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Marketing Essays

Result for Subject Marketing:
19702 essays
Contrast Between Starbucks and Second Cup Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
At their entry into the coffee market, their product was top-notch and their price was favourable. Their effort was of course crowned with positive effects even though it was not immediate. This is another point where Second Cups differs from Starbucks. Starbucks recognised the fact that for them to totally gain entry into the market.
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Search Engine Marketing for B2B Marketers Marketing Article
2 pages (763 words) , Download 4 , Article
Free
The most efficient and effective manner to research products is through the internet. B2B transactions differ from other transactions because they require coordination between different persons. A research study in which over 1500 businesses participated led to the following findings: 93.2% of the participants make B2B by making a search online; etc.
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The benefits of blogging Marketing Essay
2 pages (500 words) , Download 6 , Essay
Free
If a blogger is a good writer and knows the subject matter well, they can gain a following that rivals or exceeds that of a traditional journalist. A blogger who generates a lot of traffic to their website can also monetize the website by placing ads on it that link to other sites.
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Evaluation of Barclays Bank in India Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The process of globalisation has influenced the entire process of human activities and globalisation of trade and business in one of the most significant instance for global economies. It has also given birth to the global banking sectors as many banks from developed countries are trying to enter in the emerging nations like China and India. 
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Using the literature about IMC Marketing Essay
5 pages (1250 words) , Download 5 , Essay
Free
It has been found out from the report discussion that the consumers’ perception of any product is the ultimate initiator for choosing the IMC tools.The marketers of low involvement products are less interested in using the IMC tools due to the inability of the strategy pertaining to influencing the customers
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Joe Soss Lessons of Welfare: Policy Design, Political Leaning and Political Action Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
Feedback from respondents and a revelation of their perceptions are critical in gauging satisfaction, political participation and success of policy ventures. Also, the character of institutions patterned after types of government bears considerable weight in the latitude for political activism to modify, revoke, renew or revamp policies.
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International Marketing: Greece Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
This paper also includes the consumption patterns, inflation and debt related problems that are experienced by Greece. The economy of Greece is ‘capitalist’ in nature. 40% of the country’s GDP is contributed by the public sector. Tourism is another major contributor to the national GDP. Almost 15% of GDP is contributed by this sector.
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The Case of Watsons and H&M Consulting Marketing Essay
15 pages (3750 words) , Download 3 , Essay
Free
The two organisations in question here are ‘Watsons Engine Components’ and ‘H&M Consulting.’ Watsons Engine Components is a manufacturer and supplier of car engine parts to major automobile companies.
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Principle of Persuasuin: Reciprocity Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This research tells that the principle of reciprocity is just proper to make an effort to repay in kind what other people have given us. Based on this context, the principle of reciprocity is all about repaying another person for something that they have provided for you in the past. This kind of future repayment obligation can be in the form of favor, invitation, or gifts among others.
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Analysis of Nike and Condomshop.ch. Advertisements Marketing Assignment
3 pages (750 words) , Download 4 , Assignment
In conclusion, many enterprises in the market would not be comfortable having released such advertisements that are quite stark in nature. They suggest actions that are not really spoken about in public, but very obvious actions that must be carried out for a sense of achievement of personal well being.   
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Telecommunications Industry-Marketing of Vodafone Marketing Essay
10 pages (3250 words) , Download 3 , Essay
Free
According to the report the sector contributes to other businesses by reducing their transaction costs and thus creating positive externalities. Thus telecommunication sector is considered to be of much economic and technological importance. The empirical studies show the results varying in different countries.
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Products & product marketing:bubble up cola Marketing Essay
3 pages (750 words) , Download 2 , Essay
However, this is largely due to the lack of innovative product varieties available from other cola producers and limited advertising budgets. This proposal identifies a new type of soft drink, Bubble Up Cola, that allows consumers to create their own flavors with just a drop of a tablet fortified with unique flavor varieties.
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The Feasibility of a Multinational Manufacturing Organization Marketing Assignment
14 pages (3500 words) , Download 2 , Assignment
Free
Evaluating marketing opportunities by establishing the proportions of persons using same products, the reasons for using them (or reasons for changing from one product to the other). Establishing the average consumptions, the likelihood of future spending and consumer tastes and preferences.
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Evaluation of the use of Internet Marketing in the Home Appliances Sector in India Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
The Internet is an innovative technological advancement in the field of information and communication technology. It offers distinct advantages over conventional media to interact with customers and Internet marketing is making huge strides as a part of the marketing activities in business organizations.
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Marketing Consumer Behaviour Theories Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
The buying behavior of a person is influenced by several factors around the society and also from within the individuals. The consumer behavior theories explain the preference and utility of an individual while buying particular products. Different individuals possess different aspects of buying behavior due to a variety of taste of the consumers.
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Global Marketing Communication Marketing Essay
3 pages (750 words) , Download 3 , Essay
The article has details on making one’s website an instant success with the different dimensions that are being followed all over the globe. The world of live streaming has taken on the Internet like never before and this article highlights the basis of interaction and social networking amongst the people like never before.
