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Marketing Essays

Result for Subject Marketing:
19897 essays
The Marketing Mix: Product and Branding Strategies for McDonalds Company Marketing Research Paper
5 pages (1250 words) , Download 4 , Research Paper
Free
The first part of the report will give an analysis of two main product attributes of McDonald's. A product positioning map will be used to analyze the strategic position of the brand in terms of the competitors. The next part of the report will give an analysis of the major branding strategies adopted by
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Marketing Campaign for Ocean Spray Cranberries Marketing Essay
4 pages (1277 words) , Download 2 , Essay
Free
The organization was introduced in 1930 with the mission to serve international customers with canned and bottled juice majorly focusing on cranberry and grapefruit. The first product of Ocean Spray was launched in North America’s market as jellied cranberry sauce along with the cocktails of cranberry juice, one of the top favorite beverages in the US.
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Marketing and Performance Analysis of Starbucks Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
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Since its establishment, Starbucks has maintained a unique style of serving its customers with premium quality coffee and related products. Within a very short time period, it has acquired a huge number of retail outlets internationally which clearly reflect the superior performance and successful marketing activities of the company.
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2013 consuming fashion Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
2013 consuming fashion. The generation Y population is a group of individuals born in the late 1970s and the early 1980s. This generation precedes the generation X and has distinctive features owing to the fundamental technological developments of the time around the origin of the term.
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Online Recruitment - Fab Tiger Marketing Marketing Essay
3 pages (993 words) , Download 2 , Essay
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Recruiting and managing people in a firm may not be an easy task especially when in control of a large number of employees (Price, 2007:21). This makes it complex to supervise all the work that is done by every worker. However, with well-structured supervisory avenues, it is easy to control these workers in any working environment.
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Individual Media Appraisal Report Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Individual Media Appraisal Report 1. Introduction Romans introduced the British taste buds to wine around two thousand years ago. Wine has become an elegant addition to special events for the English Community. UK alone allows wine lovers to choose from four hundred different wine producers (English Wine Week, 2013).
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Buyer Behaviour regarding Volkswagen Beetle - Think Small Campaign Marketing Essay
5 pages (1600 words) , Download 3 , Essay
Free
Volkswagen employed a radical ad campaign to sell Beetle to the U.S market. The reason for this aggressive strategy was that World War II had recently taken place and this model had been built in Germany which could easily account for its failure in the U.S. The "think the small" campaign was launched to counter this and to differentiate the product from competitors who were selling larger cars.
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Managerial Marketing-Executive Briefing: WebCore Computers Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
For this reason, it has continued to exist in the market but the management has to formulate some strategies that will enhance the company’s productivity and have a competitive advantage over established competitors. This will ensure that the company’s management will address the different areas of weakness to ensure that it has secured a strong customer-base and ensure it can reach out to as many clients as possible (Niven, 2010).
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The Infrastructure of the Main Street Capital Corporation: International Risk Marketing Term Paper
10 pages (2784 words) , Download 2 , Term Paper
Free
The report discusses the MSCC loss exposures and political risks regarding the operations of business and finance. Furthermore the report discourses on the working of the firm outside the United States in some other country. Then the debate of the risk exposure and how to cater or retain the aroused risks are presented in detail.
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Channels of diatrubition Marketing Admission/Application Essay
3 pages (750 words) , Download 3 , Admission/Application Essay
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Direct distributive method may take on different elements such as cold calling, direct-mail calling, door-to-door calling and telephone selling. Nevertheless, with advancements having been made both in the field of information technology (IT) and business, other forms of direct marketing such as direct radio selling, telemarketing, online computer shopping and TV and magazine selling have also come into being.
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Shishaah as the Purest Rolled Tobacco Marketing Research Paper
7 pages (2159 words) , Download 2 , Research Paper
Free
In the past, various people, presumably users of conventional cigarettes have been documented filing lawsuits due to health problems that they associate directly with the consumption of tobacco from capable companies such as British American Tobacco (BAT) (Centers For Disease Control And Prevention a, 19).
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Challenges of Internet Marketing and Customer Empowerment Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
Changes in marketing are now based on global representations that are taking place outside of normal activities. The marketing is based on associations with not only basic needs for brick and mortar businesses but have expanded to technology and the use of the Internet for marketing.
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International Marketing Models Marketing Essay
7 pages (1864 words) , Download 2 , Essay
Free
Cultural practices have never been universal and although the geocentric model attempts to harmonize local production with headquarter recommendations, the best way to satisfy customers has remained the application of the polycentric model. The customer appreciates the company that addresses his wants and desires in production.
