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Marketing Essays

Result for Subject Marketing:
19702 essays
Airline Customer Service Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Airline business has become very competitive as each company is trying to bring in newer ways to improve its customer service. Airlines of varying sizes and classes must work in collaboration to provide consistency in customer service. This will lead to customer satisfaction in traveling in different airlines.
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Sports Betting Industry in the United Kingdom: Current Issues Marketing Report
11 pages (3455 words) , Download 2 , Report
Free
The sports betting industry in the United Kingdom has gained considerable significance in the economic structure of the country for the past few decades. It is due to the growing participation of the industry in the total earnings of the economy, that the industry is being termed as one of the potential industries of the current and future era.
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Company Profile Marketing Coursework
4 pages (1168 words) , Download 2 , Coursework
Free
The company offers these localized coupons in about 500 markets and 44 countries worldwide (“About Us - Groupon.com” 1). From its online presence and presentation, Groupon’s typical customer would be an internet-savvy individual anywhere in the globe where the company has local partners.
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Social marketing Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
This report focuses mainly on ways and techniques for social marketing. Social marketing is a source of creating awareness regarding any essential issue in a society and works for social benefits by means of various campaigns which are usually non-profit seeking. It is a way to change behavior of individuals in a society and strive for their good. These issues could be health related or may be associated with behavioral changes needed by a society.
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Schweppes Australia taking Passion to Hong Kong Marketing Essay
6 pages (1391 words) , Download 2 , Essay
Free
Spencer Cottee came up with the idea of making Passiona soft drink from a very humble idea. It is from the oversupply of passion fruits that he had by the time that it came to his mind that he could be useful in the production of Passiona (Edward 23).
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Marketing mix strategy Marketing Essay
3 pages (750 words) , Download 4 , Essay
In the following section recommendations are made regarding marketing mix in the context of ‘V’ which is a famous energy drink that is mainly available in Australia and New Zealand. Product At present, V is available in four different flavors – V Green, V Lemon, V Black, V Sugar free and V Berry.2 Utilizing the popularity of the brand image of V and the market presence of these existing flavors, a new flavor in the form of ‘orange’ can be introduced by Frucor Beverages Ltd which is the holding company of the energy drink.
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Marketing objective Marketing Essay
3 pages (750 words) , Download 9 , Essay
Free
According to Botha, Brink and Strydom, “a marketing objective is what you want to achieve through your marketing during the time frame” (Botha, Strydom, & Brink, 2005). There must be appropriate alignment between the overall strategic objectives with the marketing objectives.
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FabIndias Entry in Australian Market Table of Contents Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
This paper primarily deals with the FabIndia, an India-based handicraft manufacturing company seeking to expand its market in the Australia. FabIndia is a successful company and it manufactures and retails hand woven and printed clothes and other handicraft products. Its products are unique and diversified that reflects the core Indian culture.
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Analysis of the Article Rents Rise as Supply and Demand Favors Landlords Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
What is required in the UK is the government intervention in stabilizing the rental market and giving relief to the tenants. The improvement in the economy through economic growth will result in the betterment of rentals as more mortgages would be made and the pressure on rent would decrease thus removing the landlord’s extra power.  
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Evolutionary Trends to Transform Your Loyalty Strategy Marketing Essay
4 pages (1093 words) , Download 2 , Essay
Free
The use of networks can benefit the marketing strategy of a company. Metcalf’s law states that the usefulness or value of a network system equals the square of the numbers of users in the system. The telephone is an example of a product that follows Metcalf’s law. A single telephone is not of much value, but as more people buy telephones the value and utility of the telephone increases.
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Classic Airlines Marketing Essay
8 pages (2251 words) , Download 2 , Essay
Free
Classic Airlines. Classic Airlines is a company in the airline industry with over 25 years of experience. The firm has an operation that includes 2300 daily flights across 240 cities. The firm has a global workforce of 30,000 employees. Due to the size of the company, it is imperative for this firm to invest its marketing dollars well.
