Free Marketing Essay Examples and Topics | Page 371

Company Analysis - Volkswagen Group in Forest, Brussels Marketing Essay

13 pages (3250 words) , Download 2 , Essay

Free

Current essay mostly focuses on the examination and the analysis of the production process of a well-known firm: the Volkswagen Group. The processes employed in the Group’s production unit in Forest, Brussels are reviewed and evaluated emphasizing on the effectiveness of this unit’s quality and cost management.

Preview sample

Introduction to Marketing Research Process Marketing Research Paper

3 pages (903 words) , Download 2 , Research Paper

Free

The information is normally important because it ensures that marketing opportunities, as well as problems, are identified both by the consumer and the marketer. Information can be used to assess marketing actions that can be beneficial to the organization and to monitor marketing performance. Information can be important in decision-making.

Preview sample

sponsored ads

Hire a pro to write
a paper under your requirements!

Win a special DISCOUNT!

Put in your e-mail and click the button with your lucky finger

YOUR PRIZE:

—

Apply my DISCOUNT

Marketing Principles and Practice Marketing Essay

9 pages (2250 words) , Download 2 , Essay

Free

Consumers seek a range of products and services in their daily buying behaviour that has been recognised in this present trend. With this concern, the modern organisations are highly focusing towards keeping in line with the buyer’s decisions with regard to their preferable and desirable tastes and demographic conditions.

Preview sample

The Brand Strength of easyJet Plc Marketing Essay

10 pages (2500 words) , Download 2 , Essay

Free

In the essay, we are introduced to easyJet, which maintains over 600 different routes with presence in over 30 countries, utilising a fleet of 200 aircraft that serves 55 million passengers annuall (easyJet 2012). The business strategy and its analysis is being discussed throughout the whole essay.

Preview sample

Introducing Flashcards to Chinese Market Marketing Research Paper

6 pages (1845 words) , Download 2 , Research Paper

Free

Generally speaking, flashcards have a lot of different formats, however, the basic definition of flashcards is a set of cards that bear questions, vocabulary terms and words, and even mathematical formulas to assist students in memorizing and understanding terminologies and curriculum-based learning.

Preview sample

Launch of P&G InsecKill Insecticide in the UK Marketing Essay

18 pages (4500 words) , Download 2 , Essay

Free

This is a marketing plan for Proctor & Gamble (P&G) Company for the launch of its latest and new product the “InsecKill’ insecticide in the UK market. The company considers it important to first identify a cost-effective and functional planning process before launching the new product in the UK market.

Preview sample

Case Analysis: Jones Blair Company Marketing Case Study

4 pages (1179 words) , Download 3 , Case Study

Free

Jones Blair Company is a privately held corporation reported to produce and market architectural paint under the Jones•Blair brand name. Given that the industry and architectural paint coating sector is in the maturity stage, coupled with a sluggish growth in sales, the need for continued research and development efforts and required compliance.

Preview sample

Structure of Australian Financial Institutions Marketing Essay

8 pages (2249 words) , Download 2 , Essay

Free

Banks and financial institutions have been the institutions that have been impacted most significantly by the global economic recession. The economic recession saw the fall of financial giants like Lehman brother and Bear Sterns. The impact of the crisis was so served that governments across the world had to introduce financial bailout packages to prevent business organizations from being declared bankrupt.

Preview sample

Product and Branding Strategies Marketing Essay

3 pages (750 words) , Download 3 , Essay

Each vehicle offers different features and each vehicle type is differentiated on the basis of its features. BMW have several competitors in the market but the main dilemma is that for every range of vehicles offered by BMW, there is a different competitor in every series.

Preview sample

System Modelling Issues Marketing Assignment

6 pages (1738 words) , Download 2 , Assignment

Free

Basically, it translates the theoretical system into logical structures that allow a developer to get an insight into the internal working of the system (Malcom & Skidmore, 2003). The represented logical structures abstract the inputs, outputs and data flow in the system. In other words, the process and representations in the system are models.

