Strategic Analysis of Coca Cola - Thesis Example

Add to wishlist

Summary

The current thesis "Strategic Analysis of Coca Cola" presents a comprehensive strategic analysis of world famous soft drink Coca-Cola with special reference to its strategic plans, PESTLE Analysis, business environment, corporate culture, and future schemes under an atmosphere of perfect competition and challenging corporate milieu…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER97.5% of users find it useful

Read Text Preview

Subject: Business
Type: Thesis
Level: Ph.D.
Pages: 28 (7000 words)
Downloads: 2
Author: elinore77

Extract of sample "Strategic Analysis of Coca Cola"

Download file to see previous pages

The report focuses on the significance of the company’s internal and external analysis for meeting the targets and tackling new challenges in a determined, productive, and highly innovative way. The report also defines how the industry, understudy, can enhance its trade level according to the contemporary requirements by increasing the sales volume and presenting its products to the consumers in a more refined and innovative way. The use of the latest technology and new dimensions of the present-day commercial atmosphere applied by Coca-Cola has also been mentioned.

The brilliant achievements of the Coca Cola Company have also been elaborated in a comprehensive but precise way.When someone talks of the most admired, discerning and trendy soft drink, one single name suddenly comes to mind that captures the imagination, electrifies the passion and freshens the feelings of the individuals; the name beggars description in flavor and style for the consumers, and a sense of long struggle, unparalleled determination and wonderful accomplishment urges the business community to analyze the corporate culture, business strategies and achievements of the grand beverage company.

Coca-Cola Beverage Industry is one of the most admired brands among all the superlative merchandise and products of the globe at large. Its name, trademark, and logo are considered as the surety of sublime quality and magnificent trust of the users. “Coca-Cola has built a global empire and now sells close to 450 brands in almost 200 countries. The company claims to adhere to the highest ethical standards and to be an outstanding corporate citizen in every community we serve”. (Retrieved in waronwant.org) The company has achieved marvelous triumphs during nearly quarter past one century and serves as a landmark in the history of modern public beverages that are popular among all ages and all classes in all regions of the world alike.

Coca-Cola was introduced the first time before the world in May 1886 in Atlanta, Georgia.

...Download file to see next pages Read More

CHECK THESE SAMPLES OF Strategic Analysis of Coca Cola

Coca Cola Strategic Situation: Current and Future

coca cola, born in Georgia on May 8 1886, has given the best taste in the world.... coca cola Company is the world's top non alcoholic beverage concentrates & syrups producer, seller, & distributor.... hellip; In more than 200 countries, the company runs its business successfully. coca cola has executed a inclusive business strategy which creates value among their customers.... To expand the volume and share of sales of non alcoholic beverages throughout the world, maximization of cash flow, and increase in the profit are the ultimate objectives of their business strategy. coca cola has around 16 million clients all over the world....

9 Pages (2250 words) Essay

Organizational Strategy

hellip; The coca cola Company has been one of the organizations that have managed to have a sustainable business.... Moreover, it has led to increased activity at the lower ends of the coca cola product price in Britain.... The 2008 economic analysis for coca cola Company shows that the economy was strong and nearly every part of it was growing and doing well.... The main idea of this study is to analyze the influence of the current economic recession on one of the most successful companies Coca-cola....

8 Pages (2000 words) Case Study

SM - Strategic Management

John Smith Pemberton invented Coca-cola on May 8, 1886.... Soon, the ubiquitous Coco cola company became one It has a niche market in the soft drink business and has its presence in almost all parts of the world.... The extent of the business of the company is evident from the fact that the Coca-cola Company owns four of the top five soft-drink brands in the world.... Some of the best known and most popular brands of the company include Coca-cola, Diet Coke, Fanta, and Sprite....

11 Pages (2750 words) Essay

Planning as One of the Vital Parts of an Organizations Management

As an example, I have chosen coca cola.... The Coca-cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups.... The company is best known for its flagship product Coca-cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia.... The Coca-cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-cola Company in 1892....

5 Pages (1250 words) Essay

A Strategic Communication Campaign on Coca Cola Company 2012

The paper "A Strategic Communication Campaign on coca cola Company 2012" intends to make more enquires from potentials consumers by use of questionnaire and interviews.... The coca cola Company is the world's largest multinational beverage producer, distributor and retailer in non alcoholic drinks.... In 2012, the coca cola Company launched a Public Relations (PR) campaign that was aimed at making soda personal in New York City.... In his argument, Bloomberg noted that the coca cola Company was producing large quantities' of sodas that posed numerous health risks to consumers and compelled them to use more money on sodas rather than spending the money on other important issues (Thompson Para 2)....

3 Pages (750 words) Essay

Porter's five forces

The next paragraphs provide analysis of coca cola Company using Porter's five forces (Hill and Jones 43). The entry of new Porter's Five Forces and the Coca Cola Company Porter's five forces are applied by different industries to find a position where they can defend themselves against competitors or competitive forces.... The next paragraphs provide analysis of coca cola Company using Porter's five forces (Hill and Jones 43).... The market of coca cola was at 41....

2 Pages (500 words) Case Study

Strategic Marketing of Coca-Cola Product

Along with this, the market share and brand image of the organization of coca-Cola enhanced with a significant extent that amplified its position and sustainability as well (Coca-Cola, 2014).... The rationale of this essay is to analyse critically the strategic marketing policies used by the organization of coca-Cola in order to promote its product, diet coke in the entire globe among other competing firms.... Similarly, the process of strategic marketing is performed for the organization of coca-Cola, in order to analyse the demands and requirements of its target market so as to fulfil it....

12 Pages (3000 words) Essay

CASE STUDY ANALYSIS

Pricing is one of the strategies employed by coca... The recession resulted in reduced economic activities for the U.... and other countries.... The consequences of the recession were several.... The lending… The cost of producing increased with the increased tax rates by the governments....

4 Pages (1000 words) Essay