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Discussion and Participation questions Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
The product specifications vary based on the demographic characteristics of the customers. For example senior citizens are the ideal customers to target for a firm in the tourism industry. Generation Y are a good group to target for companies that create video games.
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Marketing and Public Relations for Music and Media Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
The study would b focussed on analysing the industry and the demographics of the market to help in identifying a target market audience.
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The Leadership of Successful Organizations Marketing Research Proposal
5 pages (1250 words) , Download 3 , Research Proposal
Free
With every change is associated with a whole range of competencies which the organizational personnel are required to demonstrate while the change is implemented. Indeed, it is the very requirement of skills that upsets most of the employees and inculcates controversies against the leader implementing the change.
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Marketing Research on Selected Two Major Competing Brands Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
This research paper will concentrate on evaluation of marketing programs of two brands namely Google and Microsoft Bing. The aim of this paper is to assess the degree of similarities and differences between the marketing prospects of these two brands. The assessment process will take into consideration the certain aspects of the marketing traits of the brands.
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Effect of Branding on the Increase of Tablet Computers Market in the UK Marketing Dissertation
16 pages (5921 words) , Download 2 , Dissertation
Free
Achieving the research aims and objectives will require primary and secondary research. The study will gather perceptions of UK consumers on branding practices and tablet PCs as well. The study will employ a quantitative cross-sectional study using about 25 variables to collect the perception of 50 respondents.
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Promotional Campaign Olympenergy the energy drink Marketing Research Proposal
10 pages (2500 words) , Download 3 , Research Proposal
Free
Food and beverages has not been given much attention to, for the London 2012 Olympics. About 14 million meals across 40 different locations would have to be served during the event. The catering and the hospitality sector are attempting to support and implement local, seasonal, healthier and sustainable standards across the country.
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Rivalry between the Two Online Shopping Companies Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
This research will begin with the statement that the prevailing companies have realized the opportunities underlying in the international market. This research tells that many companies have already expanded their market in the multiple international markets and they are primarily known as multinational companies (MNC).
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Corporate Strategy and Competition Law Marketing Essay
18 pages (4500 words) , Download 3 , Essay
Free
In order to be globally competitive, corporations have to adopt different strategies and techniques. These techniques assist in marketing corporate products and services to the consumer public with the end result of making them as profitable as possible.
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Adding value through marketing:the cases of LOreal and P&G Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The best informal definition, however, of a brand perhaps could be that it is a real estate - that a firm, a product or a service, buys in the minds of its customer.This is not bought overnight, but earned over the years by persistent and consistent efforts through such measures as creating awareness, increasing the perceived quality,
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Adding value through marketing Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
Evaluate the extent to which a sustainable and green approach to marketing can add positively to the bottom line in an age of consumer confusion and possible indifference. In today’s world, consumers are being bombarded with a multitude of products and services with the entailing cacophony of messages that vie for attention.
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Winning customers for life with relationship marketing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
It is said that 80% of your sales are generated by 20% of your customers. Finding and retaining good customers can help companies build a business that can succeed in the long run. The use of a relationship marketing plan can help companies identify customers that are valuable to the firm.
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Becoming an Effective Salesperson Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
A good salesperson will create the demand for the supply that they have on hand and move inventory, whatever that inventory may be, out of the hands of the provider and into the hands of the customer. Product can mean anything that is to be sold, whether it be tangible, only an idea, or a product that has yet to be created.
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Subvertising and advertising culture Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
It is also a meme hack and a part of social hacking or culture jamming (Posner 1982). It mimics the look and feel of the targeted ad and the viewers suddenly realize they have been duped. Their primary goal is to damage political candidates and campaigns, corporations and other targets.
