to manage logistics department, and 49 percent for marketing segment. These companies only expected that the projected usage of IT in the finance department would increase to 81 percent, logistics to 79 percent and marketing to 78 percent in a span of five years. Similar trend were also seen within the business environment of UK (Wierenga, and Bruggen, 2000, p. 5-7). Nowadays IT links the marketing and functional equivalents, so as to offer accessibility to market information. By streamlining the suppliers, customers, and functional department through a single IT network, huge benefits can be derived. This would have been quite complex if IT framework did not existed. The major factor in the shifting marketing background is the emergence of IT based communication network. With the advancement of IT, the demands of the customer are also increasing because they are already receiving augmented products. The emergence of internet and diverse assortment of online tools are accessible by the organization to reach out to the target audiences (Lamb, Hair, Jr., and McDaniel, 2007, p. 19-20). A major ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Information Technology (IT) in Marketing Essay Example | Topics and Well Written Essays - 3500 words”, n.d.)
Information Technology (IT) in Marketing Essay Example | Topics and Well Written Essays - 3500 words. Retrieved from https://studentshare.org/marketing/1403630-international-marketing
(Information Technology (IT) in Marketing Essay Example | Topics and Well Written Essays - 3500 Words)
Information Technology (IT) in Marketing Essay Example | Topics and Well Written Essays - 3500 Words. https://studentshare.org/marketing/1403630-international-marketing.
“Information Technology (IT) in Marketing Essay Example | Topics and Well Written Essays - 3500 Words”, n.d. https://studentshare.org/marketing/1403630-international-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Why and / or how marketing is important to your information technology management
...Why and or how marketing is important to your information technology management? Marketing isvital for any business as it leads to success of any firm. The distribution and production depend mostly on the activities of marketing department. Most people are of the idea that marketing and sales are the same thing but they are relatively very different from each other. In Marketing, comes the area of sales, public relations, advertising, and promotions (Marketing). It is the procedure of promoting and introducing a product in the market, and it boosts up the sales by public buying. However, sales is...
4 Pages(1000 words)Essay
Information Technology Applications in Marketing
...Information Technology Applications in Marketing Print Media is Dead Print media being dead is one of the principal concerns raised by many people all over the world. The most pertinent issue stems from questioning whether print media dies, or it is its business model that will succumb to increased virtual media platforms. It is evident that physical wares magazines, books and newspapers, will no longer be the key to interaction via media; neither will it be the most lucrative means to deliver entertainment, factual information, general news or educative material. However, this does not imply that print media is bad; it simply gives the assertion that digital media is better and...
6 Pages(1500 words)Essay
Marketing In the New Age of Information Technology
...Marketing - In the New Age of Information Technology "The business world around marketing is changing, but marketing seems not to have noticed. Theage of technology has transcended from automating company processes to customer interaction" (Arnold, 2002). There has been considerable discussion over the past few years about the extent to which the discipline of marketing is, or is not, changing. In the hospitality industry also technology represents the one major change in the past few years. Hotel reservation systems, through the Global Distribution Systems [Amadeus, Galileo, Sabre and its Spotlight program, and...
10 Pages(2500 words)Essay
Title: Does IT matter OR Does Information Technology matter
...of the above, information technology does matter and in fact, more and more institutions should embrace it in order to reap the benefits accrued from it. The impact of IT on commerce is also a factor that cannot be overlooked. This is due to the change it has brought in the mode of conducting business. Through this technology, businesses are now able to market and sell their products through the internet. To achieve this, they display their goods and services on interactive websites which enable their customers to view the details from their personal computers at home (Laudon 2009 p 50). Payment is also done through electronic money transfer or through other accepted modes such...
10 Pages(2500 words)Essay
Information Technology
...are becoming portable and useful. Now with the developing technology the mobile phone has become the necessity of person’s life. And they are also fulfilling the necessities of a person very well. Now we have our entire contact list in our hand to which we can contact anywhere. It also gives us entertainment in our handsets like mp3 players, video players, camera, pictures etc. Through cell phones we also stay connected with all our friends and family who are abroad and far away through calls, emails, GPRS etc. With the growing network of companies and market competition the technology is becoming cheaper and is also improving day by day in competition. When the iPhone was launched it decreased...
10 Pages(2500 words)Essay
Usability of a Principles of Marketing Course in the Field of Information Technology Project Management
...Usability of a principle of marketing in the field of information technology Efficiency and effectiveness in professional applications requireintegration of knowledge from different fields because of both diversity and overlap in applications. The wide scope of the field of information technology for example identifies its application in other fields. This paper seeks to explore the usability of a principle of marketing course in the field of information technology project management. Usability of a principle of marketing course in the field of information...
1 Pages(250 words)Essay
Information Technology
.... Impacts on customer relationship management Customer relationship management is one of the areas in which Exadata x3-2 affects a banking organization. The scope of the management involves exploration of customers’ information to identify customers with greater impacts on demand for the organization’s products and to establish and maintain links with them. It therefore relies on collected data on the customers for analysis to identify both the customers’ needs and factors that can meet those needs. Analysis that is facilitated by the technology’s database empowers the department to understand changes in the market for immediate responses. Similarly, the technology’s interlinked...
5 Pages(1250 words)Essay
Information Technology Application in Marketing Homework
...is unrivalled. The support department, working around the clock, and takes subscribers suggestion seriously creates a true sense of belonging that any product creator will need with his customers. Evident in this light of the argument is the recent change in the Facebook user interface after many subscribers demanded for a change. Such trends also happed in the past, which have conceived the present face of the network. According to Luten (146), customer value is the epic of marketing, and a key determinant of market position and leadership. Security issues serve a major boost to Facebook compared to MySpace. Looking at individual user profiles, most people give true data and more information...
4 Pages(1000 words)Essay
Information Technology
...and even miniature working machines. What all these indicate is an impending revolution in product development. It raises questions such as the ability of consumers to make their own products as well as opportunities like cheap and accurate product development. Data-driven innovation for growth and well-being, 2015. OECD, [online]. Available at: < http://www.oecd.org/sti/ieconomy/data-driven-innovation.htm>. [Accessed 17 March 2015]. The economic case for the Internet and all related technologies can be depicted in the collection of huge data made possible by the advanced computing and networked capabilities. This information published in the OECD website is just one of the materials that report the increased...
9 Pages(2250 words)Essay
Information Technology Applications in Marketing
3 Pages(750 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Information Technology (IT) in Marketing for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us