The paper divulges to understand the strategic position of the company in regards to the airlines industry of Singapore and the world at large. Further an analysis is presented both in terms of the market and financial structure to understand the potential of the company in meeting external challenges…
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Singapore Airlines holds the honour of operating as the national airlines of Singapore. The airlines company operates from one of the main stations located in the Changi airbase of Singapore. From its central airbase the airlines company conducts its flights along several regions of the world pertaining to both Asiatic and other foreign nations. The Asiatic nations comprise of both South East Asian and other East and South Asian countries while the foreign flights consist of moving over to Australian and American regions. In terms of market capitalization the Airlines Company occupies the largest market share in the international domain. However in regards to Asian countries Singapore Airlines ranks eleventh. The Singapore Airlines had its birth during 1947 under the name of Malayan Airlines. It took the name of Singapore Airlines during 1972 and gradually started occupying the flying space in the Asian skies. By the end of 2010 the company grew to possess around 108 airplanes to render services on an expanded sphere. The company now also possess a subsidiary unit known as SilkAir and also helps the regular passengers avail offers and discounts. This policy of the flying company has helped it to gain a large number of consumers on a worldwide basis.According to a report published by Datamonitor (2010), Singapore Airlines operating in the international markets works on some key strengths and also suffers from certain weaknesses in the light of external opportunities and threats. Singapore Airline’s key strengths occupy its operation based on a diversified marketing base which helps the company to counter the potency of business risks. Further Singapore Airlines operates based on highly productive airplanes which helps the company to render enhanced services to the consumers. The company has also a large number of productive workforce which helps in enhancing the revenue and profitability position of the concern. The company also works on a diversified service and product portfolio which helps it to minimise the chances of business risks. Internal strengths of the company helped it to gain a huge chunk of revenue of around $15,996.3 million. However in regards to other airline companies like All Nippon Airways and Air France the number of flight resources which Singapore Airlines possess is found to be quite low. Due to the low number of flight resources Singapore Airlines fails to gain large number of passengers as compared to the other competitors. Significant opportunities which are emerging in the external market consist of growth in the number of airline passengers for expansion of tourism activities and also in the use of flights for
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Shortage of manpower inn many areas have led to employing foreign workers in Singapore. Work Performance Work performance is mainly how someone performs in their job. The word performance has more to do with outcome; it is the success in an organization. It should be the objective of everyone in a certain career to perform effectively in their job and this can be done by understanding one’s job description, your position and all the requirements of the job one is doing (Kuo, & Chen, 2007, 23).
Singapore airline is one of the leading carriers. It has an outstanding performance that outweighs its competitors. It carries approximately 16 million passengers per year, spans 5 continents, and 59 cities. Singapore airlines aim at providing best flights, best products, and best services. It has developed two strategies i.e. innovation and service excellence.
Overall web industry has made its place in social and economic affairs. The guests and customers, in this internet era, have full liberty to choose the place they want to move to, make decisions regarding the airline by simply sitting at homes and using internet facility and get instant confirmations about their bookings and reservations.
Most supply chains are made up of companies that decide to work together to gain competitive advantage over other in the market. The three main arts of a supply chain are supply, manufacturing and distribution. The council of Supply chain Management Professional (CSCMP) define supply chain as a process that entails the planning and management of all the activities that are involved in sourcing and procurement and conversion and all the logistics there in.
Introduction The nature of competitiveness of the global market place has been ha been changed significantly in the post-modern age of business environment. The intensity of the competiveness are increasing continuously and the in order to cope with the fierce competition, the existing firms are trying to gain a sustainable competitive advantage to secure a reliable amount of the revenue.
Some of the services which are associated with internet marketing include the following: strategic consultation; direct marketing; the promotion of sales through such strategies as sampling; event marketing; marketing in a multicultural setting; and finally, interactive services.
Although, the product itself has an importance but the consumer behaviour can be affected by various psychological and environmental factors (Hitt, Hoskisson and Ireland, 2008). The consumer development
Reicheld (2001) states that loyalty is earned by putting the welfare of the customers ahead of the company’s self-serving interests. The upside of loyalty is simple – profits. When customers are loyal, profits are increased. The value of customer loyalty has been implicated in increased profits from anywhere from 18% to 125% (Kincaid, 2003, p.
2009, 33). In the same way, a number of scholars, both ancient and recent, have conducted research and critically analyzed the forces behind the persistent existence of wide gaps between employer expectations and employee requirements. To address this concern satisfactorily, it has always been studied under the SERVQUAL, GAPs, and the HEDPERF versus SERVPERF Models of Service Quality (Buttle, F.
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