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Marketing Essays

Result for Subject Marketing:
19914 essays
Theories and Concepts Related to Dimensions of Operations Management Marketing Essay
11 pages (3172 words) , Download 3 , Essay
Free
Operations management is a dimension of management that concerns designing, controlling and overseeing the production process along with reforming the operations of the business for the deliverance of effective services and goods. It deals with the management and design of products, services, processes as well as supply chain.
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International Marketing: Greece Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
This paper also includes the consumption patterns, inflation and debt related problems that are experienced by Greece. The economy of Greece is ‘capitalist’ in nature. 40% of the country’s GDP is contributed by the public sector. Tourism is another major contributor to the national GDP. Almost 15% of GDP is contributed by this sector.
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The Determinants of Sustainable Competitive Advantage in International Marketing Marketing Research Paper
8 pages (2156 words) , Download 3 , Research Paper
Free
It is difficult to market even the same products in different parts of the world because of the cultural, economic, political, environmental, and legal differences between countries. Some of the greatest companies struggled to identify proper business strategies for international markets even though they are a huge success in their domestic market.
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Starbucks and Its Target Audience Marketing Essay
8 pages (2091 words) , Download 4 , Essay
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Starbucks has embarked on the path of expansion. Though the company specializes in coffee it has managed to integrate other products as well with the changing consumer needs and changing social trends. Starbucks follows the Italian tradition and tried to bring the Italian tradition of coffee to the United States.
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New Business Proposal for ASOS Marketing Essay
5 pages (1550 words) , Download 2 , Essay
Free
Given these developments, the product idea chosen for the assignment is of ASOS reusable, recycled delivery/envelope/shopper bags. The awareness of the need for such bags has been around for quite some time now following the production of plastic bags in 1977 and awareness of their dire effects on the environment (Green. kit, 2011).
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The Changing Dynamics of Consumer Demands Marketing Case Study
8 pages (2726 words) , Download 3 , Case Study
Free
This research study is aimed at comparing a model of Sony TV with that of Samsung and Toshiba in order to facilitate the buying decisions needed to be made by the customers. The researcher will utilize an interview guideline to conduct primary research and would take help from secondary sources to affirm the findings of the primary research.
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Project Feasibility Study for ABC Rental Cars Company Marketing Essay
7 pages (1914 words) , Download 4 , Essay
Free
The ABC rental cars Company leads in the car hire industry. For the past thirty years, the organization has lead in the competition and continues to set a pace for other rental agencies. The company offers outstanding customer service at exceptionally low prices. The company offers a wide range of services from passenger vans to compact cars, and free local client pick-up.
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Attitude and Job Performance Issues in General Electric Company Marketing Research Paper
7 pages (1960 words) , Download 2 , Research Paper
Free
By the end of 1890, the company named after Thomas Edison was successfully running to produce electric bulbs wherein in 1892 the company merged with another company, Thomas-Houston, to help form the modern General Electric Company. The modern business still holds the legacy of Thomas Edison in its several electrical products and services.
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How Does Public Relations Contribute to Marketing Communication Efficiency Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The aspect can be further stated as effective communication that constructs strong association and conveys essential information to mass people. It is regarded as a key driver for an organization that reflects the overall corporate image and outcomes of the business practices by a considerable level. 
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International Strategic Marketing Plan For Dried Fish From UAE Marketing Essay
20 pages (5299 words) , Download 5 , Essay
Free
Besides the development and execution of customer-oriented marketing operations, the company should look to achieve a cumulative growth rate of at least 1.5%. In the first year, the company should focus on brand awareness as well as distribution. The company should look to make a strategic alliance with at least one major retail firm.
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Pepsi Co and Coca Cola Stock Analysis Marketing Essay
6 pages (1433 words) , Download 2 , Essay
Free
The Adjusting closing has been taken for calculating returns and risk. The average returns are negative (-0.15). The latest price at which Pepsi co Philippines traded is 6.19, it is 10.03% below its high 52 weeks of 6.88. The listing of Pepsi co-products is primarily on the Philippines Stock Exchange (Financial Times, 2013).  
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An Overview of Mystery Shopping Activities in Retro Dinner Marketing Assignment
8 pages (2245 words) , Download 4 , Assignment
Free
Mystery shopping is an important tool that is used by market research companies or internally by organizations in order to measure the service quality of an organization. However, the study is based on a mystery shopping activity in a restaurant. The organization tries to provide effective quality foods and services to its customers.
