International marketing entry strategy for Cow & Gate in China - Essay Example

Comments (0) Cite this document
Summary
International Marketing Entry Strategy for Cow & Gate in China 1.0 Introduction Cow & Gate (C&G) is the leading baby feeding brand in the UK, dedicated to providing tailored nutrition to babies. C&G Specializes in producing milk for the healthy development and growth of bottlefed babies, infants and toddlers (Cow & Gate, 2013)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.9% of users find it useful
International marketing entry strategy for Cow & Gate in China
Read TextPreview

Extract of sample "International marketing entry strategy for Cow & Gate in China"

Download file to see previous pages Recognizing that China has huge potential for baby food, C&G aims to enter and market its products in China. An evaluation of the business environment and market potential would help decide international marketing for China. 2.0 PEST Analysis of China 2.1 Political China’s political and social landscape is stable because of decades or opening up of the economy and the reforms that have been brought about. The Communist Party of China (CPC) has improved governance according to the needs of the people. Political stability has been achieved as people were invited to participate in politics (China Daily, 2011). The voices of people have been heard and their interests safeguarded. The Chinese people seek stability, improvement in the standards of living and enhancement of national strength. There are apprehensions whether under new leadership of Xi Jinping decentralization and liberalization would continue unchanged (Huang, 2013). Protests have become the natural form of expression due to lack of direct elections and a string civil society. As such, the provincial leaders take steps they consider appropriate to promote growth and maintain political stability. However, discretionary action is required as force can lead to violence and leniency can encourage protestors to extract even more from the system. The top authorities however, work in the interest of the people. Nevertheless, the nation lacks accountability at the bottom level and this, needs to be changed. 2.2 Economic Economic reforms in the country have been in place since the 1970s when the economy started moving from a centrally planned one to a more market-oriented one. It has opened up the economy to the world and its accession to World Trade Organization further accelerated the process of integration into the world economy. As a result China became the world’s largest exporter in 2010. State-owned enterprises that are considered important to ‘economic security’ are given support. The restructuring of the economy has led to ten-fold increase in GDP which currently stands at $8.26 trillion (CIA, 2013). China was the second largest economy in the world in 2012 but still per capital income is below the world average. In 2005 China revalued its currency and moved to an exchange rate system that references several currencies. Unemployment rate in China is 6.1 percent and inflation rate is 3.2 percent (Sharma, 2012). China has a labour force of 815.3 million as of 2010, of which 43 percent are in the service sector. China’s economy has experienced a strong annual GDP growth rate of ten percent in the past five years (Bharat Book Bureau, 2012). The drivers of growth of the Chinese economy include high rate of savings, abundance of skilled labour, and urban growth. Inward FDI has been a strong driver of economic growth in China. Leading MNCs in every sector have been making inroads in China which has positively impacted the local manufacturers. It encouraged innovation and consequently led to low-cost production. Economic reforms and simplification of tax laws and FDI procedures have made China a very attractive destination for investment and growth. 2.3 Social China has a population of over 1.3 billion of 16.6 percent are in the age group of 0-14 years. The literacy rate is 92.8 percent and the main religion followed is ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“International marketing entry strategy for Cow & Gate in China Essay”, n.d.)
Retrieved from https://studentshare.org/marketing/1404614-use-the-brand-namemust-uk-brand-cowgate-milk-power
(International Marketing Entry Strategy for Cow & Gate in China Essay)
https://studentshare.org/marketing/1404614-use-the-brand-namemust-uk-brand-cowgate-milk-power.
“International Marketing Entry Strategy for Cow & Gate in China Essay”, n.d. https://studentshare.org/marketing/1404614-use-the-brand-namemust-uk-brand-cowgate-milk-power.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF International marketing entry strategy for Cow & Gate in China

Apple's marketing strategy in China

...?Apple’s Marketing Strategy in China Literature Review Overview This chapter presents a survey of the existing academic literature which shall informon the analysis of data in answer to the research questions. Topics relating to Apple’s marketing strategy in China include principles relating to global business such as the analysis of the international marketing environment, considerations on the entry mode into a foreign market, the formulation of the appropriate marketing mix and the design of a viable competitive strategy. Implications...
20 Pages(5000 words)Literature review

Vodafone international marketing strategy

.... People move money by using traditional system. Thus, Vodafone had taken this opportunity and introduced the unique money transfer facilities in the three countries of Middle East and Africa. It was a successful strategy in those countries as the number of customers had increased [1] (Vodafone Limited, 2010). With the help of good international marketing strategy, Vodafone had enlarged its customer base from 2.7 billion in the year 2006 to 4.7 billion in 2010. In the most recent three years, Vodafone had developed its customer base by 20% and this development is concentrated on rising mobile markets such as China and India. However,...
15 Pages(3750 words)Case Study

