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Marketing Essays

Result for Subject Marketing:
19895 essays
Supermarket industry Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
There are approximately more than 35,000 supermarket stores in the United States with each store stocking about 50,000 different products that are all competing for the buyers’ attention. As a result of this, there are several marketing strategies that have been employed by supermarkets to ensure that they are able to maximize on their profit margins.
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Bodywise Health Spa: Product Assessment Marketing Research Paper
5 pages (1414 words) , Download 2 , Research Paper
Free
The spa will offer massage in different variety of styles including traditional massage, deep tissue work, hot stone massage, pregnancy, reflexology, sports, and others. Treatments on the body and face using the best products such as Pevonia’s Anti Free Radical Treatment and Vitamin C Antioxidant Facial are offered by the health spa.
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Marketing Strategy - Promotion and Marketing of Starbucks Products Marketing Essay
8 pages (2371 words) , Download 5 , Essay
Free
Starbucks company restaurants have always been the best place where many coffee lovers get a cup of the world’s best coffee. It is a well-known international coffee house chain in the world, with over 17,000 stores in over 50 countries (Williams & Curtis, 2006). The company is famous for its famous coffee brands like drip-brewed coffee, coffee beans, and other cold and hot drinks.
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How to Differentiate Customers Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The author states that customer differentiation is not limited to only the net revenue each and every customer brings in a quarter or a year but on a range of parameters which calculates the growth potential, net worth, returning customer base, ongoing business, current relationship and references obtained from the customer.
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Are Mergers the Most Appropriate Method of Strategic Growth in Today's Marketing Essay
9 pages (2896 words) , Download 3 , Essay
Free
In today’s business environment, it can be argued that mergers are the most appropriate method of strategic growth. The current business environment is dynamic hence it may be wise for companies to merge their operations in order to gain a large market share if the other company is poorly performing.
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Marketing Plan for Toyota Marketing Research Paper
14 pages (3500 words) , Download 3 , Research Paper
Free
There are various prominent aspects that have made the company attain the position of the market leader. The differentiation strategy of such company as Toyota Motors has made it possible for the business to get the benefit of almost monopolistic presence, especially it can be attained within developing countries. 
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Influences of Economics and Marketing on Relationships in the Global Good Supply Chain Marketing Essay
8 pages (2447 words) , Download 2 , Essay
Free
The rising population has increased the demand for food. In order to provide sufficient food to the people, the governments of different countries have undertaken appropriate economic policies to cater to the increasing demand for food. The rise in demand for food against the prevailing supply levels has led to the rise in the prices of food in the markets.
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Chrysler Half Time in America Marketing Research Paper
4 pages (1128 words) , Download 2 , Research Paper
Free
The advertiser proves some relevance for the car in middle-class American society. This way, the automobile manufacturer defines its target market and tries to attract the target market to the ideal product. However, numerous criticism of the advert portrayed various pitfalls some of which could not position the product in contemporary society.
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Consumer choices regarding food and other items related to their income and social status Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The study also determines how much the power of advertising and media over the television has on their purchasing and consumption habits. It will also tries to determine how, with typically low paid and temporary unskilled employment, these people view the food products they purchase in terms of getting dietary satisfaction or not.
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Mobile Phone Addiction Marketing Literature review
13 pages (3923 words) , Download 4 , Literature review
Free
In the current age of digital globalization, the use of computers and cell phones has become very popular. These technologies have also become accessible to the masses with their cheaper rates and diverse features. Mobile phones have especially become indispensable to society as they demand to always stay connected to each other.
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Plain English Movement Marketing Term Paper
4 pages (1266 words) , Download 2 , Term Paper
Free
Plain English is a way to express our thoughts in a clear, concise, and easy language in minimum words. It is a common myth that long fluffy sentences can better and accurately express our thoughts. Perhaps, one thinks and feels like that; however, it is mostly not true. Some features differentiate plain language documents from traditional.
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Consumer Benefit, Market Segment, and Market Size of a Theatre Marketing Case Study
4 pages (1155 words) , Download 3 , Case Study
Free
The author of the paper argues in a well-organized manner that marketing segments are the different groups with which the Hopgood theatre market is divided according to the common and differential characteristics of the market. Market size is the number of consumers and retailers of Hopgood theatre products and services in a specific market.
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Apple Marketing Analysis Marketing Essay
6 pages (1613 words) , Download 3 , Essay
Free
Marketing mix analysis entails the elaboration of the four Ps as pertains to marketing: Product, Price, Place, and Promotion. Apple Company needs to know how to combine the four Ps so as to garner a competitive advantage against its competitors and hence increase the customer preference of its products and services. This further increases the revenues of Apple Company.
