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Feasibility Study on schweppes Australia taking PASSIONA to Hong Kong - Essay Example

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Feasibility Study: Schweppes Australia taking PASSIONA to Hong Kong Name Date Company Background Since the ears 1920, Passiona has been a soft drink by the Aussi icon. The person who is credited the success in the Passiona is Spencer Cottee who is the main founder of the company…
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Feasibility Study on schweppes Australia taking PASSIONA to Hong Kong
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Download file to see previous pages The making of the passion fruit cordial by Spencer Cottee was motivated by the fact that he needed something to do with the passion fruits that had been in excess supply to himii. The cordial that was produced by Spencer Cottee was then sold off to a different party. Because of the limitation of resources to him by then, Spencer Cottee could not do anything else that was productive with the cordial that he had extracted from the passion fruits. He was therefore forced to sell the cordial to Lismore family’s company. The company which was referred to as William Bryant & Sons by then was the main recipient of the raw form of passion juice that was directly from Spencer Cottee’s level of productioniii. It was now at this point in place that the William Bryant & Sons company really created more utility for the cordial that they purchased from Spencer Cottee (Hendry 79). At this point of production, the cordial mixture was simply carbonated so as to have the taste sensation that has lived to be celebrated to date in the name of ‘Passiona’iv. The sift drink which is passion flavored is currently only available in the mother country of its production which is in Australia. Passiona is proudly manufactured by Schweppes Australia, a company which is also located in Australia. ...
Also in the past history, the trademark ‘Passiona’ had been already been used by Geo. Hall & Sons manufactures who also existed in Norwood which is found in the South Australiavi. Corporate Vision, Mission Statement and Corporate Goals of the Company The corporate vision of the company which is to provide consistently the best quality of passiona juice to the faithful customers has been very much effective in ensuring that the company remains consistent in its production. Despite the fact that very many companies have come up with the production technologies and products in the market, passiona juice still remains a favorite to the many customers of soft drinks in Australia (Simmons 58). This is due to the fact that despite the changing times and advancements in technology, Passiona production still remains to be highly customer orientedvii. The effectiveness of passiona in the market has been backed by the fact that the mission statement of the company is very supportive of the company’s vision. The company that has been recorded and recognized for their impressive record of performance and accountability has had a very positive relationship with the work force it employs (Orsborn 140). As a matter of fact, it has been argued that the very impressive human resource management that has been displayed by the passiona company could be heavily the factor that is influencing the company into such high and consistent levels of success in the local market in Australiaviii. The mission statement that the company operates from is “..commitment to providing not only a productive but also a positive working workplace where the ideas of the human resource are not only contributed ...Download file to see next pagesRead More
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