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Strategic planning - Essay Example

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Tesco is the third largest retailer in the world and is the largest in England. Started in 1919 Tesco is the oldest company in England.
The success of Tesco over the…
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Download file to see previous pages Further, innovation is another key factor behind their success. They rapidly developed international stores, built good non-food sales, expanded into retailing services and exploited e-commerce successfully. Tesco executives adopted the street corner strategy (i.e. more Tesco Express convenience stores) as the key to continued growth in core UK sales. This takes advantage of a major shift in food consumption patterns .Tescos sparkling growth has come at the expense of rivals, especially Sainsbury and Safeway, both of whom are battling to keep customers. The other UK supermarkets simply cannot compete on both price and range of different store formats. Tescos UK stores are divided into five formats, differentiated by size and the range of products sold. That is super stores, metros, express, one stop and homes plus. Superstores are large super market, stocking groceries and a much smaller range of non-food goods than Extra stores. Most are located in suburbs of cities or on the edges of large and medium-sized towns. Tesco Metro stores sized between Tesco superstores and Tesco Express stores. They are mainly located in city centres, the inner city. Tesco Express stores are neighbourhood convenience shops, stocking mainly food with an emphasis on higher-margin products alongside everyday essentials. They are found in busy city centre districts, small shopping precincts in residential areas, small towns. One Stop is the only category, which does not include the word Tesco in its name. These are the very smallest stores. They were part of the T&S Stores business but unlike many, which have been converted to Tesco Express; these will keep their old name. Tesco home plus offer all of Tescos ranges except food in warehouse-style units in retail parks
Tescos success in recent years has mainly come from expanding overseas, shifting to higher margin non-food merchandise and maintaining a strong UK core business. Its UK success has been built ...Download file to see next pagesRead More
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