StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

Distribution Channels of Apple Company - Case Study Example

Comments (0) Cite this document
Summary
The paper "Distribution Channels of Apple Company" describes that the company would substantially use internet media to market its product. Like social networking sites would help the company promotes its products for business-to-business as well as business-to-consumer trading deals. …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.4% of users find it useful
Distribution Channels of Apple Company
Read Text Preview

Extract of sample "Distribution Channels of Apple Company"

Download file to see previous pages iPhone 5, the latest mobile gadget invested by Apple Inc am a sample of unique creativity and modernity. The product of the company comprises of all the special features that are highly beneficial to the users, but with its upgraded and unique features, the price of the product in the market is also high. In order to make its product affordable to a wider base of customers, the company had lowered its iPhone 5’s to $ 225 for the 32 GB $ device and125 for the 16 GB (Hasan, 2013). However, the demand for the product seems to be inelastic in the market. Though the selling price has fallen, still then the quantity demanded has not significantly increased.
The company is facing high competition in the market and without the implementation of very effective marketing strategies the company would not be able to achieve adequate sales for its product (Gonzalez-Alvarez & Solis-Rodriguez, 2011).
The company faces an extensive number of infringement problems and lawsuits in the market with its potential rivals like Samsung and Nokia. Such legal problems are costly and it involves a reserved fund of the company that could be utilized in development purposes in the company.
Google Android has turned out to be a potential rival of Apple Inc. It has been claimed that the entire Smart Phone industry is now dominated by Google. The application store of Google in the online industry is growing at a faster rate than that of Apple Store (Royston, 2009).
Specific: the company will introduce specific targets to meet up its business goals. Like, according to the above discussion the company would lower its product recalls, reduce business cost, introduce marketing and retail strategies and would also enhance core competencies in business.
Measurable: the specific tasks that the company needs to accomplish should be measurable of they are quantitative factors.  ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Distribution Channels of Apple Company Case Study, n.d.)
Distribution Channels of Apple Company Case Study. https://studentshare.org/marketing/1809384-mod-4-slp-distribution-channels
(Distribution Channels of Apple Company Case Study)
Distribution Channels of Apple Company Case Study. https://studentshare.org/marketing/1809384-mod-4-slp-distribution-channels.
“Distribution Channels of Apple Company Case Study”. https://studentshare.org/marketing/1809384-mod-4-slp-distribution-channels.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Distribution Channels of Apple Company

Determining the Distribution Channels

...Distribution Channels of Apple Company... Distribution Channels of Apple Company... Determining the Distribution Channels This paper deals with the determination of various distribution channels for a household item ‘Gain Laundry Detergent’ that is the new product of the company. The distribution channel opted by the company is expected to maximize the profits of the product through wide distribution at lowest possible costs. Distribution of a product can incur through various means either directly by the producer or indirectly through other means that are available in the market. A system can be designed by the company to ensure effective distribution. After analyzing the targeted market’s needs and expectations, and not to forget the company’s...
3 Pages (750 words) Admission/Application Essay

Story hotel --- distribution channels

...Distribution Channels of Apple Company... Distribution Channels of Apple Company... Story Hotel Distribution Channels Story Hotel Distribution Channels Story Hotel Distribution Channels comprises of multiple onlineproducts that are often regulated through a network of connections that ensure efficient dissemination of information to the target clientele. The Hotel engages in strategic marketing strategies that are designed to attract the attention of various levels of clientele. Strategic segmentation ensures that various forms of information are delivered to the clientele in good time for the purpose of reducing the amount of time that it would require for the targeted clientele to engage manual systems in search of the right kind of information ...
3 Pages (750 words) Research Paper

Channels of Distribution and IMC Promotion/Budgets

...Distribution Channels of Apple Company... Distribution Channels of Apple Company... Channels First, it should be emphasized that Off 2 Gran Grans is intended to resort to the issues of corporate social responsibility asa positioning and competitive tool. And, since the target audience of the company involves 60+ aged citizens, 80% of promotional efforts should be oriented at this audience. The rest 20% will involve younger audience who do not have an opportunity to take care and run errands for their parents or grandparents. Considering the nature of the offered services, the distribution channels are intended to be direct (excluding wholesalers, intermediaries and brokers). Therefore, the services are provided with the assistance of highly...
4 Pages (1000 words) Research Paper

