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Retail Marketing - Essay Example

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Retail Marketing Name Institution Course Date Retail Marketing Introduction Retail is the selling of goods and services from other businesses and or individuals to the end users. Therefore, retailers are often part of the large integrated supply chain. In most cases, retailers often purchase products or goods from wholesalers or directly from the manufacturers in large quantities, then sell them to the end users into small quantities…
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Retail Marketing

Download file to see previous pages... Notably, retailing sometimes retailing engulfs subordinating services including delivery of services (Pradhan and Pradhan, 2009; pg. 37). In other cases, the term retail is often used to refer to a situation where the service provider often quench the needs of a magnitude of individuals including in areas of public utility such in the supply of electric power. Therefore, it is vital for the targeted organization to understand the nature of the retailing it is about to franchise before such actions are taken. The type of the cloth products chain to be distributed will influence the location and other business environment required to run the intended retail shop. The retailing shops are sometimes located on residential streets, places with few or without houses, or along shopping mails. The retail shops along streets may be targeting mainly pedestrians (Zarrella, 2010). On the other hand, the current technological enhancement has led to electronic or online commerce that is often used for business to customer (B2C) transactions including the mail order that are non shop retailing services. These internet services can be used to market the newly franchised cloth retail business depending size of the mother business and the target customers (Pradhan and Pradhan, 2009; 79). ...
w-shopping that involves just looking at goods but not buying, and other shopping practices that do not involve actual purchasing of goods or services. Therefore, the organization can embark on one or two of these practices to reach their customers. There are numerous retail outlets that are defined by activities and nature of stocking of good or products in relation to services provided under the same. The marketplace retail site is a location where the cloth products can exchanged. In most cases, it is often defined as the market share where traders often erect stalls where buyers browse merchandise. Marketplaces are the oldest existing retail points in the world (Zarrella, 2010). Despite the existence of markets for over centuries, in the recent past, they have been increasingly taken over by retail chains. The retail services or shopping is often classified considering the type of the products that a given retail shops and most retails often venture distinctively on food products, durable goods, hard goods, and soft or consumable goods (Michman and mazze, 2000; pg. 68). Other than recognizing the retail shops with types of goods and services they sell, cloth retail shop should recognize these shops with the marketing strategies that would make the business viable. These strategies have led to different recognized retail outlets that the cloth retail shop can adopt and some of them include: Departmental stores; are large stores selling huge assortment of goods. They usually bear intense resemblance to the specialty stores. Retailers under these ventures often carry variety of categories that includes broad assortments at average prices. In addition, other than selling cloths they can also offer considerable services to customers. The cloth retail shops may also be ...Download file to see next pagesRead More
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