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Analyse a company and introduce a new product - Essay Example

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Analyse a company and introduce a new product Table of Contents Executive Summary 4 Introduction 4 Mission Statement 5 Financial Statement 5 Marketing Research 9 Marketing Mix 10 Example 12 Summary 13 PESTLE Analysis 13 Summary 14 SWOT Analysis 15 New Product 18 Business Objective 19 Business Strategy Boston 21 Consumer Behaviour 21 Initiator 22 Influencer 22 Buyer 22 User 22 Example 22 Market Segmentation 22 Targeting 23 Different Target Marketing Strategies 23 Positioning 24 Recommendations 25 References 26 Appendix 28 Executive Summary Ford Edge Hybrid is a Gasoline Electric Hybrid model…
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Download file to see previous pages The external environmental factors or the macro factors include uncontrollable factors such as the Political, Economic, Social, Technological, Legal and Environmental factors (Porter, 2008, p.221). Ford should pay close attention to these factors while formulating business in domestic as well as foreign countries. The company is likely to adopt focused target marketing strategy by targeting the 21-50 age group people having middle to income living in the urban cities. Introduction A marketing plan is a significant part of an overall business plan. A well structured marketing strategy is the base of a well-written marketing plan (Westwood, 2002, p.3). A marketing plan includes a list of several actions. Without a sound strategic establishment marketing plan is ineffective. A good marketing plan is important in business as it helps to control the overall business and helps the business to steer towards profit. The purpose of a marketing plan is to set the direction for a business in order to promote it. Moreover, a well-written marketing plan helps to build a customer base and determine opportunities in order to make profit (Csb, 2011, p.63). Ford Motor Company is an American multinational automaker headquartered in Dearborn. The organization was founded in the year 1903. The organization used to sell commercial vehicles and automobiles under the brand name of Ford and luxury cars under the brand name Lincoln. Employee strength of this organization is more than 164,000. The aim and objective of Ford motor company is to sell automobiles and make the customers satisfied. Moreover, they tend to make profit for all the stakeholders. Therefore, they can provide jobs for thousands of workers. Qualified and standard young and middle aged people are the significant eligible customers of Ford motor company. It is world’s third largest automobile company operating in US, Europe and the countries of Asia Pacific. Mission Statement Mission statement of a company contains the aims and value of an organization. The mission statement of Ford Motor Company is that the organization is a global and diverse family with a pompous heritage. The organization has passionately committed to offering outstanding goods and services (Ford, 2013, p.1). Financial Statement A financial statement is a recognized record of financial activities of a business. For an organization or business enterprise, all the appropriate financial information is used to present in a structured formulation in order to make people easily understand are called as financial statement (Palepu, 2007, p.6). A financial statement offers different kind of financial information to the investors and creditors. It helps them to evaluate the financial stability and performance of an organization. Ford Motor Company has reported a pre-tax profit of 1.7 billion US dollar in 2012. In 2012 the sales of Ford Motor Company went up by 7% comparing to the year 2011. Total 1.14 million vehicles have been sold. The US sales number in 2012 was 2,250,165 (Finance, 2013, p.1). The Financial Statement for Ford Motor Company in the year 2012 has been highlighted below. Income Statement (Finance, 2013, ...Download file to see next pagesRead More
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