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Marketing Essays

Result for Subject Marketing:
19914 essays
Project Management - Kenyan Public Telecommunication Firm Telkom Kenya Marketing Essay
21 pages (5787 words) , Download 2 , Essay
The report claims that the constant fall of business of the company makes its Board of Directors (BOD) alarmed. The sales executives of the company were replaced by the BOD and they decided to appoint a precisely well-equipped person who would make proper market research and apply strategies that would help the company augment its retail performances in the market.
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Marketing Planning of Shell Oil Company Marketing Essay
14 pages (3788 words) , Download 2 , Essay
Free
The constraint for oil and gas around the globe has led to an increase in price and limited supply. The increasing industrialization along with the population has exerted pressure on the United State’s oil and energy scenario. The IHS CERA North American Gas and Power Scenarios Advisory Services provide long-term strategic initiatives for the oil and petrochemical companies.
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The Role of Perceived Risk in Sustainable Consumption Contexts Marketing Essay
5 pages (1340 words) , Download 2 , Essay
Free
Approximately one hundred and fifty million people enter the middle social class each year, and this phenomenon will maintain until 2030 (Blackwell, Miniard and Engel 90). The demand for social amenities and luxury goods such as water, energy and cars will increase by approximately 45 percent annually.
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Situational Analysis of Dixons Retail Plc Marketing Case Study
10 pages (2864 words) , Download 4 , Case Study
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The company, through its promotional technique, would like to create awareness among both the end-user as well as the health care providers who are responsible for prescribing medication for the patients. The company is also aiming to target the professional medical community through different types of advertising modes.
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DISSERTATION ON VIRAL MARKETING OF FMCG: CONSUMER PRIVACY / DATA PROTECTION Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
DISSERTATION ON VIRAL MARKETING OF FMCG: CONSUMER PRIVACY / DATA PROTECTION (Student name) As partial submission for a degree in marketing The date Table of contents 1. Introduction……………………………………………………………………………………..3 2.
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Customer Portfolio Management Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Customer Portfolio Management [Student’s Name] [Course Title] [Instructor’s Name] [Date] Customer Portfolio Management Introduction Customers are considered as an asset for a business, because; these customers are the one who influence policy and business strategy development.
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Business to Business Marketing Marketing Assignment
12 pages (3000 words) , Download 3 , Assignment
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A.1 The process of marketing communication is considered as a tool which helps the different companies whether working on to market its products and services to both businesses and consumers.The tools of marketing communication helps the company to communicate its brand ideology to consumers.
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General Overview of Marketing Marketing Essay
10 pages (2717 words) , Download 2 , Essay
Free
The following are the steps involved: Conduct a survey among the target consumers for information on the product or service offered by the company. Try to identify the current needs of the consumers. Try to find out the current features sought by the customers. Try to identify the price range preferred by the product.
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Selling in Uk Principles and Aspects Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The Sale and Supply of Goods to Consumers Regulations Act came into existence on 31 March, 2003. This Regulation was adopted as a result of the Consumer Guarantee Directive, a part of legislation in Europe, the intention of which is to offer some protection to the consumers of the European Union.
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Sustainable Tourism Development in Australia Marketing Essay
13 pages (3724 words) , Download 3 , Essay
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More than 0.5 million people work in the tourism industry and the industry employs five percent of the total workforce in the country. More than six million tourist visits the country every year. There are ample opportunities for marketers to lure tourists by designing a systematic service mix. Visiting tourists spent an annual average of $25 billion.
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Internet Marketing Term Paper Marketing Term Paper
3 pages (750 words) , Download 4 , Term Paper
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Many organizations promote their products and services on different sites but some organizations prefer e-mail marketing. In email marketing, the marketer should have a valid e-mail address to prevent the sent email from reaching the spam folder (Jayamaha 2011).
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Marketing: Analysis of SustainU Marketing Research Paper
6 pages (1654 words) , Download 2 , Research Paper
Free
The company claims to bring back jobs of the textile industry which were outsourced from the USA to third world countries like India and China. SWOT analysis may be defined as a strategic planning method that can be used to evaluate the strengths, weaknesses and opportunities and threats associated with a particular business idea. (Gary Armstrong)
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The Process of Market Segmentation Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The conclusion from this study states that market segmentation is one of the most essential and vital concepts that businesses should embed within their systems. The benefits derived from segmentation will depend upon how effectively market research is carried out, which variables are considered, and the ability of the marketer to notice trends and opportunities.
