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Contemporary Marketing: Case of Google - Essay Example

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Technology has grown to a very high extent and has impacted almost every sector of every industry. Google was started with a mission to organise all the information of the world. This paper aims at discussing the impact of technology on one of the giant companies, i.e. Google…
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Contemporary Marketing: Case of Google
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"Contemporary Marketing: Case of Google"

Download file to see previous pages As the discussion highlights the company has grown extensively over the years and has in many ways surpassed the basic objective of accumulating all information and providing easier accessibility across the globe. As explained in the website, “From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world”.From this research it is clear that the company now has a wide range of products and services and several different options which help make it easier for the world to share the information. For instance the company has developed several applications like Gmail, Google Calendar, Google Docs and many others which help in better accessibility to data and information. The further sections will deal with the impact of technology on several aspects of marketing of Google. Marketing communication within a company needs to be integrated as it helps keep the customers aware of the brand name and image. Advancing technology is definitely not a trend and this has a number of benefits, like better knowledge based companies. The amazing technologies have proven to be useful and also impressive in terms of the decline of costs as well. Different authors have different views on the effectiveness of technology on marketing (Jobber, 2009). However the various advances in technology have clearly been found to have a positive impact on the marketing communication and these have been found to help companies reach out to a wider range of audiences and provide better and clearer picture of the various products and services of the company (Jobber, 2009). The next section focuses on the impact that the changing technology has had on Google and the overall performance of the company.
Impact on Google:
In the case of Google, technology has impacted the company to a great extent as well as vice versa. For companies like Google, which mainly focus only on the Internet, the World Wide Web provides the marketers with excellent options for interactive technologies. Here with the ever growing technology, the overall marketing communication of the company has grown and developed to a great extent (Girard, 2009). Technology has thrown open to Google several options to help improve the overall marke ...Download file to see next pagesRead More
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