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Consumer Behavior on TV Programs and Commercials Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The WWE Programs are something I am aware of but quite dislike for I believe that it promotes violence especially to young people. This paper would analyze the different messages that these programs and commercials convey to the public.
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Building Long-Term Relationship with the Customers Marketing Dissertation
34 pages (9612 words) , Download 2 , Dissertation
Marketing relationship is a form of marketing derived from express response marketing campaigns and is found to concentrate on retaining and fulfilling customers as opposed to focusing on sales transactions for an organization’s growth. In practice, a marketing relationship is different from other forms of marketing because it recognizes the long-term effects and/or importance of customer relationships.
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International Trade: Is the Theory of Comparative Advantage Obsolete Marketing Assignment
20 pages (5000 words) , Download 2 , Assignment
Free
Maybe one man’s catch was better than another, or he had found a better way to preserve it, or cook or cure it. It was the real or perceived advantage that one man or village had over another that formed the basis of trade and exchange. To some extent, barter exists in some form in undiscovered territories across the globe even today.
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Bling H2O : Why bottled Bling H2O is an eco low Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
Segmentation involves dividing the market into clear groups of consumers called a segment, where each group has definite similarities within the group, but is distinct from the other groups, so that the marketing mix of the company can be made suitable for the market segments chosen as the target market
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Critically Assess the Scope, Meaning and Relevance of Non-Discrimination in WTO Agreements Marketing Essay
17 pages (4250 words) , Download 3 , Essay
Free
The WTO rules permit tariffs and other varieties of restrictions that assist to safeguard a nation from unfair trades. Thus , the phrase “ free trade “ can better be explained as a market where business can happen in an open and a fair field where there exists no ingenuous competition.
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Product development Marketing Assignment
7 pages (1750 words) , Download 3 , Assignment
Free
Product development process is basically an introduction of a new product which every company has to go through at a certain point of time. Individual’s needs and wants change with time, therefore it is essential for the organization to tailor an existing product or develop a new product in accordance to those needs.
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An Examination of Marketing Ethics Marketing Essay
16 pages (4000 words) , Download 3 , Essay
Free
The author explains that ethics are related to moral values of an individual, an organization and a society. Morality is the right and wrong thoughts and behaviors in the context of a social group. Ethics is the scientific study of and theories about moral thoughts and behaviors in the context of rules in a social group.
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Marketing Across Cultures Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
The author of the case study mentions how the store of Ikea Shanghai looks very similar to the stores that this company has in other countries and cultures. It is not until one pays close attention to detail, that one can realize the true differences there are in the Ikea store in China and in other countries.
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Banner advocating on the Internet Marketing Thesis
16 pages (4000 words) , Download 2 , Thesis
Free
Because of the insight of amusement users with the proficiency to perform Internet favorable mind-set in the direction of online advocating due to the seen data content, and users with the motivation to shop a high affirmative mind-set in the direction of Internet advertising, both for amusement and data content of seen perceived.
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Palmolive - Target Market Identification Report Marketing Essay
11 pages (2250 words) , Download 5 , Essay
Free
Palmolive natural shampoo vibrant color is among the key products of Colgate Palmolive. The potential performance of this product in the Australian market requires the analysis of its marketing strategy using the Marketing Mix Model. Marketing mix model focuses on specific parts of a firm’s marketing strategy.
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Thorr Motorcycles Inc. Perceptual maps marketing simulation Marketing Essay
3 pages (750 words) , Download 3 , Essay
The company holds a market share of 40% in an oligopoly marketplace. Perceptual maps are used in the simulation to develop a positioning strategy. A perceptual map is the visual representation of the customer’s perception of a brand. In the simulation I served the role of marketing manager.
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Understanding information Marketing Essay
3 pages (750 words) , Download 2 , Essay
The statistical data of the results (frequency and descriptive data) are also appended to this report.The fashion show featured a diverse collection of style and trend including “designer” items for shoppers of all ages and genders.
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Advertising: information or manipulation Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
They understood the real potential behind advertising, since it was considered to be the most powerful medium by which information of the products and the services, that are being produced and rendered by any business firm is being made available to the general public.
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The challanges of adopting a multi-channel retail approach Marketing Essay
15 pages (3750 words) , Download 2 , Essay
Free
It is evident that retailers are now having to move away from the conventional economics based approach to consider the benefit of integrating effective customer relationship management into retail strategy to create value for its customers as part of integrated retail strategy.
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Association of christmas values with that of western and christian people Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Over the years, celebration of Christmas Eve has evolved from one culture to the other. However, tradition has remained one common aspect in the Christmas celebration in every culture.
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Marketing strategies and tools that affect hotel sales Marketing Literature review
8 pages (2000 words) , Download 3 , Literature review
Free
The main key to success for any firm is the application of appropriate business strategy. To ensure high customer base along with substantial growth in business, a firm needs to devise several strategies regarding the production process, marketing, distribution etc. and efficiently implement them.
