Marketing Essays

India is the second most populated country in the world. The country has a population of 1.19 billion people. Both Pepsi and Coca Cola have done a poor job of expanding the size of the market. The companies have been ineffective because the firms failed to realize that the western marketing will not be effective in an Asian marketplace.

The services and products are characterized by responsiveness, advocacy, flexibility, innovativeness, community building and expressiveness. The not-for-profit organisation employs over one million workers in Australia with the revenue expected to reach $105 billion by the end of 2012 (Shulman, 2012).

The management plans of an organisation cannot be acted upon without meeting its HR needs. If an organisation plans growth, it must also plan its personnel needs, accordingly.

Coke is one of the most recognizable brands on the planet and also owns a large portfolio of share market. Due to the brand loyalty and awareness Coke enjoys, it will be much easier to sell another product with Coke similarities because consumers of Coke will be more likely to buy the product (Chien & Moutinho, 2007).

Multiple formats benefit organizations in that; some of the formats used by retailers tend to influence the consumers, hence increasing profits for the organization. The use of advertisements by companies helps in increasing awareness among the consumers. When users check into the website, they become aware of the different stores available.

Before venturing out on any project, a global project manager must do a complete examination of communal, fiscal, governmental, traditional, and technical factors so that he is better equipped to alleviate trials posed with global projects. Cautious scrutiny of this case discloses an unsophisticated lack of cross-cultural knowledge, Personality stereotyping, miscommunication, and poor decision-making ability.

In this present era of globalization, companies are trying to implement advanced technology in order to increase their core competency and business outputs. Due to huge competition in the global market organizations are recruiting skilled employees and implementing several unique marketing strategies.

Marketing and Communication are an integral part of any business strategy. This can be used to create brand awareness among the consumers. Also, marketing and communication can be used by the companies to revive the brand image. The image of British Airways was hampered by the poor employee relations.

This study indicates that financial conservatism is critical to set an effective corporate governance system in any firm. The cases study of ECB, Alcatel-Lucent, and Ericsson presented here support this evidence, although the test sample is narrow. We have provided evidence that financial conservatism is independent of financial distress.

The strength of Marks and Spencer lies in creating exclusively branded products that cannot be replicated by other retailers. It believes in abiding by the government policies both to protect its commercial objectives and also to make a contribution towards the development of policy for the benefit of the broader public.

HSBC has a wide network of branches in the interior regions of different cities around the globe (Euromonitor, 2012). Therefore, this bank is highly influential and occupies an important position in the international financial decision-making process. At present, the bank serves approximately 58 million customers through its operations in more than 81 countries on all the continents.

Computer Village is a retail and sales company focusing on the IT industry selling used and new computers and accessories along with providing necessary services such as network administration, assembly maintenance and system analysis.  The company began its operations in 1988 and is based in San Dimas, Los Angeles.

There has been intense criticism in the social media, television and print media about the previous advertisements of the Red Bull energy drink. The most recent was in South Africa which caused controversy among many believers.Most of the catholic leaders have been in the Frontline to influence their followers not to take Red Bull even during fasting seasons since it tries to suggest that the drink is capable of giving someone the power to walk over water.

Kotler et al (2009), the chief aim of strategic planning is promoting the discernment of the company in the minds of the customers and consequently to increase customer relation and profitability of the business. Business strategic planning has to be undertaken to ensure the evaluation of all the options in a given situation.

The success of the present organizations and individuals is based on their adaptability to change. In the present scenario, employment is generally referred to as more than having a job. It is not based only on individual performance but rather on joint responsibilities as well as duties from both individuals and organizations.

The article has defined the labour market into two main segments in a more clarified way that assists one to understand better. The first is the primary sector with its benefits and value while the secondary sector is unattractive to many but in the authors view. Results are the immobile class of citizens who are not necessary uneducated but rather lack premium specialized skills.

International tourists may decide not to travel to the country due to high levels of insecurity. Further, the product or service to be sold may experience problems of culture. Countries that have similar cultures such as Western European countries have fewer marketing problems due to similarities in culture and language.

