CHECK THESE SAMPLES OF Advertisement campaign: De Beers - A Diamond is forever
2007) with Conway pointing out the type of grocery people like to buy loose and “lots of feedback from customers” (diamond 2012) regarding the reasons behind to stay off from buying Unpackaged products.... Background to Media Plan of Unpackaged Grocery Retailers Unpackaged Grocery Retailers is one of the grocery retailers in London, which allow the customers to purchase items free of package....
7 Pages
(1750 words)
Essay
Observations reveal that in postmodern era extensive use of mass media and representative symbols have become an integral part of contemporary culture, where boundaries between fantasy and real world have merged, often making reality unrecognisable… ‘a diamond is forever': an analysis of how a single phrase redefined the value and perception of diamonds through simulation and hyper-reality in DeBeers advertising case “The simulacrum is never what hides the truth - it is truth that hides the fact that there is none....
7 Pages
(1750 words)
Essay
The paper 'Controversy over Diamonds Made Into Virtue by de beers' focuses on the Business structure of de beers Diamond Co.... These problems led de beers to change its company strategy from being a rough-diamond supplier and holding a monopoly of the diamond industry to promoting its own brand of diamonds and retail stores.... Still another external environmental problem of de beers is the human rights group accusations that the company has been buying “blood diamonds” from African rebels who used the money to help pay for their wars....
7 Pages
(1750 words)
Assignment
An author of the essay "The Key Differences Between de beers Old And New Business Model" reports that it is worth stating that the digital cameras themselves never offered similar sharpness of resolution as historical photography during the start of the same period.... hellip; Between the years, 1992 to 2012 Kodak had a strategy of providing totally integrated services in photography to supply camera and film....
6 Pages
(1500 words)
Essay
Then the interest is created by dandelions moving from place to place with the words of the rhymes portraying a girl asking her lover some time of his life and to be with her forever that sketches meaning of De Beers' slogan 'a diamond is forever'.... Now to end up the advertisement they have not put up a conventional action tagline, rather they have shown one of the pieces from Journey collection with their tagline, With Every Step Love Grows, and their slogan a diamond is forever at the end since the trade magazine Advertising Age has called this four-word line the greatest advertising slogan of the twentieth century....
6 Pages
(1500 words)
Essay
The advertisement of KERASTASE night hair vitalizer showing shiny and silky black hair set in a black ground uses fantasy appeal to attract the consumer.... Richins (1991) cited in Solomon (2007) noted that the college students who were exposed to an advertisement about beautiful models developed a low self-esteem about themselves after making comparisons with attractive models....
14 Pages
(3500 words)
Research Paper
In the context of artificially creating a condition of reality, the best-known example is that of DeBeers where the tagline, “a diamond is forever” is known to have attached a false sense of value to a simple carbonated rock particle.... On the contrary, de beers advertisements have cleverly played with the concept of signifiers and signified, removed the referent, and created a feeling of hyper-reality using simulation, where consumers have finally started believing that true love is represented by a piece of carbonated rocks known as diamonds....
9 Pages
(2250 words)
Case Study
a diamond is forever is one of the most popular campaigns released by De Beers.... Diamond companies such as de beers advertised diamonds to be the most precious gifts between lovers.... Diamond companies specifically de beers plays an important role here because it does not want its market to suffer as a result of the negative image acquired by blood diamonds.... Media involvement in this issue plays a crucial role since it is the main link with the diamond buyers....
8 Pages
(2000 words)
Term Paper