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Marketing Essays

Result for Subject Marketing:
19930 essays
The Growth and Development of No-for-Profit Organisations in Australia Today Marketing Essay
6 pages (1877 words) , Download 2 , Essay
Free
The services and products are characterized by responsiveness, advocacy, flexibility, innovativeness, community building and expressiveness. The not-for-profit organisation employs over one million workers in Australia with the revenue expected to reach $105 billion by the end of 2012 (Shulman, 2012).
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STRATEGIC ANALYSIS OF TUALATIN CITY FROM A HUMAN RESOURCE PERSPECTIVE Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The management plans of an organisation cannot be acted upon without meeting its HR needs. If an organisation plans growth, it must also plan its personnel needs, accordingly.
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Brand Extension - Coca-Cola Marketing Essay
3 pages (827 words) , Download 17 , Essay
Free
Coke is one of the most recognizable brands on the planet and also owns a large portfolio of share market. Due to the brand loyalty and awareness Coke enjoys, it will be much easier to sell another product with Coke similarities because consumers of Coke will be more likely to buy the product (Chien & Moutinho, 2007).
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Benefits of a Retailer Operating on Multiple Platforms Marketing Essay
6 pages (1966 words) , Download 2 , Essay
Free
Multiple formats benefit organizations in that; some of the formats used by retailers tend to influence the consumers, hence increasing profits for the organization. The use of advertisements by companies helps in increasing awareness among the consumers. When users check into the website, they become aware of the different stores available.
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Fred Bailey - an Innocent Abroad Marketing Essay
4 pages (1399 words) , Download 2 , Essay
Free
Before venturing out on any project, a global project manager must do a complete examination of communal, fiscal, governmental, traditional, and technical factors so that he is better equipped to alleviate trials posed with global projects. Cautious scrutiny of this case discloses an unsophisticated lack of cross-cultural knowledge, Personality stereotyping, miscommunication, and poor decision-making ability.
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Understanding of the Concepts Involved in Managing Marketing Marketing Essay
12 pages (3147 words) , Download 2 , Essay
Free
In this present era of globalization, companies are trying to implement advanced technology in order to increase their core competency and business outputs. Due to huge competition in the global market organizations are recruiting skilled employees and implementing several unique marketing strategies.
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An Overview of Marketing Strategies of British Airways Marketing Assignment
6 pages (1661 words) , Download 2 , Assignment
Free
Marketing and Communication are an integral part of any business strategy. This can be used to create brand awareness among the consumers. Also, marketing and communication can be used by the companies to revive the brand image. The image of British Airways was hampered by the poor employee relations.
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Determinants of financial conservatism in the United Kingdom and France Marketing Dissertation
46 pages (11500 words) , Download 4 , Dissertation
This study indicates that financial conservatism is critical to set an effective corporate governance system in any firm. The cases study of ECB, Alcatel-Lucent, and Ericsson presented here support this evidence, although the test sample is narrow. We have provided evidence that financial conservatism is independent of financial distress.
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Evaluation of the Company's Strategy - Case of Marks and Spencer Marketing Assignment
14 pages (4023 words) , Download 2 , Assignment
Free
The strength of Marks and Spencer lies in creating exclusively branded products that cannot be replicated by other retailers. It believes in abiding by the government policies both to protect its commercial objectives and also to make a contribution towards the development of policy for the benefit of the broader public.
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Marketing Planning - Hong Kong and Shanghai Banking Corporation Marketing Essay
20 pages (5329 words) , Download 3 , Essay
Free
HSBC has a wide network of branches in the interior regions of different cities around the globe (Euromonitor, 2012). Therefore, this bank is highly influential and occupies an important position in the international financial decision-making process. At present, the bank serves approximately 58 million customers through its operations in more than 81 countries on all the continents.
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Current Company and Industry Situation and Challenges - Computer Village Marketing Essay
15 pages (4223 words) , Download 2 , Essay
Free
Computer Village is a retail and sales company focusing on the IT industry selling used and new computers and accessories along with providing necessary services such as network administration, assembly maintenance and system analysis.  The company began its operations in 1988 and is based in San Dimas, Los Angeles.
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Advertising Red Bull Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
There has been intense criticism in the social media, television and print media about the previous advertisements of the Red Bull energy drink. The most recent was in South Africa which caused controversy among many believers.Most of the catholic leaders have been in the Frontline to influence their followers not to take Red Bull even during fasting seasons since it tries to suggest that the drink is capable of giving someone the power to walk over water.
