SM - Strategic Management - Essay Example

It has a niche market in the soft drink business and has its presence in almost all parts of the world. The extent of the business of the company is evident from the fact that the Coca-Cola Company owns four of the top five soft-drink brands in the world. Some of the best known and most popular brands of the company include Coca-Cola, Diet Coke, Fanta, and Sprite. The company also owns other less known but nevertheless popular brands such as Barqs, Minute Maid, POWERade, and Dasani water. In North America, the company has products such as Groupe Danones Evian.

Coca-Cola also sells Crush, Dr Pepper, and Schweppes outside Australia, Europe, and North America. The company either makes or licences more than 400 drink products in more than 200 nations. The mission of the company is to create value in the food industry. A SWOT analysis is used to assess the strengths and weaknesses of a company based on many factors such as market data, historical performance of the company, internal and external factors that impinge the companys performance etc. A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis will help to analyse or rather predict the performance of a company in future.

It will also give a clear idea as to where the company could be heading with regards to its business performance. Perhaps one of the most important strengths of the company is that it is a world renowned brand. Apart from negative popularity in some countries because of political fallouts, the brand is relatively well known all through the world. Regarding the brand image of the company, the brand is well known and obvious and is easily recognised thanks to the many years that it has been in business.

Another important internal strength of the company is that it has a lot of finance at its disposal. The company has been able to generate revenues that are substantially better than most beverage companies. This allows room for the company to expand