Marketing Concept of Coca Cola - Essay Example

Comments (1) Cite this document
Summary
This paper “Marketing Concept of Coca Cola” will highlight the definition of marketing concepts and the various marketing methodologies utilized by Coca Cola to acquire and retain the customers. The author of the study will also deal with the various marketing strategies…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.5% of users find it useful
Marketing Concept of Coca Cola
Read TextPreview

Extract of sample "Marketing Concept of Coca Cola"

Download file to see previous pages The concept evolved post World War II when it became difficult for the marketers to sell goods and services and generate revenue because the customers were extremely selective in choosing the product. Marketing concept revolves mainly around important elements like understanding customer wants, developing techniques in satisfying customer requirements and checking whether the customer wants are satisfied or not. The process of marketing concepts is initiated by conducting a market research which identifies customer wants. Although, the prime objective of the various marketing departments is to understand customer requirements but the tasks and responsibilities vary accordingly. The market concept varies accordingly and lays emphasis on devising techniques which help in gaining competitive advantage over its competitors. The selling involved in this stage is also referred to consultative selling and is revolved around developing customer orientation services. However, CRM is one of the most difficult ways of executing business activities which also leads to increase in the organizational output and also customer base (Buttle, 2012). The marketing concept is almost synonymous with the CRM techniques and methods which help in initiating and facilitating customer interaction and also developing the existing business process to a large extent (Buttle, 2012). Marketing data, software and varied other technologies play a pivotal role in conducting a market research and then developing strategies for satisfying the customer wants. It is also sometimes referred as the business strategy which is more or less multifunctional and affects the organization on the whole including departments of marketing, IT, Human Resource, management etc. These technologies help in identifying the competitor requirements and also assess it carefully and understand the competitor strategic positioning clearly. It included topics like opportunity and database management which helps in identification of opportunities and help in completion of the projects. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Concept of Coca Cola Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1484108-marketing-concept-of-coca-cola
(Marketing Concept of Coca Cola Essay Example | Topics and Well Written Essays - 2000 Words)
https://studentshare.org/marketing/1484108-marketing-concept-of-coca-cola.
“Marketing Concept of Coca Cola Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/marketing/1484108-marketing-concept-of-coca-cola.
  • Cited: 3 times
Comments (1)
Click to create a comment or rate a document
gh
ghilpert added comment 1 year ago
Student rated this paper as
Precise work done on the "Marketing Concept of Coca Cola". I think it is the best text I have seen so far.

CHECK THESE SAMPLES OF Marketing Concept of Coca Cola

Strategic Marketing- Coca Cola

...?Running Head: STRATEGIC MARKETING- COCA COLA Strategic Marketing- Coca Cola [The of the will appear here] [The of the will appear here] [The name of the Professor] [Course] Introduction Coca-Cola is one of the leading food and beverage country with a geographical reach that extends to over 200 countries around the world. Coca-Cola manufactures, distributes and sells over 3,500 non-alcoholic beverages that range from drinking water to sports drinks. Coca-Cola is world-known for their soft drinks and most popularly its namesake...
11 Pages(2750 words)Essay

The Concept and Process of Marketing (Coca-Cola case)

...? The Concept and Process of Marketing September 14, Table of Contents Table of Contents The Concept and Process of Marketing 1 1 The Concept and Process of Marketing 1 Table of Contents 2 Table of Contents 2 1.1 Introduction 3 1.2 Consumers Needs and Wants 4 1.3 Customer’s Value, Satisfaction and Exchange Relationship 4 1.4 Evolution of Marketing, Marketing Orientation, Customer Orientation and Competitor Orientation, Efficiency and Effectiveness 5 1.5 Limitations of the Marketing Concept and Other Strategies 6 2.0 Market Audit of...
11 Pages(2750 words)Essay

Coca Cola

...?Executive summary There are 22477400 people in Australia living in eight different regions. This provides sufficient market for the soft drink manufacturers in Australia. Australian consumers consume about 2.75 billion litres of soft drinks and each Australian drinks about 119 litres of non-alcoholic beverages annually. Coca Cola Amatil has over two hundred product in the market including mineral waters, energy drinks and juices besides the four leading brands. Coca Cola Amatil Australia is a dominant market player commanding the largest market share in the soft drinks industry in Australia. The overall...
20 Pages(5000 words)Case Study

