We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

International marketing entry strategy for Cow & Gate in China - Essay Example

Comments (0)
Summary
International Marketing Entry Strategy for Cow & Gate in China 1.0 Introduction Cow & Gate (C&G) is the leading baby feeding brand in the UK, dedicated to providing tailored nutrition to babies. C&G Specializes in producing milk for the healthy development and growth of bottlefed babies, infants and toddlers (Cow & Gate, 2013)…
Download full paper
GRAB THE BEST PAPER

Extract of sample
International marketing entry strategy for Cow & Gate in China

Download file to see previous pages... Recognizing that China has huge potential for baby food, C&G aims to enter and market its products in China. An evaluation of the business environment and market potential would help decide international marketing for China. 2.0 PEST Analysis of China 2.1 Political China’s political and social landscape is stable because of decades or opening up of the economy and the reforms that have been brought about. The Communist Party of China (CPC) has improved governance according to the needs of the people. Political stability has been achieved as people were invited to participate in politics (China Daily, 2011). The voices of people have been heard and their interests safeguarded. The Chinese people seek stability, improvement in the standards of living and enhancement of national strength. There are apprehensions whether under new leadership of Xi Jinping decentralization and liberalization would continue unchanged (Huang, 2013). Protests have become the natural form of expression due to lack of direct elections and a string civil society. As such, the provincial leaders take steps they consider appropriate to promote growth and maintain political stability. However, discretionary action is required as force can lead to violence and leniency can encourage protestors to extract even more from the system. The top authorities however, work in the interest of the people. Nevertheless, the nation lacks accountability at the bottom level and this, needs to be changed. 2.2 Economic Economic reforms in the country have been in place since the 1970s when the economy started moving from a centrally planned one to a more market-oriented one. It has opened up the economy to the world and its accession to World Trade Organization further accelerated the process of integration into the world economy. As a result China became the world’s largest exporter in 2010. State-owned enterprises that are considered important to ‘economic security’ are given support. The restructuring of the economy has led to ten-fold increase in GDP which currently stands at $8.26 trillion (CIA, 2013). China was the second largest economy in the world in 2012 but still per capital income is below the world average. In 2005 China revalued its currency and moved to an exchange rate system that references several currencies. Unemployment rate in China is 6.1 percent and inflation rate is 3.2 percent (Sharma, 2012). China has a labour force of 815.3 million as of 2010, of which 43 percent are in the service sector. China’s economy has experienced a strong annual GDP growth rate of ten percent in the past five years (Bharat Book Bureau, 2012). The drivers of growth of the Chinese economy include high rate of savings, abundance of skilled labour, and urban growth. Inward FDI has been a strong driver of economic growth in China. Leading MNCs in every sector have been making inroads in China which has positively impacted the local manufacturers. It encouraged innovation and consequently led to low-cost production. Economic reforms and simplification of tax laws and FDI procedures have made China a very attractive destination for investment and growth. 2.3 Social China has a population of over 1.3 billion of 16.6 percent are in the age group of 0-14 years. The literacy rate is 92.8 percent and the main religion followed is ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
International Marketing Strategy
Messengers, who generally travel by bicycle, maintained one consistent problem: when attempting to deliver their goods and services, the riders always found their bags wet. The Freitag brothers set out to design waterproof, functional and heavy-duty bags that would withstand the elements for this specific purpose (Freitag.ch 2012, p.1).
12 Pages(3000 words)Essay
International marketing strategy
Most often, innovation is conducted as a private activity within an organization in a series of narrowly managed steps. Keeping in mind the importance of marketing and innovation, companies must understand their product to be able to market them. According to Bill Campbell in an interview, only engineers know the information that they should get and deliver about the product they have produced and only effectively communicating that information to the customers would yield desired results.
12 Pages(3000 words)Essay
International Marketing Strategy
ive Strategy (Porter’s Generic) 15 4.2 Segmentation 18 4.3 Ansoff Matrix for Proposed Strategies 18 4.4 Positioning 20 5.0 Market Mix Standardization vs. Adaption 20 5.1 Product 20 5.2 Price 21 5.3 Place 21 5.4 Promotion 21 5.5 People 22 5.6 Process 22 5.7 Physical Evidence 22 6.0 Implementation, Evaluation and Control 22 6.1 Timescale for Each Objective 22 6.2 Total Marketing Budget Available 23 6.3 Control and Feedback Systems (Balanced Scorecard) 24 7.0 Conclusion and Recommendations 24 References 26 Bibliography 29 1.0 Introduction This report is an effort to develop a marketing plan for Holiday Inn in UAE.
18 Pages(4500 words)Essay
International Marketing Strategy (Entry Mode) for Chinese Household Electric Appliance Enterprises into the UK Market
31 External validity. 32 Reliability 32 Data Analysis 32 Summary 33 Chapter 4: Results 34 Data Collection Procedures 34 Interview Questions 38 Chapter Five: Conclusions 44 Appendix A: Pre-Screening Interview 46 Appendix B: Personal Interview Questions 47 References 49 Summary Venturing into new markets is rarely easy.
50 Pages(12500 words)Dissertation
Toyota's Marketing Strategy in China

The author states that Toyota was very optimistic that it would succeed in the Chinese market without a problem. But therein lay the problem. Toyota used the same marketing strategies that it had used in Japan to capture the Chinese market, which in the end did not work out so well for Toyota in China.

8 Pages(2000 words)Essay
The entry strategy mode for NEXT to Expand into China
In addition, countless thanks should go to all MBA professors, which are listed as follows:. Most of all, I owe a lot to informants, both British and Chinese, ranging from CEOs, industry analysts to shop managers, who devoted their time and effort to attend my face to face and telephone interviews.
37 Pages(9250 words)Essay
International Marketing: Foreign Countires Entry Method
f regional trading blocs; the creation of market economies, particularly in Eastern Europe; and advances in production and communications technologies (Malhotra, Agarwal and Ugaldo, 2003, p. 1)”. Johanson and Vahlne (1990) as cited by Moen and Servais (2002, p.49), defined
8 Pages(2000 words)Essay
International Marketing Strategy
that are fascinated by foreign products and brand names, as well as the middle class, who have demonstrated an increasing willingness to consume new products and services (Lister, 2014). In the initial stages – within the first 4 years – acquisition will focus on direct
3 Pages(750 words)Essay
The Entry Strategy of Motorola in China
The PEST analysis and Porter’s Five Forces Model show that Motorola was motivated to enter China due to a number of reasons, such as the country’s growing technological sector, high unemployment rate, availability of local talents, high entry barriers thus low threat from new entrants, and willingness of the Chinese government to enter into joint ventures.
9 Pages(2250 words)Case Study
Business Strategy British airways
Indeed, quality has been a major pillar that has seen BA remains competitive over the years. Even with the rising of many Global Airlines, particularly from the Middle East, most of what the company offers has factored in well in terms of the quality.
17 Pages(4250 words)Essay
Let us find you another Essay on topic International marketing entry strategy for Cow & Gate in China for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us