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Two Management Systems and Differences with Respect to Three Management Areas Marketing Essay
8 pages (2542 words) , Download 2 , Essay
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The key objective of running an organization is to make a profit. This can only be achieved through reduction of expenditure, and at the same time improving or maintaining the output of the firm. This can be achieved in many ways. Some of the ways include the use of favorable management systems, and adopting policies that will guide the organization to attain the organization’s objectives.
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Brand Identification Plays In Brand Loyalty and Brand Promotion Marketing Essay
25 pages (2000 words) , Download 4 , Essay
The paper has reviewed a number of journal articles in order to offer insights about the impact of customer brand identification on the process of developing customer loyalty and brand promotion. In this context, it has been found that a sound customer brand identification process helps a company to develop a larger base of loyal customers.
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Analysis of Target Corporation Marketing Case Study
7 pages (1950 words) , Download 2 , Case Study
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Sales growth in private labels has increased over recent years. Profit margin is much higher for these products than branded ones. Private brands of Target Corporation include Choxie, Embark, Circo, Archer Farms, Kool Toyz, Merona, Room Essentials, Target Limited Edition, Trutech, Market Pantry, Gilligan & O’Malley, ProSpirit, Xhilaration etc.
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Annual Report for Firm F Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The rationale used to make choices on the customer segment include the attractiveness of the segment, synergies, and market gaps and whether the segment fits with the resources. The chosen segments are quite attractive as they all need vehicles for style, transport or as an indication of their success in life.
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Effective Interfirm Collaboration Marketing Essay
5 pages (3264 words) , Download 2 , Essay
Free
Nevertheless, the demand for the company’s products have been found to have no significant relationship with the predictor variables, and hence further studies should be conducted to find out whether there are other means that this variable could affect a company, or whether there are some hidden variables that obstruct the relationships.
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Armani Hotel (Dubai) - Managing Customer Service Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
It has to be mentioned that the hotel’s highly individualized kind of customer service helps in converting the intangible factors in to tangible ones. This in return helps in a great way in the marketing of a service in the hospitality sector. Also by providing superior level of customer’s satisfaction it can be said that the hotel will be able to retain customers and thereby attain significant amount of finance related advantages in the long run.
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Supermarket industry Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
There are approximately more than 35,000 supermarket stores in the United States with each store stocking about 50,000 different products that are all competing for the buyers’ attention. As a result of this, there are several marketing strategies that have been employed by supermarkets to ensure that they are able to maximize on their profit margins.
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Bodywise Health Spa: Product Assessment Marketing Research Paper
5 pages (1414 words) , Download 2 , Research Paper
Free
The spa will offer massage in different variety of styles including traditional massage, deep tissue work, hot stone massage, pregnancy, reflexology, sports, and others. Treatments on the body and face using the best products such as Pevonia’s Anti Free Radical Treatment and Vitamin C Antioxidant Facial are offered by the health spa.
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Marketing Strategy - Promotion and Marketing of Starbucks Products Marketing Essay
8 pages (2371 words) , Download 5 , Essay
Free
Starbucks company restaurants have always been the best place where many coffee lovers get a cup of the world’s best coffee. It is a well-known international coffee house chain in the world, with over 17,000 stores in over 50 countries (Williams & Curtis, 2006). The company is famous for its famous coffee brands like drip-brewed coffee, coffee beans, and other cold and hot drinks.
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How to Differentiate Customers Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The author states that customer differentiation is not limited to only the net revenue each and every customer brings in a quarter or a year but on a range of parameters which calculates the growth potential, net worth, returning customer base, ongoing business, current relationship and references obtained from the customer.
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Are Mergers the Most Appropriate Method of Strategic Growth in Today's Marketing Essay
9 pages (2896 words) , Download 3 , Essay
Free
In today’s business environment, it can be argued that mergers are the most appropriate method of strategic growth. The current business environment is dynamic hence it may be wise for companies to merge their operations in order to gain a large market share if the other company is poorly performing.
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Marketing Plan for Toyota Marketing Research Paper
14 pages (3500 words) , Download 3 , Research Paper
Free
There are various prominent aspects that have made the company attain the position of the market leader. The differentiation strategy of such company as Toyota Motors has made it possible for the business to get the benefit of almost monopolistic presence, especially it can be attained within developing countries. 