Operations management is a dimension of management that concerns designing, controlling and overseeing the production process along with reforming the operations of the business for the deliverance of effective services and goods. It deals with the management and design of products, services, processes as well as supply chain.

This paper also includes the consumption patterns, inflation and debt related problems that are experienced by Greece. The economy of Greece is ‘capitalist’ in nature. 40% of the country’s GDP is contributed by the public sector. Tourism is another major contributor to the national GDP. Almost 15% of GDP is contributed by this sector.

It is difficult to market even the same products in different parts of the world because of the cultural, economic, political, environmental, and legal differences between countries. Some of the greatest companies struggled to identify proper business strategies for international markets even though they are a huge success in their domestic market.

Starbucks has embarked on the path of expansion. Though the company specializes in coffee it has managed to integrate other products as well with the changing consumer needs and changing social trends. Starbucks follows the Italian tradition and tried to bring the Italian tradition of coffee to the United States.

Given these developments, the product idea chosen for the assignment is of ASOS reusable, recycled delivery/envelope/shopper bags. The awareness of the need for such bags has been around for quite some time now following the production of plastic bags in 1977 and awareness of their dire effects on the environment (Green. kit, 2011).

This research study is aimed at comparing a model of Sony TV with that of Samsung and Toshiba in order to facilitate the buying decisions needed to be made by the customers. The researcher will utilize an interview guideline to conduct primary research and would take help from secondary sources to affirm the findings of the primary research.

The ABC rental cars Company leads in the car hire industry. For the past thirty years, the organization has lead in the competition and continues to set a pace for other rental agencies. The company offers outstanding customer service at exceptionally low prices. The company offers a wide range of services from passenger vans to compact cars, and free local client pick-up.

By the end of 1890, the company named after Thomas Edison was successfully running to produce electric bulbs wherein in 1892 the company merged with another company, Thomas-Houston, to help form the modern General Electric Company. The modern business still holds the legacy of Thomas Edison in its several electrical products and services.

The aspect can be further stated as effective communication that constructs strong association and conveys essential information to mass people. It is regarded as a key driver for an organization that reflects the overall corporate image and outcomes of the business practices by a considerable level. 

Besides the development and execution of customer-oriented marketing operations, the company should look to achieve a cumulative growth rate of at least 1.5%. In the first year, the company should focus on brand awareness as well as distribution. The company should look to make a strategic alliance with at least one major retail firm.

The Adjusting closing has been taken for calculating returns and risk. The average returns are negative (-0.15). The latest price at which Pepsi co Philippines traded is 6.19, it is 10.03% below its high 52 weeks of 6.88. The listing of Pepsi co-products is primarily on the Philippines Stock Exchange (Financial Times, 2013).  

Mystery shopping is an important tool that is used by market research companies or internally by organizations in order to measure the service quality of an organization. However, the study is based on a mystery shopping activity in a restaurant. The organization tries to provide effective quality foods and services to its customers.

The most crucial aspect of the entire job search and job acquisition process lies within given parameters that are meant to work best for the employee. With this, there are different features of a job to consider before coming up with expectations and aspirations as to what one would expect to find from one’s employers and from the job as a whole.

The presenter advises that a firm has to buy into a nation’s political beliefs in order to be able to venture into that country. The presenter also goes further to argue that a country regime is the one that decides whether a firm will invest in their nation or not, and; therefore, the importance of a firm to be accepted by the regime.

It has been observed that consumers prefer reality shows such as "Big Brother". Therefore, the channel is recommended to initiate a program that involves drama and shows the real side of individuals. The company is also recommended to ensure that the show is not scripted and really does embrace reality. 

The HP Company is popular as HP and is one of America’s information technology multinational corporations with its headquarters in Palo Alto, California. It focuses on the provision of hardware, software as well as services to its consumers within the scope of small- and medium-sized and large enterprises such as government customers in the health and education sectors.

