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Marketing Essays

Result for Subject Marketing:
19702 essays
Common Variables of Public Relations in Mix Modelling Marketing Dissertation
9 pages (2250 words) , Download 2 , Dissertation
Free
This study will determine strategic ways on how the business contribution of strengthening and incorporating public relations in marketing activities can be measured and evaluated. The researcher will scrutinize the possible link between public relations and the marketing mix model, showing benefit from integrated marketing communications.
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Shifting cultural attitudes towards smoking Marketing Essay
3 pages (750 words) , Download 2 , Essay
Doctors did not warn people against engaging in smoking, active or passive; some of them were even involved in the promotion of the tobacco industry without disclosing the deleterious nature of smoking (Novella).
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Will guests consider service quality as well while they are gambling in hotel's casino Marketing Literature review
16 pages (4000 words) , Download 2 , Literature review
Free
The study which would be targeted at different individuals associated with the industry to help gain firsthand market information about the topic of study. Finally, a set of plausible conclusions and recommendations would be framed so as to prepare a guiding template for the marketers to gain competitive advantage.
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Comparison between the retail revolutions in the UK and US Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
As can be observed, economic analysts and consultants refocused to explore the retail trade to exhaust the opportunity from middle-class consumers. This also encouraged analysts and consultants to develop systems that boldly shape a superfluous social phenomenon of consumerism because products are promoted in all forms of media.
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Advertising in the UK fastfood industry Marketing Dissertation
14 pages (3500 words) , Download 2 , Dissertation
Free
The author states that the question of cultural considerations in advertising comprehends more than the profit motive and the maximization of sales.  It includes aligning the entire marketing effort with the values and norms of the society.  The observance of ethical business precepts is inseparable from the advertising campaign.
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Toyota Brand Evaluation Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Toyota believes that customers are after reliability issues and that they are after value for their money. Thus, part of it is to ensure that the products they purchased were built to keep on working. Toyota sees to it that the products they produced are built to minimize maintenance costs. The Toyota brand has earned a remarkable reputation.
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The main dangers of using mergers or acquisitions as a form of market entry Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
The two terms have a slight difference, on one hand, acquisition may refer to a company taking over another and establishing itself as a new owner. On the other hand, merger occurs when two companies agree to operate as one new company.
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Contemporary Marketing: Case of Google Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The paper deals with three main areas i.e. Marketing Communication, New Product Development, and Brands and Brand development and aims at discussing how the advances in technology have affected the marketing attempts of Google. However before going on to the impact of technology, it is important to gain an overview into the company itself.
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How Is the Art of Selling in Real-World Retail by Euromonitor International Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
Marketing Research is “a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment. It always incorporates some form of data collection whether it be secondary research (often referred to as desk research) or primary research which is collected directly from a respondent”.
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Marketing & Entrepreneuriship Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
In order to be successful in a given business venture, an entrepreneur must be skillful in analyzing and scanning the environment to establish a gap in the market where there are consumer needs that are not adequately satisfied. In other words, an entrepreneur must add value and needs to be creative by creating an organizational structure.
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Why Advertisers Use Principles of Visual Search and Attention Marketing Essay
5 pages (1457 words) , Download 3 , Essay
Free
People need to be told the plus points of their brands (by the company) so that they actually go out and make the eventual purchase which in all fairness, not an easy job for the company, say that is producing a shoe polish which does not stick on to the shoes as much as do the other competitor shoe polishes already available in the market.
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International Sales Marketing Term Paper
11 pages (2750 words) , Download 2 , Term Paper
Free
International market expansion is perhaps becoming the most preferred option for business organizations to grow and expand in the current age of turbulent market condition. International expansion can be carried out in licensing, franchising, partnerships and establishment of wholly owned subsidiaries and manufacturing units in the foreign nation.
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The Major Factors of the Credit Agricole Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
 Increasing competition and volatile markets have forced many organizations to look for new ways of doing business. In order to create more value and diversify the risk, organizations have expanded into international markets. Expansion into international markets, however, presents unique and new challenges to the firm.
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Victoria Secret store in Geneva Switzerland Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
As the paper outlines Victoria's Secret generates 84% total sales which are in total $6.32 billion net sales within the fiscal year of 2009. The store sales are in total $2.5 billion, while its sales in the direct-to-customer channel nearly reached $1.03 billion which made a total sale of the Victoria's Secret brand of $3.9 billion in 2009. 