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The Impact of a Reward System on Employee Motivation Marketing Essay
4 pages (1291 words) , Download 2 , Essay
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The most crucial aspect of the entire job search and job acquisition process lies within given parameters that are meant to work best for the employee. With this, there are different features of a job to consider before coming up with expectations and aspirations as to what one would expect to find from one’s employers and from the job as a whole.
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Convergence and Divergence in Consumer Behaviour Marketing Assignment
4 pages (1161 words) , Download 2 , Assignment
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The presenter advises that a firm has to buy into a nation’s political beliefs in order to be able to venture into that country. The presenter also goes further to argue that a country regime is the one that decides whether a firm will invest in their nation or not, and; therefore, the importance of a firm to be accepted by the regime.
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The Consumer Attitude Towards Reality TV Shows Marketing Assignment
11 pages (3099 words) , Download 7 , Assignment
Free
It has been observed that consumers prefer reality shows such as "Big Brother". Therefore, the channel is recommended to initiate a program that involves drama and shows the real side of individuals. The company is also recommended to ensure that the show is not scripted and really does embrace reality. 
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A Dynamic System for Improving Performance Marketing Essay
3 pages (892 words) , Download 2 , Essay
Free
The HP Company is popular as HP and is one of America’s information technology multinational corporations with its headquarters in Palo Alto, California. It focuses on the provision of hardware, software as well as services to its consumers within the scope of small- and medium-sized and large enterprises such as government customers in the health and education sectors.
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Marketing Questions Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
In dealing with customers suffering from language or cultural barriers, I would need to show my emotional approach to them, which will help me to connect with them. For example, excitement and enthusiasm would show the person not fully understanding my language that I am ready and happy to serve them.
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Sales and Marketing Personnel 1 Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
Richard Hellmann, a German from vetschau, Germany, owned a delicatessen in New York City. He first sold his readymade mayonnaise from the delicatessen where it became very popular. He then proceeded to distribute the mayonnaise in bulk to other provisions.
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Research Design: Contingent Valuation Method Marketing Essay
11 pages (3199 words) , Download 2 , Essay
Free
In order to estimate the value of market materials as well as non-market materials, the contingent valuation (CV) method is utilized. The method utilizes the respondents’ willingness to pay (WTP), which can precisely evaluate the value of certain market and non-market products. Such goods, which are considered non-market environmental goods, have to be researched for contingent valuation.
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Business to Business Marketing Marketing Term Paper
4 pages (1000 words) , Download 3 , Term Paper
Free
This paper intends to include the nature of the Business to Business marketing along with its related fields so as to provide with a comprehensive description of the concept. Business to Business marketing is concerned about selling or purchasing of goods or services with a motive to support the operations of other firm or to support production of other firms’ products or even for resale purposes.
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Diversity in AT&T Telecommunication Company Marketing Essay
14 pages (3699 words) , Download 2 , Essay
Free
The company has the largest collection of available phones thus; it has extensive wireless networks with the leading 4G network in the United States. In one way or another, the company is bringing it all at once for different customers, from inventive Smartphones to upcoming production TV services and stylish solutions for a variety of businesses.
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Strategic Marketing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Although some marketers have found a niche or a particular advantage that will take some time to copy or counter, sooner or later this will be done and that will end a company’s competitive advantage in this respect. That is why the effectiveness of a strategy depends on how well it is planned, how perfectly it is executed and how it helps develop customers and loyalty that is there to stay for a comparatively long term.
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International Corporate Communications in KFC Marketing Essay
10 pages (2834 words) , Download 6 , Essay
Free
In every organisation, communication is regarded as a continuous business activity. Communication comprises sending and receiving information, thoughts, facts and feelings. It is one of the essential marketing components in the corporate world where people share information and collaborate with organisation.
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Fundraising Through Commercial Social Networks by Non-Profit Organizations Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
Among all of them, the most popular is Facebook which is considered as the industry giant having adoption rate of around 89% such that nine out of ten non-profit organizations have shown their presence on Facebook . However, the current growth of Facebook is on a slower side yet it is growing.
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Identifying Important Target Markets Marketing Essay
8 pages (2235 words) , Download 2 , Essay
Free
The National Capital Commission’s in-house marketing and communication experts,  after comprehensive market research and input from stakeholders in the business, cultural, and tourism sectors, has ascertained that despite the fact that there is a positive perception towards the Capital, there is still an inadequate appreciation for its relevance among sections of the national audience.