In dealing with customers suffering from language or cultural barriers, I would need to show my emotional approach to them, which will help me to connect with them. For example, excitement and enthusiasm would show the person not fully understanding my language that I am ready and happy to serve them.

Richard Hellmann, a German from vetschau, Germany, owned a delicatessen in New York City. He first sold his readymade mayonnaise from the delicatessen where it became very popular. He then proceeded to distribute the mayonnaise in bulk to other provisions.

In order to estimate the value of market materials as well as non-market materials, the contingent valuation (CV) method is utilized. The method utilizes the respondents’ willingness to pay (WTP), which can precisely evaluate the value of certain market and non-market products. Such goods, which are considered non-market environmental goods, have to be researched for contingent valuation.

This paper intends to include the nature of the Business to Business marketing along with its related fields so as to provide with a comprehensive description of the concept. Business to Business marketing is concerned about selling or purchasing of goods or services with a motive to support the operations of other firm or to support production of other firms’ products or even for resale purposes.

The company has the largest collection of available phones thus; it has extensive wireless networks with the leading 4G network in the United States. In one way or another, the company is bringing it all at once for different customers, from inventive Smartphones to upcoming production TV services and stylish solutions for a variety of businesses.

Although some marketers have found a niche or a particular advantage that will take some time to copy or counter, sooner or later this will be done and that will end a company’s competitive advantage in this respect. That is why the effectiveness of a strategy depends on how well it is planned, how perfectly it is executed and how it helps develop customers and loyalty that is there to stay for a comparatively long term.

In every organisation, communication is regarded as a continuous business activity. Communication comprises sending and receiving information, thoughts, facts and feelings. It is one of the essential marketing components in the corporate world where people share information and collaborate with organisation.

Among all of them, the most popular is Facebook which is considered as the industry giant having adoption rate of around 89% such that nine out of ten non-profit organizations have shown their presence on Facebook . However, the current growth of Facebook is on a slower side yet it is growing.

The National Capital Commission’s in-house marketing and communication experts,  after comprehensive market research and input from stakeholders in the business, cultural, and tourism sectors, has ascertained that despite the fact that there is a positive perception towards the Capital, there is still an inadequate appreciation for its relevance among sections of the national audience.

The few employees of the Venus Software Company face scheduling challenges as their market is steadily growing thus increase in customer demands but with employees. The company’s major challenge is to develop means of increasing the profits and revenue without altering the demands of their customers and meeting their demands effectively.

Case Study, Marketing Name: Professor: Course: Date: Case Study, Marketing Case Questions 1. What are the key reasons for the depressing sales and profit? There are diverse reasons that attribute to the depressing sales and profit in the Cafe Bijoux under the management of both Julie Sanders and Mary Carter.

In today’s highly competitive world, fast-paced change along with steady technological advancements helps in generating a competitive edge for the firms as well as business entities. An organization that can adapt itself to the changing business needs and scenarios is in a greater position to remain sustainable and competitive in the long term.

The effectiveness of marketing is ascertained based on how effectively a marketer is able to reach out and fulfil customer needs better than competing firms. It is effective marketing that has enabled Apple to venture into products such as the iPod and MacBook. A sound marketing strategy enables an organization to leverage its strength.  

Event marketing is a relatively new addition to marketing strategies that achieve multiple objectives. This report chronicles how a new line of Bisphenol-A-free products of Nuby was launched in an event, with Parents Magazine and HealthyChildren.org as the event organizers.

It is important to highlight that this policy was passed after it was realized that most of the young pupils from poor families went to school without proper meals. This adversely affected their concentration in class and so there became a need to strategize on ways to help come out of the situation.

Currently, there is a pending merger of American Airlines and US Airways which is projected to affect American airline networks and operations in different ways. This paper gives an evaluation of the prospected merger of the two airlines and what it entails in the airline marketplace especially in the United States of America.

Convergence of technology added impetus to Viral Marketing and accelerated the growth of social media. The changes have tremendous impact on companies including those in the film industry that necessitated reorienting their strategies in tune with the technological developments for sustainable growth in the long run.