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Influences of Economics and Marketing on Relationships in the Global Good Supply Chain Marketing Essay
8 pages (2447 words) , Download 2 , Essay
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The rising population has increased the demand for food. In order to provide sufficient food to the people, the governments of different countries have undertaken appropriate economic policies to cater to the increasing demand for food. The rise in demand for food against the prevailing supply levels has led to the rise in the prices of food in the markets.
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Chrysler Half Time in America Marketing Research Paper
4 pages (1128 words) , Download 2 , Research Paper
Free
The advertiser proves some relevance for the car in middle-class American society. This way, the automobile manufacturer defines its target market and tries to attract the target market to the ideal product. However, numerous criticism of the advert portrayed various pitfalls some of which could not position the product in contemporary society.
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Consumer choices regarding food and other items related to their income and social status Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The study also determines how much the power of advertising and media over the television has on their purchasing and consumption habits. It will also tries to determine how, with typically low paid and temporary unskilled employment, these people view the food products they purchase in terms of getting dietary satisfaction or not.
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Mobile Phone Addiction Marketing Literature review
13 pages (3923 words) , Download 4 , Literature review
Free
In the current age of digital globalization, the use of computers and cell phones has become very popular. These technologies have also become accessible to the masses with their cheaper rates and diverse features. Mobile phones have especially become indispensable to society as they demand to always stay connected to each other.
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Plain English Movement Marketing Term Paper
4 pages (1266 words) , Download 2 , Term Paper
Free
Plain English is a way to express our thoughts in a clear, concise, and easy language in minimum words. It is a common myth that long fluffy sentences can better and accurately express our thoughts. Perhaps, one thinks and feels like that; however, it is mostly not true. Some features differentiate plain language documents from traditional.
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Consumer Benefit, Market Segment, and Market Size of a Theatre Marketing Case Study
4 pages (1155 words) , Download 3 , Case Study
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The author of the paper argues in a well-organized manner that marketing segments are the different groups with which the Hopgood theatre market is divided according to the common and differential characteristics of the market. Market size is the number of consumers and retailers of Hopgood theatre products and services in a specific market.
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Apple Marketing Analysis Marketing Essay
6 pages (1613 words) , Download 3 , Essay
Free
Marketing mix analysis entails the elaboration of the four Ps as pertains to marketing: Product, Price, Place, and Promotion. Apple Company needs to know how to combine the four Ps so as to garner a competitive advantage against its competitors and hence increase the customer preference of its products and services. This further increases the revenues of Apple Company.
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Company Analysis: Cloon Keen Atelier Marketing Essay
4 pages (1123 words) , Download 3 , Essay
Free
One reason would be to ensure a high market share and this would mean productivity, efficiency, and continuance of the operation. In other words, Cloon Keen Atelier, which is trying to create significant moves within the context of the marketing mix (product, price, place, and promotion), does not actually differ from what the others are doing in the market.
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The Political Environment for Coca-Cola and Pepsi in India Marketing Essay
4 pages (1000 words) , Download 5 , Essay
Free
India is the second most populated country in the world. The country has a population of 1.19 billion people. Both Pepsi and Coca Cola have done a poor job of expanding the size of the market. The companies have been ineffective because the firms failed to realize that the western marketing will not be effective in an Asian marketplace.
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The Growth and Development of No-for-Profit Organisations in Australia Today Marketing Essay
6 pages (1877 words) , Download 2 , Essay
Free
The services and products are characterized by responsiveness, advocacy, flexibility, innovativeness, community building and expressiveness. The not-for-profit organisation employs over one million workers in Australia with the revenue expected to reach $105 billion by the end of 2012 (Shulman, 2012).
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STRATEGIC ANALYSIS OF TUALATIN CITY FROM A HUMAN RESOURCE PERSPECTIVE Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The management plans of an organisation cannot be acted upon without meeting its HR needs. If an organisation plans growth, it must also plan its personnel needs, accordingly.
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Brand Extension - Coca-Cola Marketing Essay
3 pages (827 words) , Download 17 , Essay
Free
Coke is one of the most recognizable brands on the planet and also owns a large portfolio of share market. Due to the brand loyalty and awareness Coke enjoys, it will be much easier to sell another product with Coke similarities because consumers of Coke will be more likely to buy the product (Chien & Moutinho, 2007).
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Benefits of a Retailer Operating on Multiple Platforms Marketing Essay
6 pages (1966 words) , Download 2 , Essay
Free
Multiple formats benefit organizations in that; some of the formats used by retailers tend to influence the consumers, hence increasing profits for the organization. The use of advertisements by companies helps in increasing awareness among the consumers. When users check into the website, they become aware of the different stores available.