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Analysis of Personal and Organizational Ethics and Values Marketing Case Study
11 pages (3011 words) , Download 3 , Case Study
Free
Deontological ethics are the backbone of the Red Cross as they fully abide it. The flaws and shortcomings in the system of the Red Cross are still not properly addressed to date, as there are several departments where incompetency still exists but still hope for the best. Adaptation of a new ethical and management strategy might help out them.
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Samsung as One of the World's Most Popular Consumer Electronics Companies Marketing Research Paper
17 pages (4508 words) , Download 5 , Research Paper
Free
Gross Domestic Product in the United States continued to increase throughout 2011. This increased beyond 2007 levels where the credit crunch caused a serious slowdown in the American economy. GDP in the United States is amongst the highest in the world, and it is much higher than that of other close competitors like the United Kingdom and Japan.
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Different Target Marketing Strategies - Ford Edge Marketing Essay
13 pages (3618 words) , Download 3 , Essay
Free
Ford Edge Hybrid is a Gasoline Electric Hybrid model. The company is looking to launch the product in United States, China and Europe. The company should adopt a price skimming strategy for the US, China, Europe. The business environment includes both internal and external forces that directly or indirectly influence the modus operand of the organization.
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Marketing Principle - Coca-Cola Company Marketing Essay
12 pages (3161 words) , Download 3 , Essay
Free
The brands that the company produces include Fanta, Sprite, Minute Maid, Dasani water, Simply Orange brand and Fruitopia among others. Being under the leadership of Muhtar Kent, Coca-Cola enjoys a large number of loyal customers an aspect that makes it attain a high level of profitability and sustainable growth of its revenue.
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Classic Airlines Marketing Essay
8 pages (2251 words) , Download 2 , Essay
Free
Classic Airlines. Classic Airlines is a company in the airline industry with over 25 years of experience. The firm has an operation that includes 2300 daily flights across 240 cities. The firm has a global workforce of 30,000 employees. Due to the size of the company, it is imperative for this firm to invest its marketing dollars well.
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Combining Ideas to Capture the Filipino Culture and Market Marketing Research Paper
6 pages (1800 words) , Download 2 , Research Paper
Free
There are a number of foreign cultures that have existed in the U.S. Among them is the Filipino culture, which is reported to have existed since the 18th century. To date, the estimated number of Filipinos in the U.S. is over ten million (Pimentel, 2010). Indeed, Filipinos have populated the U.S. for so long, but how this fact has affected the Filipino market is quite unclear.
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The Branding and Marketing of the United States of America Marketing Essay
9 pages (2519 words) , Download 3 , Essay
Free
The paper utilizes the important elements of nation branding to examine the strategy and techniques that have been used in the branding and marketing of the United States of America outside its boundaries. It aims at evaluating whether these branding drives have created a positive perception about the United States that has created value for some American entities overseas.
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UK Regulatory Framework for Corporate Governance Marketing Dissertation
8 pages (2354 words) , Download 6 , Dissertation
Free
The essence of corporate governance lies in the separation of ownership and control. The shareholders of a firm bestow the responsibilities to control and administer the firm on the board of directors. The managers while running the company have the informational advantage, which the shareholders do not have.
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Business Supplying the Demand for Arts, Historical, and Cultural Tourism Marketing Assignment
5 pages (1353 words) , Download 2 , Assignment
Free
More than fifty percent of the international historical and cultural heritage is concentrated in Italy. Even if debates might ensue over the accuracy of this figure, Italy is without a doubt one of the richest nations in the world as far as history and culture go. Numerous, ancient civilizations have touched the country as much as recent and modern cultural and artistic influences.
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Service Recovery Effects on Customer Satisfaction Marketing Essay
16 pages (2500 words) , Download 4 , Essay
Free
The result of data analysis showed that service recovery has an impact on customer satisfaction. It was found out that customers appreciated effective service recovery and they were likely to become loyal clients. Further, the research results showed that their was a correlation between service recovery and customer loyalty.
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MySQL, Google, Electronic Arts Marketing Essay
6 pages (1651 words) , Download 2 , Essay
Free
The companies which develop different software for individual or commercial use generally make huge investments in the research and development of the products. The software developers write source codes that are proprietary documents of Software Company of closed source. These source codes contain the company’s business model, which consists of complementary products and license fees for the use of the software and services.
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Branding - Significance and Influences Marketing Literature review
3 pages (1014 words) , Download 2 , Literature review
Free
Products in ancient times in fact bear the semblance that branding is practised by ancient people in commerce. Scholars noted that branding was used in clay pots of ancient civilizations in Etruria, Rome and Greece. Signs identified are either thumbmarks or symbols used by the producer such as a star, a fish or a cross to distinguish its peculiarity from other goods.
