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Marketing Essays

Result for Subject Marketing:
19702 essays
Integrated Marketing Communication Programme for Rapanui Marketing Essay
11 pages (3055 words) , Download 3 , Essay
Free
Integrated marketing communication can be defined as the way of integration of all the methods pertaining to the promotion of a brand in order to promote a specific product or service among the targeted customers. Its goal is to make all aspects of marketing communication like sales promotion, advertising, direct marketing, public relations, online communications, social media and personal selling work together as a unified force.
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Differentiation between ASDA Direct and Tesco Direct in the UK Marketing Essay
14 pages (4396 words) , Download 2 , Essay
Free
The first application of the World Wide Web for the purposes of commercial transactions was in the year 1994, as a media for online banking, for the opening of online pizza shops, Netscape’s SSL versus encryption standards for the purposes of securing data that were being transmitted from one terminal to the other.
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Joseph Heler Cheese Challenges Marketing Essay
19 pages (5291 words) , Download 2 , Essay
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It is essential to state that in the historical development of the company, many challenges and opportunities impacting its level of operation in ways that led to strategic changes and structural adjustments for purposes of contributing to its general operations within the industry (Joseph-Heler, 2013).
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Marketing as a concept in business Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
Advertising is a brand awareness tool that uses the mass media to increase the reputation of either a product or service. It is a paid form of either non-personal representation of a good or service by an identified sponsor.
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Issues and Challenges Facing Retailing Marketing Article
12 pages (3369 words) , Download 2 , Article
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In order to enhance the effectiveness of digital retailing, the key factors that have to be considered by the retailers are the availability of the latest products and services, transportation facilities for quick delivery and order fulfillment, easy payment mechanism, efficient logistics, and distribution framework and cost-effectiveness.
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Brand Development Plan Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
The author explains that the specialty of the brand lies in its herbal ingredients and the composition of its variants and it marks its point of difference with the other brands in the market. The point of parity with the other brands is the quality of the product and matching standard of the Dew Fresh brand with the international brands.
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Brand Expansion by Nestle Company Marketing Essay
16 pages (4520 words) , Download 2 , Essay
Free
The paper has used PESTLE analysis of the targeted country in order to comprehend the influence of social, cultural and environmental factors on the corporate world. The paper has also taken into account Porter’s 5 forces model to highlight the strength of market competition and survival strategies for the Nestle brand.
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Zara - The Fast Fashion Leader Marketing Essay
18 pages (4500 words) , Download 4 , Essay
Free
This essay discovers Zara company. This is supported with a lean production and procurement system that recognises significant cost controls in the operational model. Further advantages include the ability to ensure a two week lead time on fashion merchandise from the design phase to final in-store delivery as well as a team-oriented.
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Marketing Strategies for Nike Marketing Essay
11 pages (3368 words) , Download 3 , Essay
Free
In any case, Nike is known worldwide as a major supplier of athletic apparel and shoes. In the same way, the company manufactures a large amount of sports equipment. In the 2012 fiscal year, the revenue base of the organization was $24.1 billion and it presently employs over 44, 000 people across the world.
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The Relationship of Theory to Practice towards Managing a Small Business Marketing Assignment
12 pages (3490 words) , Download 2 , Assignment
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Small businesses contribute highly towards the development of the economy. Although small businesses have tax, corporate and statutory advantages the number of small businesses outnumbers large businesses by a mile. The total tax revenue generated by this small business often is more than those of large companies due to being in such a high number and being more efficient in operations.
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Masafi Strategic Marketing Analysis Marketing Essay
16 pages (4410 words) , Download 4 , Essay
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The study will propose a marketing plan for Masafi’s mineral water. The project will start with the mission and vision of the organization. Following these, the study will provide a brief history of Masafi.  A PLC and BCG matrix has been implemented for the purpose of the study. Then a market analysis has been conducted in order to understand the customer value and current customer trend.
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Different Target Marketing Strategies - Ford Edge Marketing Essay
13 pages (3618 words) , Download 3 , Essay
Free
Ford Edge Hybrid is a Gasoline Electric Hybrid model. The company is looking to launch the product in United States, China and Europe. The company should adopt a price skimming strategy for the US, China, Europe. The business environment includes both internal and external forces that directly or indirectly influence the modus operand of the organization.
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Company Analysis - Bancolombia Marketing Essay
17 pages (4626 words) , Download 3 , Essay
Free
The case of Bancolombia is an indicative example of this trend. The firm’s recent financial results can be characterized as quite satisfactory even if initially the merger that led to the formation of Bancolombia seemed to be a mistake. Indeed, during the merger process and for a rather long period afterward, the firm’s managers had to face a series of problems related, mostly, to the management of HR.
