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Global strategic Planning - Assignment Example

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This research is being carried out to evaluate and present the global strategic planning of Zipcar. The present research has identified that Zipcar offers the best of rental services to its members which have been the root cause of the growth of the company…
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Global strategic Planning
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Download file to see previous pages This research will begin with the statement that Zipcar was founded in the year 2000 and has been able to become one of the major players in the automobile rental segment in the United States market. This essay discusses that the company offers membership-based car rental services to the consumer market segment and has its headquarters in Boston. The members can hire a car and pay the bill either day basis or hourly basis. The researcher states that the company was founded was Robin Chase and Antje Danielson, and has now grown as a major player and also operates in international markets of Spain, Canada, Austria, and the UK. The company provides rental services to about 1million customers and the members can even book the car for a day or even for a year. The company even has expanded its member base mainly because of the reference and positive word of mouth that is given by the members. The company operates in markets of US, UK, Canada, Austria, and Spain. However with the increased pace of competition in the market the markets where the company operates has become highly saturated with a large number of competitors.  The expansion into other markets is a very strategic decision that is taken into account by a company when it faces some problems in the current market or when it identifies some great opportunities that are prevailing in other markets that could be beneficial for the company. ...Download file to see next pagesRead More
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