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Ethics in Marketing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Governments cost the public purse a lot of money in terms of healthcare. That is the reason that advertising of cigarettes is restricted. For those who work in the advertising world, cigarette ads can cause a great deal of angst. The product is one that can ruin lives: how can it be ethically advertised at all?
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Singapore airline Marketing Literature review
12 pages (3000 words) , Download 5 , Literature review
Free
Singapore Airlines holds a place of pride in being the national flying career in Singapore catering to both the international and local consumer base. The company strategically performs to gain a large number of consumers both in the international and local markets and also in forming productive alliances with other key international players.
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International marketing Marketing Dissertation
18 pages (4500 words) , Download 4 , Dissertation
Free
The findings of this research will provide insight of marketing strategies for their products, the major cultural factors that affect their marketing strategies and how they deal with these issues, explain if the company consider culture a challenge for them and how do they overcome this challenge, demonstrate the important factors which results in successful international marketing
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Analysis of Article about a Marketing Related Occurrence Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The article first highlighted that the Royal wedding has served as a useful tool in the marketing efforts of many different companies. A primary example that was highlighted was Betty Crocker which utilized a SALES PROMOTION on their website that generated recipes their own version of the wedding cake and ‘Union Jack Fruit Pizza’. 
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What are the benefits to an advertiser of TV instead of print Marketing Essay
3 pages (750 words) , Download 2 , Essay
Their respective unique benefits for advertisers are primarily anchored on their own publics - their audience, listeners and viewers. These differentiated populations will explain why one is better than the others.
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Developing marketing strategies and plans Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
In the traditional view of marketing a company produces something and then sells it. This view does not consider markets in which consumers have choices. To succeed in such a market companies must design products that adapt to the needs of the customers.
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Classic airlines and marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Classic Airlines is facing problems as the firm has not been effective at retaining customers. In the last year the firm has lost 20% of the member of its customer loyalty program. The firm has lost approximately 160,000 recurrent clients.
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Marketing as a Science Marketing Essay
3 pages (750 words) , Download 5 , Essay
Free
Marketing can be viewed as art because marketing tools such as advertising require the use of imagination and creativity. There are many different marketing challenges and opportunities companies face today.  A great opportunity is the rise of mobile advertising. Marketers can utilize the rising popularity of smartphones such as the iPhone to deliver marketing ads to mobile users.
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The market position of Nivea for men in UK Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The paper examines the market position of ‘Nivea for men’ in UK as well as throws some light on the Men’s grooming products industry. Upon reading the casestudy and applying the various marketing concepts taught to us in the class, we conceptualized the following marketing plan that Nivea should follow to create a formidable position in the market.
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Market Plan for Toyota Camry Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
The researcher focuses on Toyota Camry description that possess all features that are suitable for every type of customer whether a cost sensitive or luxury. Toyota Camry focuses on design, capacity and durability for providing good customer service. The researcher analyzes the product and creates a marketing plan to promote it.
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Winston's advertising Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
On the other hand, other advertisers use a different approach to target their customers. They make up a plan to target their customers by dividing them in the gender groups.
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Marketing Plan for Taj Mahal Restaurant Marketing Essay
4 pages (1202 words) , Download 2 , Essay
Free
The restaurant business is considered to be one of the attractive investment opportunities as more and more people pour into the streets of New York to dine out at their favorite eating places. Restaurants specializing in Chinese, Italian, and Thai foods have sprung up around the streets to satisfy the growing appetite for foreign food.
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Market Trend Analysis For Art Gallery Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
 The story of resurrection is one that rides on the back of the major trends as prolific use of the internet to augment sales and distribution of Art, better financial indexes across the globe and return of the speculative buying of art due to favourable economic conditions.
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Free Market Vs Regulation Marketing Essay
13 pages (3000 words) , Download 3 , Essay
Free
The author of the paper will try to identify the conditions where this topic comes to the fore i.e. in places where a change into the system has to be made; be it additional or mere substitution and then look at the pros and cons of the thesis statement in light of the work of many renowned economists.
