Nobody downloaded yet

Evaluation of the use of Internet Marketing in the Home Appliances Sector in India - Research Paper Example

Comments (0) Cite this document
Summary
The aim of the study is evaluate the extent to which Internet marketing is used in the home appliances sector in India and manner in which Internet Marketing is used in the home appliances sector in India. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.5% of users find it useful
Evaluation of the use of Internet Marketing in the Home Appliances Sector in India
Read TextPreview

Extract of sample
"Evaluation of the use of Internet Marketing in the Home Appliances Sector in India"

Download file to see previous pages Computers and Information Technology (IT) have brought about a sea change in most of the domains of human activity The manner in which business enterprises conduct many of their business activities has also been hugely impacted on by computers and information technology, because of the benefits that business enterprises have found in incorporating computers and information technology into the various business activities.
The Internet is one of the major developments in information technology. The spread of the use of Internet has been dramatic since its advent a little over five decades ago, such that there is hardly any sphere of human activity that it has not penetrated into. Marketing is a key functional area of a business enterprise and the Internet offers high potential for marketing to be more effective in all its areas of functionality. There is a growing body of knowledge to support the use of Internet in marketing efforts to make it more efficient and effective. The customer is the focus of any business enterprise and the Internet assists marketing in restating and emphasizing this focus
India along with China is considered to be the growing and dynamic economic forces in Asia. Furthermore, India is known to have a strong base for software developments increasing the application of computers and the Internet in different fields. This strength has the potential to benefit the marketing efforts of Indian business organizations, as these business organizations attempt to spread their imprint around different places of the world. Understanding the depth to which the Internet is used by the business enterprises in their interaction with consumers and evaluating how it is used will add to the body of knowledge of the use of internet by business enterprises around the world. A feature of this increased understanding will lie in its ability to show how the business enterprises in an emerging economy can use the Internet for their marketing efforts and open out new lines of study to provide a comprehensive body of knowledge on it. From a personal perspective, I was born in India and my early education was completed in India. I am keen to understand the characteristics of the business environment in India and this study helps me in that direction. Aim of the Study The aim of the study is evaluate the extent to which Internet marketing is used in the home appliances sector in Indi ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Evaluation of the use of Internet Marketing in the Home Appliances Research Paper”, n.d.)
Retrieved from https://studentshare.org/marketing/1413963-evaluation-of-the-use-of-internet-marketing-in-the-home-appliances-sector-in-india
(Evaluation of the Use of Internet Marketing in the Home Appliances Research Paper)
https://studentshare.org/marketing/1413963-evaluation-of-the-use-of-internet-marketing-in-the-home-appliances-sector-in-india.
“Evaluation of the Use of Internet Marketing in the Home Appliances Research Paper”, n.d. https://studentshare.org/marketing/1413963-evaluation-of-the-use-of-internet-marketing-in-the-home-appliances-sector-in-india.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Orthodontic Appliances
...of dentistry that deals with facial improvement, development of occlusion, and treatment occlusal displacements (Department of Health 2006). It was credited to physician Pierre Fauchard (regarded as father of dentistry) at the start of 18th century in France who described an appliance called as “Bandlette” (now known as expansion arch (Graber TM 1966, cited in Vijayalakshmi & Veereshi 2010, p. 11). He was the first to attempt moving the teeth using Bandlette, an arched flat strip of metal with holes for threads to pass through and apply force upon the teeth. The first fixed appliance used in orthodontics is attributed to Pierre Fauchard while the first removable...
16 Pages(4000 words)Essay
Marketing Plan for White Appliances Inc
...? Marketing plan For White Appliances Inc. College: Executive summary The main purpose of this report is to develop a marketing plan that could be used White appliances Inc. in marketing its microwave products in India. The study outlines the long term and short-term marketing plans that could be used by the company in India. White Appliances Inc. primarily focuses on meeting the needs of the high-income customer segment and this strategy will call upon the company to serve customers across the various income segments including the lower-income segment. This study has identified that the company’s positioning strategies should focus on differentiating the company’s products from the other products variety provided by competitors... White...
16 Pages(4000 words)Essay
Internet Marketing