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Finance and Marketing Issues Marketing Essay
4 pages (1209 words) , Download 6 , Essay
Free
Kotler et al (2009), the chief aim of strategic planning is promoting the discernment of the company in the minds of the customers and consequently to increase customer relation and profitability of the business. Business strategic planning has to be undertaken to ensure the evaluation of all the options in a given situation.
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Changing Nature of Work and Employment and in Various Sectors of Human Resource Marketing Assignment
7 pages (1902 words) , Download 2 , Assignment
Free
The success of the present organizations and individuals is based on their adaptability to change. In the present scenario, employment is generally referred to as more than having a job. It is not based only on individual performance but rather on joint responsibilities as well as duties from both individuals and organizations.
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The segmented labour market theory Marketing Essay
3 pages (750 words) , Download 2 , Essay
The article has defined the labour market into two main segments in a more clarified way that assists one to understand better. The first is the primary sector with its benefits and value while the secondary sector is unattractive to many but in the authors view. Results are the immobile class of citizens who are not necessary uneducated but rather lack premium specialized skills.
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Socio-Economic and Political Environment in Ethiopia Marketing Coursework
13 pages (3782 words) , Download 2 , Coursework
Free
International tourists may decide not to travel to the country due to high levels of insecurity. Further, the product or service to be sold may experience problems of culture. Countries that have similar cultures such as Western European countries have fewer marketing problems due to similarities in culture and language.
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Theories and Concepts Related to Dimensions of Operations Management Marketing Essay
11 pages (3172 words) , Download 3 , Essay
Free
Operations management is a dimension of management that concerns designing, controlling and overseeing the production process along with reforming the operations of the business for the deliverance of effective services and goods. It deals with the management and design of products, services, processes as well as supply chain.
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International Marketing: Greece Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
This paper also includes the consumption patterns, inflation and debt related problems that are experienced by Greece. The economy of Greece is ‘capitalist’ in nature. 40% of the country’s GDP is contributed by the public sector. Tourism is another major contributor to the national GDP. Almost 15% of GDP is contributed by this sector.
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The Determinants of Sustainable Competitive Advantage in International Marketing Marketing Research Paper
8 pages (2156 words) , Download 3 , Research Paper
Free
It is difficult to market even the same products in different parts of the world because of the cultural, economic, political, environmental, and legal differences between countries. Some of the greatest companies struggled to identify proper business strategies for international markets even though they are a huge success in their domestic market.
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Starbucks and Its Target Audience Marketing Essay
8 pages (2091 words) , Download 4 , Essay
Free
Starbucks has embarked on the path of expansion. Though the company specializes in coffee it has managed to integrate other products as well with the changing consumer needs and changing social trends. Starbucks follows the Italian tradition and tried to bring the Italian tradition of coffee to the United States.
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New Business Proposal for ASOS Marketing Essay
5 pages (1550 words) , Download 2 , Essay
Free
Given these developments, the product idea chosen for the assignment is of ASOS reusable, recycled delivery/envelope/shopper bags. The awareness of the need for such bags has been around for quite some time now following the production of plastic bags in 1977 and awareness of their dire effects on the environment (Green. kit, 2011).
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The Changing Dynamics of Consumer Demands Marketing Case Study
8 pages (2726 words) , Download 3 , Case Study
Free
This research study is aimed at comparing a model of Sony TV with that of Samsung and Toshiba in order to facilitate the buying decisions needed to be made by the customers. The researcher will utilize an interview guideline to conduct primary research and would take help from secondary sources to affirm the findings of the primary research.
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Project Feasibility Study for ABC Rental Cars Company Marketing Essay
7 pages (1914 words) , Download 4 , Essay
Free
The ABC rental cars Company leads in the car hire industry. For the past thirty years, the organization has lead in the competition and continues to set a pace for other rental agencies. The company offers outstanding customer service at exceptionally low prices. The company offers a wide range of services from passenger vans to compact cars, and free local client pick-up.
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Attitude and Job Performance Issues in General Electric Company Marketing Research Paper
7 pages (1960 words) , Download 2 , Research Paper
Free
By the end of 1890, the company named after Thomas Edison was successfully running to produce electric bulbs wherein in 1892 the company merged with another company, Thomas-Houston, to help form the modern General Electric Company. The modern business still holds the legacy of Thomas Edison in its several electrical products and services.
