Coca-cola projact - Research Paper Example

Frank M. Robinson a bookkeeper and the partner to Dr. Pemberton was the one behind the name “Coca-Cola” and again he designed the trademarked, distinct script, which is still used today. During the earlier periods the company sold the beverages in glasses. However, in the late 19th century, two lawyers came in to obtain permission from Chandelier to sell the drink in bottles. This was the beginning of the bottled beverage, which is currently located in every part of the globe. After the lawyers were granted the permission to sell the beverage in bottles, the company put up competition for the design of the Coca-Cola bottle.

The competition ended when an Indiana Company won the tender to manufacture the bottles. The company manufactured a unique, decent looking bottle, which could be identified in the dark. The shape of the bottle is still retained by the company to date. The bottle was used as a step to distinguish the company from the other competitive companies by posting its unique attributes. Coca-Cola Company was sold to Ernest woodruff for $25 in 1919. His son Robert later on succeeded him in 1923. Robert is entrusted with the honor to introduce the company to the World Olympic Games in 1928 and expanded its distribution of the beverage to many countries around the world (Coca-Cola Company Web).

Another fact that boasted the company was during the 2nd World War, Coca-Cola offered a lower rate in terms of price to the uniformed soldiers. During this time of the war many people got the opportunity to taste the drink, and after the war, Coca-Cola was in a good position in comparison to the previous period before the war (Coca-Cola Company Web). The company also ventured into the manufacture of juices. It started by buying Minute Maid juice manufacturing company. Roberto Goizueta became the chairman and CEO of the company in 1980’s (Coca-Cola Company Web).

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