...://www.marksandspencer.com> [3 December 2009] LECTURES (2009), given by "Dr Ahmad Ghoneim" on "Internet Marketing" at "Brunel Business School". Retail Week (2005) Marks & Spencer and Next chiefs see market stabilising By George MacDonald, Lisa Berwin [online] available from http://www.retail-week.com/city/marks-and-spencer-and-next-chiefs-see-market-stabilising/5007750.articlereferrer=RSS [ 4 December 2009] WEB 2.0 (2009) Web 2.0 from Wikipedia, the free encyclopedia [online] available from [5 December 2009] E-BUSINESS AND INFORMATION SYSTEMS RESEARCH:WHERE ARE WE GOING (2007) [online] available from [ 8 December 2009]... BIG PICTURE Marks & Spencer and Next chiefs see market stabilising. Both of them are looking...
1 Pages(250 words)Case Study
Marketing Internet
...Marketing Internet In the business, different industry is in competition. The traditional trading with a physical storefront has been since time in memorial. During this age of digitization and advancement of technology, this innovation now serves as a gateway for merchants, business enterprises and even sole proprietors to join the jargon of e-commerce (electronic commerce). Even before the boom of dot-com, many business ventures already tried to exploit the novelty brought by this technology but just this recent decade it had reached its mass marketing that reached the worldwide web audiences. Taking eBay as an example, it is noticeable to the public that it is the most popular online...
4 Pages(1000 words)Essay
Internet Marketing
...that is embraced by most organisations that carry out internet marketing) the goods and/or services are sold straight to the customers or other business organisations without going through intermediaries. This approach is able to afford the internet marketing a one-to-one approach. In this one-to-one internet marketing approach, the targeted consumer is usually browsing alone and thus the advertisement message is able to reach him/her personally. This approach is mostly used along with what is popularly known as search marketing. Search marketing is an internet...
12 Pages(3000 words)Essay
Internet Marketing
...can steal from customers. Zappo embraces internet marketing to sell its products, which are majorly shoes and bags. Use of the Internet to market its products is of high importance as the company encourages all employees to exploit social media networks and connect with customers following the companies’ core values. This has endowed Zappo with great support since the employees are active on Twitter, the company’s director being most popular. Zappo uses YouTube to display its products, give speeches to customers through videos, which majorly highlight company values, customer feedback and compliments. Facebook is one of its engines...
6 Pages(1500 words)Essay
Internet Marketing
...Internet Marketing Affiliation: Use your imagination on how you would use this technology throughout the day and/or evening. Make sure to use examples where you can imagine awareness of, engagement with and loyalty towards the context-based mobile marketer. A text message wakes me up at 6.30am and even though I am still not done with dreamland yet, I flip across to the bedside drawer to retrieve my phone. The message is an advertisement from my favorite local coffee shop down the street that they will be having a new type of coffee at a discount and the loyal customers with coupons will be getting to try out their new secret recipe donut....
4 Pages(1000 words)Essay
Internet Marketing
...So are you buying into this unique experience? Are their experiences missing from this C-U-S-T-O-M-E-R acronym? And do you feel this gap in customer experience is due more to marketing reluctance or technology bumps? no sources required It actually depends if this unique customer experience comes at a good price. If the unique customer experience comes with a competitive price, that is, price which is almost the same to its competitors, then I will definitely buy into that unique customer experience. If that customer experience comes at a hefty price, I may settle for those providers who would provide a reasonable customer experience at a reasonable price. Customer today has a varying need with some needing more human...
1 Pages(250 words)Essay
Internet Marketing
...INTERNET MARKETING by Table of Contents Executive Summary Introduction Body Implementation of Social Media at Brunel Business School Advantages of Social Media to Brunel Business School Challenges in using Social Media at Brunel Business School Improving Social Media Use at Brunel Business School Conclusion Reference List Executive Summary The internet, also known as the worldwide web has become increasingly important in today’s world. Different sectors use the internet to do different kinds of things, among them education. Brunel Business School has implemented social media in its environment to better...
6 Pages(1500 words)Coursework
In-Home Internet
...In-Home Internet Access Insert Insert The technologies that suit home internet access include DSL, Cable, Satellite, Dial Up andcellular. Digital subscriber line consists of platforms techniques geared to provide access to internet through transmission of data over the telephone lines. They are typically fast connections that can is made from a phone cable. Dial-up deals with the provision of the internet through the use of PSTN to build a connection to the service provider (Wells, 2009). It is through the use of your phone but it has to go through a telephone line. The cellular network is a wireless network characterized by a transceiver. It is as a base station and distributes internet to the surrounding areas. Varied cells... of by...
2 Pages(500 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic Evaluation of the use of Internet Marketing in the Home Appliances Sector in India for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us