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Retailers Extensions or New Format based upon changing Consumers and Markets Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Additionally, the net immigration rate is estimated at 3.62 migrants per every thousand people in the total population. Moreover, urban growth increases annually at an estimated rate of 1.2%. Generally, the US has witnessed the following demographic trends; aging of population, larger proportion of earning women, declining middle class, and increasing and diverse ethnicity (Carr, Babin, & Zikmund, 2012).
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Strategy to Enter International Markets for Weichert Realtors Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Weichert Realtors was founded around the year 1969 in a humble setup comprising of a single office. The company has grown and has expanded into becoming one of the largest and major providers of home affair related services. During the course of their handling of business, the company has realized that many people develop a very emotional corner with the process of buying their individual homes.
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Reasons Why Anti-Smoking Campaigns Have Been Largely Ineffectual in Curbing Teen Smoking Marketing Research Paper
8 pages (2159 words) , Download 2 , Research Paper
Free
However, these strategies remain ineffective since teenagers continue to smoke irrespective of the numerous antismoking campaigns. Additionally, teenagers continue to be influenced to start smoking through marketing strategies. There are several reasons why antismoking advertisements remain ineffective in curbing teen smoking.
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A Crisis of Trust: Importance of Customer Service Excellence in Establishing Trust Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
A Crisis of Trust: Importance of Customer Service Excellence in Establishing Trust Part One The customers are considered as the lifeblood of the business industry; therefore, it is important for business organisations to gain their trust and loyalty. In line with this, they employ customer service excellence in order to get and maintain a good rapport with their customers.
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Technological Advancement in Information Technology Industry Marketing Assignment
11 pages (2943 words) , Download 2 , Assignment
Free
Now people can easily make wireless communications. Not only can this, with the help of smartphones, but people also use all kinds of other professional, personal, and entertainment purposes. Internet connectivity in smartphones has eased the processes. Communication is managed by huge technical facilities like routers, signal booths; in short, communication is completely supported by technology.
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Social Media Networking and Mobile Application Marketing Dissertation
4 pages (1394 words) , Download 2 , Dissertation
Free
These salons can also launch dynamic videos on their Facebook page, register appointments, bookings, and information sharing on behalf of the company (Thomson “Is B2B Social Media Marketing behind B2C"). The company also supplied its distributors and suppliers with various educational resources to enhance that social marketing strategy.
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Branding, Pricing, and Distribution Marketing Assignment
4 pages (1267 words) , Download 4 , Assignment
Free
With the reality of borderless markets, the strategy would have to be one that works for both the local and global audience as any dissimilarities or differences there would be questioned. The kind of branding strategy that is to be created for this product will have the following as the main features: It should have a consistency in message no matter what market it is aimed at.
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New Venture Development Marketing Essay
8 pages (2284 words) , Download 2 , Essay
Free
Cope (473-491) pointed out that how it feels like creating a new business venture without mentors? Question 1 also depicts the same question but in a different fashion. Bakker, Curşeu and Vermeulen (95-219) stressed Social cognitive learning theory (SCLT) in order to highlight the fact that first-time entrepreneurs need support from an experienced mentor or suggestion from peer group in order to be succeeded.
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Project Management - Kenyan Public Telecommunication Firm Telkom Kenya Marketing Essay
21 pages (5787 words) , Download 2 , Essay
The report claims that the constant fall of business of the company makes its Board of Directors (BOD) alarmed. The sales executives of the company were replaced by the BOD and they decided to appoint a precisely well-equipped person who would make proper market research and apply strategies that would help the company augment its retail performances in the market.
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Marketing Planning of Shell Oil Company Marketing Essay
14 pages (3788 words) , Download 2 , Essay
Free
The constraint for oil and gas around the globe has led to an increase in price and limited supply. The increasing industrialization along with the population has exerted pressure on the United State’s oil and energy scenario. The IHS CERA North American Gas and Power Scenarios Advisory Services provide long-term strategic initiatives for the oil and petrochemical companies.
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The Role of Perceived Risk in Sustainable Consumption Contexts Marketing Essay
5 pages (1340 words) , Download 2 , Essay
Free
Approximately one hundred and fifty million people enter the middle social class each year, and this phenomenon will maintain until 2030 (Blackwell, Miniard and Engel 90). The demand for social amenities and luxury goods such as water, energy and cars will increase by approximately 45 percent annually.