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Company Analysis: Cloon Keen Atelier Marketing Essay
4 pages (1123 words) , Download 3 , Essay
Free
One reason would be to ensure a high market share and this would mean productivity, efficiency, and continuance of the operation. In other words, Cloon Keen Atelier, which is trying to create significant moves within the context of the marketing mix (product, price, place, and promotion), does not actually differ from what the others are doing in the market.
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The Political Environment for Coca-Cola and Pepsi in India Marketing Essay
4 pages (1000 words) , Download 5 , Essay
Free
India is the second most populated country in the world. The country has a population of 1.19 billion people. Both Pepsi and Coca Cola have done a poor job of expanding the size of the market. The companies have been ineffective because the firms failed to realize that the western marketing will not be effective in an Asian marketplace.
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The Growth and Development of No-for-Profit Organisations in Australia Today Marketing Essay
6 pages (1877 words) , Download 2 , Essay
Free
The services and products are characterized by responsiveness, advocacy, flexibility, innovativeness, community building and expressiveness. The not-for-profit organisation employs over one million workers in Australia with the revenue expected to reach $105 billion by the end of 2012 (Shulman, 2012).
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STRATEGIC ANALYSIS OF TUALATIN CITY FROM A HUMAN RESOURCE PERSPECTIVE Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The management plans of an organisation cannot be acted upon without meeting its HR needs. If an organisation plans growth, it must also plan its personnel needs, accordingly.
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Brand Extension - Coca-Cola Marketing Essay
3 pages (827 words) , Download 17 , Essay
Free
Coke is one of the most recognizable brands on the planet and also owns a large portfolio of share market. Due to the brand loyalty and awareness Coke enjoys, it will be much easier to sell another product with Coke similarities because consumers of Coke will be more likely to buy the product (Chien & Moutinho, 2007).
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Benefits of a Retailer Operating on Multiple Platforms Marketing Essay
6 pages (1966 words) , Download 2 , Essay
Free
Multiple formats benefit organizations in that; some of the formats used by retailers tend to influence the consumers, hence increasing profits for the organization. The use of advertisements by companies helps in increasing awareness among the consumers. When users check into the website, they become aware of the different stores available.
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Fred Bailey - an Innocent Abroad Marketing Essay
4 pages (1399 words) , Download 2 , Essay
Free
Before venturing out on any project, a global project manager must do a complete examination of communal, fiscal, governmental, traditional, and technical factors so that he is better equipped to alleviate trials posed with global projects. Cautious scrutiny of this case discloses an unsophisticated lack of cross-cultural knowledge, Personality stereotyping, miscommunication, and poor decision-making ability.
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Understanding of the Concepts Involved in Managing Marketing Marketing Essay
12 pages (3147 words) , Download 2 , Essay
Free
In this present era of globalization, companies are trying to implement advanced technology in order to increase their core competency and business outputs. Due to huge competition in the global market organizations are recruiting skilled employees and implementing several unique marketing strategies.
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An Overview of Marketing Strategies of British Airways Marketing Assignment
6 pages (1661 words) , Download 2 , Assignment
Free
Marketing and Communication are an integral part of any business strategy. This can be used to create brand awareness among the consumers. Also, marketing and communication can be used by the companies to revive the brand image. The image of British Airways was hampered by the poor employee relations.
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Determinants of financial conservatism in the United Kingdom and France Marketing Dissertation
46 pages (11500 words) , Download 4 , Dissertation
This study indicates that financial conservatism is critical to set an effective corporate governance system in any firm. The cases study of ECB, Alcatel-Lucent, and Ericsson presented here support this evidence, although the test sample is narrow. We have provided evidence that financial conservatism is independent of financial distress.
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Evaluation of the Company's Strategy - Case of Marks and Spencer Marketing Assignment
14 pages (4023 words) , Download 2 , Assignment
Free
The strength of Marks and Spencer lies in creating exclusively branded products that cannot be replicated by other retailers. It believes in abiding by the government policies both to protect its commercial objectives and also to make a contribution towards the development of policy for the benefit of the broader public.
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Marketing Planning - Hong Kong and Shanghai Banking Corporation Marketing Essay
20 pages (5329 words) , Download 3 , Essay
Free
HSBC has a wide network of branches in the interior regions of different cities around the globe (Euromonitor, 2012). Therefore, this bank is highly influential and occupies an important position in the international financial decision-making process. At present, the bank serves approximately 58 million customers through its operations in more than 81 countries on all the continents.