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S.W.O.T. Analysis of Maaco Auto Body & Painting Marketing Research Paper
7 pages (1750 words) , Download 4 , Research Paper
Free
Current statistics reveal a weekly auto repair service of 12,000 cars or 600,000 per annum (MAACO: About MAACO, par. 1). The total number of auto body shops within the United States area and Canada already reached 500, indicating that they are “North America’s number-one automotive aftermarket franchise in terms of unit sales.
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Peculiarities of E-Marketing Marketing Essay
9 pages (2865 words) , Download 3 , Essay
Free
Technology innovation and how we interact with them have changed dramatically. These days’ people just go to the internet to save some time and do shopping online. People these days use the internet for social and professional networking. People use the internet via the web or mobile to spend time and for entertainment.
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Market Analysis of Pepsi Co Marketing Essay
9 pages (2256 words) , Download 3 , Essay
Free
It has gained the position of No. 1 competitor of Coke, which stands for kinship and a brand that the nation cares for. In 2000, Pepsi Co, along with BBDO, its advertising agency for decades are facing a challenge to change its advertising strategy to suit the market needs. Close rivals in CSD and non-CSD segments are increasing their advertising budgets.
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Advertising reveals a lot about a country Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
In brief, advertising targets the population by appealing to their emotions. In order to do so, they put up with stuff that people can relate to, things that they see happening in front of them, and things in which they themselves are involved.
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False and Puffery Advertising Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Advertising has been part of communication as a means to convey and receive accurate information about a certain product or services. This information is usually channeled through a commercial communication carrier such as newspapers, magazines, television, radio, posters, billboards, etc.
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The Chrysler PT Cruiser Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The companies need to continuously innovate, reinvigorate and update themselves and their products in order to beat the competition and cement their leading position in the market. The company that has been chosen for the study is Chrysler. The product that is chosen for the study is PT Cruiser.
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Marketing Strategy at MTV Marketing Article
1 pages (250 words) , Download 2 , Article
Free
The marketers have acknowledged the importance of teenagers and young adults who have become their actual market. In order to strengthen their relationships with generation Y, the MTV executives have transformed their brand by offering new products and shows that tempt young technology savvy, though disloyal with brands, customers.
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Business Plan: Therapeutic Footwear Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The researcher states that with the growth and development of contemporary organizations that seek expansion through diverse approaches, it is important to understand the factors needed to effectively pursue product conceptualization, planning and development to become more intricate and successful using Therapeutic Footwear for example.
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Why I Consider Marketing as the Best Suited Profession Marketing Admission/Application Essay
1 pages (250 words) , Download 4 , Admission/Application Essay
Free
Now when I am in a position to move to my interest, I want to prove my talent and efficiency in marketing. Although not having a supportive background in marketing, I would like to highlight that I am from a family with traditional marketing business. As a matter of fact, my knowledge is not confined to traditional marketing strategies.
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He impact of IT in branding for the teenage market Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Since most of these products are priced as low therefore they are almost within the reach of the youngsters therefore making them more attractive. It is however, also critical to note that many organizations have actually started to use these new innovations to increase the advertising and exposure of their products to their chosen market.
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Choice & Manipulation Marketing PowerPoint Presentation
4 pages (1000 words) , Download 2 , PowerPoint Presentation
Free
 The author states that IMS Health Inc. Et. Al. v. Kelly Ayotte, was an important case that decided on the right of the information providers to sell the data related to the prescribing practices of doctors to pharmaceutical companies. The pharmaceutical companies used this information to streamline their detailing strategies.
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Branding Strategy - Global Gadgets Imports Marketing Essay
3 pages (793 words) , Download 13 , Essay
Free
Some customers give more importance to the brand rather than the product. Such customers have immense confidence in the abilities of the bands they trusted and will purchase any product from such brands without a second thought. The success of a product depends on how well the brand is recognized in the market.
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Energy drink marketing Marketing Essay
21 pages (5250 words) , Download 3 , Essay
The current research has been articulated by concentrating upon the proficiency and capabilities caused by consuming energy drinks and the characteristics that professionals seek in a perfect energy diet. The universe for the present research was comprised of the employers, employees, self-employed and workers of London City.