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Situational Analysis of Dixons Retail Plc Marketing Case Study
10 pages (2864 words) , Download 4 , Case Study
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The company, through its promotional technique, would like to create awareness among both the end-user as well as the health care providers who are responsible for prescribing medication for the patients. The company is also aiming to target the professional medical community through different types of advertising modes.
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DISSERTATION ON VIRAL MARKETING OF FMCG: CONSUMER PRIVACY / DATA PROTECTION Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
DISSERTATION ON VIRAL MARKETING OF FMCG: CONSUMER PRIVACY / DATA PROTECTION (Student name) As partial submission for a degree in marketing The date Table of contents 1. Introduction……………………………………………………………………………………..3 2.
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Customer Portfolio Management Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Customer Portfolio Management [Student’s Name] [Course Title] [Instructor’s Name] [Date] Customer Portfolio Management Introduction Customers are considered as an asset for a business, because; these customers are the one who influence policy and business strategy development.
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Business to Business Marketing Marketing Assignment
12 pages (3000 words) , Download 3 , Assignment
Free
A.1 The process of marketing communication is considered as a tool which helps the different companies whether working on to market its products and services to both businesses and consumers.The tools of marketing communication helps the company to communicate its brand ideology to consumers.
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General Overview of Marketing Marketing Essay
10 pages (2717 words) , Download 2 , Essay
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The following are the steps involved: Conduct a survey among the target consumers for information on the product or service offered by the company. Try to identify the current needs of the consumers. Try to find out the current features sought by the customers. Try to identify the price range preferred by the product.
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Selling in Uk Principles and Aspects Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The Sale and Supply of Goods to Consumers Regulations Act came into existence on 31 March, 2003. This Regulation was adopted as a result of the Consumer Guarantee Directive, a part of legislation in Europe, the intention of which is to offer some protection to the consumers of the European Union.
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Sustainable Tourism Development in Australia Marketing Essay
13 pages (3724 words) , Download 3 , Essay
Free
More than 0.5 million people work in the tourism industry and the industry employs five percent of the total workforce in the country. More than six million tourist visits the country every year. There are ample opportunities for marketers to lure tourists by designing a systematic service mix. Visiting tourists spent an annual average of $25 billion.
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Internet Marketing Term Paper Marketing Term Paper
3 pages (750 words) , Download 4 , Term Paper
Free
Many organizations promote their products and services on different sites but some organizations prefer e-mail marketing. In email marketing, the marketer should have a valid e-mail address to prevent the sent email from reaching the spam folder (Jayamaha 2011).
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Marketing: Analysis of SustainU Marketing Research Paper
6 pages (1654 words) , Download 2 , Research Paper
Free
The company claims to bring back jobs of the textile industry which were outsourced from the USA to third world countries like India and China. SWOT analysis may be defined as a strategic planning method that can be used to evaluate the strengths, weaknesses and opportunities and threats associated with a particular business idea. (Gary Armstrong)
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The Process of Market Segmentation Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The conclusion from this study states that market segmentation is one of the most essential and vital concepts that businesses should embed within their systems. The benefits derived from segmentation will depend upon how effectively market research is carried out, which variables are considered, and the ability of the marketer to notice trends and opportunities.
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Two Management Systems and Differences with Respect to Three Management Areas Marketing Essay
8 pages (2542 words) , Download 2 , Essay
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The key objective of running an organization is to make a profit. This can only be achieved through reduction of expenditure, and at the same time improving or maintaining the output of the firm. This can be achieved in many ways. Some of the ways include the use of favorable management systems, and adopting policies that will guide the organization to attain the organization’s objectives.
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Brand Identification Plays In Brand Loyalty and Brand Promotion Marketing Essay
25 pages (2000 words) , Download 4 , Essay
The paper has reviewed a number of journal articles in order to offer insights about the impact of customer brand identification on the process of developing customer loyalty and brand promotion. In this context, it has been found that a sound customer brand identification process helps a company to develop a larger base of loyal customers.
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Analysis of Target Corporation Marketing Case Study
7 pages (1950 words) , Download 2 , Case Study
Free
Sales growth in private labels has increased over recent years. Profit margin is much higher for these products than branded ones. Private brands of Target Corporation include Choxie, Embark, Circo, Archer Farms, Kool Toyz, Merona, Room Essentials, Target Limited Edition, Trutech, Market Pantry, Gilligan & O’Malley, ProSpirit, Xhilaration etc.
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Annual Report for Firm F Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The rationale used to make choices on the customer segment include the attractiveness of the segment, synergies, and market gaps and whether the segment fits with the resources. The chosen segments are quite attractive as they all need vehicles for style, transport or as an indication of their success in life.
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