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Marketing Strategies for Red Bull Company Marketing Essay
10 pages (2642 words) , Download 2 , Essay
Free
Dietrich Mateschitz's inspiration came from Krating Daeng, an energy drink sold in Thailand. The first sale of this energy drink was in its home market of Austria at the beginning of April 1987. This step was crucial because he was launching a very new product. Later on, Red Bull spread all around the world and is available in over 165 countries.
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Theories and Concepts Related to Dimensions of Operations Management Marketing Essay
11 pages (3172 words) , Download 3 , Essay
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Operations management is a dimension of management that concerns designing, controlling and overseeing the production process along with reforming the operations of the business for the deliverance of effective services and goods. It deals with the management and design of products, services, processes as well as supply chain.
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Work Experience Report: Reflections on experiences at Invesco Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Work Experience Report: Reflections on experiences at Invesco YOUR NAME HERE YOUR SCHOOL INFO HERE DATE HERE PLACE YOUR ACKNOWLEDGEMENTS HERE EXECUTIVE SUMMARY This report highlights work placement experience at Invesco, an investment management company offering a diverse product portfolio of money markets, ETFs and a variety of other financial instruments for wealth growth and management.
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The Stakeholders of the Ooredoo Marketing Research Paper
12 pages (3139 words) , Download 4 , Research Paper
Free
The author of the following paper states that the parent company is listed in the Qatar stock exchange and the Abu Dhabi stock exchange. The Ooredoo group is a key communication service provider in the Middle East, North Africa, and Southeast Asia and caters to around 83 million customers all over the world.
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Public Relation campaign for Huntingdon Life Sciences Marketing Essay
11 pages (2990 words) , Download 3 , Essay
Free
Huntingdon Life Sciences is a Contract Research Organisation (CRO) which is founded in Cambridgeshire, England in the year 1951. It has one laboratory in the United States and two laboratories in the United Kingdom. It is the largest non-clinical CRO in Europe. HLS provides Contract Research Organisation services in non-clinical and pre-clinical biological safety evaluation research.
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The Development of Entrepreneurial Marketing Marketing Assignment
11 pages (3478 words) , Download 2 , Assignment
Free
Through the decades the need for covering special needs of firms has led to the development of another form of marketing, which has been quite popular among entrepreneurial/ small businesses: entrepreneurial marketing. The development of entrepreneurial marketing is presented and analyzed in this paper using relevant literature.
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Agathas Product Brand in South Korea Marketing Essay
10 pages (3021 words) , Download 2 , Essay
Free
Standardization has emerged being a key area of focus and this regards the various marketing mix elements. Therefore standardization's main interest focuses on the communication as well as the production elements of the marketing mix. Marketing mix elements have received increasing attention and various studies have been conducted exploring the degree and extent of standardization on the marketing mix elements.
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Value of CRM - Woolworths Homeshop Company Marketing Essay
16 pages (4053 words) , Download 3 , Essay
Free
Good customer relationship management is achieved through the use of marketing principles, formulation of other mechanisms to handle this aspect and more so by applying technology. The most intriguing aspect in the field is how the use of information technology and information systems can immensely contribute to marketing.
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An Inventor Company Marketing Mix Marketing Essay
10 pages (2634 words) , Download 2 , Essay
Free
It is essential to state that the report details the 7Ps of marketing/mix that a company applies currently including, people, product, price, promotion, place, process, physical evidence and recommendations. This entails the analysis of the immediate external environment in which an investor operates.
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Advertisement campaign: De Beers - A Diamond is forever Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
De Beers is the diamond mining and polishing industry which has been able to make a prominent place of its diamond in the global market. Recently, the company has been able to capture the market of several Asian countries, and India in particular. With its image and historical reputation built on the idea of “A diamond is forever”, the company has become the most dominant diamond distributer in the global diamond industry.
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Product or brand success Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
Basically, product success can be defined as the capability of a specific product to meet the requirements of a consumer in the market. When defining product success, it is important to consider portfolio management.
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Company Analysis: Intel Corporation Marketing Term Paper
16 pages (4339 words) , Download 7 , Term Paper
Free
Furthermore, this discussion also identifies Intel’s current strategies as compared to its closest rivals. In its conclusion, the paper provides certain recommendations for Intel along with an outline of a strategic implementation plan which shall help the company to attain long-term sustainability and growth.
