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An analysis of COCACOLAs current strategic position, and how COCACOLA will develop these strategies in the future.THIS is an individually written report - Essay Example

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Coca Cola, born in Georgia on May 8 1886, has given the best taste in the world. Coca Cola Company is the world's top non alcoholic beverage concentrates & syrups producer, seller, & distributor. The company has a license of more than 400 brands including coffee, juices, water, energy drinks soft drinks etc…
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An analysis of COCACOLAs current strategic position, and how COCACOLA will develop these strategies in the future.THIS is an individually written report
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Download file to see previous pages Coca Cola has around 16 million clients all over the world. The management concentrates more on enhancing the values for their clientele and aiding their beverages business to grow. Moreover the management is working hard to understand their cliental needs whether the customer is classy retailer in industrial market or a risk owner in rising markets. The basic key or strategy is that they place right product in right market at right time.
This indicates that geographically company's market is vast & the management has huge control on its market. As carbonated drinks are the highly productive segment so the company emphasis more in its production and promotion as it brings larger portion of their revenue from overall sales
The Coca Cola Company currently has different brands in the market worlds wide. The company not only a big manufactures of carbonated drinks but also manufacture juices, water and other drinks. The key for launching any new brand in the market is the culture of the country.
Strategic Planning is the tool which a management used to considerate it future course of action. In any business strategic planning is the tool of giving the right directions to the management .the management emphasis on how to apply different strategies in order to expand the business, which policies suits best in all the areas of the business and what are the potentials and how to use them.
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