Distribution Channels and Strategies

...Distribution Channels of Apple Company... Distribution Channels of Apple Company... Answer Goods reach in the hands of consumers through well defined intermediaries such as stockiest, wholesalers, semi wholesalers, retailers depending upon the nature of product. They all are parts of a distribution channel helping goods reach to the consumers. Producers are always dependent upon these channel members so as to distribute their goods as wide and as deep as possible in the various geographic locations. It is essential for the manufacturer that their distribution channel functions efficiently as their sale will significantly depend upon them (Channels of Distribution (2011). Logistics manage and govern various supply functions. Several activities...
3 Pages (750 words) Research Paper

Apple Computers Marketing Channels

...Distribution Channels of Apple Company... Distribution Channels of Apple Company... Computer's Marketing Channels TABLE OF CONTENTS Executive Summary... 3 Situation Analysis...... 3 Assumptions 5 Core problem.. 5 Evaluative Criteria.. 6 Alternatives and Analysis of Alternatives.. 6 Decision and Justification 9 Implementation... 10 Bibliography12 EXECUTIVE SUMMARY The main focus of this paper is on the marketing channels of all the products of Apple, which has created an increased rate of demand day by day in various outlets. All the products of Apple allow their customers to enjoy and to download whatever they want. Now Apple is producing such kinds of products in which you cannot only download your favorite...
8 Pages (2000 words) Essay

The Marketing Distribution Channels in the iPhone

...Distribution Channels of Apple Company... Distribution Channels of Apple Company... product that I recently purchased is IPhone, which is manufactured and marketed by Apple Incorporation based in California, USA. The marketing distribution channels for the product are either you buy the set from AT & T, a mobile network based in USA or you buy it online. Therefore, the marketing distribution channels, in other words, are either from Manufacturer to agent (AT & T) and then to consumers. In the online distribution channels the parties involved are Manufacturer (Apple) and customers (those who buy the IPhone for personal use). The value chain arising from distributing the product through AT & T is the added features that an IPhone gets. For...
1 Pages (250 words) Essay

The Marketing Mix: Distribution Channels (Place)

...Distribution Channels of Apple Company... Distribution Channels of Apple Company... Marketing Mix: Distribution Channels Vehicles Switchblade Transition Carter Copter Price Performance Operational Costs Attributes Target market Starting in 2011Terrafugia Corporation will start the scheduled delivery of the first commercially available road legal airplane on the market; with a projected price of $194,000 the product is aimed for the affluent individuals who have ever dreamed of flying .The second company, Samson Motors, promises to revolutionize the marketplace with the first true flying car for the masses known as the Switchblade. The projected price is just $80,000 for the kit with engine and avionics. Although is t...
4 Pages (1000 words) Essay

Distribution Channels - Telemarketing

...Distribution Channels of Apple Company... Distribution Channels of Apple Company... Distribution Channels - Telemarketing The article discusses the significance of telemarketing in boosting product sales. Telemarketing can be used to target local, national and global customers each of which require different costs, skill-sets and strategies. Internet and e-commerce have enabled business to reach global customers through customer friendly portals. Agents and brokers can be very helpful in international expansion of a company. However, they do not take ownership of the product and hence marketing activities are to be taken care of by the firm itself. Some companies may be selling only to wholesalers who may sell it further through several means. How...
1 Pages (250 words) Essay

Apple Computers Marketing Channels

...Distribution Channels of Apple Company... Distribution Channels of Apple Company... Computer’s Marketing Channels TABLE OF CONTENTS Executive Summary…………………………………………………………... 3 Situation Analysis…………………………………………………………...... 3 Assumptions…………………………………………………………………… 5 Core problem………………………………………………………………….. 5 Evaluative Criteria…………………………………………………………….. 6 Alternatives and Analysis of Alternatives…………………………………….. 6 Decision and Justification…………………………………………………… 9 Implementation………………………………………………………………... 10 Bibliography……………………………………………………………………12 EXECUTIVE SUMMARY The main focus of this paper is on the marketing channels of all the products of Apple, which has created an increased rate of demand day by day in various outlets. All the products...
7 Pages (1750 words) Case Study

Alternative Distribution Channels vs Traditional Banking

...Distribution Channels of Apple Company... Distribution Channels of Apple Company... Distribution Channels vs Traditional Banking Abstract The banking function is one imbued with public interest, while at the same time serving the interest of the bank shareholders in realizing an acceptable business return. The need to meet customers’ satisfaction and provide them with the services that are important to them has pushed the efforts of banking institutions to optimize the capabilities of technological advances. Banking products and services delivered via non-traditional distribution channels have become a regular, and even expected, feature in modern banking. This study examines customers’ preferences for alternative banking distribution channels...
28 Pages (7000 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Distribution Channels of Apple Company for FREE!

Contact Us