Free Marketing Essay Examples and Topics | Page 371

Functions of Public Relations Marketing Essay

3 pages (750 words) , Download 5 , Essay

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From the definition alone, it could be deduced that PR undertakes functions that fulfill the goals of both the organization and those of the interests of society. Molis emphasized that the organizational functions of PR focus on “communicating openly (which) can increase employee engagement and shareholder satisfaction by uniting the organization in pursuit of collective goals through a shared identity” .

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Marketing Solution for Classic Airlines Marketing Essay

8 pages (2251 words) , Download 3 , Essay

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For the purpose of this discussion, the marketing unit will involve ways of identifying and meeting human needs (Kotler & Keller, 2006). The strategies used and the approach employed will be evaluated. As per the case study, the firm is losing its profitability and faring really poorly against its competitors. The customer retention rate is poor and the service is very inadequate.

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From Local to Global: Strategies for International Development Marketing Case Study

10 pages (2500 words) , Download 3 , Case Study

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According to the report merger and acquisition has become a popular facet in the automobile industry that has created huge opportunities for the automobile companies via creation of new technology and innovative models. The technology platform of Fiat is huge, which can be used in bringing more innovative products.

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4Ps Marketing Strategy Marketing Essay

5 pages (1488 words) , Download 2 , Essay

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Marketing is an important business task that involves the establishment of the consumers’ needs, determination of the target markets, and identifying the products and services that are fit for these markets (Armstrong and Kotler 3). Additionally, it entails the promotion of products and services within markets.

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The cultural and market dimensions between the USA and China Marketing Assignment

7 pages (750 words) , Download 4 , Assignment

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The conclusion from this study states that the Chinese appear to be witnessing great difference from the Americans in their cultural values and market and commercial systems predominantly in respect of power development, individuality, uncertainty avoidance and LTO. Somehow, they are fast chasing the Americans in the race of hitting the tremendous economic targets.

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Survey data analysis Marketing Assignment

3 pages (750 words) , Download 4 , Assignment

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There are many management theories on how to attract, motivate and retain employees but the most common approach is the contemporary school of thought which implies that there is no one method by a combination based on various circumstances. Therefore for an organization to lay down the most effective management strategy that would maximize their workforce they need to understand their workforce in regards to their attitudes, satisfaction, commitment levels, intention to stay and the environmental perspectives around the place of employment.

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Netflix Company Analysis, Value Chain Analysis and Identification of Its It Techniques Marketing Essay

5 pages (1385 words) , Download 4 , Essay

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Netflix is essentially the global internet television network industry leader and offers a subscription to all its interested customers across the globe. Netflix’s Earnings per share have been recorded at 46.6% which is almost twice the industry average. The company has managed to establish a consumer base of an estimated over 40 million users in addition to creating huge brand recognition.

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John Lewis: Segmenting, Targeting and Positioning Strategy Marketing Essay

12 pages (3602 words) , Download 8 , Essay

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Different elements of communication mix can be classified as Digital Marketing, Sales Promotion, Public relations, and Advertising (Fontenot, n.d.). Advertising means promoting a brand through television or billboards, posters, banners, etc. This type of promotion helps to communicate the benefits of a particular product and has mass appeal.

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The Current Positioning of Badedas in the Italian Market Marketing Term Paper

9 pages (2474 words) , Download 6 , Term Paper

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Generally, the brand has suffered a considerable loss of market share in some of its products. The analysis below evaluates the current positioning of Badedas in the Italian market. The graph indicates that Badedas’ market share has been declining steadily in the overall market of body and shower products.

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Marketing Across Cultures Marketing Essay

8 pages (2000 words) , Download 4 , Essay

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The author of the case study mentions how the store of Ikea Shanghai looks very similar to the stores that this company has in other countries and cultures. It is not until one pays close attention to detail, that one can realize the true differences there are in the Ikea store in China and in other countries.

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Segmentation and Marketing for Starbucks and Jamaica Blue Mountain Coffee Marketing Research Paper

4 pages (1271 words) , Download 3 , Research Paper

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In the current competitive environment, every business is aiming at attaining a higher competitive advantage. Segmentation and targeting are important in the achievement of this. One of the advantages of segmentation is that it enhances the levels to which a business matches its products with customer needs. Segmentation is also key in brand positioning and enabling a business to maximize its profitability.

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The Viability of the Teejay's Expansion towards a New International Market Marketing Assignment

5 pages (1716 words) , Download 2 , Assignment

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As a result of the company’s objective of growing and increasing the market share, Teejays is looking forward to expanding internationally. Being a global firm is the best available option to get greater visibility. It will also help to enhance the brand value of the company. The best international market for the company to expand is explained in the later parts of this report.