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Current Company and Industry Situation and Challenges - Computer Village Marketing Essay
15 pages (4223 words) , Download 2 , Essay
Free
Computer Village is a retail and sales company focusing on the IT industry selling used and new computers and accessories along with providing necessary services such as network administration, assembly maintenance and system analysis.  The company began its operations in 1988 and is based in San Dimas, Los Angeles.
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Advertising Red Bull Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
There has been intense criticism in the social media, television and print media about the previous advertisements of the Red Bull energy drink. The most recent was in South Africa which caused controversy among many believers.Most of the catholic leaders have been in the Frontline to influence their followers not to take Red Bull even during fasting seasons since it tries to suggest that the drink is capable of giving someone the power to walk over water.
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Finance and Marketing Issues Marketing Essay
4 pages (1209 words) , Download 6 , Essay
Free
Kotler et al (2009), the chief aim of strategic planning is promoting the discernment of the company in the minds of the customers and consequently to increase customer relation and profitability of the business. Business strategic planning has to be undertaken to ensure the evaluation of all the options in a given situation.
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Changing Nature of Work and Employment and in Various Sectors of Human Resource Marketing Assignment
7 pages (1902 words) , Download 2 , Assignment
Free
The success of the present organizations and individuals is based on their adaptability to change. In the present scenario, employment is generally referred to as more than having a job. It is not based only on individual performance but rather on joint responsibilities as well as duties from both individuals and organizations.
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The segmented labour market theory Marketing Essay
3 pages (750 words) , Download 2 , Essay
The article has defined the labour market into two main segments in a more clarified way that assists one to understand better. The first is the primary sector with its benefits and value while the secondary sector is unattractive to many but in the authors view. Results are the immobile class of citizens who are not necessary uneducated but rather lack premium specialized skills.
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Socio-Economic and Political Environment in Ethiopia Marketing Coursework
13 pages (3782 words) , Download 2 , Coursework
Free
International tourists may decide not to travel to the country due to high levels of insecurity. Further, the product or service to be sold may experience problems of culture. Countries that have similar cultures such as Western European countries have fewer marketing problems due to similarities in culture and language.
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Theories and Concepts Related to Dimensions of Operations Management Marketing Essay
11 pages (3172 words) , Download 3 , Essay
Free
Operations management is a dimension of management that concerns designing, controlling and overseeing the production process along with reforming the operations of the business for the deliverance of effective services and goods. It deals with the management and design of products, services, processes as well as supply chain.
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International Marketing: Greece Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
This paper also includes the consumption patterns, inflation and debt related problems that are experienced by Greece. The economy of Greece is ‘capitalist’ in nature. 40% of the country’s GDP is contributed by the public sector. Tourism is another major contributor to the national GDP. Almost 15% of GDP is contributed by this sector.
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The Determinants of Sustainable Competitive Advantage in International Marketing Marketing Research Paper
8 pages (2156 words) , Download 3 , Research Paper
Free
It is difficult to market even the same products in different parts of the world because of the cultural, economic, political, environmental, and legal differences between countries. Some of the greatest companies struggled to identify proper business strategies for international markets even though they are a huge success in their domestic market.
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Starbucks and Its Target Audience Marketing Essay
8 pages (2091 words) , Download 4 , Essay
Free
Starbucks has embarked on the path of expansion. Though the company specializes in coffee it has managed to integrate other products as well with the changing consumer needs and changing social trends. Starbucks follows the Italian tradition and tried to bring the Italian tradition of coffee to the United States.
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New Business Proposal for ASOS Marketing Essay
5 pages (1550 words) , Download 2 , Essay
Free
Given these developments, the product idea chosen for the assignment is of ASOS reusable, recycled delivery/envelope/shopper bags. The awareness of the need for such bags has been around for quite some time now following the production of plastic bags in 1977 and awareness of their dire effects on the environment (Green. kit, 2011).
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The Changing Dynamics of Consumer Demands Marketing Case Study
8 pages (2726 words) , Download 3 , Case Study
Free
This research study is aimed at comparing a model of Sony TV with that of Samsung and Toshiba in order to facilitate the buying decisions needed to be made by the customers. The researcher will utilize an interview guideline to conduct primary research and would take help from secondary sources to affirm the findings of the primary research.