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Fred Bailey - an Innocent Abroad Marketing Essay
4 pages (1399 words) , Download 2 , Essay
Free
Before venturing out on any project, a global project manager must do a complete examination of communal, fiscal, governmental, traditional, and technical factors so that he is better equipped to alleviate trials posed with global projects. Cautious scrutiny of this case discloses an unsophisticated lack of cross-cultural knowledge, Personality stereotyping, miscommunication, and poor decision-making ability.
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Understanding of the Concepts Involved in Managing Marketing Marketing Essay
12 pages (3147 words) , Download 2 , Essay
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In this present era of globalization, companies are trying to implement advanced technology in order to increase their core competency and business outputs. Due to huge competition in the global market organizations are recruiting skilled employees and implementing several unique marketing strategies.
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An Overview of Marketing Strategies of British Airways Marketing Assignment
6 pages (1661 words) , Download 2 , Assignment
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Marketing and Communication are an integral part of any business strategy. This can be used to create brand awareness among the consumers. Also, marketing and communication can be used by the companies to revive the brand image. The image of British Airways was hampered by the poor employee relations.
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Determinants of financial conservatism in the United Kingdom and France Marketing Dissertation
46 pages (11500 words) , Download 4 , Dissertation
This study indicates that financial conservatism is critical to set an effective corporate governance system in any firm. The cases study of ECB, Alcatel-Lucent, and Ericsson presented here support this evidence, although the test sample is narrow. We have provided evidence that financial conservatism is independent of financial distress.
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Evaluation of the Company's Strategy - Case of Marks and Spencer Marketing Assignment
14 pages (4023 words) , Download 2 , Assignment
Free
The strength of Marks and Spencer lies in creating exclusively branded products that cannot be replicated by other retailers. It believes in abiding by the government policies both to protect its commercial objectives and also to make a contribution towards the development of policy for the benefit of the broader public.
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Marketing Planning - Hong Kong and Shanghai Banking Corporation Marketing Essay
20 pages (5329 words) , Download 3 , Essay
Free
HSBC has a wide network of branches in the interior regions of different cities around the globe (Euromonitor, 2012). Therefore, this bank is highly influential and occupies an important position in the international financial decision-making process. At present, the bank serves approximately 58 million customers through its operations in more than 81 countries on all the continents.
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Current Company and Industry Situation and Challenges - Computer Village Marketing Essay
15 pages (4223 words) , Download 2 , Essay
Free
Computer Village is a retail and sales company focusing on the IT industry selling used and new computers and accessories along with providing necessary services such as network administration, assembly maintenance and system analysis.  The company began its operations in 1988 and is based in San Dimas, Los Angeles.
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Advertising Red Bull Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
There has been intense criticism in the social media, television and print media about the previous advertisements of the Red Bull energy drink. The most recent was in South Africa which caused controversy among many believers.Most of the catholic leaders have been in the Frontline to influence their followers not to take Red Bull even during fasting seasons since it tries to suggest that the drink is capable of giving someone the power to walk over water.
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Finance and Marketing Issues Marketing Essay
4 pages (1209 words) , Download 6 , Essay
Free
Kotler et al (2009), the chief aim of strategic planning is promoting the discernment of the company in the minds of the customers and consequently to increase customer relation and profitability of the business. Business strategic planning has to be undertaken to ensure the evaluation of all the options in a given situation.
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Changing Nature of Work and Employment and in Various Sectors of Human Resource Marketing Assignment
7 pages (1902 words) , Download 2 , Assignment
Free
The success of the present organizations and individuals is based on their adaptability to change. In the present scenario, employment is generally referred to as more than having a job. It is not based only on individual performance but rather on joint responsibilities as well as duties from both individuals and organizations.
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The segmented labour market theory Marketing Essay
3 pages (750 words) , Download 2 , Essay
The article has defined the labour market into two main segments in a more clarified way that assists one to understand better. The first is the primary sector with its benefits and value while the secondary sector is unattractive to many but in the authors view. Results are the immobile class of citizens who are not necessary uneducated but rather lack premium specialized skills.
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Socio-Economic and Political Environment in Ethiopia Marketing Coursework
13 pages (3782 words) , Download 2 , Coursework
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International tourists may decide not to travel to the country due to high levels of insecurity. Further, the product or service to be sold may experience problems of culture. Countries that have similar cultures such as Western European countries have fewer marketing problems due to similarities in culture and language.
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