Preview sample

University Convineince Store Marketing Essay

6 pages (1500 words) , Download 2 , Essay

Free

University Convineince Store The following paper includes the description of the targeted market and customer profile which will be targeted for opening a new convenience store in the university of New Brunswick Saint John campus. The following paper includes the evaluation of the expected market place and the targeted customer base which the business will target mainly.

Preview sample

Online Grocery Shopping Marketing Essay

5 pages (1514 words) , Download 6 , Essay

Free

It is inevitable for businesses that want to increase their margins to shift their focus from the norms and beef up the perceived needs and wants of their customers. In addition to businesses understanding their target markets, they have to define the means of delivering desired satisfaction to their customers and perform it better than other competitors.

Preview sample

Social Media Marketing Plan Analysis Marketing Term Paper

4 pages (1127 words) , Download 4 , Term Paper

Free

However, some of them have not successfully implemented programs based on various obstacles such as the inability to define social media goals. The author's company is already practicing social media marketing and some activities have been partly successful. However, the fans and followers are not acting according to the company’s expectations.

Preview sample

Corporate Strategy of Black Rock Inc Marketing Essay

10 pages (2784 words) , Download 2 , Essay

Free

Black Rock Inc. is rated as the largest investment organization with international status. The organization was founded in 1988, and it has grown in clients, size, and employees ever since. The firm has helped many investors build diverse portfolios that have showed strong and consistent returns. The company has employed more than ten thousand professionals in 27 countries globally.

Preview sample

Social media vehicle: Foursquare Marketing Essay

3 pages (750 words) , Download 2 , Essay

This is the second venture of its entrepreneurs, the first one being Dodgeball which was later acquired by Google. The application allows users to add their location when they are at a coffee shop, restaurant or any other location in order to keep the friends or others in the network about it.

Preview sample

Product Life Cycle and Sustainability Management Marketing Assignment

5 pages (1551 words) , Download 3 , Assignment

Free

I have chosen the food and beverage industry. I believe that companies in this industry face numerous challenges, for example, the stiff competition in the industry. Another key challenge is the ever-increasing regulatory requirement. Retailers demand high-quality and cheap products from the industry.

Preview sample

United States Postal Service Marketing Essay

2 pages (500 words) , Download 2 , Essay

Free

United States Postal Service While the Postal Service is an independent federal agency and not a national corporation, this pricing strategy is meant for corporations that are funded by the government and aims at service delivery for public utility and not self-sustenance.

Preview sample

Management Differences That Have Impacted the Success of Kodak and Fujifilm Marketing Essay

7 pages (1930 words) , Download 2 , Essay

Free

Photography has grabbed the attention of a number of people. Though photography was not too popular in past now the interests of people towards obtaining a wide variety of cameras have augmented manifold. This has resulted in an increase in the popularity of manufacturing companies such as Kodak and Fujifilm.

Preview sample

Marketing Plan for Harvey Norman Company Marketing Assignment

12 pages (3360 words) , Download 4 , Assignment

Free

Despite the Company being a multi-sector business selling different ranges and types of products, it has been forced by market demand to concentrate more on electronic products. However, the company still has some share in selling clothing, footwear, and accessories that are shipped and marketed for different customers both locally and internationally.

Preview sample

Functions of Public Relations Marketing Essay

3 pages (750 words) , Download 5 , Essay

Free

From the definition alone, it could be deduced that PR undertakes functions that fulfill the goals of both the organization and those of the interests of society. Molis emphasized that the organizational functions of PR focus on “communicating openly (which) can increase employee engagement and shareholder satisfaction by uniting the organization in pursuit of collective goals through a shared identity” .

Preview sample

Marketing Solution for Classic Airlines Marketing Essay

8 pages (2251 words) , Download 3 , Essay

Free

For the purpose of this discussion, the marketing unit will involve ways of identifying and meeting human needs (Kotler & Keller, 2006). The strategies used and the approach employed will be evaluated. As per the case study, the firm is losing its profitability and faring really poorly against its competitors. The customer retention rate is poor and the service is very inadequate.