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Project Feasibility Study for ABC Rental Cars Company Marketing Essay
7 pages (1914 words) , Download 4 , Essay
Free
The ABC rental cars Company leads in the car hire industry. For the past thirty years, the organization has lead in the competition and continues to set a pace for other rental agencies. The company offers outstanding customer service at exceptionally low prices. The company offers a wide range of services from passenger vans to compact cars, and free local client pick-up.
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Attitude and Job Performance Issues in General Electric Company Marketing Research Paper
7 pages (1960 words) , Download 2 , Research Paper
Free
By the end of 1890, the company named after Thomas Edison was successfully running to produce electric bulbs wherein in 1892 the company merged with another company, Thomas-Houston, to help form the modern General Electric Company. The modern business still holds the legacy of Thomas Edison in its several electrical products and services.
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How Does Public Relations Contribute to Marketing Communication Efficiency Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The aspect can be further stated as effective communication that constructs strong association and conveys essential information to mass people. It is regarded as a key driver for an organization that reflects the overall corporate image and outcomes of the business practices by a considerable level. 
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International Strategic Marketing Plan For Dried Fish From UAE Marketing Essay
20 pages (5299 words) , Download 5 , Essay
Free
Besides the development and execution of customer-oriented marketing operations, the company should look to achieve a cumulative growth rate of at least 1.5%. In the first year, the company should focus on brand awareness as well as distribution. The company should look to make a strategic alliance with at least one major retail firm.
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Pepsi Co and Coca Cola Stock Analysis Marketing Essay
6 pages (1433 words) , Download 2 , Essay
Free
The Adjusting closing has been taken for calculating returns and risk. The average returns are negative (-0.15). The latest price at which Pepsi co Philippines traded is 6.19, it is 10.03% below its high 52 weeks of 6.88. The listing of Pepsi co-products is primarily on the Philippines Stock Exchange (Financial Times, 2013).  
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An Overview of Mystery Shopping Activities in Retro Dinner Marketing Assignment
8 pages (2245 words) , Download 4 , Assignment
Free
Mystery shopping is an important tool that is used by market research companies or internally by organizations in order to measure the service quality of an organization. However, the study is based on a mystery shopping activity in a restaurant. The organization tries to provide effective quality foods and services to its customers.
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The Impact of a Reward System on Employee Motivation Marketing Essay
4 pages (1291 words) , Download 2 , Essay
Free
The most crucial aspect of the entire job search and job acquisition process lies within given parameters that are meant to work best for the employee. With this, there are different features of a job to consider before coming up with expectations and aspirations as to what one would expect to find from one’s employers and from the job as a whole.
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Convergence and Divergence in Consumer Behaviour Marketing Assignment
4 pages (1161 words) , Download 2 , Assignment
Free
The presenter advises that a firm has to buy into a nation’s political beliefs in order to be able to venture into that country. The presenter also goes further to argue that a country regime is the one that decides whether a firm will invest in their nation or not, and; therefore, the importance of a firm to be accepted by the regime.
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The Consumer Attitude Towards Reality TV Shows Marketing Assignment
11 pages (3099 words) , Download 7 , Assignment
Free
It has been observed that consumers prefer reality shows such as "Big Brother". Therefore, the channel is recommended to initiate a program that involves drama and shows the real side of individuals. The company is also recommended to ensure that the show is not scripted and really does embrace reality. 
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A Dynamic System for Improving Performance Marketing Essay
3 pages (892 words) , Download 2 , Essay
Free
The HP Company is popular as HP and is one of America’s information technology multinational corporations with its headquarters in Palo Alto, California. It focuses on the provision of hardware, software as well as services to its consumers within the scope of small- and medium-sized and large enterprises such as government customers in the health and education sectors.
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Marketing Questions Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
In dealing with customers suffering from language or cultural barriers, I would need to show my emotional approach to them, which will help me to connect with them. For example, excitement and enthusiasm would show the person not fully understanding my language that I am ready and happy to serve them.
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Sales and Marketing Personnel 1 Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
Richard Hellmann, a German from vetschau, Germany, owned a delicatessen in New York City. He first sold his readymade mayonnaise from the delicatessen where it became very popular. He then proceeded to distribute the mayonnaise in bulk to other provisions.
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Research Design: Contingent Valuation Method Marketing Essay
11 pages (3199 words) , Download 2 , Essay
Free
In order to estimate the value of market materials as well as non-market materials, the contingent valuation (CV) method is utilized. The method utilizes the respondents’ willingness to pay (WTP), which can precisely evaluate the value of certain market and non-market products. Such goods, which are considered non-market environmental goods, have to be researched for contingent valuation.
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