Marketing Essays

Event marketing is a relatively new addition to marketing strategies that achieve multiple objectives. This report chronicles how a new line of Bisphenol-A-free products of Nuby was launched in an event, with Parents Magazine and HealthyChildren.org as the event organizers.

It is important to highlight that this policy was passed after it was realized that most of the young pupils from poor families went to school without proper meals. This adversely affected their concentration in class and so there became a need to strategize on ways to help come out of the situation.

Currently, there is a pending merger of American Airlines and US Airways which is projected to affect American airline networks and operations in different ways. This paper gives an evaluation of the prospected merger of the two airlines and what it entails in the airline marketplace especially in the United States of America.

Convergence of technology added impetus to Viral Marketing and accelerated the growth of social media. The changes have tremendous impact on companies including those in the film industry that necessitated reorienting their strategies in tune with the technological developments for sustainable growth in the long run.

The researcher of this essay aims to analyze Standard Chartered competitive position. The competitive position of Standard Chartered identifies the strengths that could be leveraged to avail many opportunities for the bank at one hand, but on the other hand, it also spots many weaknesses along with the threats that the business environment uncertainty may pose to the bank in future.

In the analysis of this case study, Levitt (1975) suggested that the reason behind the downfall of the so-called “growing industry” is generally because of their myopic thinking culture. With this short-sighted vision of what the future of business may offer, firms do collapse. It is indeed necessary to think outside the box.

The management is likely to delegate duties to a team that seeks to state the events following such changes. Therefore, in conclusion, all businesses view threats, modify them into opportunities and enter the market effectively and strategically. Electronic businesses are not vulnerable to technological changes; hence always endeavor in research to come with new ideas and lastly, products.

The pharmaceutical industry is one of the most profitable sectors of the world. The industry is witnessing increased growth even amidst the economic slowdown. To study the dynamics and factors affecting the Industry PEST (Political, Economic, Social and Technological) and Porter’s five forces analysis will be conducted in the study.

The first section of the study is the introductory part which includes a background analysis of Meritus Mandarin hotel and the tourism industry of Singapore. It also includes the academic objectives of the company. The second section of the study includes an analysis of Mandarin Orchard Singapore’s branding position, pricing and revenue strategy, service recovery, etc.

The purpose of the research study is to examine the marketing prowess and strategies of the multinational company Procter & Gamble, a business reporting $10.75 billion in net income in 2012. How P&G is able to accomplish such significant revenues is likely attributable to not only the relevancy and sustainability of its products but to its marketing prowess to gain consumer attention in multiple international and domestic markets.

It is also a meme hack and a part of social hacking or culture jamming (Posner 1982). It mimics the look and feel of the targeted ad and the viewers suddenly realize they have been duped. Their primary goal is to damage political candidates and campaigns, corporations and other targets.

The days are over when ‘survival’ was the mainstream goal of every company. The technology has revolutionized leaps and bounds and has removed all the domestic and international barriers of expansion. Companies strive for ‘continuous growth’ now, and to attain this they are always in search of broadening the scope of their activities across the boundaries.

A start-up business has always been exposed to multiple risks due to its vulnerable nature. However, the success rate of a new business is expected to remain high, if entrepreneurs are able to develop a realistic and achievable business plan by analyzing and assessing the associated risk and by framing a set of effective and plausible strategies.

It is a contract that is held between two prevailing parties to purchase or sell any property at a specific time in the upcoming days at a specific rate. Through future contracts, organizations can restrict themselves from any price variations. One of the best dynamic future contracts in the international market is the ‘Eurodollar future contract’.

Borders had been lacking skills that were required to do internet marketing i.e. it announced a deal with Amazon.com Inc to re-launch its e-commerce site. In 2008, Borders established its own e-bookstore and made a partnership with Kobobooks to facilitate its eBooks sales. To retain its customer it offers free Wi-Fi almost in all stores and starts providing self-publish facilities to customers.

No organization worth its name could continue to exist indefinitely without some kind of commitment to quality, consistency and reliability of product or service.

