Nobody downloaded yet

Coca Cola Promoting cocaine - Essay Example

Comments (0) Cite this document
Summary
Firms are seen to utilize the platform of advertising to not only generate product awareness but also to propagate socially…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96% of users find it useful
Coca Cola Promoting cocaine
Read TextPreview

Extract of sample "Coca Cola Promoting cocaine"

Download file to see previous pages Focus has also been given upon how the company had dealt with different allegations arising out of its controversial advertisements and the messages which it was actually trying to put across. The paper analyses the advertisements from the perspective of who, when, where, what and why. Additionally some of the marketing characteristics associated with the advertisements have also been analysed vividly.
Diet cokes new ad campaign featuring the tag line “You are on Diet Coke” is seen to be drawing much criticism as many claim that the ad is seen to be promoting cocaine and is in reference to the drug (US magazine, 2014). However, the company officials dismiss the claim and states that The Coca-Cola Company in no way endorses any kind of drugs. Diet coke has been receiving a number of such viewer criticisms since its inception into the American market. Consumers feel that the manner in which Coca-Cola promotes Diet Coke is supportive of illegal drugs such as cocaine. The tag line “You are on Diet Coke” is depicted in a manner such that the word “Diet” is less visible. The line appears more like “You are on Coke”. Consumers claim that the advertisement refers more to cocaine rather than the drink itself. Many debates were aroused in respect of this advertising campaign. Critics claim that the company’s promotional tactics misdirected consumers (US magazine, 2014).
The Coca-Cola Company was also very recently caught up in a controversy relating to its recent Super Bowl advertisement. Viewers claim that the advertisement sends across a message which is racist in nature as it was broadcasted in multilingual versions. The advertisement’s tagline is “America is Beautiful”. The company responds to such controversies by stating that the motive of the advertisement was to send across the message that America is beautiful because of its rich diversity. The advertisement has also ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Coca Cola Promoting cocaine Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Coca Cola Promoting cocaine Essay Example | Topics and Well Written Essays - 2500 words. Retrieved from https://studentshare.org/marketing/1668247-coca-cola-promoting-cocaine
(Coca Cola Promoting Cocaine Essay Example | Topics and Well Written Essays - 2500 Words)
Coca Cola Promoting Cocaine Essay Example | Topics and Well Written Essays - 2500 Words. https://studentshare.org/marketing/1668247-coca-cola-promoting-cocaine.
“Coca Cola Promoting Cocaine Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/marketing/1668247-coca-cola-promoting-cocaine.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Coca Cola Promoting cocaine

Coca-Cola Company

.... Lonnie Bell (2004) emphasized CocaCola, the world’s soft drink, was accidentally invented by Dr. John Pemberton. Dr. Pemberton, a pharmacist from Atlanta, Georgia, formulated the Coca-Cola syrup using a three legged brass pot. Dr. Pemberton used two chief ingredients for his invention in 1886. The two ingredients are coca plant and the Kola nut. The Coca plant is a good source of Cocaine. However, Dr. Pemberton insisted that Coca Cola contains only 1 % Cocaine percentage. Paul Gootenberg (1999) theorized “Cocaine made its first appearance in the...
11 Pages(2750 words)Research Paper

Coca Cola

...into new markets easily and cheaply to promote its capacity to generate revenue. The company has powerful and effective cooling systems. The company has a strong cooling infrastructure across Australia to keep the beverages cold during the hot and warm seasons. Coca-Cola Amatil has also endeavored to uphold high levels of corporate governance. The company is committed to operating within the tenets of best practices and transparency. The company values all its employees and communities. The company embraces different cultures through it flexible, adaptive and innovative culture. Weaknesses Though Coca-Cola Amatil is the market leader, it has its own...
20 Pages(5000 words)Case Study

Coca Cola

...to generate revenues by introducing innovative products other than cola drinks. Besides, the marketing strategy also involved of cultural aspects of each region. It offered different products for different markets and also the promotional and campaigning activities were also very specific as per the culture of markets. Question 2 Critically evaluate Coke’s product strategy of developing healthy beverages. During 1990s, the product strategy of Coca-Cola was the major activities to cope with intensifying competition. Product development strategy during the time of Minnick took a new attempt as there were significant product development took place in the existing production...
4 Pages(1000 words)Research Paper