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Marketing Strategies of Meritus Mandarin Hotel and Its Position in the Tourism Industry Marketing Dissertation
28 pages (9902 words) , Download 3 , Dissertation
The first section of the study is the introductory part which includes a background analysis of Meritus Mandarin hotel and the tourism industry of Singapore. It also includes the academic objectives of the company. The second section of the study includes an analysis of Mandarin Orchard Singapore’s branding position, pricing and revenue strategy, service recovery, etc.
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Marketing of Emirates Airlines Marketing Essay
12 pages (3184 words) , Download 2 , Essay
Free
Emirates Airlines is an airline which is based in Dubai at the Dubai International Airport, United Arab Emirates. In the Middle East, it is the largest airline. It was established by the ministry of Dubai in the year 1985 with just purely two aircraft. Emirates expanded its empire after two decades in more than 55 countries with 83 aircraft that are soaring to 78 destinations worldwide.
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Emirates Airways: An Analysis Marketing Essay
7 pages (2245 words) , Download 3 , Essay
Free
In 1985, the Dubai Government founded Emirates Airlines. From three leased planes, the airline has grown to operate an excess of 2400 flights (passenger) every week from its Terminal 3 hub of Dubai International Airport. The airline flies to 77 countries directly serving 132 cities (Emirates Group, 2013). 
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Vodafone International Strategic Development Marketing Essay
18 pages (4785 words) , Download 3 , Essay
Free
This paper analyses Vodafone's growth through the acquisition and integration of acquired units with a focus on how it coordinates its business strategy on a global scale. Vodafone targeted companies that would fit its acquisition strategy this was achieved by targeting companies that were already established in its domain of telecommunications (Risberg, 1999, P.75).
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Various Facets of Organizational Development Marketing Research Paper
20 pages (5712 words) , Download 6 , Research Paper
Free
In the first part, the study has conducted a literature review in order to understand the importance of various theoretical concepts of OD. On the basis of the theoretical argument presented in the literature review, the study has identified internal and external issues which can force an organization to seek OD intervention.
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Corporate Social Responsibility Influence Consumers Behavior Marketing Report
26 pages (7036 words) , Download 4 , Report
This is the data analysis chapter where two major activities shall be played by the researcher. These activities are the presentation of data and discussion of data. These two shall be done quantitatively meaning that there shall be the use of numeric indexes with the core employment of calculations undertaken with the use of the SPSS.
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Marketing Mix Stimuli - M&S Supermarket Marketing Essay
11 pages (3252 words) , Download 4 , Essay
Free
In the context of modern marketing communication is considered of critical importance. Reference is made specifically to the communication between firms and consumers. In practice, it has been proved that firms that are able to communicate effectively with consumers have higher potentials than their rivals, to secure their growth in the long term.
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The Interior Market of Debenhams in 2014 Marketing Essay
10 pages (2790 words) , Download 2 , Essay
Free
With more than 240 stores in 28 countries, Debenhams has effectively penetrated the market an aspect that has made it to become the 11th biggest online store in the UK market (Rosie, 2010). One of the major aspects that have made the company attain a competitive edge in the homeware industry is the employment of skilled designers that have embarked on the production of brands.
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Developing an Efficient Business Plan for a Company Marketing Assignment
21 pages (5550 words) , Download 5 , Assignment
The primary product offered by the company will be an electronic dash duster. Several aspects will be taken into concern while developing an efficient business plan for the company. The different aspects will comprise assessing the background along with the management team of the company, manufacturing as well as physical distribution procedure.
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Marketing Plan of Fairmont Empress Hotel Marketing Assignment
11 pages (2750 words) , Download 4 , Assignment
Free
The management of Fairmont Express Hotels and Resorts is committed to addressing the need to increase its brand ratings.  Fairmont Express Hotels and Resorts have plans that ensure that the consumers get the experiences and not just services. The strategic team has proposed competitive prices and renovations to ensure modern systems.
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Building Blocks Daycare Center as One of the Prime Child Care Service Providers in Chicago Marketing Research Paper
31 pages (8901 words) , Download 2 , Research Paper
The above information will help the management of the Building Block day care centre to assess the various marketing strategies being adopted by its competitors as we can observe that the pricing strategy of the above-mentioned child care centres are almost similar, but the capacity intake of each of these child care centre varies to a great extent.
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Launch of P&G InsecKill Insecticide in the UK Marketing Essay
18 pages (4500 words) , Download 2 , Essay
Free
This is a marketing plan for Proctor & Gamble (P&G) Company for the launch of its latest and new product the “InsecKill’ insecticide in the UK market. The company considers it important to first identify a cost-effective and functional planning process before launching the new product in the UK market.