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Volkswagen Strategic Management and Business Strategy Marketing Case Study
4 pages (1218 words) , Download 3 , Case Study
Free
The value proposition for the company is to convert dreamers into customers for the company and then holding onto these customers. The work is to realize the dreamers and target them efficiently. The top bracket executives of the company have realized this and used the consumer sentiments to the company’s advantage.
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Business Strategy: Exploring Elements of a Successful Business Strategy Marketing Assignment
4 pages (1000 words) , Download 3 , Assignment
Free
The goal of the firm is to increase its share and sales by the year 2018. However, more specifically the firm has an objective of bringing the newer and more diversified model in the market. The firm is using a growth strategy. In my opinion, the firm’s corporate strategy is “concentration’ strategy. 
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Marketing Mix Strategy for John Lewis Marketing Essay
17 pages (4250 words) , Download 4 , Essay
Free
At the end of the study, innovative and creative products and services designing techniques will be discussed that will assist the development of business and achieve the goals of the organization. Demand and capacity planning has been included in supply chain management as it has become imperative in a retail industry.
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Brazilian Wine Industry Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
In the present context, the foreign relationship is termed to be quite vital in the Brazilian economy. This can be evidently witnessed, as the interactions of Brazil with other economies have improved largely from the previous years’ reducing the social and economical barriers.
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Role of marketing in a consumer society Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Marketing plays a vital role in mediating between the producers and the consumers of goods and services. Without marketing, the consumers would not be able to get information regarding the products that the producers are producing and hence be bereft of the information needed to make informed purchases.
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Marketing Plan for Company G Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
According to the report company G operates in the electronics market, the business which is expanding at a rapid pace. It is imperative to identify the target market where the company will deploy its marketing tactics. The two main criteria based on which the company can identify its target market would be income level and geography.
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Master of MSC marketing Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
This study aims to investigate the impact of IT affordances on branding in the teenage technology market; review of current trends in the branding for the youth market in relation to current market theory; how information technology (IT) can be used in branding for the youth market; outline recommendations as to how teenage market can be better exploited commercially.
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Consultancy Report for Portsmouth Leather Company Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The company needs to extensively evaluate its logistics in order to assess whether it has the capability to complete the order. Portsmouth leather needs to hire additional staff in order to fulfill the order on time, or will require the current workforce to work overtime.
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Guillermo furniture store scenario Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The company had a good business going due to the fact that the firm faced minimal competition, low labor costs, and the firm was able charge a premium price for its products. Then suddenly things changed as a new competitors enter the marketplace.
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The Contemporary Art Market Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
This essay discovers the Market of Contemporary Art. Some of contemporary artists who made appearances in the market include iconic artists such as Jasper John, Andy Warhol, Gerhard Richer, Rothko, Maurizio Cattelan, Calder, Diebenkorn, Lichtenstein, Joan Mitchell, de Kooning and Yves Klein. It is perhaps worth to mention.
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Plum organics baby food:marketing campaign proposal Marketing Essay
3 pages (750 words) , Download 2 , Essay
In response to this parents are looking for more ways to ensure their children’s health and safety. You can be a part of easing the parents mind in the area of food safety. Organic food is naturally grown and processed.
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Towards a Contemporary Definition of Marketing Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
Modern and conscientious companies are today also considering the aspects of social responsibility, consumerism and environmentalism as they create products and services for a greener environment. The marketing efforts not only deal with satisfying the needs of the consumers, but involving them in the process by taking and getting feedback.
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How the ASUS Company Can Continue To Be an Industry Leader and a Cash Cow Marketing Research Paper
4 pages (1000 words) , Download 3 , Research Paper
Free
The conclusion from this study states that expansion in emerging economies of India and China seems to be the most attractive opportunity of the ASUS Company in short run. The company has generated profits even when many of its counterparts were bleeding as a result of the global meltdown. This seems to be a good reason for the investors to invest in the company.
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Marketing Plan: Milklicious Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
The launching of a new product requires extensive amount of effort to evaluate and review the details of the marketing mix. The significance of an ingenious marketing plan is measured according to support in making diverse functions of the company effective.
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What are the main differences between imperfect competition and monopoly market structures Marketing Outline
3 pages (750 words) , Download 3 , Outline
What is most significant is the fact that monopolies and imperfect competition structures should be kept at a safe distance from the shores of any organization that wants to grow beyond its expectations.
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Advertising in context Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
According to recent researches, ‘online advertising to consumer time ratio is circa 50%’, which is quite significant amount and thus, implies great advertising possibilities hidden in internet marketing (Walters, 2009).
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Promotional campaigns and consumers behavior Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
One may think that it is hardly realistic that a consumer may be influenced by some special strategies and appeal to: psychology of customers (the way they think;the way the customer is influenced by his environment);the behavior of customers in the process of shopping;the value of products and a real value of a certain product for the customers
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Case Analysis: Jones Blair Company Marketing Case Study
4 pages (1179 words) , Download 3 , Case Study
Free
Jones Blair Company is a privately held corporation reported to produce and market architectural paint under the Jones•Blair brand name. Given that the industry and architectural paint coating sector is in the maturity stage, coupled with a sluggish growth in sales, the need for continued research and development efforts and required compliance.
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