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Business Strategy for Coca-Cola Company - Research Paper Example

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This paper assesses the business strategy of the Coca-Cola Company. There is an evaluation of the internal and external factors that influence the operations of the company in the industry. The paper examines the present situation in the beverage industry in terms of competition and future approaches…
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Business Strategy for Coca-Cola Company
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Download file to see previous pages The Coca-Cola Company was created in Atlanta, Georgia in 1886. It engages in the manufacture, distribution, and marketing of nonalcoholic beverages and syrups. The Company is responsible for the production and distribution of 400 brands of beverages, which include light and diet beverages, juice drinks and juice, waters, coffees, teas, energy and soft drinks. Moreover, the company owns various canning and bottling subsidiaries in different regions worldwide. In addition, the organization sells finished products of beverages which bear its trademark in more than 200 nations worldwide. By 2006, the Coca-Cola Company operated via eight segments which include Africa, Pacific Rim, East, South Asia; Latin America; European Union; North America; the Middle East and Eurasia; corporate and bottling companies. The Coca-Cola Company activities straddle various sectors of the soft drink industry: in world’s trade in 2004, the company was leading in terms of value and volume in the carbonates, vegetable or fruit juice, coffee and ready to drink sectors. In the Asian specialty and functional drinks, Coca-Cola Company was the second-best player in the world (The Coca-Cola Company, 2015).  The company produces syrups and concentrates which are sold to different bottling organizations for final, processes such as dilution and packaging.  The collaboration between the Coca-Cola Company and other bottling companies creates the most effective distribution and production system in the world. ...Download file to see next pagesRead More
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