Coca Cola

...of consumer trends. During 1980s and '90s, the Coca-Cola Company was the global leader of non-alcoholic beverage company and had portrayed itself as one the best blue chips companies. This was the phase when the company was led by the team of Roberto Goizueta and Warren E. Buffett. However, after this immediate period of glory, it faced a threat from the key rival PepsiCo Inc. PepsiCo was founded in 195 by Donald M. Kendall with the similar concept of cola drink (PepsiCo, 2011). Within the next ten years of its inception, it gained significant amount of market share and as an effect, Coca-Cola Company lost higher...
4 Pages(1000 words)Research Paper

Coca Cola Marketing

...? Coca-Cola Marketing Founded in 1886 in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola is now popular throughout the world. In fact, Coca-Cola is the world’s largest nonalcoholic beverage company at present. Vision of Coca-Cola Coca-Cola has a vision for all aspects of its business and for all its stakeholders. The company intends to be a great place to work for its employees and at the same time be a highly effective, lean and fast-moving organization. Coca-Cola strives to maintain lasting relationships with its...
3 Pages(750 words)Essay

Marketing Mix: Coca Cola

...distribution system). Coke, therefore, needs to work towards establishing strong partnerships with supply chain partners through buyouts. Furthermore, the company needs to redefine and innovate Coke’s packaging since by shifting from the Classical Coke bottle to more recyclable packaging. Conclusion To conclude, the marketing mix of the Coca Cola beverage demonstrates effective use of emerging marketing concepts including branded entertainment, somatic markers, resonance branding and “advertainment”. Its strong brand positioning, targeting and segmentation have further enhanced its brand equity. However, as suggested earlier, competition in the...
8 Pages(2000 words)Essay

Coca cola

...?Coca Cola of the of the of the Section Introduction Coca Cola is a type of effervescent soft drink that is sold or distributed in restaurants, stores and various vending machines all over the world (“Brands”). Coca Cola, which is also known as Coke, is manufactured by Coca Cola Company. The company is headquartered in Atlanta, Georgia. It was intended to be used as a medicine. It was found in late 19th century by John Pemberton, a pharmacist in Columbus, Georgia. John Pemberton died within two years of invention and the brand was then purchased by Asa Candler in 1889. The beverage was initially sold at 5...
5 Pages(1250 words)Essay

Coca-Cola Marketing

...Running Head: Marketing Marketing of Introduction The Coca-Cola Company is the world's No.1 bevarge company and the biggest marketer of beverages specially the non-alcoholic drinks. It is also the biggest corporation in the U.S. The Company sells many products but is best know for its famous product Coca-Cola. Today the company nearly offers four hundred different brands in more than two hundred countries and serves more than a billion servings daily. One of the biggest product launch of Coca-Cola is Coke Zero. Marketing of Coke-Zero The launch of Coke-Zero started in...
1 Pages(250 words)Case Study

Coca cola

...’ conveyor belts contain catch baskets and trays. The catch baskets and trays prevent the coke bottles from spinning out of control and accidentally dropping onto the Coke production plant’s floor, disintegrating into injury-causing bits of glass fragments. Likewise, the Coke production conveyor belts do not mix the production plants’ waste water from the clean water. The catch baskets and trays catch and segregate the waste water, ensuring they do not mix with the nearby coke production plants’ clean water. The coke employees oversee the entire process. Moreover, the lean production employees ensure that the machines do not mix the waste water with the clean water source (Klemes, 2008). Specifically, Coca...
6 Pages(1500 words)Essay

Coca-Cola

...Coca-Cola In the world of business there are very few images that are as well recognizable as the Coca-Cola brand. It is known in the furthest locations of the globe and marketers today look to that brand as a model of their marketing power. Through years of its image, Coca Cola has vanished borders and cultural barriers and reached almost every person on earth. One can only assume how this company became such an ubiquitous image (Zurn, n.d.). The following paper will examine the fantastic popularity of Coca Cola beverage, its history, controversies surrounding the...
8 Pages(2000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing Concept of Coca Cola for FREE!

Contact Us