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Direct and Marketing Communication Marketing Essay

7 pages (2181 words) , Download 4 , Essay

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Anthony Menswear uses business-to-consumer marketing through several activities such as internet marketing, advertising, and public relations and maintaining brand reputation. Since the initiation phase, Anthony Menswear has maintained a good status in the apparel business by providing a range of quality products at affordable rates.

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New Product Development is the Key to Apple's Marketing Success Marketing Coursework

8 pages (2000 words) , Download 2 , Coursework

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Apple is one of the most valuable brands, which deals with consumer electronics products. It is a “publicly traded corporation” which is listed in NASDAQ. The company was initiated by Steve Jobs and Steve Wozniak in the year 1976. The company is reputed for developing innovative products such as computers and software applications among others.

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McDonald's Corporation Marketing Admission/Application Essay

4 pages (1000 words) , Download 5 , Admission/Application Essay

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McDonalds, the international leader in the chain of fast food restaurants has progressed by leaps and bounds ever since it was established in 1940. With array of products ranging from burgers to soft drinks, McDonalds continues to attract people of all ages and backgrounds from all over the world.

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The Concept of the Marketing Mix - Case of Luigi's Family Food Marketing Case Study

6 pages (1641 words) , Download 3 , Case Study

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The market for the frozen pizzas have categorized into 4 categories like the regular pizza (e.g. the Tombstone brand), premium pizza (e.g. DiGiorno, commanding a higher price due to the quantity and quality of ingredients and “eating experience”), gourmet pizza (e.g. Wolfgang Puck’s specialty toppings pizzas), and the less expensive “fill-‘em-up” brands (e.g. private label).

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Defining Marketing Research Paper Marketing Research Paper

3 pages (750 words) , Download 2 , Research Paper

A business organization’s financial accomplishment is dependent on discreet efforts of marketing in conjunction with accounting, operational, and other duties of the business. Marketing depends on bringing together four components: recognition, choice, and product development: price determination of the product: choosing a channel of distribution to reach the location of the client: and formation and realization of a strategy of promotion.

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Products and Services Marketing Essay

3 pages (750 words) , Download 2 , Essay

A turbo charger enhances the engine’s horsepower. It increases the power of output of an engine while surviving extreme conditions Turbo chargers are designed for 4, 3, and 2 cylinder engines with about 100 kilowatt power (Karim, Nice.n.d.) Target market At present, there are many manufacturers of turbo chargers in the world.

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The Power of Thinking or Feelings in Crest and Vaseline Advertisements Marketing Essay

5 pages (1250 words) , Download 2 , Essay

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People is a weekly magazine designed for women, with ages ranging eighteen years old to early thirties. Their audiences tend to be college-educated and have middle-class status. The advertisements are geared toward the middle-class, who usually spends a great deal of money on personal care and hygiene products

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The Fundamentals of Advertising in Marketing Marketing Assignment

5 pages (1434 words) , Download 2 , Assignment

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The hybrid car can also be marketed through some motor shows. Many people normally attend motor shows. These people are always interested in the new cars that are in the current market. Therefore, the manufacturer of the car should ensure that his or her model is featured during the motor show. Digital marketing can also be used to advertise this hybrid car.

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Qatars Government as an Organization Marketing Essay

15 pages (4038 words) , Download 2 , Essay

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The multi-perspective approach proves instrumental in conducting an objective analysis within the structures of any given organization. This practice could find intensive application within the social, political and even economic sectors of society. Multi-perspective analysis approach utilizes aspects of various theoretical constructs in evaluating the key elements of an organization.

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Retail Marketing Analysis: H&M Marketing Essay

12 pages (3700 words) , Download 3 , Essay

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H&M is a model that could be benchmarked for effective service quality, understanding what drives its target consumers’ purchasing behaviors, and establishing the internal and external systems necessary to attain cost controls to provide low-cost products. Where H&M excels is in supply strategy and promotion that is currently not being imitated by the company’s two largest retailer rivals.

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The Attitudes of Chinese Students to NIKE and PEAK Brands Marketing Dissertation

6 pages (1862 words) , Download 2 , Dissertation

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The research methodology adopted for studying the attitudes of Chinese students to two different brands such as NIKE and PEAK has been discussed below. The research has been carried out with a mix of primary and secondary research in order to collect actual data from the field as well as validating the responses with the help of the information obtained from the secondary sources.

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Entry into Foreign Market Marketing Essay

6 pages (1500 words) , Download 3 , Essay

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In this context, it is observed that Cameron International plans to penetrate further into the markets of Myanmar. The company already has a minor presence in the markets of Myanmar and plans to expand further through effective marketing strategies. There are various institutional and risk factors that would pose a problem.

