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International Marketing - Essay Example

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This essay is an effort to look at their competitive advantages, foreign market entry strategies and their local and global strategies to have a better idea about the practices, taking place in the arena of international marketing.At the end, a conclusion has been inferred from the above discussion. …
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International Marketing
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"International Marketing"

Download file to see previous pages Unilever is a leading organization which has some 400 consumer product brands under its sleeves. The product brands include food, beverages, cleaning agents and personal care products. The company touches the lives of its consumers in a number of different ways. Unilever has a range of products starting from global brands like Lipton, Dove, Omo, Knorr to some trustworthy local brands like Suave and Blue Band. The organization employs around 163,000 people in 100 countries across the globe. With a turnover of € 39.8 billion, Unilever products are sold in more than 170 countries with its 264 manufacturing sites spread worldwide (Hoovers, 2010). According the company site, it helps “people feel good, look good and get more out of life, meeting their everyday needs for nutrition, hygiene and personal care with brands and services that are good for them and good for others” (Unilever, 2010).
Nestle is a leading global name in the food and beverage divisions. The company offers product ranges starting from instant infant food, coffee and chocolate to bottled water and promotes the same in more than 130 countries across the globe. Nestle is one of the leading companies in the total sales amount. In Coffee, the company has some top-notch brand names. The company has left its mark with leading brands like Maggi, Nestea, Nescafe, Friskies and Nestle. The company is among the leading packaged water producers and is a significant player in the pet food industry. Apart from all these, the organization holds significant amount of shares in Alcon Inc and cosmetic giant L’Oreal. Starting its journey back in the year 1866, the company is continually stepping forward to achieve a sustainable growth in the coming future (Nestle, nod.). Competitive Advantage Unilever On any given day, around two billion people use the products of Unilever. From feeding the family to keeping the household clean and fresh, the products have become significant parts of daily life. Research and Development can be seemed to be the gateway to constantly enhancement of the brands to deliver more intense and rewarding product experiences. Consumer research has played a significant role in the success story of this organization. Unilever makes continual efforts to introduce new and enhanced products to meet the changing requirements of its large consumer base. The company invests around € 1 billion annually to meet the cutting edge research and development requirements. The company has five research ...Download file to see next pagesRead More
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