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Market Opportunity Analysis - Walmart Marketing Essay
12 pages (3000 words) , Download 5 , Essay
Free
Customers’ tastes are changing from time to time not only in retail industry but also in almost every industry. So, a business should be aware of the ever changing consumer tastes and behaviors to be successful in the long run.
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UK on-line advertising Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Even job orders are being posted online by various companies. While other advertisers tend to spend millions of dollars on television networks, newspapers or magazines, and radio advertisement, there are some advertisers that would rather invest their money with online advertising
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Internet Marketing Marketing Term Paper
6 pages (1250 words) , Download 3 , Term Paper
Free
The author defines Internet marketing as “the marketing of a variety of commodities as well as useful services by using Internet technology as its channel of distribution and communication”. Less operating cost of distribution of information and access to international viewers are its elementary advantages that have been observed.
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The Influence of Internet Marketing on the Effectiveness Marketing Dissertation
9 pages (2250 words) , Download 2 , Dissertation
Free
The Internet has transformed into a fundamental medium that provides access to a wide range of applications. For instance, basic information exchange can be obtained through electronic mail and company presentations. The process with which firms invest in the Internet has often been reported as a process that sequentially develops over time.
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Global Popularity of Brand Playboy Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
Different trends in society are not only based on the needs of those in the culture but also link to the appeal and the expressions of a specific time frame.  An example of one of the popular elements in society is Playboy merchandise.  This particular company is known for the entertainment which it provides to society, specifically which links to models for men as well as merchandise which advertises the company. 
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Managerial Ways for Mathmos Ltd Marketing Dissertation
22 pages (5694 words) , Download 2 , Dissertation
The different issues faced by Mathmos Ltd have been identified along with the suggested solutions to encounter the stated problems. One can conclude from the above discussion that Mathmos has great potential to grow its business but it must focus on a change management process to deal with the issues at hand. 
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Business to Business Marketing: Case of Cloud Creative Solutions Marketing Term Paper
12 pages (3000 words) , Download 3 , Term Paper
Free
The author of the paper states that CCS must make a conscious decision to participate in the global market efforts and guide their team to incorporate high client involvement.  This will allow for customer retention and continued word of mouth business.  They must also increase their visibility through PR efforts and bring on their sales team to funnel more contacts into the pipeline.
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Marketing Design and Innovation Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
This exemplifies the fact that marketing strategies are subject to local pressures that are shaped by existing cultural environment, social backgrounds, economic conditions and religious sentiments. The McDonalds have transformed itself from its well known range of chicken burgers in US to McVeggie burgers in Indian markets.
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The Basic Concept of Business-to-Business Marketing Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
In this particular case, the buyer-seller relation is pretty important but it is basically between the organizations instead of individual customers. In most of the cases, B2B marketing is short term activity which is done carefully with less glittery affairs. Relationships play a vital role in this module of marketing.
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U.S. foreign corrupt practices act Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The research focuses on the product, price, place, and promotion marketing strategies. The U.S. Foreign Corrupt Practices Act must be implemented within the United States and Outside the United States because bribery is unprofitable in the long run.
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Factors Affecting the Adoption of New Financial Services Marketing Essay
6 pages (1772 words) , Download 3 , Essay
Free
Advertisement can generate new leads for personal selling by the salesmen and middlemen for being able to augment the buying psychology beforehand. Effective advertisements can create a positive image about the brand and improve the parameter of public relations of the company. Advertisements are often used in a conjoint manner with direct marketing to attract customers to the point-of-purchase display.
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Sales proposal to Apple Inc Marketing Essay
3 pages (750 words) , Download 3 , Essay
Every young should have access to all kinds of fun and exciting reading. ‘Bedtime Stories for Kids’ would be an I-phone based application that we propose to make; It will have the best literature for all children of all ages and would be made in the most user-friendly way for the parents to read out to their children via iPhone
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