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Project and Operations Management: Fantastic Farm Foods - Case Study Example

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The aim of this study "Project and Operations Management: Fantastic Farm Foods" is to have a business that is definitive with an operational strategy, structure and performance that not only serves the need for expansion to satisfy the increasing demand…
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Download file to see previous pages The food producer has recently seen an increase in demand for products through their network of local retailers. Due to demand for their products, FFF has decided to expand their operations to meet their new production targets and provide them with the additional capacity they think they will need in response to their marketing activities. With the increasing demand for their products, a review of current operations strategy, structure, and performance needs to be done in order to advise FFF on their potential options and optimum solutions with respect to their operational strategy, design, location, and capacity planning decisions. The operation strategy is a candid disclosure of FFF, where our intent is to set realistic business expectations and remove any questions concerning the profitability and operation strategy of this business venture. Our intent is to have a business that is definitive with an operational strategy, structure and performance that not only serves the need for expansion to satisfy the increasing demand but is used as a daily operation strategy roadmap. Let us begin by looking at the situation analysis of FFF.

Situation analysis is considered a collection of numerous methods that managers utilize to analyze an organization’s inside and outside environment to recognize or understand the organization’s capabilities, business, and customer’s environment (Viardot, 2004). The situation analysis utilizes SWOT analysis that will be used to analyze FFF as a business and its level of competitiveness. SWOT analysis is a planning structured method utilized to assess the weaknesses, strength, threats, and opportunities involved in a business or in a project (Ratnasingam, 2005; Dealtry, 1992). As consultants, we will use this SWOT analysis to evaluate whether FFF strengths and opportunities are essential for its growth in meeting the increasing demand for farm food products.
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