Understanding information - Essay Example

A week ago, Merryhall Management Company held a fashion show in the main atrium of its large shopping centre in West London that aimed to promote Merryhall as “West London Center of Fashion.” This report presents the results and analysis of the data obtained from the 120 completed and collected questionnaires. The statistical data of the results (frequency and descriptive data) are also appended to this report. The fashion show featured a diverse collection of style and trend including “designer” items for shoppers of all ages and genders.

In line with this event, the Merryhall management was interested in ascertaining the fashion products that would appeal to its shoppers, thus distributed questionnaires which gauged the extent to which the fashion show had been of interest to the attendees of the show. In line with this event, the Merryhall management was interested in ascertaining the fashion products that would appeal to its shoppers, thus distributed questionnaires which gauged the extent to which the fashion show had been of interest to the attendees of the show.

This report presents the results and analysis of the data obtained from the 120 completed and collected questionnaires. The statistical data of the results (frequency and descriptive data) are also appended to this report. Question 1: Shoppers’ Ratings to Different Aspects of the Fashion Show The shoppers were asked about their perception towards five specific aspects of fashion show: (a) quality of the clothes shown; (b) variety of the clothes; (c) staging of the show; (d) modeling of the clothes; and (e) ease of viewing the show.

In order to gauge the perception of the 120 respondents, they were asked to gauge each aspect of the event using a four-point rating scale (very good, good, poor, and very poor). In terms of the quality of the clothes featured in the fashion show, 56, or 46.7%, out of the 120 respondents, which make it 46.7 %, said that the featured clothes were “very good.” Thirty-five, 29.2%, respondents said the clothes were “good.” On the other hand, there were a total of 29 respondents, 24.2%, who provided a negative feedback on the clothes shown at the fashion event.

Therefore, 75.8% of the shoppers who witnessed the event liked the quality of the featured clothes, and 24.2% of the shoppers said that the clothes shown at the fashion event had poor quality. In terms of variety, majority of the respondents (55.8% or 67 people) said that the variety of the clothes was “good.” Only 31 respondents, 25.8%, said that the variety of the clothes was “very good.” Significantly, there were only a small number of the respondents, 22 shoppers, who did not like the variety of the clothes shown at the event.

This indicates that the shoppers, at least those who watched the fashion show, liked the selection of clothes that Merryhall presented although most of them were not so intensely enthusiastic about it. When it comes to staging, again Merryhall received mostly positive feedbacks from the respondents. Forty-two or 35% of the respondents said that the staging was “very good,” and 63 or 52.5% said that it was “good.” Still, there were shoppers who did not feel happy about the staging of show but they were very few, 12.

5% of the respondents in particular. The modeling of the clothes also received a positive feedback from the shoppers who saw the fashion event. A total of 69 respondents, 57.5%, said that the modeling was “good,” and only 12 respondents said it was “very good.” A considerable number of respondents commented on the poor modeling of the clothes during the fashion show. In total, there were 39 respondents who rated the modeling “