International Marketing Strategy Report

..., buying and pricing trend of a product (Kapferer, 2008, p. 337). The consumer behaviour provides the marketer with the necessary strategies that can be applied in marketing practice. Consumer behaviour is a key determinant of the type and timing of a product launch by a company. International Marketing Strategy Toyota Company begun several initiatives to address complaints and other challenges related to their products (Toyota Motor Corporation, 2013). The thinking behind their quality initiatives was to address low-profile flaws. One of the initiatives included a global database to aid in trailing vehicle repairs and reduce...
10 Pages(2500 words)Essay

International Marketing - Viagress Marketing Strategy

...Pharmaceuticals have solved the problem. The product is specially designed for females of Germany as a large proportion of the female population lie in between the age of 40 – 55. International Marketing Strategy Product The product as we discussed earlier is suited for Germany the major factor being age. The decision of launching this product in Germany also was because of these factors. Excellent Medical Facilities in Germany. Strict vigilance over health care system. 9 huge cities to cater to. The product itself is a strong contender for its success, as it has shown highly positive results in females, that is out of every 10 women 8 have had extreme pleasure during intercourse with...
3 Pages(750 words)Case Study

Marketing: Wonder Cow

...market share. The cost leadership strategy usually targets a broad market. DFB succeeded in cost leadership often have the following internal strengths: 1.) Access to the capital required making a significant investment in production assets (Michman, 1991); this investment represents a barrier to entry that many firms may not overcome. 2.) Skill in designing products for efficient manufacturing, for example, having a small component count to shorten the assembly process. 3.) High level of expertise in manufacturing process engineering. 4.) Efficient distribution channels. However, each generic strategy has its risks, including the...
12 Pages(3000 words)Case Study

Entry Strategy

...that size of the firm, the technology transfer if required, the cultural distance, the market size, risks and uncertainties, sectoral barriers, and the international experience also influence the entry strategy. Taking these factors into account, the market entry strategy for ABC in India and Ireland would be recommended. While market entry is generally through exports, licensing, joint venture or opening of wholly owned subsidiaries, in the hospitality sector the mode of entry is different. In this sector direct ownership or any form of equity partnership is not...
11 Pages(2750 words)Essay

International Marketing Strategy

...International Marketing Strategy Marketing Objectives Establishing a Presence Nestle’s marketing objectives are to cement its presence in the Kuwaiti market and increase its market share. Direct Competition Nestle must go up against Kuwaiti firms as well as other multinational corporations that have similar product portfolios. Next Two Years Nestle intends to establish a strong foothold on the Kuwaiti market within the next 2 years. Aggressive Marketing The company is aware that such a strategy requires a combination of aggressive marketing, the ability to create and exploit any competitive advantages, and the capture of new markets (Oxford Business Group, 2014). Gross Revenue Nestle also intends to double its gross revenue... ...
3 Pages(750 words)Essay

The Entry Strategy of Motorola in China

..., competition for Motorola in China is intense. Still, despite of aggressive competition, Motorola was successful in China due to its understanding of the people and the market and due to the strategies it used. However, in the early 2000s, Motorola suffered losses in its market share due to growing competition from both foreign and local companies. Hence, in 2002, the company introduced a new strategy. Potential of New Entrants in the Industry Threat of new entrants is low because entry barriers are high due to massive capital conditions, restricted access to distribution channels, and rigid regulations established by...
9 Pages(2250 words)Case Study

Business Strategy British airways

..., which created inconvenience for customers and damage to BA reputation. For example, in August 2005 as a result of the BA employees’ sympathy strike with its caterer Gate Gourmet’s employees many of who lost their jobs, British Airways losses according to some estimates amounted to £40 million (www.news.bbc.co.uk). BA’s intentions are to distinguish itself from other airlines. However, the company is also paying attention to achieving cost efficiency. The recent strategic move includes entering South Korean market and introducing a new route to Seoul. As a part of its international strategy British Airways has also increased its presence in the Middle East and further...
17 Pages(4250 words)Essay

Global Markets & Entry Strategies of Cow and Gate

.... In future, the business environment in India will have changed and offer an opportunity for Cow and Gate to expand its operations. Section 4- -Entry Strategy and Market Plan The best entry strategy for Cow and Gate Company will be the use of Foreign Direct Investment (FDI). In this strategy, a firm can open a subsidiary company or merge with an existing foreign company to distribute or produce its products and services in the foreign country. Cow and Gate Company can use the available resource used by Danone, which is the mother company to distribute it products in China. Danone is well established in China and can take full control in the distribution process. Using direct export of its products will result to the quality... ...
12 Pages(3000 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic International marketing entry strategy for Cow & Gate in China for FREE!

Contact Us