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Consumer Perception, Needs and Motives Marketing Essay

9 pages (2828 words) , Download 2 , Essay

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Consumer perception can be affected by a number of variables defining the nature of the stimulus. Nature can include any variable such as unique color, huge or very small size, odd placement, or prime placement of a print advertisement. Anything that makes a stimulus eye-catching or attention-seeking affects a consumer’s selection of elements for perception.

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Volunteer Turnover of a Sporting Club Marketing Essay

8 pages (2000 words) , Download 2 , Essay

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This research tells that sports and games serve as a dominant feature of every society of the world. It is partly due to the very fact that it not only provides leisure and recreational opportunities to the individuals belonging to different classes, communities, statuses and both the genders but also turns out to be highly productive and beneficial ones for their health and fitness at large.

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The Significance of Place in the 4 Ps of International Marketing Marketing Essay

3 pages (1136 words) , Download 2 , Essay

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Four types of competitions can prevail in a market perfect, monopolistic, oligopolistic, and monopolistic (O.C. Ferrell & Hartline, 2008). The market in this particular place should be analyzed thoroughly to determine what type of competition prevails here and a promotional strategy suitable to tackle the same should be formed.

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Brand Management: Fortunate Foods Marketing Essay

10 pages (2962 words) , Download 3 , Essay

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Fortunate Foods is an SME with a business model designed to revolutionize the food procurement and consumption processes. In today’s hypermarkets and supermarkets, diversity of product offerings that range from frozen foods to non-perishables conflict operational models, especially as it pertains to procurement.

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Volkswagen Strategic Management and Business Strategy Marketing Case Study

4 pages (1218 words) , Download 3 , Case Study

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The value proposition for the company is to convert dreamers into customers for the company and then holding onto these customers. The work is to realize the dreamers and target them efficiently. The top bracket executives of the company have realized this and used the consumer sentiments to the company’s advantage.

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UK on-line advertising Marketing Essay

5 pages (1250 words) , Download 2 , Essay

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Even job orders are being posted online by various companies. While other advertisers tend to spend millions of dollars on television networks, newspapers or magazines, and radio advertisement, there are some advertisers that would rather invest their money with online advertising

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Ralph Laurens Brand Extension Decision to Rugby Marketing Essay

7 pages (2113 words) , Download 2 , Essay

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Brand equity is considered as the ‘added value’ which is related to a product in the mindsets and activities of consumers. There are various approaches through which the additional value can be formed for a brand. In the same way, there are several ways that the value of a brand can be exploited for the beneficial purpose of the organization (Keller, 2005).

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An Empirical Investigation Marketing Essay

4 pages (1264 words) , Download 3 , Essay

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In this regard, several elements related to functionality are articulated. The introduction also details the substantial economic impact that is occurring within the realm of online advertising, as close to 200 billion dollars are estimated to be spent in the 2007-2011 market period.

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Marketing: McDonald's in North America Marketing Research Paper

6 pages (1632 words) , Download 2 , Research Paper

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McDonald's has many strengths and virtues that have helped the company become an extremely successful fast food restaurant chain. McDonald’s is McDonald’s has been able to capitalize on the international market better than any other competitor in the industry. McDonald's has 17,236 international stores in 118 countries.

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Marketing Myopia Critique Marketing Essay

4 pages (1051 words) , Download 2 , Essay

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Its principles are still at work and very much applicable today. Theodore Levitt, in this important piece, argued that organizations must look to the future and never be complacent about their products because it is a constant threat of obsolescence. This point is valid for several reasons and the most important of which is change.

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Minnesota Fast Food Restaurant Analysis Marketing Assignment

10 pages (3521 words) , Download 2 , Assignment

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This business plan has been made after making comprehensive research and evaluating a variety of issues concerning the fast food restaurant industry in Minnesota in the city of Cottage Grove. The main purpose and scope of this plan are to provide particular information about the industry and to highlight the critical areas for the successful launching of a new fast food restaurant in Minnesota.

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Marketing: Product Differentiation Marketing Essay

9 pages (2449 words) , Download 2 , Essay

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This process involves differentiating a product from both competitors and other offerings by the same company. Edward Chamberlain proposed the concept in the year 1933. Product differentiation aims to showcase the differences inherent between products. It makes products more attractive via contrasting unique qualities with competing products.

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The Role of Perception in Consumer Behaviour Marketing Essay

8 pages (2674 words) , Download 5 , Essay

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The conception of ‘consumer behavior is often defined as a multidimensional procedure of consumer decision making which involves various elements ranging from socio-economic attributes to psychological factors such as customer perceptions (Bukenya & et. al., 2007). Notably, customer perceptions are regarded to be the most influential element to drive the ultimate purchase decisions of a customer.