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Market Plan for Venus Software Company Marketing Essay
8 pages (2508 words) , Download 2 , Essay
Free
The few employees of the Venus Software Company face scheduling challenges as their market is steadily growing thus increase in customer demands but with employees. The company’s major challenge is to develop means of increasing the profits and revenue without altering the demands of their customers and meeting their demands effectively.
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Key Reasons for the Depressing Sales and Profit Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
Case Study, Marketing Name: Professor: Course: Date: Case Study, Marketing Case Questions 1. What are the key reasons for the depressing sales and profit? There are diverse reasons that attribute to the depressing sales and profit in the Cafe Bijoux under the management of both Julie Sanders and Mary Carter.
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Description of Commons IMC Strategy Marketing Research Paper
7 pages (2153 words) , Download 2 , Research Paper
Free
In today’s highly competitive world, fast-paced change along with steady technological advancements helps in generating a competitive edge for the firms as well as business entities. An organization that can adapt itself to the changing business needs and scenarios is in a greater position to remain sustainable and competitive in the long term.
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The Most Effective Form of Marketing Marketing Dissertation
33 pages (8250 words) , Download 4 , Dissertation
The effectiveness of marketing is ascertained based on how effectively a marketer is able to reach out and fulfil customer needs better than competing firms. It is effective marketing that has enabled Apple to venture into products such as the iPod and MacBook. A sound marketing strategy enables an organization to leverage its strength.  
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Launching a BPA-free Product Line With Event Marketing Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Event marketing is a relatively new addition to marketing strategies that achieve multiple objectives. This report chronicles how a new line of Bisphenol-A-free products of Nuby was launched in an event, with Parents Magazine and HealthyChildren.org as the event organizers.
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Free School Meals Marketing Essay
10 pages (2624 words) , Download 2 , Essay
Free
It is important to highlight that this policy was passed after it was realized that most of the young pupils from poor families went to school without proper meals. This adversely affected their concentration in class and so there became a need to strategize on ways to help come out of the situation.
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Evaluation of the Pending Merger of American Airlines and US Airways Marketing Research Paper
4 pages (1248 words) , Download 2 , Research Paper
Free
Currently, there is a pending merger of American Airlines and US Airways which is projected to affect American airline networks and operations in different ways. This paper gives an evaluation of the prospected merger of the two airlines and what it entails in the airline marketplace especially in the United States of America.
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The Impact of Social Media and Viral Marketing on the Film Industry Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
Convergence of technology added impetus to Viral Marketing and accelerated the growth of social media. The changes have tremendous impact on companies including those in the film industry that necessitated reorienting their strategies in tune with the technological developments for sustainable growth in the long run.
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Standard Chartered marketing communication strategy and competitive position Marketing Lab Report
10 pages (2500 words) , Download 2 , Lab Report
Free
The researcher of this essay aims to analyze Standard Chartered competitive position. The competitive position of Standard Chartered identifies the strengths that could be leveraged to avail many opportunities for the bank at one hand, but on the other hand, it also spots many weaknesses along with the threats that the business environment uncertainty may pose to the bank in future.
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Critical Analysis of Marketing Myopia Marketing Essay
11 pages (3024 words) , Download 2 , Essay
Free
In the analysis of this case study, Levitt (1975) suggested that the reason behind the downfall of the so-called “growing industry” is generally because of their myopic thinking culture. With this short-sighted vision of what the future of business may offer, firms do collapse. It is indeed necessary to think outside the box.
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New Product Development and Product Innovation Charter Marketing Essay
10 pages (2749 words) , Download 4 , Essay
Free
The management is likely to delegate duties to a team that seeks to state the events following such changes. Therefore, in conclusion, all businesses view threats, modify them into opportunities and enter the market effectively and strategically. Electronic businesses are not vulnerable to technological changes; hence always endeavor in research to come with new ideas and lastly, products.
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Marketing Strategy of GlaxoSmithKline Marketing Essay
12 pages (3428 words) , Download 5 , Essay
Free
The pharmaceutical industry is one of the most profitable sectors of the world. The industry is witnessing increased growth even amidst the economic slowdown. To study the dynamics and factors affecting the Industry PEST (Political, Economic, Social and Technological) and Porter’s five forces analysis will be conducted in the study.
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Marketing Strategies of Meritus Mandarin Hotel and Its Position in the Tourism Industry Marketing Dissertation
28 pages (9902 words) , Download 3 , Dissertation
The first section of the study is the introductory part which includes a background analysis of Meritus Mandarin hotel and the tourism industry of Singapore. It also includes the academic objectives of the company. The second section of the study includes an analysis of Mandarin Orchard Singapore’s branding position, pricing and revenue strategy, service recovery, etc.