Preview sample

From Local to Global: Strategies for International Development Marketing Case Study

10 pages (2500 words) , Download 3 , Case Study

Free

According to the report merger and acquisition has become a popular facet in the automobile industry that has created huge opportunities for the automobile companies via creation of new technology and innovative models. The technology platform of Fiat is huge, which can be used in bringing more innovative products.

Preview sample

4Ps Marketing Strategy Marketing Essay

5 pages (1488 words) , Download 2 , Essay

Free

Marketing is an important business task that involves the establishment of the consumers’ needs, determination of the target markets, and identifying the products and services that are fit for these markets (Armstrong and Kotler 3). Additionally, it entails the promotion of products and services within markets.

Preview sample

The cultural and market dimensions between the USA and China Marketing Assignment

7 pages (750 words) , Download 4 , Assignment

Free

The conclusion from this study states that the Chinese appear to be witnessing great difference from the Americans in their cultural values and market and commercial systems predominantly in respect of power development, individuality, uncertainty avoidance and LTO. Somehow, they are fast chasing the Americans in the race of hitting the tremendous economic targets.

Preview sample

Survey data analysis Marketing Assignment

3 pages (750 words) , Download 4 , Assignment

Free

There are many management theories on how to attract, motivate and retain employees but the most common approach is the contemporary school of thought which implies that there is no one method by a combination based on various circumstances. Therefore for an organization to lay down the most effective management strategy that would maximize their workforce they need to understand their workforce in regards to their attitudes, satisfaction, commitment levels, intention to stay and the environmental perspectives around the place of employment.

Preview sample

Netflix Company Analysis, Value Chain Analysis and Identification of Its It Techniques Marketing Essay

5 pages (1385 words) , Download 4 , Essay

Free

Netflix is essentially the global internet television network industry leader and offers a subscription to all its interested customers across the globe. Netflix’s Earnings per share have been recorded at 46.6% which is almost twice the industry average. The company has managed to establish a consumer base of an estimated over 40 million users in addition to creating huge brand recognition.

Preview sample

John Lewis: Segmenting, Targeting and Positioning Strategy Marketing Essay

12 pages (3602 words) , Download 8 , Essay

Free

Different elements of communication mix can be classified as Digital Marketing, Sales Promotion, Public relations, and Advertising (Fontenot, n.d.). Advertising means promoting a brand through television or billboards, posters, banners, etc. This type of promotion helps to communicate the benefits of a particular product and has mass appeal.

Preview sample

The Current Positioning of Badedas in the Italian Market Marketing Term Paper

9 pages (2474 words) , Download 6 , Term Paper

Free

Generally, the brand has suffered a considerable loss of market share in some of its products. The analysis below evaluates the current positioning of Badedas in the Italian market. The graph indicates that Badedas’ market share has been declining steadily in the overall market of body and shower products.

Preview sample

Marketing Across Cultures Marketing Essay

8 pages (2000 words) , Download 4 , Essay

Free

The author of the case study mentions how the store of Ikea Shanghai looks very similar to the stores that this company has in other countries and cultures. It is not until one pays close attention to detail, that one can realize the true differences there are in the Ikea store in China and in other countries.

Preview sample

Segmentation and Marketing for Starbucks and Jamaica Blue Mountain Coffee Marketing Research Paper

4 pages (1271 words) , Download 3 , Research Paper

Free

In the current competitive environment, every business is aiming at attaining a higher competitive advantage. Segmentation and targeting are important in the achievement of this. One of the advantages of segmentation is that it enhances the levels to which a business matches its products with customer needs. Segmentation is also key in brand positioning and enabling a business to maximize its profitability.