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How Does Public Relations Contribute to Marketing Communication Efficiency Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The aspect can be further stated as effective communication that constructs strong association and conveys essential information to mass people. It is regarded as a key driver for an organization that reflects the overall corporate image and outcomes of the business practices by a considerable level. 
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International Strategic Marketing Plan For Dried Fish From UAE Marketing Essay
20 pages (5299 words) , Download 5 , Essay
Free
Besides the development and execution of customer-oriented marketing operations, the company should look to achieve a cumulative growth rate of at least 1.5%. In the first year, the company should focus on brand awareness as well as distribution. The company should look to make a strategic alliance with at least one major retail firm.
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Pepsi Co and Coca Cola Stock Analysis Marketing Essay
6 pages (1433 words) , Download 2 , Essay
Free
The Adjusting closing has been taken for calculating returns and risk. The average returns are negative (-0.15). The latest price at which Pepsi co Philippines traded is 6.19, it is 10.03% below its high 52 weeks of 6.88. The listing of Pepsi co-products is primarily on the Philippines Stock Exchange (Financial Times, 2013).  
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An Overview of Mystery Shopping Activities in Retro Dinner Marketing Assignment
8 pages (2245 words) , Download 4 , Assignment
Free
Mystery shopping is an important tool that is used by market research companies or internally by organizations in order to measure the service quality of an organization. However, the study is based on a mystery shopping activity in a restaurant. The organization tries to provide effective quality foods and services to its customers.
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The Impact of a Reward System on Employee Motivation Marketing Essay
4 pages (1291 words) , Download 2 , Essay
Free
The most crucial aspect of the entire job search and job acquisition process lies within given parameters that are meant to work best for the employee. With this, there are different features of a job to consider before coming up with expectations and aspirations as to what one would expect to find from one’s employers and from the job as a whole.
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Convergence and Divergence in Consumer Behaviour Marketing Assignment
4 pages (1161 words) , Download 2 , Assignment
Free
The presenter advises that a firm has to buy into a nation’s political beliefs in order to be able to venture into that country. The presenter also goes further to argue that a country regime is the one that decides whether a firm will invest in their nation or not, and; therefore, the importance of a firm to be accepted by the regime.
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The Consumer Attitude Towards Reality TV Shows Marketing Assignment
11 pages (3099 words) , Download 7 , Assignment
Free
It has been observed that consumers prefer reality shows such as "Big Brother". Therefore, the channel is recommended to initiate a program that involves drama and shows the real side of individuals. The company is also recommended to ensure that the show is not scripted and really does embrace reality. 
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A Dynamic System for Improving Performance Marketing Essay
3 pages (892 words) , Download 2 , Essay
Free
The HP Company is popular as HP and is one of America’s information technology multinational corporations with its headquarters in Palo Alto, California. It focuses on the provision of hardware, software as well as services to its consumers within the scope of small- and medium-sized and large enterprises such as government customers in the health and education sectors.
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Marketing Questions Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
In dealing with customers suffering from language or cultural barriers, I would need to show my emotional approach to them, which will help me to connect with them. For example, excitement and enthusiasm would show the person not fully understanding my language that I am ready and happy to serve them.
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Sales and Marketing Personnel 1 Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
Richard Hellmann, a German from vetschau, Germany, owned a delicatessen in New York City. He first sold his readymade mayonnaise from the delicatessen where it became very popular. He then proceeded to distribute the mayonnaise in bulk to other provisions.
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Research Design: Contingent Valuation Method Marketing Essay
11 pages (3199 words) , Download 2 , Essay
Free
In order to estimate the value of market materials as well as non-market materials, the contingent valuation (CV) method is utilized. The method utilizes the respondents’ willingness to pay (WTP), which can precisely evaluate the value of certain market and non-market products. Such goods, which are considered non-market environmental goods, have to be researched for contingent valuation.
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Business to Business Marketing Marketing Term Paper
4 pages (1000 words) , Download 3 , Term Paper
Free
This paper intends to include the nature of the Business to Business marketing along with its related fields so as to provide with a comprehensive description of the concept. Business to Business marketing is concerned about selling or purchasing of goods or services with a motive to support the operations of other firm or to support production of other firms’ products or even for resale purposes.
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Diversity in AT&T Telecommunication Company Marketing Essay
14 pages (3699 words) , Download 2 , Essay
Free
The company has the largest collection of available phones thus; it has extensive wireless networks with the leading 4G network in the United States. In one way or another, the company is bringing it all at once for different customers, from inventive Smartphones to upcoming production TV services and stylish solutions for a variety of businesses.