Coca cola

...?Coca Cola of the of the of the Section Introduction Coca Cola is a type of effervescent soft drink that is sold or distributed in restaurants, stores and various vending machines all over the world (“Brands”). Coca Cola, which is also known as Coke, is manufactured by Coca Cola Company. The company is headquartered in Atlanta, Georgia. It was intended to be used as a medicine. It was found in late 19th century by John Pemberton, a pharmacist in Columbus, Georgia. John Pemberton died within two years of invention and the brand was then purchased by Asa Candler in 1889. The beverage was initially sold at 5...
5 Pages(1250 words)Essay

Coca cola

...? BRAND STRATEGY AND RESPONSE: MARKETING COCA-COLA Brand Strategy and Response: Marketing Coca-Cola Health and wellness is one of the more basic human needs that is essential to living a quality life, and it is included in Maslow’s hierarchy of needs (Schultz, 2013). This implies that for many people, it is essential to remain healthy in order to feel secure and fulfilled. As such, many products sold today can also be marketed to bring additional health benefits, as well as already catering or appealing to people of more basic needs such as food and water. One such brand that can be sold to people in having health benefits are product lines from the well-known...
5 Pages(1250 words)Essay

Competitive Strategies

...that of Coca-Cola since PepsiCo used celebrities such as Michael Jackson, Jackie Chan and Britney Spears among others to advertise its drinks making it popular among sports fans and the young as well as promoting the image of non-conformity and confidence (Doole and Lowe 2008). A Pepsi advertisement featuring Britney Spears indicated Pepsi as a drink for all, favorable to the young and old consumers alike. As she sings “Pepsi, for those who think young”, she is pictured in the 60s. Pepsi’s advertisements represented athletics, full time fun and great ideas. This makes it more appealing to the public and developed a great customer base. Coke advertisements are also sometimes pointed out...
3 Pages(750 words)Essay

Coca-Cola

...The Coca Cola Company The Coca-Cola Company is the largest soft drink and beverage company in the world founded in 1886 by Asa Griggs and John Pemberton (Bell, 2009). It is among the most renowned brands in the world offering more than 500 different brands in over 200 countries. Coca cola has managed to stay ahead of the pack due to its dedicated staff especially those in the advertising and marketing department who have developed very innovative methods to sell their products. Coca cola has made huge strides in the international market and has come up with products to suit everyone’s needs and meet...
1 Pages(250 words)Assignment

Coca-Cola

... promotional campaign which was based on the notion of actively involving consumers in advertising campaigns. Using the names of consumers to differentiate between Coca Cola and Pepsi will attract more consumers due to the sense of ownership that customers experience when they come across their names on Coca Cola bottles. According to Moye, this campaign has not just retained the loyalty of Coca Cola’s customers, but has also attracted new ones. This aspect of personalization has even resulted in individuals who do not consume Coca Cola seeking to find Coke bottles that have their names written on them for the sheer novelty of finding such a thing. Coca Cola has also invested in advertising this campaign through popular channels... ...
3 Pages(750 words)Assignment

Coca cola

...’ conveyor belts contain catch baskets and trays. The catch baskets and trays prevent the coke bottles from spinning out of control and accidentally dropping onto the Coke production plant’s floor, disintegrating into injury-causing bits of glass fragments. Likewise, the Coke production conveyor belts do not mix the production plants’ waste water from the clean water. The catch baskets and trays catch and segregate the waste water, ensuring they do not mix with the nearby coke production plants’ clean water. The coke employees oversee the entire process. Moreover, the lean production employees ensure that the machines do not mix the waste water with the clean water source (Klemes, 2008). Specifically, Coca...
6 Pages(1500 words)Essay

Coca-Cola

...with obesity problems (Donelly, 2014). The report by Public Health England claimed that soft drinks and fruit juices produced by the Coca Cola provided the biggest amount of sugar for its consumers and some cardiologists stated that the company was trying to distract attention from its part in creating the obesity situation in the country. However, the Coca Cola appealed that its new drinks were aimed to help tackle obesity in UK and its sales were involving a zero calorie version of drinks. People sponsored by Coca Cola With the billions of drinks that Coca Cola sells every day, it also spends more than...
8 Pages(2000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Coca Cola Promoting cocaine for FREE!

Contact Us