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A Marketing Analysis of Procter & Gamble Marketing Research Paper
9 pages (2689 words) , Download 5 , Research Paper
Free
The purpose of the research study is to examine the marketing prowess and strategies of the multinational company Procter & Gamble, a business reporting $10.75 billion in net income in 2012. How P&G is able to accomplish such significant revenues is likely attributable to not only the relevancy and sustainability of its products but to its marketing prowess to gain consumer attention in multiple international and domestic markets.
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Subvertising and advertising culture Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
It is also a meme hack and a part of social hacking or culture jamming (Posner 1982). It mimics the look and feel of the targeted ad and the viewers suddenly realize they have been duped. Their primary goal is to damage political candidates and campaigns, corporations and other targets.
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Global Marketing: Standardization Versus Adaptation by Coca-Cola Marketing Case Study
9 pages (2589 words) , Download 3 , Case Study
Free
The days are over when ‘survival’ was the mainstream goal of every company. The technology has revolutionized leaps and bounds and has removed all the domestic and international barriers of expansion. Companies strive for ‘continuous growth’ now, and to attain this they are always in search of broadening the scope of their activities across the boundaries.
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Selling Oil Rigs in Mena Region Marketing Essay
4 pages (1114 words) , Download 3 , Essay
Free
A start-up business has always been exposed to multiple risks due to its vulnerable nature. However, the success rate of a new business is expected to remain high, if entrepreneurs are able to develop a realistic and achievable business plan by analyzing and assessing the associated risk and by framing a set of effective and plausible strategies.
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Analysis of Statements about Hedging Instruments and Risk Management Marketing Essay
7 pages (2040 words) , Download 4 , Essay
Free
It is a contract that is held between two prevailing parties to purchase or sell any property at a specific time in the upcoming days at a specific rate. Through future contracts, organizations can restrict themselves from any price variations. One of the best dynamic future contracts in the international market is the ‘Eurodollar future contract’.
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Comparing Borders Group and Amazon Marketing Assignment
5 pages (1292 words) , Download 2 , Assignment
Free
Borders had been lacking skills that were required to do internet marketing i.e. it announced a deal with Amazon.com Inc to re-launch its e-commerce site. In 2008, Borders established its own e-bookstore and made a partnership with Kobobooks to facilitate its eBooks sales. To retain its customer it offers free Wi-Fi almost in all stores and starts providing self-publish facilities to customers.
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Increasing Service Quality at a Nationwide Restaurant Chain Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
No organization worth its name could continue to exist indefinitely without some kind of commitment to quality, consistency and reliability of product or service.
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Harley Davidson in Selecting an Appropriate ERP Provider Marketing Case Study
5 pages (1232 words) , Download 2 , Case Study
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The primary concern in choosing the provider was seeing if the provider and Harley Davidson could accomplish a long-term working relationship. It had to be ensured that the ERP provider could understand the particular requirements of the Harley Davidson work environment that demanded a high degree of flexibility along with little interruption in operations as the implementation was undertaken.
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The Smartphone Industry Analysis 2012 Marketing Essay
4 pages (1214 words) , Download 4 , Essay
Free
A smartphone is defined as a mobile electronic device that runs an advanced operating system and can also install new applications and is always connected to the internet which results in a variety of functions available to the consumer. It has been a decade since the first smartphone was launched and there has been no going back.
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Marketing of Vegan Restaurant in New York City Marketing Research Paper
9 pages (2566 words) , Download 4 , Research Paper
Free
In the past few years, competition in the catering industry has become intense and large international food enterprises have captured a prominent share in the market that would impact our Vegan restaurant. Successful implementation of an internal management system has become an integral part of the success of any restaurant.
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Summary of the book Our iceberg is melting Marketing Essay
3 pages (750 words) , Download 21 , Essay
Free
Kotter begins the text stating, “Once upon a time a colony of penguins was living in the frozen Antarctic on an iceberg near what we call today Cape Washington” (Kotter 2006, p. 1). The most important penguins are in what is referred to as the Leadership Council.
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Program Evaluation and Action Planning - Pancreatic Cancer Action Network Marketing Assignment
8 pages (2110 words) , Download 3 , Assignment
Free
The main participants in the Community Outreach Program of Pancreatic Cancer Action Network are a group of patients who suffer from pancreatic cancer. 100 patients who are affected by pancreatic cancer at a high level are taken as the sample population for the study. This number is considered adequate for the effective evaluation of the program by understanding their responses.
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