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Strategic Marketing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Although some marketers have found a niche or a particular advantage that will take some time to copy or counter, sooner or later this will be done and that will end a company’s competitive advantage in this respect. That is why the effectiveness of a strategy depends on how well it is planned, how perfectly it is executed and how it helps develop customers and loyalty that is there to stay for a comparatively long term.
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International Corporate Communications in KFC Marketing Essay
10 pages (2834 words) , Download 6 , Essay
Free
In every organisation, communication is regarded as a continuous business activity. Communication comprises sending and receiving information, thoughts, facts and feelings. It is one of the essential marketing components in the corporate world where people share information and collaborate with organisation.
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Fundraising Through Commercial Social Networks by Non-Profit Organizations Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
Among all of them, the most popular is Facebook which is considered as the industry giant having adoption rate of around 89% such that nine out of ten non-profit organizations have shown their presence on Facebook . However, the current growth of Facebook is on a slower side yet it is growing.
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Identifying Important Target Markets Marketing Essay
8 pages (2235 words) , Download 2 , Essay
Free
The National Capital Commission’s in-house marketing and communication experts,  after comprehensive market research and input from stakeholders in the business, cultural, and tourism sectors, has ascertained that despite the fact that there is a positive perception towards the Capital, there is still an inadequate appreciation for its relevance among sections of the national audience.
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Market Plan for Venus Software Company Marketing Essay
8 pages (2508 words) , Download 2 , Essay
Free
The few employees of the Venus Software Company face scheduling challenges as their market is steadily growing thus increase in customer demands but with employees. The company’s major challenge is to develop means of increasing the profits and revenue without altering the demands of their customers and meeting their demands effectively.
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Key Reasons for the Depressing Sales and Profit Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
Case Study, Marketing Name: Professor: Course: Date: Case Study, Marketing Case Questions 1. What are the key reasons for the depressing sales and profit? There are diverse reasons that attribute to the depressing sales and profit in the Cafe Bijoux under the management of both Julie Sanders and Mary Carter.
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Description of Commons IMC Strategy Marketing Research Paper
7 pages (2153 words) , Download 2 , Research Paper
Free
In today’s highly competitive world, fast-paced change along with steady technological advancements helps in generating a competitive edge for the firms as well as business entities. An organization that can adapt itself to the changing business needs and scenarios is in a greater position to remain sustainable and competitive in the long term.
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The Most Effective Form of Marketing Marketing Dissertation
33 pages (8250 words) , Download 4 , Dissertation
The effectiveness of marketing is ascertained based on how effectively a marketer is able to reach out and fulfil customer needs better than competing firms. It is effective marketing that has enabled Apple to venture into products such as the iPod and MacBook. A sound marketing strategy enables an organization to leverage its strength.  
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Launching a BPA-free Product Line With Event Marketing Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Event marketing is a relatively new addition to marketing strategies that achieve multiple objectives. This report chronicles how a new line of Bisphenol-A-free products of Nuby was launched in an event, with Parents Magazine and HealthyChildren.org as the event organizers.
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Free School Meals Marketing Essay
10 pages (2624 words) , Download 2 , Essay
Free
It is important to highlight that this policy was passed after it was realized that most of the young pupils from poor families went to school without proper meals. This adversely affected their concentration in class and so there became a need to strategize on ways to help come out of the situation.
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Evaluation of the Pending Merger of American Airlines and US Airways Marketing Research Paper
4 pages (1248 words) , Download 2 , Research Paper
Free
Currently, there is a pending merger of American Airlines and US Airways which is projected to affect American airline networks and operations in different ways. This paper gives an evaluation of the prospected merger of the two airlines and what it entails in the airline marketplace especially in the United States of America.
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The Impact of Social Media and Viral Marketing on the Film Industry Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
Convergence of technology added impetus to Viral Marketing and accelerated the growth of social media. The changes have tremendous impact on companies including those in the film industry that necessitated reorienting their strategies in tune with the technological developments for sustainable growth in the long run.
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Standard Chartered marketing communication strategy and competitive position Marketing Lab Report
10 pages (2500 words) , Download 2 , Lab Report
Free
The researcher of this essay aims to analyze Standard Chartered competitive position. The competitive position of Standard Chartered identifies the strengths that could be leveraged to avail many opportunities for the bank at one hand, but on the other hand, it also spots many weaknesses along with the threats that the business environment uncertainty may pose to the bank in future.
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