The primary concern in choosing the provider was seeing if the provider and Harley Davidson could accomplish a long-term working relationship. It had to be ensured that the ERP provider could understand the particular requirements of the Harley Davidson work environment that demanded a high degree of flexibility along with little interruption in operations as the implementation was undertaken.

A smartphone is defined as a mobile electronic device that runs an advanced operating system and can also install new applications and is always connected to the internet which results in a variety of functions available to the consumer. It has been a decade since the first smartphone was launched and there has been no going back.

In the past few years, competition in the catering industry has become intense and large international food enterprises have captured a prominent share in the market that would impact our Vegan restaurant. Successful implementation of an internal management system has become an integral part of the success of any restaurant.

Kotter begins the text stating, “Once upon a time a colony of penguins was living in the frozen Antarctic on an iceberg near what we call today Cape Washington” (Kotter 2006, p. 1). The most important penguins are in what is referred to as the Leadership Council.

The main participants in the Community Outreach Program of Pancreatic Cancer Action Network are a group of patients who suffer from pancreatic cancer. 100 patients who are affected by pancreatic cancer at a high level are taken as the sample population for the study. This number is considered adequate for the effective evaluation of the program by understanding their responses.

Sequentially, a learning organization has five concepts that govern the attainment of transformation. One, there is the system thinking in which the organization views itself as one body with different organs that make up its overall appearance. Secondly, personal mastery makes the next feature in a learning organization where an individual commits him or herself to the learning process.

At the heart of international strategy lies selection of foreign market and the entry models which are appropriate for the desired market (Ellis, 2010, p.450). A comprehensive and exhaustive analysis of the market plus the entry mechanisms are essential for any firms planning to venture into foreign market if the corporation would want to remain in operation and break-even.

Arnold Stonewall has hired me as his business manager to help boost business and increase profitability because he has been in the business for over thirty years and now he has noticed a change in fashion and he needs my Input. This is how I analyzed the data from the statistics at hand. I went ahead looked at the grooming and promotion information then interpreted it as shown below.

There are many benefits to celebrity endorsement, such as increased exposure, opening up a whole new market of fans, and providing believability for the consumer. On the other hand, celebrity endorsement of a product or service can backfire spectacularly if that celebrity does something to decrease their popularity, which may lead to a decrease in the popularity of a product due to association.

Vodafone Group is one of the largest mobile companies in the world. Vodafone was started in the year 1985 and within 28 years they became one of the global leaders in the business. They have more than 400 million customers around the world. They are operating in more than 25 countries and they are in partnership with more than 50 network providers.

Zara Case Study. Zara is a leading fashionable apparel company. The company is recognised to possess a superior brand image as well as reputation in the worldwide market segments. In this report, a PESTEL and ‘Five Forces Analysis’ are conducted. The analysis of the external environment has found out the opportunities as well as the threats which are present in the global market segments.

Based on the high level of profit being derived from parking services, the number of competitors in the industry will be high. Dwolla charges only 25% to the money sender per transaction.

According to the paper an organization can achieve huge success by making a strong relationship with the employees and target customers. This strategy will help the organization to achieve both social and organizational goals. The unique organizational culture of Walmart has helped the organization to operate successfully in the global market place.

All companies, whether big or small, stand in a similar position when it comes to attracting customers to their brands. Customers make rational choices about spending their hard-earned money on the items they want to obtain. Whether they would spend their money on the products of a particular company or with their competitor depends on the brand evaluation by the customers.

In one way or the other, all these elements must relate very well and perfectly in order for there to be a comprehensive and successful marketing process. In most cases, the process starts with the consumer or buyer, needing a particular product or service, for which a producer must make available through acts of ingenuity.

STRATEGIC ANALYSIS OF CRH PLC. This paper involves a strategic analysis and a business analysis of CRH PLC, a building material manufacturing entity with its headquarters in Ireland. The company has focused on an internationalisation and expansion drive since the 1970s.

Advertising and marketing at business faculty of CSU is to build customer self-assurance, attract fresh customers, and keep current customers coming back and assist make the faculty lucrative. It is not an easy task to accomplish all these objectives

BioGood is going to provide high-quality biodegradable plastic, which is going to be used for a longer time, thus providing sustainable services to the customers. BioGood Company retail outlets will introduce new jobs in the market based on the wide range of services and products that the firm will provide to the customers.