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Marketing Strategy of GlaxoSmithKline Marketing Essay
12 pages (3428 words) , Download 5 , Essay
Free
The pharmaceutical industry is one of the most profitable sectors of the world. The industry is witnessing increased growth even amidst the economic slowdown. To study the dynamics and factors affecting the Industry PEST (Political, Economic, Social and Technological) and Porter’s five forces analysis will be conducted in the study.
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Hot Dog Cart Business in the United Kingdom Marketing Essay
10 pages (3058 words) , Download 2 , Essay
Free
In the first part of the project, an introduction to the concept of the business has been given. The next portion of the project continues with the industry analysis of the UK fast food industry followed by the SWOT Analysis of the business. Then the strategies which should be implemented in the new market have been suggested to the business using porter’s generic strategy and Ansoff’s matrix.
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Consumer Behavior and Purchasing Decisions Marketing Essay
11 pages (3365 words) , Download 2 , Essay
Free
In the business spectrum, business people survive through their capacity to develop products that align with the expectation of their customers all over the world (Trocchia & Luckett, 2013, p. 36). The concept of understanding how these customers act and react in response to certain marketing dynamics is a very important concept for any person who engages him or herself in the world of business.
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Analysing the organisational approach to segmentation,targeting and positioning Marketing Assignment
9 pages (2250 words) , Download 4 , Assignment
Free
Furthermore, in the highly dynamic business environment, marketing strategy is considered to be a crucial determinant for attaining competitive advantage and for gaining profitability with the aim of surviving at the marketplace.
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International Marketing of Tesco Marketing Essay
12 pages (3287 words) , Download 3 , Essay
Free
International marketing can be defined as the process where a firm looks to enter the international market by providing the products to international customers. The basic principles of both domestic & international marketing are the same. However, there are some distinct factors based on which these two concepts can be differentiated.
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Concept of Social Businesses Marketing Research Paper
12 pages (3014 words) , Download 2 , Research Paper
Free
The fundamental difference between Social businesses and other forms of businesses is that while the other form of business is meant to earn profits and increase the dividends and the shareholders value (For-profit organizations), or not earn any profits at all (not-for-profit organizations), Social businesses seek to generate modest profits, which are then used to improve the businesses’ reach to the targeted people or groups of people.
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Business to Business Marketing and Business-to-Consumer Business Marketing Research Paper
12 pages (3000 words) , Download 4 , Research Paper
Free
This paper tells that business-to-business can be occurred between a wholesaler and a manufacturer or between a retailer and a wholesaler. The other contrasting terms of B2B are B2C and B2G. B2B branding is a typical term used in marketing. The volume of Business-to-Business transactions is respectively higher than the Business-to-Consumer transaction.
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Managing Markering Communication Marketing Essay
11 pages (2500 words) , Download 2 , Essay
Free
The present era is commonly referred to as the Information Age. All small, average sized or large businesses need to make use of effectual business communication practices. Adequate capital, corporate resources, experience and talent are no longer enough to ensure that a business remains relevant in the current global economic climate.
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Chinese Banks Potential to Set Up a New Market in the UK Marketing Essay
15 pages (3996 words) , Download 2 , Essay
Free
Understanding individual client’s needs and expectations have become the key to survival in the financial service industry. Although liberalization of cross-border trade barriers opened a new arena for business expansion, it has raised new challenges to international firms depending on legal, political, cultural, and environmental factors of the proposed destinations.
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The Financial Crisis in the United Kingdom Marketing Essay
15 pages (4121 words) , Download 3 , Essay
Free
Though the economic situation is under control in the UK, the people blame financial institutions for the destruction of society. Regardless of the current situation, the financial service sector in the UK has a promising future due to which most of the organizations are trying to establish their base in the UK with an aim to accomplish their goals and objectives.
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In What Ways Do Social Class and Cultural Capital Have an Impact on Consumer Behavior Marketing Essay
11 pages (3098 words) , Download 2 , Essay
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Social class and cultural capital play a tremendous role in consumer behavior, often dictating the volume of purchases and the variety of purchases that an individual in society determines is acceptable to fulfill their psychological and lifestyle needs. Social class is defined by the economic resources available to the individual, their educational status, and their occupations.
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Marketing Communication Activities Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
The researcher of this essay states that marketing communication is important for any organization today mostly because it can also be used as a differentiator of a company’s products and services especially in a market where competing brands and products are very difficult to differentiate from each other.
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Efficient Market Hypothesis under Government Intervention Marketing Essay
12 pages (3143 words) , Download 3 , Essay
Free
There is not just enormous scope in the study of the given topic but also the need to understand the government intervention and management of the portfolios in a detailed manner in this volatile scenario as seen in the recent past in the global economy and share markets. A detailed study like this would definitely help the cause in understanding the requirements of different sectors.
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