Preview sample

The Viability of the Teejay's Expansion towards a New International Market Marketing Assignment

5 pages (1716 words) , Download 2 , Assignment

Free

As a result of the company’s objective of growing and increasing the market share, Teejays is looking forward to expanding internationally. Being a global firm is the best available option to get greater visibility. It will also help to enhance the brand value of the company. The best international market for the company to expand is explained in the later parts of this report.

Preview sample

Direct and Marketing Communication Marketing Essay

7 pages (2181 words) , Download 4 , Essay

Free

Anthony Menswear uses business-to-consumer marketing through several activities such as internet marketing, advertising, and public relations and maintaining brand reputation. Since the initiation phase, Anthony Menswear has maintained a good status in the apparel business by providing a range of quality products at affordable rates.

Preview sample

New Product Development is the Key to Apple's Marketing Success Marketing Coursework

8 pages (2000 words) , Download 2 , Coursework

Free

Apple is one of the most valuable brands, which deals with consumer electronics products. It is a “publicly traded corporation” which is listed in NASDAQ. The company was initiated by Steve Jobs and Steve Wozniak in the year 1976. The company is reputed for developing innovative products such as computers and software applications among others.

Preview sample

McDonald's Corporation Marketing Admission/Application Essay

4 pages (1000 words) , Download 5 , Admission/Application Essay

Free

McDonalds, the international leader in the chain of fast food restaurants has progressed by leaps and bounds ever since it was established in 1940. With array of products ranging from burgers to soft drinks, McDonalds continues to attract people of all ages and backgrounds from all over the world.

Preview sample

The Concept of the Marketing Mix - Case of Luigi's Family Food Marketing Case Study

6 pages (1641 words) , Download 3 , Case Study

Free

The market for the frozen pizzas have categorized into 4 categories like the regular pizza (e.g. the Tombstone brand), premium pizza (e.g. DiGiorno, commanding a higher price due to the quantity and quality of ingredients and “eating experience”), gourmet pizza (e.g. Wolfgang Puck’s specialty toppings pizzas), and the less expensive “fill-‘em-up” brands (e.g. private label).

Preview sample

Defining Marketing Research Paper Marketing Research Paper

3 pages (750 words) , Download 2 , Research Paper

A business organization’s financial accomplishment is dependent on discreet efforts of marketing in conjunction with accounting, operational, and other duties of the business. Marketing depends on bringing together four components: recognition, choice, and product development: price determination of the product: choosing a channel of distribution to reach the location of the client: and formation and realization of a strategy of promotion.

Preview sample

Products and Services Marketing Essay

3 pages (750 words) , Download 2 , Essay

A turbo charger enhances the engine’s horsepower. It increases the power of output of an engine while surviving extreme conditions Turbo chargers are designed for 4, 3, and 2 cylinder engines with about 100 kilowatt power (Karim, Nice.n.d.) Target market At present, there are many manufacturers of turbo chargers in the world.

Preview sample

The Power of Thinking or Feelings in Crest and Vaseline Advertisements Marketing Essay

5 pages (1250 words) , Download 2 , Essay

Free

People is a weekly magazine designed for women, with ages ranging eighteen years old to early thirties. Their audiences tend to be college-educated and have middle-class status. The advertisements are geared toward the middle-class, who usually spends a great deal of money on personal care and hygiene products

Preview sample

The Fundamentals of Advertising in Marketing Marketing Assignment

5 pages (1434 words) , Download 2 , Assignment

Free

The hybrid car can also be marketed through some motor shows. Many people normally attend motor shows. These people are always interested in the new cars that are in the current market. Therefore, the manufacturer of the car should ensure that his or her model is featured during the motor show. Digital marketing can also be used to advertise this hybrid car.

Preview sample

Qatars Government as an Organization Marketing Essay

15 pages (4038 words) , Download 2 , Essay

Free

The multi-perspective approach proves instrumental in conducting an objective analysis within the structures of any given organization. This practice could find intensive application within the social, political and even economic sectors of society. Multi-perspective analysis approach utilizes aspects of various theoretical constructs in evaluating the key elements of an organization.

