We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Hardees: Brand Portfolio Project Advertising - Case Study Example

Comments (0)
Summary
This essay describes the history of the Hardee restaurants and its promotion campaign. Hardee’s was started in 1960 by Wilber Hardee, who opened the first restaurant in Greenville, North Carolina. The feature that made the Hardee’s restaurant unique was the water purifying system…
Download full paper
GRAB THE BEST PAPER

Extract of sample
Hardees: Brand Portfolio Project Advertising

Download file to see previous pages... This "Hardee’s: Brand Portfolio Project Advertising" essay outlines main characteristics of the restaurant and how its brand works. After five months of operation, the Hardee’s restaurant had his first franchisee. The Hardee’s restaurant was initially known for its biscuits in the 1970s. The restaurant was acquired in 1997 by Carl’s Jr. This is because Hardee’s had overdone expansion, lacked product innovation and lacked aggressive public relations. Hardee’s had failed to strategically position its restaurants and products, and differentiate itself from its competitors (Michman and Mazze 42). In 2003, Hardee’s concentrated on producing Angus beef thick burgers. This gave the Hardee’s restaurant a competitive edge, and the restaurant became a leader in quick service, in terms of quality and taste.
Currently, the Hardee’s burger chain has become common and a favorite to many both in the Mid Western and South Eastern United States. The Hardee’s restaurant, currently, leads in the creation of delicious foods and fast food experience. Also makes edgy and memorable advertisements (Hardee's). The restaurant remains committed to first-class product offering for every brand that the restaurant markets. The restaurant also seeks to effectively manage its operations through continuous improvements (CKE Restaurants). High levels of restaurant cleanliness, guest services and convenience are observed keenly, within the restaurant. The Hardee’s restaurant has a mission of offering distinctive and craveable, first-class quality foodstuffs. that meet its thorough values (Farfan). The Hardee’s restaurant also has a mission of achieving operational excellence, guest service and product innovation to attract and retain guests (Farfan). Therefore, the Hardee’s restaurant aims at serving great food to make customers come back for more (Hardee's). Employees of the Hardee’s restaurant work hard to exceed customers’ expectations. Company Objectives and Strategies The Hardee’s restaurant seeks to offer a clean and wholesome environment for consumers (CKE Franchise 1). The restaurant also aims at creating awareness about the Hardee’s and Carl’s Jr. Further, the Hardee’s restaurant seeks to create customer loyalty. Hardee’s also aims at positioning itself and its products as the only restaurant that thick burgers with one third to thirds pound of beef per burger. The Hardee’s restaurant seeks to build its brand to be recognized in the fast food industry, across the world. The restaurant focuses on worldwide expansion. The Hardee’s restaurant has an objective of making a positive impact on the community so as to get opportunity in the cities (CKE Restaurants). Greater sustainability is the core objective, pertaining to corporate responsibility of the Hardee’s restaurant. Among the strategies that the Hardee’s restaurant uses to achieve its objectives is working through franchise to promote sales. According to the restaurant’s management, franchisees must ascertain their financial capability of successfully capitalizing a Hardee’s restaurant venture (CKE Franchise 1). Secondly, the Hardee’s restaurant targets a large consumer segment by offering a clean and ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Brand Loyalty
Decision making and problem solving are related concepts, each of which requires use of innovation and creativity in realizing available options. Brainstorming is commonly employed to achieve this purpose. Problem solving skill itself makes use of the decision making ability, while decision making is required for effective leadership and management.
10 Pages(2500 words)Case Study
Brand Portfolio Project (advertising)
However, the company has undergone through operational transformational changes since its inception. Although it currently operates as a designer and developer of sports apparel, the company’s first operations focused in distributing products of the Japanese shoemaker Onitsuka Tiger (Frisch 4).
7 Pages(1750 words)Case Study
Advertising Campaign
The University of South Australia is a modern and successful university with a rich history. It has various divisions like business, education, arts, information technology; and engineering. It is a major source of Australian higher education offshore. International students make up for about 30% of its students as compared to the national average of 21 per cent.
2 Pages(500 words)Case Study
A New Brand Evaluation Model: The Way Forward
The budget airline, Easy Jet, has had a checkered evolution from the start to now. Its current strategic operational and competitive environments are basically determined by a series of factors such as an ever-intensifying competitive environment in the no-frills air passenger transport sector, supply chain management cost-related constraints 
11 Pages(2750 words)Case Study
Advertising Consultation
Our market is growing and each day a new product is introduced in the market. There are so many similar products in the market that can satisfy the same need and a customer makes a choice on which is the best product that suits him. For this case, companies have to ensure vigorous marketing for their product is done to build brand recall and recognition.
8 Pages(2000 words)Case Study
Brand makeover
Urban Outfitters Inc. is clothing and Accessories Company that works through two retail divisions, Urban Outfitters and Anthropologie, and wholesale division under the Free People brand (Jack W. Plunkett, 2005) and has extended its line of accessories with two more brands namely Leifsdottir and Terrain after being founded in the year 1970.
2 Pages(500 words)Case Study
Advertising Campaign
The aim of the present work is to analyze advertising campaign from the viewpoint of how advertising campaigns should be performed theoretically and main aspects they should account, and to create new improved advertising campaign. The object chosen for the present discussion is the Sheraton network of hotels, as the task for this paper was to choose an object out of hospitality/ tourism business.The last and the most recent Sheraton advertising campaign was launched on 10th of April, 2006.
9 Pages(2250 words)Case Study
Brand Development
This has translated to revenues of more than 2,000 million in 2004. The company is rapidly growing as evident in the sales increase of nearly 22%. In the industry, only Red Bull has experienced such unprecedented growth. Initially, the innovators of Red Bull observed that some individuals in Thailand drink some substance to keep their energy intact.
8 Pages(2000 words)Case Study
Brand Creation and Advertising

Segmentation of the market as per the demographic compulsions is yet another factor that contributes towards more dominant market position vis-à-vis common needs and concept that reaches across the race, culture, color and nationality. Advertisements are the most prolific example of segmented marketing where the contents of advertisements are decided by the target group.

2 Pages(500 words)Essay
Project Portfolio Management
The current projects and the proposed projects that are suggested for the company would be analyzed and managed through the use of
6 Pages(1500 words)Case Study
Let us find you another Case Study on topic Hardees: Brand Portfolio Project Advertising for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us