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Marketing management - Emirates Airlines Marketing Assignment
17 pages (4250 words) , Download 5 , Assignment
Free
The CRM must be maintained, the loyal customers are the real buyers of the products in the long term basis. The airline industry is basically the hospitality industry and in this particular industry the customer relation is the most important marketing communication key.
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Strong marketing plans Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The aim of this paper is to identify at least two possible ideas that can be used by the company as a means to improve their marketing and their overall position in the markets. The suggestions made here are based on the promotional mix of the company as well as with a detailed view on the view point of the customers as well as the marketing managers
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Does the efficient market theory apply on the FOREX market Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
It was suggested by Obstfeld and Rogoff that the exchange rate is the single crucial relative price in the economy because it spreads into a vast range of other transactions. But since the inception of the floating rate in the 1970s and 80s the exchange rate has become too volatile in the short term range to be fully explained by the fundamental based exchange rate theory.
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Marketing Communications in Hospitality Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
Marketing is the pre-sales activities in a bigger perspective which gives the extra fuel to the products to get identified in the market. The proper marketing activities would help the products to get distinguishable identity among the same kinds of products in the market.
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How to Move Interactive Marketing Forward Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
I was able to achieve my goals as I delved deep into finding out how a launch strategy is usually applied and what are its consequences in the long run scheme of things. My confidence reigned supreme within the concerned ranks, as it assisted not only me but also the group members whom I worked with, in order to complete this marketing report.
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International Marketing Marketing Essay
14 pages (3500 words) , Download 3 , Essay
Free
With the globalization, the business environment is getting intensively competitive across the globe. Entering into the foreign countries are deemed to be the most popular way to enhance and expand any business. However, these global companies have to face enough challenges in coordinating the local and global operation
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Marketing: Costco Company Marketing Term Paper
14 pages (3681 words) , Download 5 , Term Paper
Free
Major products that are produced by the company include seafood, home electronics, solar panels, photo processors, baked goods, hot tubs, and meat among others. This paper discusses key marketing activities that are undertaken by Costco Company thus becoming a successful firm in the wholesale sector.
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How the Students Are Spending Their Time on Social Networking Sites Marketing Assignment
14 pages (4429 words) , Download 2 , Assignment
Free
Social Media is a relationship existing between people’s networks. In the past 10 years, there has been a dramatic change in the social world. With the invention of social media, many young men and women exchange feelings, ideas, personal information, videos, and pictures at an astonishing rate. Every day, a very large number of students are spending endless hours on social networking sites.
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International Marketing Entry Strategy for Cow & Gate in China Marketing Essay
12 pages (3360 words) , Download 3 , Essay
Free
C&G Specializes in producing milk for the healthy development and growth of bottle-fed babies, infants, and toddlers (Cow & Gate, 2013). The company has over 35 products catering to different needs at different ages, all of which provide excellent nutrition to children. They work closely with the medical profession to develop the best foods for babies.
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A Marketing Analysis of Procter & Gamble Marketing Research Paper
9 pages (2689 words) , Download 5 , Research Paper
Free
The purpose of the research study is to examine the marketing prowess and strategies of the multinational company Procter & Gamble, a business reporting $10.75 billion in net income in 2012. How P&G is able to accomplish such significant revenues is likely attributable to not only the relevancy and sustainability of its products but to its marketing prowess to gain consumer attention in multiple international and domestic markets.
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Marketing Principle - Coca-Cola Company Marketing Essay
12 pages (3161 words) , Download 3 , Essay
Free
The brands that the company produces include Fanta, Sprite, Minute Maid, Dasani water, Simply Orange brand and Fruitopia among others. Being under the leadership of Muhtar Kent, Coca-Cola enjoys a large number of loyal customers an aspect that makes it attain a high level of profitability and sustainable growth of its revenue.
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Developing a Loyalty Program for the Online Grocery Business Marketing Assignment
12 pages (3657 words) , Download 2 , Assignment
Free
Implementation could pose problems such as cost management and difficulty in gaining real-time market research to understand current consumer attitudes and sentiments as compared to a bricks-and-mortar facility. Complex consumer behavior characteristics, such as the phenomenon of making social self-comparisons to others could be influential in the success dynamics of the loyalty scheme.