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Why Expats Might Be of Interest to a Global Bank Marketing Essay

6 pages (1672 words) , Download 2 , Essay

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Expatriates, being those who are not resident in their own country, need a lot of flexibility concerning the transfer of money between accounts held in their home country and wherever they may be staying currently. Besides a change in the living structure and the need for other costs previously absent, ex-pats need to settle down in the new country all with the money they have in their home accounts.

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Marketing concept of British Gas Marketing Essay

8 pages (2000 words) , Download 5 , Essay

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The Marketing concept is significantly important for the companies today to sustain the intense competition (Boone, 2012). The company already has a competitive edge. It has a cost advantage and it also sells its services to the high value markets. British Gas has sustained the markets very competitively.

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Competition, Marketing Mix, and Pricing Marketing Research Paper

5 pages (1250 words) , Download 3 , Research Paper

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In this report, the best marketing mix tool would be selected for Maryland General Hospital with respect to the health care market of Baltimore. The pricing strategies will be discussed in this report for finding out the best pricing strategy practiced in that market and most effective for this specific organization.

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Sales Presentation to Whole Foods Market Marketing Essay

9 pages (2406 words) , Download 4 , Essay

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In sales terms, a prospect is a potential client, customer or purchaser. Prospecting in sales is searching for potential customers who are new and competent. This is the first stage in a sales pitch. The sales representative from the selling organization will find the most competent and suitable lead of clients. From this lead, those clients having appropriate resources, compatibility and need for the product or services will be approached.

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The Use of Social Media as a Marketing Tool Marketing Research Paper

6 pages (1725 words) , Download 4 , Research Paper

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In conclusion, marketing is a very important tool in business. Marketing helps in making the business known to people and the products that the business has to offer. Marketing is particularly important for interior designers since it makes known the works of the designers with regard to style and creativity.

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Marketing research Marketing Assignment

8 pages (2000 words) , Download 2 , Assignment

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The paper dwells upon the ''friendly'' acquisition of one company by another. If it is applied with the full knowledge and consent of the target company's board of directors. Generally speaking, a friendly takeover requires the approval of shareholders, in addition to the board of directors, but, in this case, shareholders tend to follow the board's lead.

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WestJet Airlines Ltd. WestJet and Air Canada Marketing Term Paper

20 pages (5000 words) , Download 7 , Term Paper

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WestJet Airlines Ltd. WestJet is an airlines company created during 1996 aimed at rendering the best class of flight service to its consumers at economic rates where the people can book vacations, hotels and car rentals online and at the same time earn facilities like travel insurance.

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Creation and Distribution of Goods and Services Marketing Essay

11 pages (2785 words) , Download 4 , Essay

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Aldus Corporation’s manager introduced a proposal aimed at developing an efficient and effective way to cater to the requirements of their client base. Despite all the challenges that were experienced in the face of such an approach, especially as concerned the company’s future direction, Aldus Corporation should consider the proposal to enhance the corporation’s competitive stature.

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Alibaba.com: Electronic Marketing Analyzing Websites Marketing Term Paper

10 pages (3154 words) , Download 2 , Term Paper

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The company is presently headquartered in Hangzhou, China. The primary business of the company is to facilitate online selling and buying from anywhere in the world. Also for the B2B segment, it connects organizations with manufacturers and suppliers all over the world. It employs around 24,000 people and has operations in 70 countries.

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Sustainable Marketing for Emirates Airline Marketing Essay

11 pages (2979 words) , Download 6 , Essay

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As stated from the very beginning of operations, ‘quality, not quantity,’ (Emirates Global, 2012) has always been its motto in providing exceptional service, whether it be on how to purchase tickets to flying onboard in spacious seating arrangements, friendly crews, entertainment, and meals served.

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Principle of Persuasuin: Reciprocity Marketing Essay

4 pages (1000 words) , Download 2 , Essay

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This research tells that the principle of reciprocity is just proper to make an effort to repay in kind what other people have given us. Based on this context, the principle of reciprocity is all about repaying another person for something that they have provided for you in the past. This kind of future repayment obligation can be in the form of favor, invitation, or gifts among others.

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The Marketing Mix: Product and Branding Strategies for McDonalds Company Marketing Research Paper

5 pages (1250 words) , Download 4 , Research Paper

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The first part of the report will give an analysis of two main product attributes of McDonald's. A product positioning map will be used to analyze the strategic position of the brand in terms of the competitors. The next part of the report will give an analysis of the major branding strategies adopted by

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Marketing Campaign for Ocean Spray Cranberries Marketing Essay

4 pages (1277 words) , Download 2 , Essay

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The organization was introduced in 1930 with the mission to serve international customers with canned and bottled juice majorly focusing on cranberry and grapefruit. The first product of Ocean Spray was launched in North America’s market as jellied cranberry sauce along with the cocktails of cranberry juice, one of the top favorite beverages in the US.

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Marketing Essays