We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

The Chrysler PT Cruiser - Essay Example

Comments (0) Cite this document
It has been evident that PT Chrysler has been targeting the middle aged group, i.e. 50 years and above. The term market segmentation can be defined as the process whereby the customers and/or the potential customers are split in a market into different groups or sections…
Download full paper
The Chrysler PT Cruiser
Read TextPreview

Extract of sample
The Chrysler PT Cruiser

Download file to see previous pages... The Chrysler PT Cruiser

The Chrysler Group is Daimler Chrysler AG’s unit which is world’s fifth biggest automaker producing company in both passengers as well as commercial vehicle segments. The Chrysler PT Cruiser is built by Chrysler which is a “retro” styled station wagon. It is the marquee of Daimler Chrysler. The model resembles in size and shape to the 1997 Chrysler CCV prototype. The marketing plan is all about repositioning and revitalising the PT Cruiser that has been struggling since many years and underwent a decline stage. PT Cruiser has been one of the successful retro-styled vehicles. More than 1.3 million PT Cruiser cars were manufactured since the year 2000. However, despite its stylish look and many advanced features, the sales of the car have been plummeting in the recent years. It has been analysed that the reason behind the sales slide and the failure of the PT Cruiser have been that the Chrysler didn’t invest the required sum in this model. It has even been argued that the reason behind its failure has been that the car was never improved by the company over its life span. The target segment was primarily the middle aged people who bought these cars.
There are always two basic strategic choices for any company. Either the company can segment the market or it can treat its entire market as its potential customers for the goods and services that it renders. By the word ‘segmentation’ the development of the unique marketing strategies in order to meet the market needs of the market place, is perceived. (Weinstein, 2004). In addition to the middle aged people the target segment should be youngsters as well. By driving its attention towards this particular segment, the company can gain a significant number of customers in comparison to the middle aged people. In terms of psychographic segmentation, the company needs to segment its market to the outgoing people who usually hangout with their friends and relatives. The company has been providing its services all over the world; however, it would be better if the company targets the Asian countries as there is huge potential in these countries. In terms of benefit segmentation, the company needs to focus upon investing in the style of the product as it has not gone through much change with respect to the product and there has been no investment made to upgrade it. In terms of physiographic segmentation, the company can target both the economy minded as well as the high income group people. Marketing Objectives The main objective of the company must be to invest adequate resources so that they can appeal to the mass consumers. In the era of competition, it is important for the companies to keep themselves updated with the modern technologies. The major reason for the failure of the product has been that the model and features provided by the car were same throughout its entire of its 11 years existence in the market. Therefore, the main objective of the company must be to make changes in the product model along with providing new advanced features with the aim to beat the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The Chrysler PT Cruiser Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved de https://studentshare.org/marketing/1406946-the-chrysler-pt-cruiser
(The Chrysler PT Cruiser Essay Example | Topics and Well Written Essays - 1000 Words)
“The Chrysler PT Cruiser Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/marketing/1406946-the-chrysler-pt-cruiser.
  • Cited: 1 times
Comments (0)
Click to create a comment
These changes negatively impacted Chrysler. After a year Chrysler has been trying to resolve its issues, thus Chrysler merged with Daimler. This alliance was unsuccessful and eventually the company broke the contract. Based on my analysis Daimler felt that Chrysler needed them, so Daimler treated Chrysler like a child.
5 Pages(1250 words)Essay
However, due to prevailing economic crisis and technological developments in America the merger did not yield the anticipated results. This study will explore the differences of the products models of Chrysler and Daimler before the conclusion of the merger.
8 Pages(2000 words)Essay
Cars body parts
The type of engine you have in your car, or choose in your next car, can have an enormous influence on the performance and costs of driving. Four, six or eight cylinders? Turbocharging or not? And
12 Pages(3000 words)Research Proposal
Case Study Strategy Development in the Global Automotive Industry
The automobile industry for example has really expanded their computer and electronic components of their vehicles. These developments have led to improved fuel economy and better and
12 Pages(3000 words)Essay
Anatomy shsort answer discussions
This allows the capillaries to resume connectivity to arteries and veins in for continuous blood flow. In addition, lymph capillaries are made up of a
1 Pages(250 words)Assignment
Land cruiser vs nissan patrol
It was a jeep-like vehicle. Its invention commenced in the year 1954 (Tamara 2012). The Land Cruiser model has been produced in adjustable, station wagon, hardtop, as well as utility truck versions. It is dependability, and longevity has made it popular
4 Pages(1000 words)Essay
Strategic plans for American car manufacturer Chrysler
The Chrysler brand had a strong appeal to the international market. The company has had successful business decisions which included the acquisition of Jeep brands and Dodge. Chrysler employs over 55,000 workers across the world. The company sells over 2 million
11 Pages(2750 words)Essay
Chrysler Electrical Cars
Recharging with an 110-volt outlet takes eight hours while recharging with a 220-volt outlet takes half of the time, four hours. The jeep wrangler is an electrified version with small gasoline engine that
4 Pages(1000 words)Essay
Human Resource Management PT 3
responsibilities, working conditions and working relationships of and between jobs, and the qualifications of the employee who should man each job” (Martires, 2004, p. 104). As specifically noted, the purpose of job analysis is to clearly establish the link and relatedness of
2 Pages(500 words)Essay
Experiences Pt.2
In the modern world, one hardly finds time to connect with nature, and I believe through this club and its activities, the members can once again learn to enjoy as well as appreciate
1 Pages(250 words)Essay
Let us find you another Essay on topic The Chrysler PT Cruiser for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us