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The Possibilities And Effects Of Raising Prices Above Competitive Levels In Oligopolistic Markets Marketing Assignment
10 pages (2500 words) , Download 3 , Assignment
Free
Oligopoly is a general economic method in the current society. The term “oligopoly” originates from the Greek “oligos” connoting "little or small” and “polein” implying “to sell.” When “oligos” is utilized in the plural, it means “few.” Therefore, Oligopoly is a condition in which a particular market is run by a small group of firms.
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Industry Analysis on Food Lion Marketing Research Paper
23 pages (6410 words) , Download 3 , Research Paper
It is axiomatic to squabble that Food Lion LLC is one of the largest supermarkets chains in the United States. The company is currently operating more than 1200 stores across the country (Anderson, Sweeney& Williams, 2009).  The company is operating in an environment that is intended to serve its clients.
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The Level of Competition in the Toy Market Marketing Case Study
12 pages (3112 words) , Download 3 , Case Study
Free
Jot Company has currently been striving to maintain good relations with the newly elected officials through showing their support for these objectives to the extent that will not result in the amassing of losses and slowly trying to maintain the employment opportunities present within the organization to within the country.
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How Promotional Activity Is Integrated to Achieve Marketing Objectives Marketing Essay
14 pages (3708 words) , Download 2 , Essay
Free
Every organization has a goal to achieve in their target market and this is only achievable through implementing effective marketing strategies. In the words of Kotler & Armstrong marketing strategies are based on profit expectations of an organization and the type of market an organization sets to satisfy (52).
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The Abercrombie and Fitch and Burberry Australia Marketing Assignment
11 pages (2750 words) , Download 3 , Assignment
Free
This paper discovers the Fashion retail marketing. Fashion is an evolution of clothing industry, due to increase in customer tastes and preferences. The mode of marketing products has also significantly changed. Many companies in the modern day opt for personalized retailing, and especially the fashion companies.
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The Transformation of the Supply Chain and Distribution Network Marketing Assignment
11 pages (3390 words) , Download 3 , Assignment
Free
At the end of 2004, Tesco emerged as the seventh-largest distributor of retail with sales of U.S. $ 50.3 billion (30.8 billion pounds). Between 2000 and 2004, its turnover grew by 85.4 %, the third-best performance of the main European distributors, despite the fact that the growth index of consumer prices in the United Kingdom is one of the lowest out of all the major European countries.
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Strategy The Warehouse Group Limited Marketing Assignment
15 pages (4235 words) , Download 2 , Assignment
Free
The Warehouse has grown increasing its presence in New Zealand to 83 stores by 2012. It is during this time that a decision to be involved in the acquisition was hatched to increase production and reach more markets. The Warehouse also boasts a number of brand names that are situated around the stores that add up to its other operations.
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Dell inc Strategic Analysis Report Marketing Essay
16 pages (4000 words) , Download 3 , Essay
Free
Dell Incorporation (Dell Inc.) is regarded as one of the global leading IT (Information Technology) organisations which offer broad assortment of computing solutions as well as services to its potential global customers. The organisation directly provides its different effective services through its own distribution channels throughout the globe.
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Sales Proposal NESTLE Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This is a unique and big step taken by Nestle because usually organizations do not disclose their secret recipes to other firms. When people go to these ice cream parlors, the coffee lovers are looking for an excellent and delightful cold coffee that can enhance their coffee experience.
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Do Social Networks Encourage Sports Participation Marketing Dissertation
38 pages (9703 words) , Download 4 , Dissertation
Social networking has been created with a view to sharing information easily and conveniently. Throughout the years, it has grown and diversified. Currently, it’s competing with e-mail and text messaging. Various internet sites have emerged like MySpace and Facebook. They are designed to create a profile containing personal information that others can view.
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How far neuromarketing can go ethically Marketing Literature review
15 pages (3750 words) , Download 2 , Literature review
Free
With consumers getting highly computer savvy day by day, advertisers are provided with several effective opportunities to reach the target audience. Cable televisions, the internet and Smartphone have enhanced the consumer’s knowledge and information regarding the brands available in the market (4imprint, 2010). Because of all these reasons, marketers have enhanced their presence through ads with an aim to capture the attention of the consumers in the marketplace.
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