Preview sample

Retail Marketing Analysis: H&M Marketing Essay

12 pages (3700 words) , Download 3 , Essay

Free

H&M is a model that could be benchmarked for effective service quality, understanding what drives its target consumers’ purchasing behaviors, and establishing the internal and external systems necessary to attain cost controls to provide low-cost products. Where H&M excels is in supply strategy and promotion that is currently not being imitated by the company’s two largest retailer rivals.

Preview sample

The Attitudes of Chinese Students to NIKE and PEAK Brands Marketing Dissertation

6 pages (1862 words) , Download 2 , Dissertation

Free

The research methodology adopted for studying the attitudes of Chinese students to two different brands such as NIKE and PEAK has been discussed below. The research has been carried out with a mix of primary and secondary research in order to collect actual data from the field as well as validating the responses with the help of the information obtained from the secondary sources.

Preview sample

Entry into Foreign Market Marketing Essay

6 pages (1500 words) , Download 3 , Essay

Free

In this context, it is observed that Cameron International plans to penetrate further into the markets of Myanmar. The company already has a minor presence in the markets of Myanmar and plans to expand further through effective marketing strategies. There are various institutional and risk factors that would pose a problem.

Preview sample

Consumer Perception, Needs and Motives Marketing Essay

9 pages (2828 words) , Download 2 , Essay

Free

Consumer perception can be affected by a number of variables defining the nature of the stimulus. Nature can include any variable such as unique color, huge or very small size, odd placement, or prime placement of a print advertisement. Anything that makes a stimulus eye-catching or attention-seeking affects a consumer’s selection of elements for perception.

Preview sample

Volunteer Turnover of a Sporting Club Marketing Essay

8 pages (2000 words) , Download 2 , Essay

Free

This research tells that sports and games serve as a dominant feature of every society of the world. It is partly due to the very fact that it not only provides leisure and recreational opportunities to the individuals belonging to different classes, communities, statuses and both the genders but also turns out to be highly productive and beneficial ones for their health and fitness at large.

Preview sample

The Significance of Place in the 4 Ps of International Marketing Marketing Essay

3 pages (1136 words) , Download 2 , Essay

Free

Four types of competitions can prevail in a market perfect, monopolistic, oligopolistic, and monopolistic (O.C. Ferrell & Hartline, 2008). The market in this particular place should be analyzed thoroughly to determine what type of competition prevails here and a promotional strategy suitable to tackle the same should be formed.

Preview sample

Brand Management: Fortunate Foods Marketing Essay

10 pages (2962 words) , Download 3 , Essay

Free

Fortunate Foods is an SME with a business model designed to revolutionize the food procurement and consumption processes. In today’s hypermarkets and supermarkets, diversity of product offerings that range from frozen foods to non-perishables conflict operational models, especially as it pertains to procurement.

Preview sample

Volkswagen Strategic Management and Business Strategy Marketing Case Study

4 pages (1218 words) , Download 3 , Case Study

Free

The value proposition for the company is to convert dreamers into customers for the company and then holding onto these customers. The work is to realize the dreamers and target them efficiently. The top bracket executives of the company have realized this and used the consumer sentiments to the company’s advantage.

Preview sample

UK on-line advertising Marketing Essay

5 pages (1250 words) , Download 2 , Essay

Free

Even job orders are being posted online by various companies. While other advertisers tend to spend millions of dollars on television networks, newspapers or magazines, and radio advertisement, there are some advertisers that would rather invest their money with online advertising

Preview sample

Ralph Laurens Brand Extension Decision to Rugby Marketing Essay

7 pages (2113 words) , Download 2 , Essay

Free

Brand equity is considered as the ‘added value’ which is related to a product in the mindsets and activities of consumers. There are various approaches through which the additional value can be formed for a brand. In the same way, there are several ways that the value of a brand can be exploited for the beneficial purpose of the organization (Keller, 2005).

Preview sample

Marketing Essays