 , that BA focuses on cost minimization and maximizing the potentials of a fewer and leaner management team that would enable them to channel the funds, previously allotted for compensation and benefits of managers, to other strategic areas such as intensifying efforts for exemplary corporate service.

Social Media is a relationship existing between people’s networks. In the past 10 years, there has been a dramatic change in the social world. With the invention of social media, many young men and women exchange feelings, ideas, personal information, videos, and pictures at an astonishing rate. Every day, a very large number of students are spending endless hours on social networking sites.

According to the report company G operates in the electronics market, the business which is expanding at a rapid pace. It is imperative to identify the target market where the company will deploy its marketing tactics. The two main criteria based on which the company can identify its target market would be income level and geography.

There is a need to understand that the British brewing sector is becoming strong in the world amidst competition. There is a need to increase its ability to determine and fight its rivals. However, the said sector is still home to diverse members with specific corporate objectives. Thus, an innovative business model is needed to show how to homogenize these different members as one entity.

There are many obstacles that human beings experience in the path of happiness. One of the major obstacles is the body image of a person. If a person is overweight, then it becomes difficult for him to become a happy person. A healthy self-image depends not only on personal achievements but also on the physical and social image that a person has.

The essay "the global pharmaceutical industry" aims to integrate appropriate theory to critically analyse the macro-environmental factors that have influenced the development of the global pharmaceutical industry during the period of the case.Macro-environmental factors are socio- cultural, political, legal, environmental, economic and technological.

In the case of choosing between virtually identical alternatives, which is also known as ‘low involvement in buying’ the consumer is usually looking for very slight differences that will convince them to forego one product and spend money on the other. An example can be, when one wants to purchase a product like hair gel, that is from different companies and they have a similarity in price.

“Brand loyalty is a reciprocal relationship that begins with the business” (Disneyinstitutechollateral). It is the responsibility of the managerial staff and the employees of 360UP to demonstrate loyalty to its customers by offering great service, low prices, and value in every food purchase.

The primary product that 360UP provides is food. The company has the unique business proposition of being a mobile food vendor. 360UP faces lots of competition from different segments. An influential segment that attracts lots of customers due to the fast service and low prices is the fast-food industry.

The objective of IMC is to evaluate the various factors of marketing communication to relate the factors for representing simplicity, reliability, and utmost communication impact. IMC includes five major aspects based upon which the process can be utilized for interacting with the customers. First, to categorize and select the actual target customers.

Developments in the biotech or high-tech fields in the production of new products or services may perpetually involve the combination of a highly specialized set of skills or techniques from different fields. This has helped in explaining many joint research or development ventures in the biotech and high-tech industries in the recent past.

McDonald’s is the leading fast-food retailer globally. It has more than 33,000 retail outlets in 119 countries. The organization promises a standard quality of food with the combination of supreme convenience and customer services. The company is famous for its Big Mac burgers, fries, and different food items.

Unethical practices by guerilla marketers Guerilla marketing is the unconventional advertising means that aims at cost minimization. It is based on human psychology and perception on certain goods and services advertised rather than market competition and quality of products.

The Glenmeadie company is known for its long-term operation in the market and continuous supply of excellent quality products. The company has organized a marketing campaign in 25 cities offering the Tastemakers Program. The purpose of this campaign is to build a personal connection of the customers with the products. There are several issues arising while organizing this campaign.

N Brown Group Plc is one of the key market players in the e-based home-shopping retailing industry. It is included amongst the largest home-shopping retail businesses in Britain. The basic idea that N Brown Group plc adopts, is the marketing and distribution of its offerings through catalogs, emails, e-marketing tools, etc.

Mandarin Oriental Hotel Group (MOHG) is a management and hotel investment group comprising resorts, luxurious hotels, and dwellings in and around high-profile locations globally. There are about 45 hotels in 28 countries coming under this Group. In addition, there are also 14 residences that are interlinked with the property of the Group.