Coca-Cola - Essay Example

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The paper examines the fantastic popularity of Coca-Cola beverage, its history, controversies surrounding the brand and the factors that successfully differ the company from its competitors. Through years of its image, Coca-Cola has vanished borders and cultural barriers and reached almost every person on earth…
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Coca-Cola
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Download file to see previous pages Despite the popularity of the world brand, Coca-Cola has also faced much criticism Coca-Colarent groups, mostly concerning health effects issues, environmental problems and numerous business practices. Thus, in 2014 a brominated vegetable oil was found in Cocal Cola fruit and sports drinks, particularly in Fanta and Powerade. The Mayo clinic researchers reported that excessive use of BVO can impact negatively on the health, causing memory loss and skin and nerve problems. However, the company management stated that the level of BVO used in its drinks did not exceed the limits and was not harmful to the consumers. Along with it, public pressure and online petition to remove the BVO from the company’s drink was growing. Another issue that the company faced with concerned a new program that Coca Cola aimed bring to certain parks in UK as free fitness classes. It was challenged by the health campaigners. The controversy with the new plans to give twenty millions anti- obesity fitness drive obtained certain criticism, because the campaigners accused the Coca Cola in the indecent attempt to distract people from the fact that Coca Cola was fuelling UK with obesity problems.The report by Public Health England claimed that soft drinks and fruit juices produced by the Coca Cola provided the biggest amount of sugar for its consumers and some cardiologists stated that the company was trying to distract attention from its part in creating the obesity situation in the country. ...Download file to see next pagesRead More
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