This paper focuses on long-term customer relationships with Singapore Airlines. In order to establish and maintaining long-term relationships, relationship marketing should understand customer expectations, know the customers, evaluate services process, obtain a proper service quality…
Download full paperFile format: .doc, available for editing
Download file to see previous pages
Singapore Airlines is originally a merger between Malaysia and Singapore Airlines. The airline started operating as a single entity in 1972. The history of the company goes back to 1947 when it operated as a merger. The company then had three flights per week, flying to Ipoh, Kuala Lumpur and Penang. The operational routes slowly increased to cover an international recognition in terms of Singapore flights operating through the Kallang Airport. The split between the two companies took place after Malaysia became a Federation in 1963. The spilt made it easier for the company to make decisions, and implement innovative schemes, increasing its popularity. Today the airline covers over 90 destinations in 38 countries. The success of the company has not been easy and is dependent on various factors including regular research programs, and diverse organizational structure (SingaporeAirlines 2012). Organizational Structure of Singapore Airlines An organizational structure is a grouping among individuals of a company with the aim of securing coordination amongst themselves. The aim of an organization structure is to secure a target of achieving a given goal. The importance of an organizational structure is to provide guidance in the running activities pertaining discipline and hierarchical order. The organization gives a distinction on the duties and responsibilities of different people elevating their potential. Singapore airlines operate as one of the biggest in terms of turnover as well as diversity in the airline industry. The centralized, hierarchical organizational structure of the airlines plays an important role in ensuring the company’s management merges with the Singapore governments. Elements within its organizational structure play a role in flexible decisions that aid the organization in succeeding (Becker & Baloff 1969; Carol 2001). Elements of Singapore’s organizational structure i. Organization Complexity The Singapore Airline currently runs with 2000 pilots, 7000 cabin crew leaders and 200 staff on the ground. The airline involves in corporate social responsibility through communicating with people who they offer transport services. Providing environmental protection and social welfare remains a vital role in securing a good public image. The company indulges in forecasting and research to secure a brighter future by improving their services. Singapore Airlines adopts emerging technologies in the aviation industry. It became the first company in the world to operate the largest aircraft in the world. The A380 plane flew the route between Singapore and Sydney in 2007 (Halbert & Ingulli 2011). ii. The Centralization of the Structure Singapore airlines operate as a sole entity regardless of the government shares. The government of Singapore maintains a strict relationship of financing the airline without placing restrictions on the operation of the airline. The company runs with the help of vice presidents assigned to run the organization properly.
...Download file to see next pagesRead More
Cite this document
(“Practical Research and Application: Singapore Airlines Paper”, n.d.)
Retrieved from https://studentshare.org/management/1465800-practical-research-and-application
(Practical Research and Application: Singapore Airlines Paper)
“Practical Research and Application: Singapore Airlines Paper”, n.d. https://studentshare.org/management/1465800-practical-research-and-application.
It has achieved a sustainable competitive advantage because of the effective management and strategic positioning. The brand management and service marketing of the Airlines has outperformed many others in the industry. It copes well with the external pressures of economic, political and environmental factors.
Strategic Management in Singapore Airlines. The aim of this research report is to analyze briefly Singapore Airlines strategic management profile. To report the name of the minds whose policies have led to the continuous success of this airline in today’s competitive environment.
The company's higher management gives details how their client service gain has been sustained; exposing that customer contentment need not essentially be traded off for effectiveness. Singapore Airlines have had a never-ending profit band since its foundation 24 years back; a track record almost extraordinary in the viciously cyclical airline business.
There are number of large companies throughout the world but very few of them are considered as a desirable place of work. Singapore Airlines is among these few companies. The organizational structure in the company is flatter in nature.
Since then the company has not looked behind, achieving great heights of success with each passing year. In the 1970’s, along with including Boeing 747 to its convoy and starting flight services to Western Asia; Singapore Airlines also took the initiative to offer free of
The aspects of services offered that are considered in the value-based purchasing program are clients’ experiences, hospital-acquired conditions, and the expected achievement of treatments given for specific diagnoses
Singapore Airlines Limited (SIA) is an international airline operator based in Singapore. The company is renowned worldwide for its classy flight services and unwavering financial success in the aviation industry.
Additionally, supportive technology has a significant role in supporting the engagement of students in class and making them become independent in terms of the completion of classroom activities and assignments. There is adequate
This research is governed by the following objective: to ensure customer satisfaction in order to retain loyal customers for the sustainability of the organization. Various models regarding customer satisfaction have been used in the discussion such as Kano’s Model and Expectancy Disconfirmation Theory.
29 Pages(7250 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Practical Research and Application: Singapore Airlines"
with a personal 20% discount.